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101 Ways to Promote Your Web Site by Susan Sweeney Pdf
Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms--as well as proven techniques such as using e-mail, links, and online advertising--to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.
Effective SEO and Content Marketing by Nicholas Papagiannis Pdf
Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
Author : Gabriel Dica Publisher : Gabriel Dica Page : 42 pages File Size : 51,6 Mb Release : 2017-04-02 Category : Business & Economics ISBN : 9781310901690
Optimizing and Marketing Your Website by Gabriel Dica Pdf
A simple, step-by-step tutorial, covering the most important aspects of turning a profit from your website: starting with the different ways to monetize it, SEO, paid ads, implementing and interpreting Google Analytics and Webmaster to newsletters and earning the loyalty of your users. Includes the top tips to help you stay ahead of the trend. This guide provides value to both beginners and experienced users alike and it's written and compartmentalized in a way that will allow you to understand and follow every step. Start increasing your revenue today! The topics talked about in this guide: Choosing the revenue system Sell products or services Sell ad space Donations Monetization Conclusions More ways to monetize your site CpM Advertising Affiliate Marketing Sponsored Reviews Premium Content Paid Polls and Surveys In-text and Image Advertising Pop-ups and Pop-unders Audio Ads SEO (Search Engine Optimization) On page SEO Page title tags Description meta tags URL structure Navigation structure Sitemaps Custom 404 Page Content robots.txt Images and the "alt" attribute Heading tags Keywords Page loading times Off page SEO Anchor text Top SEO trends for 2016 Google AdSense How does it work? How much will you earn? Is your site eligible to use AdSense? So how do you actually use AdSense? Top 10 tips provided by Google AdSense Other tips for increasing your revenue with AdSense Size/Location You can blend the ads with your site design Some of the AdSense sizes which work best AdSense section targeting: Make ads relevant Image or Text Ads Ads between posts Placement targeting AdSense Category blocking AdSense for YouTube Google Analytics and Google Webmaster tools Google Webmaster Tools Google Analytics What are the highlights and what should you first pay attention to? Marketing Social media and your site Facebook YouTube Newsletters Google AdWords What is Google AdWords? How can you use it to advertise your site? General marketing tips
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.
The Best Damn Website & ECommerce Marketing Optimization Guide, Period! by Stoney Degeyter Pdf
When it comes to building your online presence there is only one logical place to start: your website. Your website is you. You own it. You control it. Any presence you build outside of your website isn't yours to keep. It may be a reflection of you, but when the lights go out on any entity you don't fully own or control, a piece of you disappears with it. What happens if Facebook cancels your account? Or Twitter bans you from their platform? Can you get your content back? Nope. It's gone forever. And most of the time, without an opportunity to appeal. All your hard work building your web presence is wiped out with a snap of the fingers. This is why you need to have a website to call "home." If your web host turns off the lights, no problem. Take your backups to a new web host and turn them back on again. You control your website. You-and only you-decide your fate. This means you get to decide how deep, how wide, and how tall to build your web presence. You can't do that with any other online platform. Your website is the most critical part of building a successful and effective web presence. Build a Winning Web PresenceAnyone who has been involved in digital marketing for any length of time can attest that one of the most critical factors of online success is Search Engine Optimization (SEO). I don't care much for the term SEO because we don't optimize search engines. That's what the algorithm tweakers at Google do. We optimize websites. It just so happens that we optimize them for search engines, but we optimize them for our visitors as well. I would also argue that optimizing for visitors is far more important than optimizing for Google or Bing. That's not to say search engines aren't important. They are. However, search engines are not your customers. They don't buy your products or services or click on your ads, people do. And that makes optimizing your website for people the most important thing you can do. The good news is, it's not an either/or situation. You optimize for both search engines and visitors at the same time. Great search engine optimization is just great visitor optimization. If you think about it, Google's only job is to provide highly relevant links to searchers based on what they are looking for. Or, to put it more succinctly, deliver access to websites that their searchers will love. Historically, digital marketers have considered top rankings to be the goal of their optimization efforts. That's flawed logic. Rankings are not the goal, they are the reward for a job well done. A top search engine ranking is the trophy for having a website that your audience loves. Google doesn't make the winners; it simply rewards them. Want to create a website that resonates? One that searchers and visitors find worthwhile? Then this book is for you. There's not enough paper in the world to cover every aspect of website optimization. Nonetheless, the book you are reading is a comprehensive guide to mastering the art of website optimization. I have no doubt that you will find it valuable as you push forward in your optimization efforts.
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Marketing Through Search Optimization by Alex Michael,Ben Salter Pdf
Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites. Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Social Media Optimization For Dummies by Ric Shreves Pdf
Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.
Search Engine Optimization by Kristopher B. Jones Pdf
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Marketing Through Search Optimization by Alex Michael,Ben Salter Pdf
Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence. * Explains why and how marketers can and must optimize sites for searchability from the outset * Describes how to optimize, for both local and international users * Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings
By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to: Craft an online marketing plan, set site goals, and define your market Uncover what makes an effective online storefront and what your site must offer to encourage shoppers Use e-mail marketing effectively and spread the word via e-newsletters Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site Track site activity with Web analytics, interpret sales statistics, and determine where problems originate Take advantage of search engines where you can submit your site for free Encourage visitors to come back and find subscribers for your online newsletter Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!
Make Your Website a Money Machine by Howie Todoit Pdf
Transform Your Website into a Profit-Generating Powerhouse Are you tired of having a website that doesn't deliver the results you want? Do you crave a site that effortlessly draws in potential customers and converts them into loyal purchasers? With the "Make Your Website a Money Machine: A Guide to Marketing Funnels for Websites" you can create a high-functioning online entity that will become a central component of your business's success. Peek Inside the Profitable Realm of Online BusinessThis comprehensive guide takes you from the ground floor to the executive suite of running an online business. From the basics like understanding e-commerce and the importance of a website in online marketing to advanced topics like the creation and optimization of a marketing funnel, this book has it all. Even if you're a beginner with no prior experience, you'll find the instruction accessible and straightforward.Demystify the World of Marketing FunnelsMarketing funnels might seem complex, but they don't have to be. This book simplifies the concept, providing clear and concise explanations of everything from the awareness and consideration stages to conversion and advocacy stages. You'll learn exactly how to implement and optimize a marketing funnel for your website.Build a High-Performance Website that ConvertsOnce you acquire the knowledge of marketing funnels, you'll delve into creating a website that charms visitors into becoming customers. This book gives you a step-by-step guide on choosing the right platform, designing an attractive layout, creating compelling web content, and implementing the all-important SEO.Master the Art of Email Marketing and Social Media MarketingIn the hyper-connected digital era, email and social media marketing are vital pieces of any successful online business. From defining your target market and creating valuable content to turning visitors into leads, this book offers hands-on strategies that work.Overcome the Inevitable Struggles of Online BusinessEvery venture comes with its own set of challenges, and online businesses are no different. This book equips you to handle customer objections, address technical issues, and stay abreast of market trends. Learn from Real-life Case StudiesAt the end, there are several case studies that add a practical aspect to everything you've learned. These case studies allow you to see how successful websites have implemented the strategies discussed and transformed their online presence into a profit-making powerhouse."Make Your Website a Money Machine: A Guide to Marketing Funnels for Websites" is a must-read for those who wish to escalate their online business and open the floodgates of online profits. Plan for your future growth and ensure continuous improvement by mastering a strategic approach to your web presence. It's time to revolutionize your website!
