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Author : William R. Shover,International Newspaper Promotion Association
Publisher : Unknown
Page : 232 pages
File Size : 43,7 Mb
Release : 1973
Category : Newspapers
ISBN : STANFORD:36105035906499
Author : United States. Congress. House. Committee on Ways and Means
Publisher : Unknown
Page : 196 pages
File Size : 45,6 Mb
Release : 1944
Category : Bonds
ISBN : IND:30000118065725
Author : United States. Congress. House. Committee on Ways and Means
Publisher : Unknown
Page : 26 pages
File Size : 46,7 Mb
Release : 1944
Category : Advertising
ISBN : COLUMBIA:CU04182383
Author : United States. Congress. Senate. Committee on Banking and Currency
Publisher : Unknown
Page : 144 pages
File Size : 54,6 Mb
Release : 1943
Category : Advertising
ISBN : UCAL:B2923866
Author : National Newspaper Promotion Association
Publisher : Unknown
Page : 168 pages
File Size : 41,9 Mb
Release : 1958
Category : Advertising
ISBN : PSU:000005391370
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher : Unknown
Page : 1968 pages
File Size : 46,9 Mb
Release : 1967
Category : Antitrust law
ISBN : MINN:31951D02113484Z
Considers S. 1312, to exempt from the antitrust laws certain combinations and arrangements necessary for the survival of failing newspapers. Includes report "Newspaper Monopolies and the Antitrust Laws, a Study of the Failing Newspaper Act;" by International Typographical Union, 1967 (p. 125-172).
Author : Jerome M. Juska
Publisher : Routledge
Page : 289 pages
File Size : 49,8 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9781000485684
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
Author : Richard D. Williamson
Publisher : Unknown
Page : 396 pages
File Size : 52,5 Mb
Release : 1988
Category : Journalism, Military
ISBN : UIUC:30112105163817
Author : International Newspaper Advertising Executives
Publisher : Unknown
Page : 152 pages
File Size : 55,5 Mb
Release : 1948
Category : Advertising, Newspaper
ISBN : OSU:32435022420863
Author : Anonim
Publisher : Unknown
Page : 112 pages
File Size : 53,8 Mb
Release : 1958
Category : American newspapers
ISBN : OSU:32435022206460
Author : Frank Warren Rucker
Publisher : Unknown
Page : 576 pages
File Size : 41,6 Mb
Release : 1955
Category : Electronic
ISBN : UOM:39015008352455
Author : George Edward Belch,Michael A. Belch
Publisher : McGraw-Hill/Irwin
Page : 840 pages
File Size : 52,7 Mb
Release : 1995
Category : Business & Economics
ISBN : 0256136963
Author : Anonim
Publisher : Unknown
Page : 974 pages
File Size : 50,6 Mb
Release : 1947
Category : Advertising
ISBN : MINN:31951001908188U
Author : Edith Smit
Publisher : Het Spinhuis
Page : 208 pages
File Size : 54,9 Mb
Release : 1999
Category : Business & Economics
ISBN : 9055891363
For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.
Author : Anonim
Publisher : Unknown
Page : 1496 pages
File Size : 55,5 Mb
Release : 1957
Category : Journalism
ISBN : UCLA:L0065363392
The fourth estate.
