Optimizing Digital Strategy

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Optimizing Digital Strategy

Christopher Bones,James Hammersley,Nick Shaw
Optimizing Digital Strategy Book PDF

Author : Christopher Bones,James Hammersley,Nick Shaw
Publisher : Kogan Page Publishers
Page : 249 pages
File Size : 42,6 Mb
Release : 2018-12-03
Category : Business & Economics
ISBN : 9780749483739

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Optimizing Digital Strategy by Christopher Bones,James Hammersley,Nick Shaw Pdf

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.

Sustainable Enterprise Strategies for Optimizing Digital Stewardship

Angela I. Fritz
Sustainable Enterprise Strategies for Optimizing Digital Stewardship Book PDF

Author : Angela I. Fritz
Publisher : Rowman & Littlefield
Page : 113 pages
File Size : 44,7 Mb
Release : 2021-07-22
Category : Language Arts & Disciplines
ISBN : 9781538142875

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Sustainable Enterprise Strategies for Optimizing Digital Stewardship by Angela I. Fritz Pdf

For most academic libraries, archives and museums, digital content management is increasingly occurring on a holistic enterprise level. As most institutions contemplate an enterprise digital content strategy for a growing number of digitized surrogates and born-digital assets, libraries, archives, and museums understand that these expanding needs can only be met by more flexible approaches offered by a multicomponent digital asset management ecosystem (DAME). Increasingly, librarians, archivists, and curators are managing an integrated digital ecosystem by coordinating and complementing a number of existing and emerging initiatives. This guide provides a high-level overview and offers a conceptual framework for understanding a digital asset management ecosystem with discussions on digital collection typologies and assessment, planning and prioritization, the importance of a community of practice through associated workflows, and an understanding of the critical role that foresight planning plays in balancing an evolving infrastructure and expanding digital content with creative cost modeling and sustainability strategies. Borrowing from the principles of data curation, integrative collection building requires an understanding of the library’s “digital ecosystem” of licensed content, digitized material, and born-digital content in order to ensure strategic growth of institutional collections in the context of long-term holistic collection management plans. Key elements discussed in this book include: the importance of digital collection assessment, analysis, and prioritization, the realignment of accession and appraisal methodologies for efficient digital content acquisition, the need to think holistically relating to tool selection and infrastructure development to ensure interoperability, scalability, and sustainability of a universe of digital assets, the creation of cross-functional workflows in accordance with policies and plans, the importance of advocating for growing resources needed for managing, descriptive, administrative, technical, rights and preservation metadata across the institution, and the significance of distributed digital preservation models with a growing array of associated options for cloud storage.

Digital Marketing Excellence

Dave Chaffey,PR Smith
Digital Marketing Excellence Book PDF

Author : Dave Chaffey,PR Smith
Publisher : Taylor & Francis
Page : 728 pages
File Size : 45,5 Mb
Release : 2022-07-22
Category : Business & Economics
ISBN : 9781000610949

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Digital Marketing Excellence by Dave Chaffey,PR Smith Pdf

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Leading Digital Strategy

Christopher Bones,James Hammersley
Leading Digital Strategy Book PDF

Author : Christopher Bones,James Hammersley
Publisher : Kogan Page Publishers
Page : 240 pages
File Size : 47,7 Mb
Release : 2015-03-03
Category : Business & Economics
ISBN : 9780749473105

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Leading Digital Strategy by Christopher Bones,James Hammersley Pdf

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.

Digital Marketing Strategy

Simon Kingsnorth
Digital Marketing Strategy Book PDF

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
Page : 344 pages
File Size : 52,9 Mb
Release : 2016-05-03
Category : Business & Economics
ISBN : 9780749474713

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Digital Marketing Strategy by Simon Kingsnorth Pdf

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Optimize

Lee Odden
Optimize Book PDF

Author : Lee Odden
Publisher : John Wiley & Sons
Page : 259 pages
File Size : 53,6 Mb
Release : 2012-04-17
Category : Business & Economics
ISBN : 9781118167779

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Optimize by Lee Odden Pdf

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Digital Marketing That Actually Works the Ultimate Guide

Melissa Byers
Digital Marketing That Actually Works the Ultimate Guide Book PDF

Author : Melissa Byers
Publisher : That Actually Works
Page : 300 pages
File Size : 54,5 Mb
Release : 2019-02
Category : Business & Economics
ISBN : 0983028648

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Digital Marketing That Actually Works the Ultimate Guide by Melissa Byers Pdf

Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

Digital Marketing

Ira Kaufman,Chris Horton
Digital Marketing Book PDF

Author : Ira Kaufman,Chris Horton
Publisher : Routledge
Page : 609 pages
File Size : 48,9 Mb
Release : 2014-10-17
Category : Business & Economics
ISBN : 9781317999744

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Digital Marketing by Ira Kaufman,Chris Horton Pdf

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected].

Digital Sense

Travis Wright,Chris J. Snook
Digital Sense Book PDF

Author : Travis Wright,Chris J. Snook
Publisher : John Wiley & Sons
Page : 304 pages
File Size : 42,8 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 9781119291749

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Digital Sense by Travis Wright,Chris J. Snook Pdf

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

Understanding Digital Marketing

Dishek J. Mankad
Understanding Digital Marketing Book PDF

Author : Dishek J. Mankad
Publisher : BPB Publications
Page : 160 pages
File Size : 43,6 Mb
Release : 2019-09-18
Category : Business & Economics
ISBN : 9789387284258

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Understanding Digital Marketing by Dishek J. Mankad Pdf

Basic guide to learn digital media platform DESCRIPTION The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. Ê Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer.Ê Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better. KEY FEATURES Learn the concept of marketing in the Digital Era Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium Know the Online Tools for Marketing, various Web tools for building consumer engagement Book explains steps to generate the lead for your business WHAT WILL YOU LEARN Basic concepts of Digital Marketing Website Planning & Creation, Search Engine Optimization(SEO) PPC Advertising With Google & Optimization Google Analytics WHO THIS BOOK IS FOR Digital Marketing is designed as a textbook for management students specialising in marketing. Table of Contents 1. Digital Marketing : An Overview 2. Website Planning & Creation 3. Search Engine Optimization(SEO) 4. PPC Advertising With Google & Optimization 5. Google Analytics 6. Social Media Marketing 7. E Ð Mail Marketing 8. Online Advertising 9. Lead Generation For Business 10. Mobile Web Marketing 11. Affiliate Marketing 12. Google Adsense & Blogging 13. Digital Marketing Ð The Web Analytics 14. Creating Digital Marketing Strategy 15. Marketing Money As Freelancer

Digital marketing like a PRO

Clo Willaerts
Digital marketing like a PRO Book PDF

Author : Clo Willaerts
Publisher : Lannoo Meulenhoff - Belgium
Page : 200 pages
File Size : 42,9 Mb
Release : 2023-01-31
Category : Business & Economics
ISBN : 9789401490764

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Digital marketing like a PRO by Clo Willaerts Pdf

How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.

Artificial Intelligence for Business Optimization

Bhuvan Unhelkar,Tad Gonsalves
Artificial Intelligence for Business Optimization Book PDF

Author : Bhuvan Unhelkar,Tad Gonsalves
Publisher : CRC Press
Page : 324 pages
File Size : 46,5 Mb
Release : 2021-08-09
Category : Business & Economics
ISBN : 9781000409437

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Artificial Intelligence for Business Optimization by Bhuvan Unhelkar,Tad Gonsalves Pdf

This book explains how AI and Machine Learning can be applied to help businesses solve problems, support critical thinking and ultimately create customer value and increase profit. By considering business strategies, business process modeling, quality assurance, cybersecurity, governance and big data and focusing on functions, processes, and people’s behaviors it helps businesses take a truly holistic approach to business optimization. It contains practical examples that make it easy to understand the concepts and apply them. It is written for practitioners (consultants, senior executives, decision-makers) dealing with real-life business problems on a daily basis, who are keen to develop systematic strategies for the application of AI/ML/BD technologies to business automation and optimization, as well as researchers who want to explore the industrial applications of AI and higher-level students.

Digital Branding

Daniel Rowles
Digital Branding Book PDF

Author : Daniel Rowles
Publisher : Kogan Page Publishers
Page : 233 pages
File Size : 53,9 Mb
Release : 2017-12-03
Category : Business & Economics
ISBN : 9780749481681

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Digital Branding by Daniel Rowles Pdf

Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry thought leader. Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. Featuring new high-profile case studies from Accenture, Tesco and Imperial College London, this second edition contains a complete overhaul of tools and techniques with updates on: -Social media guidelines and policy -How to tackle advancements in mobile marketing and mobile payments -Augmented and virtual reality As well as featuring a toolkit of free and paid tools, including a valuable checklist (outlining the digital branding process from start to finish), plus measurement devices for multiple channels and purposes.

Digital Marketing Strategy in 2023 and Beyond

Emerson Souza
Digital Marketing Strategy in 2023 and Beyond Book PDF

Author : Emerson Souza
Publisher : Emerson Souza
Page : 59 pages
File Size : 53,6 Mb
Release : 2023-03-28
Category : Business & Economics
ISBN : 8210379456XXX

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Digital Marketing Strategy in 2023 and Beyond by Emerson Souza Pdf

This ebook provides a comprehensive guide to digital marketing, covering various aspects of digital marketing, including SEO, PPC advertising, content marketing, social media marketing, email marketing, video marketing, influencer marketing, analytics and measurement, and emerging trends in digital marketing. The ebook emphasizes the importance of creating a digital marketing strategy, identifying the target audience, creating effective campaigns, and measuring success. The final chapter explores the future of digital marketing, including personalized marketing, voice search, AI and machine learning, augmented and virtual reality, and blockchain. This ebook is an essential resource for anyone looking to improve their digital marketing efforts and stay ahead in the competitive marketing landscape. Resume: Title: A Comprehensive Guide to Digital Marketing Chapters: 1. Introduction to Digital Marketing: Benefits, significance, and channels 2. Creating a Digital Marketing Strategy: Setting goals, target audience identification, content planning, and distribution. 3. Search Engine Optimization (SEO): On-page and off-page optimization, keyword research, and link building. 4. Pay-Per-Click (PPC) Advertising: Creating effective ads and targeting options. 5. Content Marketing: Creating a content marketing strategy, identifying content types, and distribution methods. 6. Social Media Marketing: Creating a social media strategy, content creation, audience targeting, and engagement. 7. Email Marketing: Creating effective email campaigns, building email lists, and measuring success. 8. Video Marketing: The importance of video marketing, creating and distributing video content. 9. Influencer Marketing: Identifying and working with influencers to reach the target audience. 10. Analytics and Measurement: Setting up tracking, analyzing data, and optimizing campaigns. 11. Emerging Trends in Digital Marketing: Artificial intelligence, chatbots, and voice search. 12. Conclusion and Future of Digital Marketing: Recap of key points, the future of digital marketing, and the importance of staying at the forefront of digital innovation.

A Comprehensive Guide to Digital Marketing Strategy

Neil Kokemuller
A Comprehensive Guide to Digital Marketing Strategy Book PDF

Author : Neil Kokemuller
Publisher : Unknown
Page : 76 pages
File Size : 55,9 Mb
Release : 2018-01-05
Category : Electronic
ISBN : 1976782732

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A Comprehensive Guide to Digital Marketing Strategy by Neil Kokemuller Pdf

Are you a small-business owner or entrepreneur on a limited budget? Do you run a new company or one mired in traditional marketing strategies? Perhaps you are a marketing professional looking to enhance your understanding of new media, or a brand influencer wondering how to leverage your online following to earn revenue? Whether you identify with any of these descriptions or simply want to learn as much as possible about digital marketing strategy, this book it is for you! Written by a college marketing professor, it offers a comprehensive overview of the primary components currently used in a complete digital marketing strategy.Learn about digital marketing basics, the role of websites, user experience, content marketing, buyer personas, buyer journeys, search engine optimization, customer relationship management, analytics, email marketing, mobile marketing, digital advertising and much more! Click on provided links and resources to build various elements of your strategy.Use this book to become familiar with everything you need to know to create your own comprehensive digital marketing strategy for your company or yourself!