Operations In An Omnichannel World

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Operations in an Omnichannel World

Santiago Gallino,Antonio Moreno
Operations in an Omnichannel World Book PDF

Author : Santiago Gallino,Antonio Moreno
Publisher : Springer Nature
Page : 353 pages
File Size : 54,7 Mb
Release : 2019-10-15
Category : Business & Economics
ISBN : 9783030201197

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Operations in an Omnichannel World by Santiago Gallino,Antonio Moreno Pdf

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.

Managing Customer Experiences in an Omnichannel World

Taşkın Dirsehan
Managing Customer Experiences in an Omnichannel World Book PDF

Author : Taşkın Dirsehan
Publisher : Emerald Group Publishing
Page : 382 pages
File Size : 51,6 Mb
Release : 2020-11-26
Category : Business & Economics
ISBN : 9781800433908

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Managing Customer Experiences in an Omnichannel World by Taşkın Dirsehan Pdf

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Economic Systems in the New Era: Stable Systems in an Unstable World

Svetlana Igorevna Ashmarina,Jakub Horák,Jaromír Vrbka,Petr Šuleř
Economic Systems in the New Era Stable Systems in an Unstable World Book PDF

Author : Svetlana Igorevna Ashmarina,Jakub Horák,Jaromír Vrbka,Petr Šuleř
Publisher : Springer Nature
Page : 901 pages
File Size : 50,7 Mb
Release : 2020-10-10
Category : Technology & Engineering
ISBN : 9783030609290

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Economic Systems in the New Era: Stable Systems in an Unstable World by Svetlana Igorevna Ashmarina,Jakub Horák,Jaromír Vrbka,Petr Šuleř Pdf

This proceedings book presents outcomes of the Innovative Economic Symposium – 2020 organized by the Institute of Technology and Business in České Budějovice (VŠTE) in Russia in collaboration with two universities: Financial University under the Government of the Russian Federation (Moscow) and Samara State University of Economics (Samara). The symposium aims to bring together experts and young scientists in economy, management, international relations, finance, marketing, and professional education from Asian and European countries, to share knowledge and experience and discuss issues related to stable economic development, international business, entrepreneurship, Industry 4.0, cooperation between educational and business structures, strategic decision-making, and processes of economic globalization and fragmentation. The book consists of two parts corresponding to the thematic symposium areas. The book content covers two sections: stable development in unstable world and globalization and fragmentation forces of the current world economy. The main topics included in the book are as follows: - Where is the world moving to and where is the economy in it? - Institutionalization of innovations. - Network architecture of economic relations. - Competences for the future. - Smart change management. - Monetary and fiscal policy development as a factor of economic modernization. - Role of international trade in the economy globalization. - Impact of globalization and economic fragmentation on the enterprise’s internal environment. - Financial conditions for entrepreneurship under the economic modernization. - Impact of scientific and technological progress on globalization and fragmentation of the economy.

Managing Customer Experiences in an Omnichannel World

Taşkın Dirsehan
Managing Customer Experiences in an Omnichannel World Book PDF

Author : Taşkın Dirsehan
Publisher : Emerald Group Publishing
Page : 420 pages
File Size : 43,8 Mb
Release : 2020-11-26
Category : Business & Economics
ISBN : 9781800433885

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Managing Customer Experiences in an Omnichannel World by Taşkın Dirsehan Pdf

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Exploring Omnichannel Retailing

Wojciech Piotrowicz,Richard Cuthbertson
Exploring Omnichannel Retailing Book PDF

Author : Wojciech Piotrowicz,Richard Cuthbertson
Publisher : Springer
Page : 292 pages
File Size : 52,6 Mb
Release : 2018-12-05
Category : Business & Economics
ISBN : 9783319982731

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Exploring Omnichannel Retailing by Wojciech Piotrowicz,Richard Cuthbertson Pdf

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

Omni-Channel Retail and the Supply Chain

Paul Myerson
Omni Channel Retail and the Supply Chain Book PDF

Author : Paul Myerson
Publisher : CRC Press
Page : 173 pages
File Size : 47,5 Mb
Release : 2020-11-25
Category : Business & Economics
ISBN : 9781000264449

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Omni-Channel Retail and the Supply Chain by Paul Myerson Pdf

Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain "front and center," as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the "bullwhip effect," where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

Computer-Human Interaction Research and Applications

Andreas Holzinger,Hugo Plácido Silva,Markus Helfert,Larry Constantine
Computer Human Interaction Research and Applications Book PDF

Author : Andreas Holzinger,Hugo Plácido Silva,Markus Helfert,Larry Constantine
Publisher : Springer Nature
Page : 167 pages
File Size : 43,5 Mb
Release : 2022-12-12
Category : Computers
ISBN : 9783031220159

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Computer-Human Interaction Research and Applications by Andreas Holzinger,Hugo Plácido Silva,Markus Helfert,Larry Constantine Pdf

This book constitutes selected papers of the Fourth International Conference on Computer-Human Interaction Research and Applications, CHIRA 2020, held virtually, in November 2020. The 8 full papers presented in this book were carefully reviewed and selected from 44 submissions. The papers selected to be included in this book contribute to the understanding of relevant trends of current research on computer-human interaction, including Interaction design, human factors, entertainment, cognition, perception, user-friendly software and systems, pervasive technologies and interactive devices.

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Akel, Gökhan
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices Book PDF

Author : Akel, Gökhan
Publisher : IGI Global
Page : 596 pages
File Size : 50,8 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668443828

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Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by Akel, Gökhan Pdf

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Handbook of Research on Sustainable Supply Chain Management for the Global Economy

Akkucuk, Ulas
Handbook of Research on Sustainable Supply Chain Management for the Global Economy Book PDF

Author : Akkucuk, Ulas
Publisher : IGI Global
Page : 409 pages
File Size : 48,5 Mb
Release : 2020-06-26
Category : Business & Economics
ISBN : 9781799846024

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Handbook of Research on Sustainable Supply Chain Management for the Global Economy by Akkucuk, Ulas Pdf

Many fields are beginning to implement developing practices that prove to be more efficient and environmentally friendly compared to traditional practices. This holds true for the realm of business, as organizations are redesigning their operations through the incorporation of sustainable methods. Research is needed on the specific techniques companies are using to promote efficiency and improved effectiveness using sustainability. Handbook of Research on Sustainable Supply Chain Management for the Global Economy is an essential reference source that discusses the incorporation of sustainability in various facets of business management. Featuring research on topics such as disruptive logistics, production planning, and renewable energy sources, this book is ideally designed for researchers, practitioners, students, managers, policymakers, academicians, economists, scholars, and educators seeking coverage on sustainable practices in supply chains to ensure a cleaner environment.

Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics

Omeraki Çekirdekci, ?ahver,?ngün Kark??, Özlem,Gönülta?, Suna
Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics Book PDF

Author : Omeraki Çekirdekci, ?ahver,?ngün Kark??, Özlem,Gönülta?, Suna
Publisher : IGI Global
Page : 556 pages
File Size : 46,9 Mb
Release : 2021-11-26
Category : Social Science
ISBN : 9781799886761

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Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics by Omeraki Çekirdekci, ?ahver,?ngün Kark??, Özlem,Gönülta?, Suna Pdf

The COVID-19 pandemic shook the world to its core. After a brief pause, organizations of all kinds had to adapt to the new circumstances given to them with very little time. The presence of the pandemic caused multiple threats that caused several disruptions to the norms, beliefs, and practices in various domains of everyday life. Both from macro and micro perspectives, individuals, households, markets, institutions, and governments developed strategies to respond to the new environment—responses that hope to eliminate or at least decrease the threats of the COVID-19 pandemic. The Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics explores the COVID-19 pandemic from an interdisciplinary perspective and determines how future pandemics may impact society. Beginning as a health threat, the pandemic has led the way to economic, social, psychological, political, and informational crises necessitating the examination of the phenomenon from different academic disciplines. Covering topics such as distance education, human security, and predictions, this handbook of research is an essential resource for scholars, managers, media representatives, governors, health officials, government officials, policymakers, students, professors, researchers, and academicians.

"Smart Technologies" for Society, State and Economy

Elena G. Popkova,Bruno S. Sergi
Smart Technologies for Society State and Economy Book PDF

Author : Elena G. Popkova,Bruno S. Sergi
Publisher : Springer Nature
Page : 1766 pages
File Size : 48,9 Mb
Release : 2020-10-15
Category : Technology & Engineering
ISBN : 9783030591267

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"Smart Technologies" for Society, State and Economy by Elena G. Popkova,Bruno S. Sergi Pdf

This proceedings book presents a comprehensive view of “smart” technologies and perspectives of their application in various areas of economic activity. The authors of the book combined the results of the cutting-edge research on the topic of “smart” technologies in the digital economy and Industry 4.0 and developed a unified scientific concept. The current experience has been considered, and the prospects for the application of “smart” technologies in society to promote social advance have been identified. “Smart” technologies in public administration and law, as well as the experience in development of e-government, have been examined. “Smart” technologies in business activity have been studied, and the transition from digital business to business 4.0 has been justified. The book contains the collection of the best works following the results of the 13th International Research-to-Practice Conference “Smart Technologies” for society, state and economy which was run by the Institute of Scientific Communications (ISC) and was held on July 2–3, 2020. The target audience of this book includes researchers investigating fundamental and applied problems of development of “smart” technologies, as well as concerned parties outside the academic community, in particular, representatives of the digital society, high-tech business entities and officials regulating the digital economy and Industry 4.0.

The Emerald Handbook of Multi-Stakeholder Communication

Pantea Foroudi,Bang Nguyen,T. C. Melewar
The Emerald Handbook of Multi Stakeholder Communication Book PDF

Author : Pantea Foroudi,Bang Nguyen,T. C. Melewar
Publisher : Emerald Group Publishing
Page : 601 pages
File Size : 42,6 Mb
Release : 2022-10-21
Category : Business & Economics
ISBN : 9781800718975

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The Emerald Handbook of Multi-Stakeholder Communication by Pantea Foroudi,Bang Nguyen,T. C. Melewar Pdf

The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.

Consumer-Driven Demand and Operations Management Models

Serguei Netessine,Christopher S. Tang
Consumer Driven Demand and Operations Management Models Book PDF

Author : Serguei Netessine,Christopher S. Tang
Publisher : Springer Science & Business Media
Page : 488 pages
File Size : 40,5 Mb
Release : 2009-06-02
Category : Business & Economics
ISBN : 9780387980263

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Consumer-Driven Demand and Operations Management Models by Serguei Netessine,Christopher S. Tang Pdf

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

Advances in Business and Management Forecasting

Kenneth D. Lawrence,Ronald K. Klimberg
Advances in Business and Management Forecasting Book PDF

Author : Kenneth D. Lawrence,Ronald K. Klimberg
Publisher : Emerald Group Publishing
Page : 152 pages
File Size : 55,9 Mb
Release : 2019-09-06
Category : Business & Economics
ISBN : 9781787542914

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Advances in Business and Management Forecasting by Kenneth D. Lawrence,Ronald K. Klimberg Pdf

Volume 13 of Advances in Business and Management Forecasting presents state-of-the-art studies in the application of forecasting methodologies to areas such as sales forecasting, retailing, service contracts, bankruptcy prediction, executive compensation, and call center staffing.

Channel Strategies and Marketing Mix in a Connected World

Saibal Ray,Shuya Yin
Channel Strategies and Marketing Mix in a Connected World Book PDF

Author : Saibal Ray,Shuya Yin
Publisher : Springer Nature
Page : 282 pages
File Size : 48,8 Mb
Release : 2019-12-14
Category : Business & Economics
ISBN : 9783030317331

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Channel Strategies and Marketing Mix in a Connected World by Saibal Ray,Shuya Yin Pdf

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.