Pandeymonium

Author : Piyush Pandey
Publisher : Penguin UK
Page : 244 pages
File Size : 47,6 Mb
Release : 2016-01-27
Category : Business & Economics
ISBN : 9789352140046

Get Book

Pandeymonium by Piyush Pandey Pdf

What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

Author : Humphrey Jennings
Publisher : Icon Books Ltd
Page : 433 pages
File Size : 47,9 Mb
Release : 2012-10-04
Category : History
ISBN : 9781848315860

Get Book

Pandaemonium 1660–1886 by Humphrey Jennings Pdf

Collecting texts taken from letters, diaries, literature, scientific journals and reports, Pandæmonium gathers a beguiling narrative as it traces the development of the machine age in Britain. Covering the years between 1660 and 1886, it offers a rich tapestry of human experience, from eyewitness reports of the Luddite Riots and the Peterloo Massacre to more intimate accounts of child labour, Utopian communities, the desecration of the natural world, ground-breaking scientific experiments, and the coming of the railways. Humphrey Jennings, co-founder of the Mass Observation movement of the 1930s and acclaimed documentary film-maker, assembled an enthralling narrative of this key period in Britain's national consciousness. The result is a highly original artistic achievement in its own right. Thanks to the efforts of his daughter, Marie-Louise Jennings, Pandæmonium was originally published in 1985, and in 2012 it was the inspiration behind Danny Boyle's electrifying Opening Ceremony for the London Olympic Games. Frank Cottrell Boyce, who wrote the scenario for the ceremony, contributes a revealing new foreword for this edition.

Author : K V Sridhar
Publisher : Bloomsbury Publishing
Page : 282 pages
File Size : 45,9 Mb
Release : 2017-10-02
Category : Business & Economics
ISBN : 9789386250063

Get Book

30 Second Thrillers by K V Sridhar Pdf

The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.

Author : Ambi Parameswaran
Publisher : Pan Macmillan
Page : 128 pages
File Size : 41,6 Mb
Release : 2016-05-16
Category : Social Science
ISBN : 9781509840632

Get Book

Nawabs, Nudes, Noodles by Ambi Parameswaran Pdf

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

Author : Ajay K Pandey
Publisher : Sristhi Publishers & Distributors
Page : 182 pages
File Size : 44,6 Mb
Release : 2021-08-13
Category : Fiction
ISBN : 9789390441310

Get Book

The Girl In The Red Lipstick by Ajay K Pandey Pdf

Arun is a bestselling author, and the heartthrob of thousands of readers. While on a book promotion tour, he is injured and agrees to call a masseuse. Little did he know that the masseuse would turn out to be someone with a secret! Arun sees a story in her, and in digging deeper, is amazed to discover her strength of character. Even though Lalita is a young survivor of human trafficking, she has unmatched determination. A single encounter with her makes Arun take decisions that he had never even thought of. He is willing to risk everything for her, his own life too. But the more he tries to help her, the deeper he drowns in the swamp. Will two broken people be able to heal each other? Will society ever accept a girl from the forbidden alleys of the city? The Girl in the Red Lipstick is a charming story of friendship, life and finding love where we least expect to.

Author : David Ogilvy
Publisher : Profile Books
Page : 208 pages
File Size : 44,6 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781847659453

Get Book

The Unpublished David Ogilvy by David Ogilvy Pdf

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Author : Tyson Fury
Publisher : Random House
Page : 304 pages
File Size : 48,7 Mb
Release : 2020-11-12
Category : Sports & Recreation
ISBN : 9781473584532

Get Book

The Furious Method by Tyson Fury Pdf

The knock-out Sunday Times bestseller from BBC Sport Personality of the Year nominee, the People's Champion and Gypsy King: Tyson Fury ________________________________________ PICK YOURSELF UP OFF THE CANVAS. TRANSFORM YOUR BODY AND MIND. MAKE YOUR COMEBACK. ________________________________________ 'Tyson's story ranks as one of the greatest comebacks ever. Not just in sport.' Telegraph 'Full of tips on getting physically and mentally fitter ... a great antidote to battling lockdown blues.' Evening Standard From weighing twenty-eight stone and fighting a deep depression, to his amazing return to heavyweight champion of the world, Tyson opens up and share his inspiring advice and tips on diet, exercise regime, and his incredible journey back to a healthier body and mind. Frank, accessible and inspiring, The Furious Method is a feel-good and motivating tonic, full of inspirational advice for readers on how we can all improve our physical and mental health. And how we can all create a champion mind-set. Whatever your starting point or past set-backs, Tyson will show you how you can make your own comeback and start living your life to the fullest - fighting fit, mentally restored, and stronger than ever. ________________________________________ 'King of the ring ... king of how to make a regime work for you. [Passes] on the message without preaching, without lecturing' Chris Evans 'It's a very positive book, it's got some incredible things in here ... [this] book will help so many people' Roman Kemp 'A number of very useful tips ... A great example to anyone' Phillip Schofield 'It's a very open, honest book ... I think the advice in it is great.' Susanna Reid 'It's a great read ... a great book' Piers Morgan 'There's great humour in the book ... This is my favourite interview we've ever done' Holly Willoughby 'Inspirational ... must-have gift for Christmas' Alan Brazil 'The Furious Method is a feel-good and motivating tonic, full of inspirational advice for readers on how we can all improve our physical and mental health.' The Sportsman

Author : Pete Barry
Publisher : Unknown
Page : 296 pages
File Size : 53,8 Mb
Release : 2012
Category : Advertising
ISBN : 0500516235

Get Book

The Advertising Concept Book by Pete Barry Pdf

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Author : Steve Harrison
Publisher : Pan Macmillan
Page : 160 pages
File Size : 54,5 Mb
Release : 2016-09-08
Category : Self-Help
ISBN : 9781509814589

Get Book

How To Write Better Copy by Steve Harrison Pdf

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

Author : Rajat Pillai
Publisher : Jaico Publishing House
Page : 336 pages
File Size : 41,8 Mb
Release : 2018-02-07
Category : Fiction
ISBN : 9789386867582

Get Book

Yoddha: The Dynasty of Samudragupta by Rajat Pillai Pdf

Author : John Hegarty
Publisher : Thames & Hudson
Page : 128 pages
File Size : 52,5 Mb
Release : 2014-04-22
Category : Business & Economics
ISBN : 9780500771938

Get Book

Hegarty on Creativity: There Are No Rules by John Hegarty Pdf

A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

Author : Kunal Nayyar
Publisher : Simon and Schuster
Page : 256 pages
File Size : 52,9 Mb
Release : 2016-07-26
Category : Biography & Autobiography
ISBN : 9781476761848

Get Book

Yes, My Accent Is Real by Kunal Nayyar Pdf

In the spirit of Mindy Kaling’s bestseller Is Everyone Hanging Out Without Me? or Judd Apatow’s Sick in the Head, a collection of humorous, autobiographical essays from Kunal Nayyar, best known as Raj on CBS’s #1 hit comedy The Big Bang Theory. Of all the charming misfits on television, there’s no doubt Raj from The Big Bang Theory—the sincere yet incurably geeky Indian astrophysicist—ranks among the misfittingest. Now, we meet the actor who is every bit as loveable as the character he plays on TV. In this revealing collection of essays written in his irreverent, hilarious, and self-deprecating voice, Kunal Nayyar traces his journey from a little boy in New Delhi who mistakes an awkward first kiss for a sacred commitment, gets nosebleeds chugging Coca-Cola to impress other students, and excels in the sport of badminton, to the confident, successful actor on the set of TV’s most-watched sitcom since Friends. Going behind the scenes of The Big Bang Theory and into his personal experiences, Kunal introduces readers to the people who helped him grow, such as his James Bond-loving, mustachioed father. Kunal also walks us through his college years in Portland, where he takes his first sips of alcohol and learns to let loose with his French, 6’8” gentle-giant roommate, works his first-ever job for the university’s housekeeping department cleaning toilets for minimum wage, and begins a series of romantic exploits that go just about as well as they would for Raj. (That is, until he meets and marries a former Miss India in an elaborate seven-day event that we get to experience in a chapter titled “My Big Fat Indian Wedding.”) Full of heart, but never taking itself too seriously, this witty collection of underdog tales follows a young man as he traverses two continents in search of a dream, along the way transcending culture and language (and many, many embarrassing incidents) to somehow miraculously land the role of a lifetime.

Author : Rama Bijapurkar
Publisher : Penguin Books India
Page : 294 pages
File Size : 44,5 Mb
Release : 2009
Category : Consumers
ISBN : 9780143065975

Get Book

We are Like that Only by Rama Bijapurkar Pdf

Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. 'Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.'-From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid

Author : David Ogilvy
Publisher : Hachette UK
Page : 376 pages
File Size : 45,7 Mb
Release : 2023-02-02
Category : Business & Economics
ISBN : 9781802796988

Get Book

Ogilvy on Advertising by David Ogilvy Pdf

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Author : Anisha Motwani
Publisher : Rupa Publications India
Page : 283 pages
File Size : 41,6 Mb
Release : 2016-01-26
Category : Advertising
ISBN : 812913702X

Get Book

Storm the Norm by Anisha Motwani Pdf

Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features twenty such stories from an exciting mix of categories - telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top. Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.