Omni Personal Luxury

Author : Rebecca Schmitt,Arnaud Rossi,Albert Bensoussan
Publisher : Springer Nature
Page : 193 pages
File Size : 46,6 Mb
Release : 2021-12-02
Category : Business & Economics
ISBN : 9783030857691

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Omni-personal Luxury by Rebecca Schmitt,Arnaud Rossi,Albert Bensoussan Pdf

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.

Author : Wilson Ozuem,Elena Patten,Yllka Azemi
Publisher : Universal-Publishers
Page : 386 pages
File Size : 47,6 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 9781627347402

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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands by Wilson Ozuem,Elena Patten,Yllka Azemi Pdf

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.

Author : Ashok Som,Christian Blanckaert
Publisher : John Wiley & Sons
Page : 519 pages
File Size : 48,5 Mb
Release : 2021-10-26
Category : Business & Economics
ISBN : 9781119741312

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The Road to Luxury by Ashok Som,Christian Blanckaert Pdf

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.

Author : Wilson Ozuem
Publisher : Springer Nature
Page : 508 pages
File Size : 53,6 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9783031355899

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Digital Transformation for Fashion and Luxury Brands by Wilson Ozuem Pdf

Author : El-Gohary, Hatem,Edwards, David,Ben Mimoun, Mohamed Slim
Publisher : IGI Global
Page : 471 pages
File Size : 48,8 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799871941

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Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by El-Gohary, Hatem,Edwards, David,Ben Mimoun, Mohamed Slim Pdf

The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Author : Wided Batat
Publisher : Springer
Page : 240 pages
File Size : 49,7 Mb
Release : 2019-04-29
Category : Business & Economics
ISBN : 9783030016715

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The New Luxury Experience by Wided Batat Pdf

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience “This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.” -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.” -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK

Author : Taşkın Dirsehan
Publisher : Emerald Group Publishing
Page : 382 pages
File Size : 44,8 Mb
Release : 2020-11-26
Category : Business & Economics
ISBN : 9781800433908

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Managing Customer Experiences in an Omnichannel World by Taşkın Dirsehan Pdf

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Author : Anshuman Khare,Arto Ojala,William W. Baber
Publisher : Routledge
Page : 273 pages
File Size : 45,6 Mb
Release : 2022-03-02
Category : Business & Economics
ISBN : 9781000546743

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Sustainable International Business Models in a Digitally Transforming World by Anshuman Khare,Arto Ojala,William W. Baber Pdf

The forces of volatility, uncertainty, complexity and ambiguity (VUCA) in today’s world are shaping businesses and calling into question the wisdom of existing business models. VUCA challenges businesses to digitalize and transform in ways they had not contemplated before. This book looks at how successful businesses have revitalized and innovated their business models. It illustrates through cases how these businesses have adapted to new forms of globalization through the lens of Business Model Innovation (BMI) theories in a digital world. This book’s chapters are divided into three sections. The first section examines the existing literature, the second section focuses on business processes and behaviour, and lastly the third section presents four case studies of sustainable international businesses from sectors such the fashion and digital services industry. Paying attention to business decisions and outcomes, the contributors critically examine which theories and practices would be most applicable for a digitally transforming world. This book provides insights that will interest researchers and academics in the fields of sustainable business, organizational change, and digital transformation, amongst others. Its observations into sustainable digital transformation may also interest business leaders and consultants.

Author : S. D. Chrostowska
Publisher : Coach House Books
Page : 117 pages
File Size : 50,5 Mb
Release : 2020-04-14
Category : Fiction
ISBN : 9781770566293

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The Eyelid by S. D. Chrostowska Pdf

In Greater America, with sleep under siege, this lucid and prophetic novel of ideas depicts the end of human reverie. An unnamed, unemployed, dream-prone narrator finds himself following Chevauchet, diplomat of Onirica, a foreign republic of dreams, to resist a prohibition on sleep in near-future Greater America. On a mission to combat the state-sponsored drugging of citizens with uppers for greater productivity, they traverse an eerie landscape in an everlasting autumn, able to see inside other people’s nightmares and dreams. As Comprehensive Illusion – a social media-like entity that hijacks creativity – overtakes the masses, Chevauchet, the old radical, weakens and disappears, leaving our narrator to take up Chevauchet's dictum that "daydreaming is directly subversive” and forge ahead on his own. In slippery, exhilarating, and erudite prose, The Eyelid revels in the camaraderie of free thinking that can only happen on the lam, aiming to rescue a species that can no longer dream. "A slight but quick-witted and thoughtful philosophical parable that falls somewhere between Camus and Gaiman’s Sandman universe." —Kirkus Reviews "S. D. Chrostowska's The Eyelid is a brilliant, visionary satire on the digital mindscape of twenty-first-century late capitalism embodied in the new global state of Greater America. Insomnia is in; dreams are seditious; sleep is outlawed. Lulled by false fantasies projected by Artificial Intelligence (CI in the book), video games, and media collaborators, humans drug themselves to stay awake so they can slave through the now standard twenty-hour work days. Witty, oracular, Surreal, trenchant, politically astute, and often hilarious, The Eyelid is a throwback to the classics of the genre, Jonathan Swift's Gulliver's Travels and Samuel Butler's Erewhon. We are turning into a race of sleep-deprived automatons, Chrostowska warns, increasingly unable to mount political opposition or even dream a different future." —Douglas Glover

Author : Anonim
Publisher : Rowman & Littlefield
Page : 451 pages
File Size : 48,6 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9780762751983

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The Luxury Guide to Walt Disney World Resort by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 894 pages
File Size : 48,6 Mb
Release : 1982-04
Category : Electronic
ISBN : STANFORD:36105012258153

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Omni by Anonim Pdf

Author : Selcen Ozturkcan,Elif Yolbulan Okan
Publisher : Emerald Group Publishing
Page : 480 pages
File Size : 55,9 Mb
Release : 2018-07-30
Category : Business & Economics
ISBN : 9781787145573

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Marketing Management in Turkey by Selcen Ozturkcan,Elif Yolbulan Okan Pdf

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

Author : Rasmus Houlind,Colin Shearer
Publisher : Lid Publishing
Page : 456 pages
File Size : 41,9 Mb
Release : 2019-06-20
Category : Business & Economics
ISBN : 191255514X

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Make It All about Me by Rasmus Houlind,Colin Shearer Pdf

The term "omnichannel" may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make It All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.

Author : Wided Batat
Publisher : SAGE
Page : 340 pages
File Size : 48,7 Mb
Release : 2019-04-29
Category : Business & Economics
ISBN : 9781526483560

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Digital Luxury by Wided Batat Pdf

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Author : Anonim
Publisher : Unknown
Page : 412 pages
File Size : 41,7 Mb
Release : 1979
Category : Electronic
ISBN : NWU:35556029540093

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Impact of Automotive Fuel Economy Standards on Competition in the Automotive Industry: Technical report by Anonim Pdf