On A Tall Budget And Short Attention Span Full Color
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On a Tall Budget and Short Attention Span (Full Color) by Teresa Cline Pdf
Have you ever dreamed of quitting your job, selling your house and embarking on the adventure of a lifetime? Follow Teresa the Traveler on her 3-month solo backpacking adventure from London to Cairo
Practical Principles of Instructional Design, Media Selection, and Interface Design with a Focus on Computer-based Training / Educational Software by Peter Fenrich Pdf
This book is intended for students, instructional designers, professors, instructors, teachers, trainers, software developers, and development team leaders who: • are taking a course on creating computer-based training/educational software applications • are or will be working on a computer-based training/educational software development team • need to expand their skills into the multimedia technology field • are excited about the possibilities of teaching with multimedia • have worked on their own and unsuccessfully tried to do it all • may have created mediocre computer-based training/educational software • want to do it right the first time • need a practical reference • need practical guidelines for creating computer-managed presentations This book focuses on the practical principles of creating computer-based training/educational software applications and computer-managed presentations. In computer-based training/educational software applications, the computer assumes the teaching role. In computer-managed presentations, you maintain the responsibility for teaching the learners and use what is contained in the presentation as a resource. In a sense, computer-managed presentations are a subset of computer-based training/educational software applications. Their differences will be highlighted throughout this book. This book will not make you an expert in designing computer-based training/educational software applications. Expertise comes through years of experience and continual learning. However, this book will provide you with the foundations for creating professional, instructionally-effective products. To gain support for your computer-based training/educational software applications and computer-managed presentations and to silence the critics, it is important to create excellent products. People will notice quality much more than quantity. This is especially true for your first project. This book, with its numerous practical hints, will help you do it right from your first project onward.
The influence of digital media on the cultural heritage sector has been pervasive and profound. Today museums are reliant on new technology to manage their collections. They collect digital as well as material things. New media is embedded within their exhibition spaces. And their activity online is as important as their physical presence on site. However, ‘digital heritage’ (as an area of practice and as a subject of study) does not exist in one single place. Its evidence base is complex, diverse and distributed, and its content is available through multiple channels, on varied media, in myriad locations, and different genres of writing. It is this diaspora of material and practice that this Reader is intended to address. With over forty chapters (by some fifty authors and co-authors), from around the world, spanning over twenty years of museum practice and research, this volume acts as an aggregator drawing selectively from a notoriously distributed network of content. Divided into seven parts (on information, space, access, interpretation, objects, production and futures), the book presents a series of cross-sections through the body of digital heritage literature, each revealing how a different aspect of curatorship and museum provision has been informed, shaped or challenged by computing. Museums in a Digital Age is a provocative and inspiring guide for any student or practitioner of digital heritage.
Platinum Edition Using XHTML, XML and Java 2 by Eric Ladd Pdf
For courses on web development that focus on more than one application. Platinum Edition Using XHTML, XML & Java 2 is a complete Web programming reference guide that covers each of the technologies and shows how they can work together. It teaches students the features and benefits of each technology. The coverage includes XHTML, XML, JavaScript, Dynamic HTML, CGI Programming with Perl, Server-Side Programming with ASP, ColdFusion and PHP, and Java 2. It also shows the value in combining technologies to create more powerful Web solutions.
In his bestselling book Marketing For Dummies, Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of Marketing Kit For Dummies, he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of Marketing For Dummies offers all the proven advice as the first edition, but with new information and state-of-the-art Internet marketing techniques. Whether your business is large or small, staffed by a few people, a few hundred, or thousands, Marketing Kit For Dummies, 2nd Edition offers everything you need to know — and all the tools you need to implement — for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn’t, this book covers all the bases: Tap into the power of the Internet Create buzz with publicity Research, plan, and budget effectively Set up winning sales promotions Generate sales with action ads Launch winning Web campaigns Expert author Alexander Hiam — marketing specialist, business professor, and operator of an independent consulting firm — gives you the handy specialized tools that make marketing a breeze. The accompanying CD-ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography! With this marketing toolkit in hand, you’ll learn how to: Master the five Ps of marketing Evaluate the effectiveness of your marketing plans Design a marketing plan that works Perform customer research Improve your creative skills — and your campaigns Write winning marketing copy Develop a campaign budget and stick to it Brand your business Develop promotional campaigns Design brochures, catalogs, and newsletters Bring customers back with great customer service In a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn’t matter how great your product or service is if your customers don’t know about it. With Marketing Kit For Dummies, 2nd Edition, you’ll have no trouble bringing in new business — and more dollars.
Learn inside secrets of marketing, advertising, direct mail and public relations in just a few nights of enjoyable reading. Clear and concise, just enough humor.
How do we tell you what your customers can't tell you? by SEDA GENÇ Pdf
Decoding The Language of Consumer Mind The results obtained from consumer neuroscience studies show us that traditional marketing research methods are not always sufficient to understand what the consumer really thinks and to reach reliable insights about them. So how can we uncover real consumer insights? In this regard, neuromarketing guides us just like a consumer guide. With this book, you will learn practical ways to benefit from neuromarketing for your marketing strategies, and you will find the details of how we adapt the data we obtain from neuromarketing research to marketing strategies in an understandable way, with real examples and applications. This book will not only give you information, but will also take you one step forward in the marketing world. Are you ready?
A Single Guy for the Weekends is a romp in the vineyards of Madison Avenue, where advertising is the most fun you can have with your clothes on, where people don't gamble for pleasure because that's what we do for a living. Jeff Burden's new job will wreck both his personal life and his career, but he has a hell of a lot of fun along the way.
Aesthetics and Politics in the Mexican Film Industry by M. MacLaird Pdf
Evaluating a broad selection of Mexican films produced from the early 1990s to the present, this study examines how production methods, audience demographics, and aesthetic approaches have changed throughout the past two decades and how these changes relate to the country's transitions to a democratic political system and a free-market economy.