Author : Joseph F. Hair Jr.,G. Tomas M. Hult,Christian M. Ringle,Marko Sarstedt,Nicholas P. Danks,Soumya Ray
Publisher : Springer Nature
Page : 208 pages
File Size : 49,8 Mb
Release : 2021-11-03
Category : Business & Economics
ISBN : 9783030805197
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R by Joseph F. Hair Jr.,G. Tomas M. Hult,Christian M. Ringle,Marko Sarstedt,Nicholas P. Danks,Soumya Ray Pdf
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification. This practical open access guide provides a step-by-step treatment of the major choices in analyzing PLS path models using R, a free software environment for statistical computing, which runs on Windows, macOS, and UNIX computer platforms. Adopting the R software’s SEMinR package, which brings a friendly syntax to creating and estimating structural equation models, each chapter offers a concise overview of relevant topics and metrics, followed by an in-depth description of a case study. Simple instructions give readers the “how-tos” of using SEMinR to obtain solutions and document their results. Rules of thumb in every chapter provide guidance on best practices in the application and interpretation of PLS-SEM.