No B S Guide To Direct Response Social Media Marketing

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No B.S. Guide to Direct Response Social Media Marketing

Dan S. Kennedy,Kim Walsh-Phillips
No B S Guide to Direct Response Social Media Marketing Book PDF

Author : Dan S. Kennedy,Kim Walsh-Phillips
Publisher : Entrepreneur Press
Page : 370 pages
File Size : 40,9 Mb
Release : 2015-11-16
Category : Business & Economics
ISBN : 9781613083222

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No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy,Kim Walsh-Phillips Pdf

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales

No B.S. Direct Marketing

Dan S. Kennedy
No B S Direct Marketing Book PDF

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 196 pages
File Size : 55,8 Mb
Release : 2013-04-01
Category : Business & Economics
ISBN : 9781613082324

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No B.S. Direct Marketing by Dan S. Kennedy Pdf

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

No B.S. Grassroots Marketing

Dan Kennedy,Jeff Slutsky
No B S Grassroots Marketing Book PDF

Author : Dan Kennedy,Jeff Slutsky
Publisher : Entrepreneur Press
Page : 252 pages
File Size : 52,9 Mb
Release : 2012-02-01
Category : Business & Economics
ISBN : 9781613081709

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No B.S. Grassroots Marketing by Dan Kennedy,Jeff Slutsky Pdf

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

No B.s. Time Management for Entrepreneurs

Dan S. Kennedy
No B s Time Management for Entrepreneurs Book PDF

Author : Dan S. Kennedy
Publisher : North Vancouver, B.C. : International Self-Counsel Press Limited
Page : 126 pages
File Size : 49,9 Mb
Release : 1996
Category : Business & Economics
ISBN : 1551800330

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No B.s. Time Management for Entrepreneurs by Dan S. Kennedy Pdf

"Never take incoming calls!" and "Use, don't be abused by, technology!" are just two of the dozens of timesaving tips from the Professor of Harsh Reality. In this book, business-success expert Dan Kennedy delivers vital time-management techniques for the super-busy entrepreneur. In his infectiously energetic style, Kennedy, noted author, speaker, and consultant, offers up page after page of time-saving advice -- sometimes tough, sometimes surprising, but always practical. He shows how to: -- Handle the information avalanche -- Turn time into wealth -- Gain the personal discipline that will make you successful

The Ultimate Marketing Plan

Dan S. Kennedy
The Ultimate Marketing Plan Book PDF

Author : Dan S. Kennedy
Publisher : Simon and Schuster
Page : 240 pages
File Size : 46,8 Mb
Release : 2011-05-18
Category : Business & Economics
ISBN : 9781440511844

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The Ultimate Marketing Plan by Dan S. Kennedy Pdf

Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.

No B.S. Trust Based Marketing

Dan S. Kennedy,Matt Zagula
No B S Trust Based Marketing Book PDF

Author : Dan S. Kennedy,Matt Zagula
Publisher : Entrepreneur Press
Page : 290 pages
File Size : 49,6 Mb
Release : 2012-07-12
Category : Business & Economics
ISBN : 9781613081761

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No B.S. Trust Based Marketing by Dan S. Kennedy,Matt Zagula Pdf

“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. Covers 8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream “salesman” to prospects Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

No B.S. Guide to Brand-Building by Direct Response

Dan S. Kennedy
No B S Guide to Brand Building by Direct Response Book PDF

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 280 pages
File Size : 48,7 Mb
Release : 2014-03-17
Category : Business & Economics
ISBN : 9781613082713

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No B.S. Guide to Brand-Building by Direct Response by Dan S. Kennedy Pdf

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand—without corporate-sized investment. Mastering Kennedy’s branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe—customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity

Dan S. Kennedy,Jason Marrs
No B S Price Strategy The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Profits Power and Prosperity Book PDF

Author : Dan S. Kennedy,Jason Marrs
Publisher : Entrepreneur Press
Page : 266 pages
File Size : 49,8 Mb
Release : 2011-04-18
Category : Business & Economics
ISBN : 9781599184005

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No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity by Dan S. Kennedy,Jason Marrs Pdf

Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price-and prosperity. Kennedy and Marrs don't offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures-like attracting customers who buy by price. You'll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you'll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible. Reveals: The 9 ultimate price and fee failures The trick behind discounting without devaluing The 5 price-related propositions to be concerned with The million-dollar secret behind "FREE" How to win price wars with competitors Why price cutting isn't the cure for the recession and what is Book jacket.

No Bullshit Social Media

Jason Falls,Erik Deckers
No Bullshit Social Media Book PDF

Author : Jason Falls,Erik Deckers
Publisher : Que Publishing
Page : 272 pages
File Size : 45,7 Mb
Release : 2011-08-11
Category : Business & Economics
ISBN : 9780132748902

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No Bullshit Social Media by Jason Falls,Erik Deckers Pdf

The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits. Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.

No BS Marketing to Seniors and Leading Edge Boomers

Dan S. Kennedy,Chip Kessler
No BS Marketing to Seniors and Leading Edge Boomers Book PDF

Author : Dan S. Kennedy,Chip Kessler
Publisher : Entrepreneur Press
Page : 284 pages
File Size : 52,5 Mb
Release : 2012-10-08
Category : Business & Economics
ISBN : 9781599184500

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No BS Marketing to Seniors and Leading Edge Boomers by Dan S. Kennedy,Chip Kessler Pdf

Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

No B.S. Guide to Powerful Presentations

Dan S. Kennedy,Dustin Mathews
No B S Guide to Powerful Presentations Book PDF

Author : Dan S. Kennedy,Dustin Mathews
Publisher : Entrepreneur Press
Page : 224 pages
File Size : 46,7 Mb
Release : 2017-06-13
Category : Business & Economics
ISBN : 9781613083642

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No B.S. Guide to Powerful Presentations by Dan S. Kennedy,Dustin Mathews Pdf

Can One Great Presentation Make You Rich? The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also why you're presenting, how you're presenting it, and who you're presenting to. Kennedy and Mathews cover: The 12-Step Speaker's Formula A Blueprint for Creating Irresistible Offers The 4 Secrets of Mass Persuasion The 7-Minute Rule of Audience Engagement How to Automate Your Webinars and Your Profits How to Double Your Sales with a Multimedia Follow-up System Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything.

Magnetic Marketing

Dan S. Kennedy
Magnetic Marketing Book PDF

Author : Dan S. Kennedy
Publisher : Forbesbooks
Page : 0 pages
File Size : 54,6 Mb
Release : 2018
Category : Business & Economics
ISBN : 1946633747

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Magnetic Marketing by Dan S. Kennedy Pdf

MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com

No B.S. Guide to Direct Response Social Media Marketing

Dan S. Kennedy,Kim Walsh Phillips
No B S Guide to Direct Response Social Media Marketing Book PDF

Author : Dan S. Kennedy,Kim Walsh Phillips
Publisher : No B.S.
Page : 262 pages
File Size : 45,8 Mb
Release : 2020-04-21
Category : Business & Economics
ISBN : 1599186624

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No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy,Kim Walsh Phillips Pdf

Updated to fit today's social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy's No-B.S. principles to Kim Walsh Phillips' social media expertise in a no-holds-barred guide that prompts readers to invest only in the efforts that drive results and demand a measurable, proven, profitable, direct response.

Social Media Is Bullshit

B. J. Mendelson
Social Media Is Bullshit Book PDF

Author : B. J. Mendelson
Publisher : St. Martin's Press
Page : 239 pages
File Size : 48,6 Mb
Release : 2012-09-04
Category : Business & Economics
ISBN : 9781250017505

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Social Media Is Bullshit by B. J. Mendelson Pdf

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

No B. S. Guide to Direct Response Social Media

Dan S. Kennedy,Kim Walsh-Phillips
No B S Guide to Direct Response Social Media Book PDF

Author : Dan S. Kennedy,Kim Walsh-Phillips
Publisher : No B.S.
Page : 262 pages
File Size : 50,9 Mb
Release : 2015
Category : Business & Economics
ISBN : 1599185776

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No B. S. Guide to Direct Response Social Media by Dan S. Kennedy,Kim Walsh-Phillips Pdf

Presents a guide for small business owners on successfully managing social media activity to convert traffic into sales, including tips on creating fans, turning passive content into an active conversion tool, and creating niche markets.