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As the American labour movement mobilizes for a major resurgence through new organizing, this text presents research on union organizing strategies. The introduction defines the context of the current climate and subsequent chapters include community-based organizing and building
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems
What separates campaigns that win from those that don’t? At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. Engagement Organizing shows how to combine old-school people power with new digital tools and data to win campaigns today. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time of growing concern about what the future holds, this book is an indispensable guide for seasoned campaigners as well as those just getting started, who want to apply the principles of engagement organizing to their own campaigns.
AJ Withers draws on their own experiences as an organizer, extensive interviews with the Ontario Coalition Against Poverty (OCAP) activists and Toronto bureaucrats, and freedom of information requests to provide a detailed account of the work of OCAP. This book shows that poor people’s organizing can be effective even in periods of neoliberal retrenchment. Fight to Win tells the stories of four key OCAP homelessness campaigns: stopping the criminalization of homeless people in a public park; the fight for poor people’s access to the Housing Shelter Fund; a campaign to improve the emergency shelter system and the City’s overarching, but inadequate, Housing First policy; and the attempt by the City of Toronto to drive homeless people from encampments during the COVID pandemic. This book shows how power works at the municipal level, including the use of a multitude of demobilization tactics, devaluing poor people as sources of knowledge about their own lives, and gaslighting poor people and anti-poverty activists. AJ Withers also details OCAP’s dual activist strategy — direct-action casework coupled with mass mobilization — for both immediate need and long-term change. These campaigns demonstrate the validity of OCAP’s longstanding critiques of dominant homelessness policies and practices. Each campaign was fully or partially successful: these victories were secured by anti-poverty activists through the use of, and the threat of, direct disruptive action tactics.
Win More Union Organizing Drives by Jason Mann Pdf
"Promoting Your Union" outlined six of the best strategies for unions to reach out to non-union workers to get more and better organizing leads. This book covers the next stage in the process: Best practices for turning organizing leads into organized workplaces.
Rules for Revolutionaries by Becky Bond,Zack Exley Pdf
Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution Rules for Revolutionaries is a bold challenge to the political establishment and the “rules” that govern campaign strategy. It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings—in an effort to put Bernie Sanders’s insurgent campaign over the top. Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of “Big Organizing” that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run. Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations—and points the way forward to a future where political revolution is truly possible.
When We Fight, We Win by Greg Jobin-Leeds,AgitArte Pdf
Real stories of hard-fought battles for social change, told by those on the front lines—with clear lessons and tips for activists on gaining power from the ground up “As protests and demonstrations sprout across the land, young organizers and activists need to know why and how movements are sustained and how they grow. That resource has arrived.” —Mumia Abu-Jamal, author and activist In this visually rich and deeply inspiring book, the leaders of some of the most successful movements of the past decade—from the legalization of same-sex marriage to the Black Lives Matter movement—distill their wisdom, sharing lessons of what makes transformative social change possible. Longtime social activist Greg Jobin-Leeds joins forces with AgitArte, a collective of artists and organizers, to capture the stories, philosophy, tactics, and art of today’s leading social movements. When We Fight, We Win! weaves together interviews with today’s most successful activists and artists from across the country and beyond—including Patrisse Cullors, Bill McKibben, Clayton Thomas-Muller, Karen Lewis, Favianna Rodriguez, Rea Carey, and Gaby Pacheco, among others—with narrative recountings of their inspiring strategies and campaigns alongside full-color photos. It includes a foreword by Rinku Sen and an afterword by Antonia Darder. The recent nationwide explosion of protests has shown the power the people have when we join together with a common goal and compelling message. When We Fight, We Win! will give a whole generation of readers the road map to building resilient movements that can achieve real social justice.
Working for Justice by Milkman Ruth,Joshua Bloom,Victor Narro Pdf
Working for Justice, which includes eleven case studies of recent low-wage worker organizing campaigns in Los Angeles, makes the case for a distinctive "L.A. Model" of union and worker center organizing. Networks linking advocates in worker centers and labor unions facilitate mutual learning and synergy and have generated a shared repertoire of economic justice strategies. The organized labor movement in Los Angeles has weathered the effects of deindustrialization and deregulation better than unions in other parts of the United States, and this has helped to anchor the city's wider low-wage worker movement. Los Angeles is also home to the nation's highest concentration of undocumented immigrants, making it especially fertile territory for low-wage worker organizing. The case studies in Working for Justice are all based on original field research on organizing campaigns among L.A. day laborers, garment workers, car wash workers, security officers, janitors, taxi drivers, hotel workers as well as the efforts of ethnically focused worker centers and immigrant rights organizations. The authors interviewed key organizers, gained access to primary documents, and conducted participant observation. Working for Justice is a valuable resource for sociologists and other scholars in the interdisciplinary field of labor studies, as well as for advocates and policymakers.
How Organizations Develop Activists by Hahrie Han Pdf
Why are some civic associations better than others at getting-and keeping-people involved in activism? Using in-person observations, surveys, and field experiments, this book compares and describes contemporary models for engaging activists to show the effectiveness of one that combine political activism with transformative personal and collective growth.
Annotation. This how-to manual presents strategies, tactics, methods, and techniques that community members can use to take collective action in the pursuit of hopes, visions, and dreams for a better future.
"This book proposes an innovative labor-management approach for union leaders, agents and organizers utilizing cooperation and mutual interest. With frank and compelling style, it emphasizes using top-down organizing, marketing and business development strategies up to, and including, closing the sale on non-union employers to re-energize organizing efforts. In today's market where harsh economic and political realities are determined by price, performance and results, this nontraditional book challenges organized labor to recapture lost market share and bring meaningful percentages back to the unionized sector."
Emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions. In the framework of emergence, the whole is a mirror of the parts. Existence is fractal - the health of the cell is the health of the species and the planet. Change is constant. This book is about how we can shape the changes we experience to match our intentions using strategic methods that are as adaptive, resilient decentralised, and interdependent as the patterns of flocking birds or differentiating cells. A secular spirituality based equally on science and science fiction.
