Packaging The Presidency

Author : Kathleen Hall Jamieson
Publisher : Oxford University Press
Page : 605 pages
File Size : 46,7 Mb
Release : 1996-06-20
Category : Political Science
ISBN : 9780199762415

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Packaging The Presidency by Kathleen Hall Jamieson Pdf

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

Author : Jack Goldsmith
Publisher : W. W. Norton & Company
Page : 337 pages
File Size : 44,8 Mb
Release : 2012-03-12
Category : Political Science
ISBN : 9780393083514

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Power and Constraint: The Accountable Presidency After 9/11 by Jack Goldsmith Pdf

The surprising truth behind Barack Obama's decision to continue many of his predecessor's counterterrorism policies. Conventional wisdom holds that 9/11 sounded the death knell for presidential accountability. In fact, the opposite is true. The novel powers that our post-9/11 commanders in chief assumed—endless detentions, military commissions, state secrets, broad surveillance, and more—are the culmination of a two-century expansion of presidential authority. But these new powers have been met with thousands of barely visible legal and political constraints—enforced by congressional committees, government lawyers, courts, and the media—that have transformed our unprecedentedly powerful presidency into one that is also unprecedentedly accountable. These constraints are the key to understanding why Obama continued the Bush counterterrorism program, and in this light, the events of the last decade should be seen as a victory, not a failure, of American constitutional government. We have actually preserved the framers’ original idea of a balanced constitution, despite the vast increase in presidential power made necessary by this age of permanent emergency.

Author : Richard Craig
Publisher : Lexington Books
Page : 253 pages
File Size : 49,6 Mb
Release : 2014-11-13
Category : Social Science
ISBN : 9780739191507

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Polls, Expectations, and Elections by Richard Craig Pdf

In modern American presidential campaigning, scholars and citizens have bemoaned the effects of electronic media on voters. Much has been written about the effects of television ads, media management, perceived bias, and other issues, yet one element of today’s media environment that most Americans would recognize has not been identified in the public mind: expectation setting. Journalists regularly tell audiences what actions candidates should take on the campaign trail, based solely on whether they’re leading or trailing in public opinion polls. Polls, Expectations, and Elections: TV News Making in U.S. Presidential Campaigns follows therise and proliferation of this phenomenon through a comprehensive content analysis of transcripts of CBS Evening News broadcasts during presidential election campaigns from 1968–2012. Richard Craig uses numerous examples from these transcripts to illustrate how television news has gone from simply reporting poll data to portraying it as nearly the only motivation for anything candidates do while campaigning. He argues that with the combination of heightened coverage of campaigns and the omnipresence of poll data, campaign coverage has largely become a day-to-day series of contests, with candidates portrayed as succeeding or failing each day to meet “expectations” of what the candidate at a given position in the polls should do on the campaign trail. Highlighting the change in news media and candidate coverage, Polls, Expectations, and Elections will appeal to scholars of media studies, political communication, and journalism.

Author : William W. Neher,Paul Sandin
Publisher : Taylor & Francis
Page : 353 pages
File Size : 51,5 Mb
Release : 2017-02-03
Category : Language Arts & Disciplines
ISBN : 9781315404172

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Communicating Ethically by William W. Neher,Paul Sandin Pdf

Communicating Ethically provides a broad introduction to the ethical nature of communication. Now in its second edition, the text has been revised to further address current issues, such as: evolving social media and digital platforms, growing cultural communication and discussion of diversity, and the ethics of public discourse. This book combines coverage of the major systems of ethical reasoning with applications, including case studies in each chapter, to investigate ethics within many fields in the communication discipline. Incorporating a simple framework for ethical reasoning allows the reader to develop their own understanding of the various criteria for making ethical judgments.

Author : Anonim
Publisher : Hudson River Museum
Page : 92 pages
File Size : 40,9 Mb
Release : 1984
Category : Campaign paraphernalia
ISBN : 8210379456XXX

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Packaging Presidents: Memorabilia from Campaigns Past by Anonim Pdf

Author : Steven A. Seidman
Publisher : Peter Lang
Page : 360 pages
File Size : 47,9 Mb
Release : 2008
Category : Antiques & Collectibles
ISBN : 0820486167

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Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History by Steven A. Seidman Pdf

How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.

Author : David Mark
Publisher : Rowman & Littlefield Publishers
Page : 301 pages
File Size : 52,6 Mb
Release : 2009-04-16
Category : Social Science
ISBN : 9780742599826

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Going Dirty by David Mark Pdf

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, setting him on a path to the White House. The negative tone of campaigns has also been ratcheted up dramatically since the terrorist attacks of September 11, 2001: Campaign commercials now routinely run pictures of international villains and suggest, sometimes overtly, at other times more subtly, that political opponents are less than resolute in prosecuting the war on terror. The book also outlines a series of races in which negative campaigning has backfired, because the charges were not credible or the candidate on the attack did not understand the political sentiments of the local electorate they were trying to persuade. The effect of newer technologies on negative campaigning is also examined, including blogs and Web video, in addition to tried and true methods like direct mail.

Author : Ben Epstein
Publisher : Oxford University Press
Page : 273 pages
File Size : 45,8 Mb
Release : 2018
Category : Political Science
ISBN : 9780190698980

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The Only Constant is Change by Ben Epstein Pdf

The overarching goals of political communication rarely change, yet political communication strategies have evolved a great deal over the course of American history. This book explores the technological, behavioral, and political forces that bring about disruptive and permanent changes in political communication. Covering over 300 years of political communication revolutions, Ben Epstein provides greater understanding of where we are currently in the recurringpolitical communication cycle, and where we might be headed.

Author : Fielding Montgomery
Publisher : Rowman & Littlefield
Page : 241 pages
File Size : 42,7 Mb
Release : 2021-09-21
Category : Language Arts & Disciplines
ISBN : 9781793643223

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Horror Framing and the General Election by Fielding Montgomery Pdf

In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of mostly increasing horror framing implemented across presidential elections from 2000 to 2020. By analyzing the two most common frameworks of horror within U.S. popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first-century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward.

Author : David A. Crockett
Publisher : Texas A&M University Press
Page : 221 pages
File Size : 44,6 Mb
Release : 2009
Category : Opposition (Political science)
ISBN : 9781603443616

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Running Against the Grain: how Opposition Presidents Win the White House by David A. Crockett Pdf

Some presidents enter office with an uphill climb in front of them: their political party represents a different governing philosophy than the dominant strain of the day. These, David A. Crockett says, are "opposition presidents." If they are, in a sense, out of step with their times, how do they ever get elected in the first place? In Running against the Grain: How Opposition Presidents Win the White House, Crockett employs historical comparisons to draw conclusions about what it takes for these candidates to win the office. He focuses on seven presidents in twelve elections: William Henry Harrison (1840) and Zachary Taylor (1848), Grover Cleveland (1884 and 1892) and Woodrow Wilson (1912 and 1916), Dwight Eisenhower (1952 and 1956) and Richard Nixon (1968 and 1972), and Bill Clinton (1992 and 1996). Crockett draws on the work of Stephen Skowronek and others in the tradition of American political development to establish the periodization for his study. Through a comparative analysis of victorious opposition candidates, Crockett finds explanations that transcend specific campaigns or even specific eras. He contends that, because the way one acquires the office may have an effect on the practice of leadership in the office, "running against the grain" has implications far beyond Election Day.

Author : Robert E. Denton Jr.
Publisher : Bloomsbury Publishing USA
Page : 128 pages
File Size : 55,5 Mb
Release : 1988-10-14
Category : Political Science
ISBN : 9780313389238

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The Primetime Presidency of Ronald Reagan by Robert E. Denton Jr. Pdf

Beginning in the 1970s, the public has turned to the media for information and guidance in selecting their presidents. Television has become the primary means of getting to know the issues and candidates. This monograph examines the mediazation of the U.S. presidency, as exemplified by President Reagan's role as the great communicator. Specifically, Denton analyzes the use of television as an instrument of image-making and governing, the role of the media in contemporary politics, the impact of television on presidential politics, and the future of the presidency in the age of television. Scholars of communications studies, political science, and American politics will welcome this critical analysis of the primetime presidency.

Author : Jennifer Stromer-Galley
Publisher : Oxford University Press
Page : 272 pages
File Size : 49,5 Mb
Release : 2019-07-29
Category : Political Science
ISBN : 9780190694074

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Presidential Campaigning in the Internet Age by Jennifer Stromer-Galley Pdf

As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

Author : Kenneth M. Cosgrove
Publisher : Springer Nature
Page : 241 pages
File Size : 43,8 Mb
Release : 2022-10-30
Category : Political Science
ISBN : 9783030304966

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Donald Trump and the Branding of the American Presidency by Kenneth M. Cosgrove Pdf

This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.

Author : Erica J. Seifert
Publisher : McFarland
Page : 273 pages
File Size : 48,7 Mb
Release : 2014-01-10
Category : Biography & Autobiography
ISBN : 9780786491094

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The Politics of Authenticity in Presidential Campaigns, 1976-2008 by Erica J. Seifert Pdf

"Authenticity," the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents whose campaigns represented evolving standards of authenticity. Interacting with the media and their publics, these successful presidential candidates structured their campaigns around projecting "authentic" images and connecting with voters as "one of us." In the process, they rewrote the political playbook, redefined "presidentiality," and changed the terms of the national political discourse. This book is predicated on the assumption that it is worth knowing why.

Author : Anne Johnston,Lynda Kaid
Publisher : Bloomsbury Publishing USA
Page : 240 pages
File Size : 45,9 Mb
Release : 2000-10-30
Category : Political Science
ISBN : 9780313000683

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Videostyle in Presidential Campaigns by Anne Johnston,Lynda Kaid Pdf

Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates. Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.