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Author : Charles R. Taylor
Publisher : Unknown
Page : 428 pages
File Size : 53,6 Mb
Release : 2005
Category : Advertising, Outdoor
ISBN : STANFORD:36105121776681
Author : Sukki Yoon,Sangdo Oh
Publisher : Routledge
Page : 170 pages
File Size : 42,5 Mb
Release : 2018-10-11
Category : Business & Economics
ISBN : 9781315392523
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.
Author : Jef I Richards
Publisher : Rowman & Littlefield
Page : 465 pages
File Size : 49,5 Mb
Release : 2022-05-15
Category : Business & Economics
ISBN : 9781538141229
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Author : Daniel K. Finn
Publisher : Fortress Press
Page : 346 pages
File Size : 55,6 Mb
Release : 2013-08-01
Category : Religion
ISBN : 9781451452280
What does the history of Christian views of economic life mean for economic life in the twenty-first century? Here Daniel Finn reviews the insights provided by a large number of texts, from the Bible and the early church, to the Middle Ages and the Protestant Reformation, to treatments of the subject in the last century. Relying on both social science and theology, Finn then turns to the implications of this history for economic life today. Throughout, the book invites the reader to engage the sources and to develop an answer to the volume's basic question.
Author : Anonim
Publisher : Unknown
Page : 532 pages
File Size : 49,9 Mb
Release : 2003
Category : Advertising laws
ISBN : UOM:39015058247613
Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 53,7 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : United States. Bureau of Alcohol, Tobacco, and Firearms
Publisher : Unknown
Page : 404 pages
File Size : 47,6 Mb
Release : 1977
Category : Firearms
ISBN : UOM:39015005683944
Author : United States. Bureau of Alcohol, Tobacco, and Firearms
Publisher : Unknown
Page : 52 pages
File Size : 40,9 Mb
Release : 1977
Category : Ammunition
ISBN : UIUC:30112105190141
Author : United States. Bureau of Alcohol, Tobacco, and Firearms
Publisher : Unknown
Page : 52 pages
File Size : 48,7 Mb
Release : 1977
Category : Firearms
ISBN : MINN:31951002834864H
Author : International Development Research Centre (Canada)
Publisher : IDRC
Page : 483 pages
File Size : 53,5 Mb
Release : 1999
Category : Business & Economics
ISBN : 9780889368170
Contributed articles presented at a workshop held in 1994.
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 45,6 Mb
Release : 2012-06-05
Category : Electronic
ISBN : 0615974422
Author : Drew Neisser
Publisher : Cmo Huddles
Page : 188 pages
File Size : 54,9 Mb
Release : 2021-10-05
Category : Electronic
ISBN : 1737212544
Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purpose Define your company's purpose in eight words or fewer Build team support for new marketing initiatives while establishing your unique brand story, voice, and design Assemble effective marketing plans that engage employees, inspire customers, and attract new business Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
Author : Ron Beasley,Marcel Danesi
Publisher : Walter de Gruyter
Page : 209 pages
File Size : 55,8 Mb
Release : 2010-12-14
Category : Language Arts & Disciplines
ISBN : 9783110888003
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Author : Robert Bork
Publisher : Unknown
Page : 536 pages
File Size : 45,7 Mb
Release : 2021-02-22
Category : Electronic
ISBN : 1736089714
The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author : Chris Richardson
Publisher : Simon and Schuster
Page : 520 pages
File Size : 45,7 Mb
Release : 2018-10-27
Category : Computers
ISBN : 9781638356325
"A comprehensive overview of the challenges teams face when moving to microservices, with industry-tested solutions to these problems." - Tim Moore, Lightbend 44 reusable patterns to develop and deploy reliable production-quality microservices-based applications, with worked examples in Java Key Features 44 design patterns for building and deploying microservices applications Drawing on decades of unique experience from author and microservice architecture pioneer Chris Richardson A pragmatic approach to the benefits and the drawbacks of microservices architecture Solve service decomposition, transaction management, and inter-service communication Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About The Book Microservices Patterns teaches you 44 reusable patterns to reliably develop and deploy production-quality microservices-based applications. This invaluable set of design patterns builds on decades of distributed system experience, adding new patterns for composing services into systems that scale and perform under real-world conditions. More than just a patterns catalog, this practical guide with worked examples offers industry-tested advice to help you design, implement, test, and deploy your microservices-based application. What You Will Learn How (and why!) to use microservices architecture Service decomposition strategies Transaction management and querying patterns Effective testing strategies Deployment patterns This Book Is Written For Written for enterprise developers familiar with standard enterprise application architecture. Examples are in Java. About The Author Chris Richardson is a Java Champion, a JavaOne rock star, author of Manning’s POJOs in Action, and creator of the original CloudFoundry.com. Table of Contents Escaping monolithic hell Decomposition strategies Interprocess communication in a microservice architecture Managing transactions with sagas Designing business logic in a microservice architecture Developing business logic with event sourcing Implementing queries in a microservice architecture External API patterns Testing microservices: part 1 Testing microservices: part 2 Developing production-ready services Deploying microservices Refactoring to microservices
