People And Products

Author : Allan J. Kimmel
Publisher : Routledge
Page : 321 pages
File Size : 51,6 Mb
Release : 2015-03-05
Category : Business & Economics
ISBN : 9781317607502

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People and Products by Allan J. Kimmel Pdf

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.

Author : Marty Cagan
Publisher : John Wiley & Sons
Page : 435 pages
File Size : 52,9 Mb
Release : 2020-12-03
Category : Business & Economics
ISBN : 9781119691259

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EMPOWERED by Marty Cagan Pdf

"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Author : Scott Hurff
Publisher : "O'Reilly Media, Inc."
Page : 324 pages
File Size : 51,5 Mb
Release : 2015-12-17
Category : BUSINESS & ECONOMICS
ISBN : 9781491923665

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Designing Products People Love by Scott Hurff Pdf

How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. Understand exactly who your customers are, what they want, and how to build products that make them happy Learn frameworks and principles that successful product designers use Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster Design effective interfaces across different form factors by understanding how people hold devices and complete tasks Learn how successful designers create working prototypes that capture essential customer feedback Create habit-forming and emotionally engaging experiences, using the latest psychological research

Author : Marty Cagan
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 52,5 Mb
Release : 2017-11-17
Category : Business & Economics
ISBN : 9781119387541

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INSPIRED by Marty Cagan Pdf

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Author : Jon Kolko
Publisher : Harvard Business Review Press
Page : 224 pages
File Size : 52,9 Mb
Release : 2014-10-28
Category : Business & Economics
ISBN : 9781625274809

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Well-Designed by Jon Kolko Pdf

From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.

Author : 松下幸之助
Publisher : PHP研究所
Page : 192 pages
File Size : 41,9 Mb
Release : 1992-10-23
Category : Business & Economics
ISBN : PKEY:56953704210056620009

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People Before Products by 松下幸之助 Pdf

【NOTE : This eBook does not present the entire content as it appears in the print edition. 】Management based on the principle of collective wisdom not only leads to better business performance, it also fosters the growth of individual human potential. From my own experience and observations, employees grow in insight and ability even if their supervisor is the most average of people, as long as that supervisor is a willing listener and is determined to work harder than anyone else to mobilize the human resources available to him or her. This is how humankind’s tremendous potential will be fully realized. 【注 書籍版に収録された「Part Two:Memorable Encounters」は収録されておりません。ご了承ください。】 【PHP研究所】

Author : Chris Malone,Susan T. Fiske
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 54,8 Mb
Release : 2013-10-07
Category : Business & Economics
ISBN : 9781118611319

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The Human Brand by Chris Malone,Susan T. Fiske Pdf

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

Author : Lance Balungcas
Publisher : Lance Balungcas
Page : 89 pages
File Size : 47,6 Mb
Release : 2023-05-18
Category : Design
ISBN : 8210379456XXX

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People over Products: A Guide to Demographic-Driven Product Design by Lance Balungcas Pdf

In a world where people are at the heart of every design decision, "People over Products" is an essential guide for designers seeking to create meaningful and impactful products that resonate with their target audience. This captivating book dives deep into the realm of demographic-driven product design, offering a wealth of knowledge, theories, and practical insights to help designers unlock the power of understanding and empathizing with their users. Written by an expert in the field of product design, this book paints a vivid picture of the intersection between creativity, user-centricity, and demographic insights. Through engaging storytelling and expert analysis, readers are taken on a captivating journey that explores the intricate relationship between design, human behavior, and societal impact. From demystifying the art of demographic research and persona development to delving into the nuances of designing for different generations, genders, abilities, and contexts, "People over Products" equips designers with the tools and strategies they need to craft products that align with the needs, aspirations, and values of their intended audience. By embracing the principles of ethical and responsible design, this book empowers designers to create products that not only delight users but also make a positive difference in their lives and the world at large. Immerse yourself in the world of demographic-driven design, and let "People over Products" be your trusted companion as you embark on a transformative journey to create products that truly resonate with and enrich the lives of your users. Discover the art of putting people at the forefront of your design process, and unlock the immense potential of demographic insights to shape a future where products are not just objects, but powerful catalysts for human connection, empowerment, and well-being.

Author : Bruce D. Green
Publisher : AuthorHouse
Page : 185 pages
File Size : 52,9 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781477273609

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Six Rules for Creating Products People Love by Bruce D. Green Pdf

Great and successful products do not just make money but they engender a love and devotion from their users. These are the Products People Love and they follow the six rules found in this book the PPL Rules. Six Rules for Creating Products People Love provides clear and actionable guidelines for the design, development, and marketing of successful products. Make it Easy to get started Make it Useful Make it Easy-to-use Make it Valuable Make it Attractive Make it Trustworthy ______________________________________________ Praise for Six Rules for Creating Products People Love Bruce D. Green's PPL Rules have forever changed the way I approach my work... a must-read for anyone looking to define optimal product development strategies. - Gwen Weinberg, Designer / Owner, Three by Three Seattle Bruce D. Green has defined six essential rules that will successfully guide entrepreneurs to bring to market new products that will stick. - Ken Krooner, Founder / President, ESRG, LLC

Author : Paul Turner,Danny Kalman
Publisher : John Wiley & Sons
Page : 326 pages
File Size : 50,9 Mb
Release : 2014-11-03
Category : Business & Economics
ISBN : 9781118899588

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Make Your People Before You Make Your Products by Paul Turner,Danny Kalman Pdf

Your people hold the key to your business success Make Your People Before You Make Your Products is an authoritative guide to the evolution of talent management. Written specifically for HR professionals this book describes how organizations can gain a global competitive edge through better management of talent resources. With a practice-based philosophy, readers will learn more effective talent management strategies for a complex market in which people are often the only competitive advantage. Inclusivity is emphasized, and discussion centres on innovative, dynamic, fluid approaches to talent acquisition, development, and retention. In today's market environment, talent has moved from audience to community while leadership has shifted from control to empowerment. Traditional, linear approaches to talent management are falling short, and directing resources solely to senior management and HIPOs is no longer a valid strategy. This book provides practical guidance on more modern approaches, helping organizations to: Attract and retain the best talent by expanding talent resource management Augment traditional management methods with more dynamic techniques Develop a talent strategy that recognizes the new diversity of supply and demand Consider the evolving roles of talent and leadership in a global context Contextual changes in workplace dynamics necessitate an updated approach for keeping the best people on board and using them to their utmost potential. Talent management is a driving force behind an organization's success, affecting outcomes by every major metric – if the strategy becomes stale, success is no longer sustainable. Make Your People Before You Make Your Products is guide toward developing an organization's greatest asset.

Author : Rita Almendra,João Ferreira
Publisher : CRC Press
Page : 398 pages
File Size : 45,8 Mb
Release : 2020-05-27
Category : Technology & Engineering
ISBN : 9781000097436

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Research & Education in Design: People & Processes & Products & Philosophy by Rita Almendra,João Ferreira Pdf

Design is about the creation of meaningful connections to solve problems and advance human wellbeing; the discipline has always explored the beneficial links between form and function, technology and meaning, beauty and utility, people and artefacts and problems and solutions, among others. This book focuses on the crucial connection between design research and design education. Contemporary society grows increasingly hyper-complex and globally competitive. This state of affairs raises fundamental questions for both Design Education and Design Research: Should research skills be integrated into undergraduate courses? How can we modify design courses without compromising the positive aspects of the educational studio experience? Can the three cycles of higher education in design be combined into a creative and inquisitive educational continuum? To examine the relationship between research and education in Design we must address the topic of knowledge, keeping in mind that the development and dissemination of new and useful knowledge is the core purpose of a University. If we agree that design has its own things to know and ways to find out about them, then design knowledge resides in people, processes, products, and philosophy. This book explores the intersection of these four areas with the aim of uncovering insights to advance the current state of the design discipline.

Author : Forest Products Laboratory (U.S.)
Publisher : Unknown
Page : 168 pages
File Size : 46,9 Mb
Release : 1982
Category : Wood, Compressed
ISBN : UCAL:$C48729

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Report on the People's Republic of China Forest Products Research Study Team Project, September 19, 1981, to February 4, 1982 by Forest Products Laboratory (U.S.) Pdf

Author : John Whalen Ph.D.
Publisher : O'Reilly Media
Page : 239 pages
File Size : 40,8 Mb
Release : 2019-04-05
Category : Design
ISBN : 9781491985427

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Design for How People Think by John Whalen Ph.D. Pdf

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
Page : 312 pages
File Size : 46,8 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9781449373016

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UX Strategy by Jaime Levy Pdf

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Author : Russell W. McCalley
Publisher : Praeger
Page : 296 pages
File Size : 51,8 Mb
Release : 1996-08-28
Category : Business & Economics
ISBN : 0275954390

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Marketing Channel Management by Russell W. McCalley Pdf

This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include discussion questions following each chapter and an instructor's manual to aid in the presentation of the material in the classroom (see the Instructor's Manual at http://www.greenwood.com/mccalley).