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Author : Martín Arellano
Publisher : Martín Arellano
Page : 101 pages
File Size : 44,8 Mb
Release : 2024-06-15
Category : Business & Economics
ISBN : 8210379456XXX
Author : Francisco J. Martínez-López,Yangchun Li,Susan M. Young
Publisher : Springer Nature
Page : 242 pages
File Size : 47,5 Mb
Release : 2022-09-23
Category : Business & Economics
ISBN : 9783031145759
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.
Author : Daniel Trauth,Thomas Bergs,Wolfgang Prinz
Publisher : Springer Nature
Page : 659 pages
File Size : 44,9 Mb
Release : 2023-01-01
Category : Computers
ISBN : 9783662665091
The monetization of data is a very young topic, for which there are only very few case studies. There is a lack of strategy or concept that shows decision-makers the way into the monetization of data, especially those who have discovered or are threatened by the digital transformation or Industry 4.0. Because machine data is usually unstructured and not usable without domain knowledge/metadata, the monetization of machine data has an as yet unquantifiable potential. In order to make this potential tangible, this work describes not only contributions from science, but also practical examples from industry. Based on different examples from various industries, the reader can already become part of a future data economy today. Values and benefits are described in detail. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Author : Mikael Olsson
Publisher : Apress
Page : 158 pages
File Size : 43,8 Mb
Release : 2013-11-05
Category : Business & Economics
ISBN : 9781430263807
Build a Profitable Online Business: The No Nonsense Guide is a highly condensed step-by-step guide on how to build and run profitable websites. Serial web entrepreneur Mikael Olsson gives you in a nutshell all the tools, tips, and savvy you’ll need to create and operate online businesses that will automatically generate streams of effortless income for you. He shows you all the tricks and shortcuts for building your own amazing website and running your own online business profitably and efficiently, without wasting a nickel or a minute. You won’t find any technical jargon, drawn-out lessons, or feel-good fluff in this book. What you will find is an expert guide that pulls no punches in serving up the clean hits of hard information that any web entrepreneur needs to succeed at all aspects of an online business: website construction, SEO, marketing, monetization, and conversion.
Author : Peng Liu,Chao Wang
Publisher : CRC Press
Page : 443 pages
File Size : 50,5 Mb
Release : 2020-05-12
Category : Computers
ISBN : 9780429553257
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets
Author : Jason Burby,Shane Atchison
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 53,8 Mb
Release : 2007-08-27
Category : Computers
ISBN : 9780470181133
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
Author : Shu Chen Hou
Publisher : Shu chen Hou
Page : 35 pages
File Size : 55,8 Mb
Release : 2024-06-15
Category : Business & Economics
ISBN : 8210379456XXX
Introducing "Winning the Online Game: Strategies for Profitable Ventures" Unlock the secrets to success in the ever-changing online world with "Winning the Online Game: Strategies for Profitable Ventures." This ultimate guide will help you conquer the digital landscape and turn your ventures into lucrative triumphs. Delve deep into the intricacies of the online realm, identify profitable opportunities, and craft a powerful online brand that resonates with your target audience. Master the art of online marketing and create engaging content that captivates your audience and drives profitable results. Discover monetization strategies, leverage social media platforms, and navigate the world of e-commerce with confidence. Build and manage online communities to foster meaningful connections and achieve long-term success by scaling up your ventures strategically. Are you ready to level up your online ventures and secure your place in the digital arena? Order your copy of "Winning the Online Game: Strategies for Profitable Ventures" now and embark on a transformative journey to online success!
Author : Wes Simpson,Howard Greenfield
Publisher : Taylor & Francis
Page : 233 pages
File Size : 52,9 Mb
Release : 2012-11-12
Category : Language Arts & Disciplines
ISBN : 9781136030659
Stake your claim in the rapidly growing IPTV market with a thorough understanding of the key trends and technological advances shaping the future of broadband video technology. Make informed business decisions with a working knowledge of changes in technology, services, and business models. Get an up-to-date picture of the industry with new forms of television delivery, the new standard for video delivery, and current market figures. With annual growth estimates at 32+% for the next six years, this is necessary reading for remaining current in the marketplace. The second edition covers the monetization of IPTV, the differences between IPTV & Internet video, trends for the future and industry expectations. Written by two leading digital media experts, each with 25 years technology development experience and global insight.
Author : Slava Gomzin
Publisher : John Wiley & Sons
Page : 313 pages
File Size : 41,8 Mb
Release : 2014-02-03
Category : Computers
ISBN : 9781118810071
Must-have guide for professionals responsible for securing credit and debit card transactions As recent breaches like Target and Neiman Marcus show, payment card information is involved in more security breaches than any other data type. In too many places, sensitive card data is simply not protected adequately. Hacking Point of Sale is a compelling book that tackles this enormous problem head-on. Exploring all aspects of the problem in detail - from how attacks are structured to the structure of magnetic strips to point-to-point encryption, and more – it's packed with practical recommendations. This terrific resource goes beyond standard PCI compliance guides to offer real solutions on how to achieve better security at the point of sale. A unique book on credit and debit card security, with an emphasis on point-to-point encryption of payment transactions (P2PE) from standards to design to application Explores all groups of security standards applicable to payment applications, including PCI, FIPS, ANSI, EMV, and ISO Explains how protected areas are hacked and how hackers spot vulnerabilities Proposes defensive maneuvers, such as introducing cryptography to payment applications and better securing application code Hacking Point of Sale: Payment Application Secrets, Threats, and Solutions is essential reading for security providers, software architects, consultants, and other professionals charged with addressing this serious problem.
Author : Madhavan Ramanujam,Georg Tacke
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 47,5 Mb
Release : 2016-05-02
Category : Business & Economics
ISBN : 9781119240877
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
Author : Mark A. Lemley,Deven Desai
Publisher : Frontiers Media SA
Page : 274 pages
File Size : 40,9 Mb
Release : 2023-04-27
Category : Science
ISBN : 9782832521953
Author : DAVID SANDUA
Publisher :
Page : 293 pages
File Size : 44,7 Mb
Release : 2023-07-14
Category : Business & Economics
ISBN : 8210379456XXX
"Monetizing Your Passion" by David Sandua is a must-have resource for anyone who dreams of turning their passion into a viable source of income. It is a complete guide that takes you by the hand from identifying your passions to creating a profitable business based on them. Have you ever thought about what it would be like if you could make a living doing what you love? This book shows you how. It helps you identify your skills and passions, and assess their monetization potential. It teaches you how to research niche markets and define your target audience, two key elements for any successful business. But that's not all. This book also guides you through the process of creating a solid business plan, from defining your company's goals to crafting an effective marketing and sales strategy. It shows you how to leverage digital tools to monetize your passion, from establishing an online presence to exploring e-commerce platforms and implementing digital marketing strategies. It prepares you to overcome the challenges and risks you may encounter along the way and helps you anticipate potential obstacles, develop contingency plans and seek professional advice when you need it. It also guides you through the legal and financial considerations you need to take into account when setting up your own business. This book teaches you how to balance your passion and your profits, so you can maintain your enthusiasm and avoid burnout, showing you how to set boundaries and manage your time effectively, so you can enjoy your passion while making money from it. "Monetizing Your Passion" is more than a book, it's your personal guide to turning your passion into a profitable business. If you're ready to take the leap and turn your hobby into your job, this is the book you need.
Author : Joseph Brown
Publisher : Joseph Brown
Page : 27 pages
File Size : 47,5 Mb
Release : 2023-10-19
Category : Computers
ISBN : 8210379456XXX
Blogging has evolved dramatically over the years, transitioning from a mere hobby to a full-fledged and potentially lucrative business venture. In the digital age, the written word has taken on new significance, and bloggers have become influential voices on the internet. Blogger, a free and user-friendly blogging platform, has played a pivotal role in this transformation by democratizing the online publishing landscape. This platform has made it remarkably accessible for individuals to not only share their passions, experiences, and knowledge but also to monetize their online presence. The advent of Blogger, now part of the Google ecosystem, has been a game-changer for aspiring bloggers. It eliminates many of the technical barriers that once hindered people from starting their own blogs. With Blogger, you don't need to be a tech guru or invest significant sums in website development. Instead, you can focus on what truly matters – your content and your message. This short book is your guide to navigating the exciting world of blogging for profit with Blogger. We'll walk you through the essential steps, strategies, and best practices to maximize your blogging potential and transform your passion into a genuine income stream. Whether you're a budding writer, a niche expert, or someone with a unique perspective to share with the world, Blogger provides a platform for you to thrive in the digital realm. By the end of this guide, you'll have the knowledge and confidence to embark on your blogging journey and unlock the financial possibilities that await in the blogosphere.
Author : Steve Jackson
Publisher : Routledge
Page : 288 pages
File Size : 44,5 Mb
Release : 2009-06-04
Category : Business & Economics
ISBN : 9781136441400
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.
Author : Stefano Ceri,Alessandro Bozzon,Marco Brambilla,Emanuele Della Valle,Piero Fraternali,Silvia Quarteroni
Publisher : Springer Science & Business Media
Page : 284 pages
File Size : 49,7 Mb
Release : 2013-08-30
Category : Computers
ISBN : 9783642393143
With the proliferation of huge amounts of (heterogeneous) data on the Web, the importance of information retrieval (IR) has grown considerably over the last few years. Big players in the computer industry, such as Google, Microsoft and Yahoo!, are the primary contributors of technology for fast access to Web-based information; and searching capabilities are now integrated into most information systems, ranging from business management software and customer relationship systems to social networks and mobile phone applications. Ceri and his co-authors aim at taking their readers from the foundations of modern information retrieval to the most advanced challenges of Web IR. To this end, their book is divided into three parts. The first part addresses the principles of IR and provides a systematic and compact description of basic information retrieval techniques (including binary, vector space and probabilistic models as well as natural language search processing) before focusing on its application to the Web. Part two addresses the foundational aspects of Web IR by discussing the general architecture of search engines (with a focus on the crawling and indexing processes), describing link analysis methods (specifically Page Rank and HITS), addressing recommendation and diversification, and finally presenting advertising in search (the main source of revenues for search engines). The third and final part describes advanced aspects of Web search, each chapter providing a self-contained, up-to-date survey on current Web research directions. Topics in this part include meta-search and multi-domain search, semantic search, search in the context of multimedia data, and crowd search. The book is ideally suited to courses on information retrieval, as it covers all Web-independent foundational aspects. Its presentation is self-contained and does not require prior background knowledge. It can also be used in the context of classic courses on data management, allowing the instructor to cover both structured and unstructured data in various formats. Its classroom use is facilitated by a set of slides, which can be downloaded from www.search-computing.org.