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This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualization, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.
Sportswomen at the Olympics by Toni Bruce,Jorid Hovden,Pirkko Markula Pdf
"Do the global sports media continue to ignore and downplay female sporting success--or is this invisibility changing? Does the world's largest media event, the Olympic Games, which places sport at the centre of world attention, also represent a media showcase for the achievements of female athletes? This is the main focus of this book. It explores women's printed media coverage during the 2004 Olympic Games and brings together the largest quantitative collection of content analyses of media coverage of a single event using the same methodology. Expanding beyond research centred on the English-speaking world, it includes analyses of newspapers published in 14 languages and research teams from 18 countries, including Norway, Denmark, Sweden, United Kingdom, France, Belgium, Germany, Spain, the Czech Republic, Hungary, Canada, the United States of America, Turkey, China, Japan, South Korea, South Africa and New Zealand. Based on comparative analyses the book provides a current picture of the place of sportswomen in global media. The comparative approach further informs and demonstrates how the methodology of content analysis can be used on printed media texts and its strengths and limitations when used across borders of language, culture and nation. With contributions from across Europe, Asia, Africa, North America and Oceania, Sportswomen at the Olympics: A Global Content Analysis of Newspaper Coverage provides evidence of the ongoing gendered difference in sports media coverage and shows how media may play a global role in the transformation and reproduction of gender structures in sports.
"Do the global sports media continue to ignore and downplay female sporting success—or is this invisibility changing? Does the world’s largest media event, the Olympic Games, which places sport at the centre of world attention, also represent a media showcase for the achievements of female athletes? This is the main focus of this book.
This book examines women's participation in the Olympic Games since they were allowed to be included in that global arena. Using a holistic, social scientific approach, and emphasizing the rhetoric of sport mediatization, Female Olympians reviews the literature relative to sexism, racism, and ageism before providing historical, political, economic, and socio-cultural perspectives such as the gendered language of Olympic reportage, religious considerations, women’s bodies relative to their training for the Games, drugs and doping, and female Paralympians. With numerous critical case studies, never-before assembled data, and personal interviews with athletes, this volume offers insights that both investigate and celebrate female Olympians’ successes.
This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary social science approach. This revised edition contains much new data relating to the Sydney 2000 Games and their aftermath; and preparations for Athens 2004 and Beijing 2008 Games. The book is broad-ranging and independent in its coverage, and includes the use of drugs, sex testing, accusations of power abuse among members of the IOC, the Games as a stage for political protest, media-related controversies, economic costs and benefits of the Games and historical conflicts between organizers and host communities.
Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.
Gender, Media, Sport by Susanna Hedenborg,Gertrud Pfister Pdf
Despite the position that sport occupies at the centre of public attention, and despite the billions of consumers and immense coverage which it attracts from around the globe, it seems that the media prioritise coverage of only a very small fraction of sporting events, and a few prominent athletes. It goes without saying that sport in the media is dominated by men – they are a large majority among athletes, consumers, journalists, and producers. This book will shed new light on the long discussed question of gendered sporting coverage, in an era when the Olympics can be dubbed the ‘women’s games’. Some of the contributions present new perspectives such as: the relationship between media and sport in Poland; media presentations of men and women in gender ‘adequate’ and ‘inadequate’ sports; competition between women and men participating in the same events; the presentation of celebrities; and the framing of doping within the context of gender relations. Furthermore, the book focuses not only on athletes, sports and events, but also on consumers, such as hooligans and their brand of masculinity, and on journalists, such as Mike Penner, who attempted to transgress gender boundaries. This book was originally published as a special issue of Sport in Society.
The Olympics, Media and Society by Kim Bissell,Stephen D. Perry Pdf
When the general public follow the Olympic Games on television, on the internet, even in the newspapers, they feel like they have themselves experienced the performances of the athletes. This book explores whether it is ever possible to experience the Olympic Games as an athletic event without considering the effect of the media. It addresses a multitude of ways in which the intermediary of media production alters the experience of the Olympics. Spectators watching Olympic events from the stands are less subjected to the language of the commentators, journalists, and even the athlete interviews as they form impressions and understandings of the games. However, even those who sit in the stands for the opening ceremonies or walk down the streets of the Olympic Village and the host city are treated to media spectacles that are intentionally produced to display the attitudes, values, and beliefs of the host country and its Olympic Committee. This book performs the important task of analysing ways in which the media serves as both an integral component and an arbiter of the Games for society. This book was originally published as a special issue of Mass Communication and Society.
Media Portrayals of Male and Female Olympic Athletes [microform] : Analyses of Newspaper Accounts of the 1984 and the 1988 Summer Games by Judy Lee Pdf
This book - the first to link feminism, sport and media theory - provides a broad cultural studies orientation. In addition to a theoretical analysis, it provides a practical look at models of sport, media effects and the construction of the sportswoman and women's sports. Divided into three parts, the book: provides an overview of the three areas; focuses on the print and broadcast media portrayal of women's sport, examining such issues as the relationship of sports promotion to media representations of women's sports and the ways in which sports reporting is taught to future journalists; and seeks to develop a new model for the future.
Serving Equality by Cheryl Cooky,Dunja Antunovic Pdf
Serving Equality: Feminism, Media, and Women's Sports offers a much-needed methodological innovation to sports media research by expanding the focus beyond traditional sports media outlets to examine the diversity of media outlets writing about sports. In doing so, Serving Equality draws analytical attention to the ways in which feminism and feminist principles such as equality, progress, empowerment, and intersectionality shape media narratives of women's sports. With a focus on networked sports media spaces, including news coverage, promotional cultures, and sports films, chapters examine narratives of Title IX, the Olympics, the treatment of women sports journalists, the activism of women athletes, the routine coverage of the sports world, as well as the COVID-19 global pandemic. Serving Equality illustrates how feminism informs not only the media narratives of women's sports, but how women's sports contribute to and mobilize feminism in networked media spaces. Serving Equality ultimately encourages students, instructors, researchers, athletes, sport media content producers, and those in the sports industry to consider the ways we can tell stories differently about sportswomen and women's sports.
Sporting Gender is the first book to explore the rise to fame of female athletes in China in the early twentieth century. Gao shows how these women coped with the conflicting demands of nationalist causes, unwanted male attention, and modern fame, arguing that the athletic female form helped to create a new ideal of modern womanhood in China. This book brings vividly to life the histories of these women and demonstrates how intertwined they were with the aims of the state and the needs of society.
Britain has a long and distinguished history as an Olympic nation. However, most Olympic histories have focused on men’s sport. This is the first book to tell the story of Britain’s Olympic women, how they changed Olympic spectacle and how, in turn, they have reinterpreted the Games. Exploring the key themes of gender and nationalism, and presenting a wealth of new empirical, archival evidence, the book explores the sporting culture produced by British women who aspired to become Olympians, from the early years of the modern Olympic movement. It shines new light on the frameworks imposed on female athletes, individually and as a group, by the International Olympic Committee (IOC), the British Olympic Association (BOA) and the various affiliated sporting international federations. Using oral history and family history sources, the book tells of the social processes through which British Olympic women have become both heroes and anti-heroes in the public consciousness. Exploring the hidden narratives around women such as Charlotte Cooper, Lottie Dod, Audrey Brown and Pat Smythe, and bringing the story into the modern era of London 2012, Dina Asher-Smith and Katarina Johnson-Thompson, the book helps us to better understand the complicated relationship between sport, gender, media and wider society. This is fascinating reading for anybody with an interest in sport history, Olympic history, women’s history, British history or gender studies.
Although girls and women account for approximately 40 percent of all athletes in the United States, they receive only 4 percent of the total sport media coverage. SportsCenter, ESPN's flagship program, dedicates less than 2 percent of its airtime to women. Local news networks devote less than 5 percent of their programming to women's sports. Excluding Sports Illustrated's annual "Swimsuit Issue," women appear on just 4.9 percent of the magazine's covers. Media is a powerful indication of the culture surrounding sport in the United States. Why are women underrepresented in sports media? Sports Illustrated journalist Andy Benoit infamously remarked that women's sports "are not worth watching." Although he later apologized, Benoit's comment points to more general lack of awareness. Consider, for example, the confusion surrounding Title IX, the U.S. Law that prohibits sex discrimination in any educational program that receives federal financial assistance. Is Title IX to blame when administrators drop men's athletic programs? Is it lack of interest or lack of opportunity that causes girls and women to participate in sport at lower rates than boys and men? In Women's Sports: What Everyone Needs to Know®, Jaime Schultz tackles these questions, along with many others, to upend the misunderstandings that plague women's sports. Using historical, contemporary, scholarly, and popular sources, Schultz traces the progress and pitfalls of women's involvement in sport. In the signature question-and-answer format of the What Everyone Needs to Know® series, this short and accessible book clarifies misconceptions that dog women's athletics and offers much needed context and history to illuminate the struggles and inequalities sportswomen continue to face. By exploring issues such as gender, sexuality, sex segregation, the Olympic and Paralympic Games, media coverage, and the sport-health connection, Schultz shows why women's sports are not just worth watching, but worth playing, supporting, and fighting for.
