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Author : Barbara Barbieri McGrath,Dancing Star Books
Publisher : Unknown
Page : 32 pages
File Size : 54,7 Mb
Release : 1999-01-01
Category : Juvenile Fiction
ISBN : 1893017516
This tasty little counting book teaches numbers with an easy-to-read story featuring the Pepperidge Farm Goldfish Crackers. Full color.
Author : Barbara Barbieri McGrath
Publisher : Unknown
Page : 12 pages
File Size : 47,9 Mb
Release : 1998-10-01
Category : Counting
ISBN : 1893017508
A simple counting book using goldfish crackers.
Author : Jill Stamm,Paula Spencer
Publisher : Penguin
Page : 380 pages
File Size : 41,9 Mb
Release : 2007
Category : Education
ISBN : 1592402852
Offers parents a clear overview of the latest neuroscience findings on how children's minds develop and includes practical suggestions on how they can interact with their children and boost their mental power.
Author : Barbara Barbieri McGrath
Publisher : HarperFestival
Page : 16 pages
File Size : 55,7 Mb
Release : 1999-09-08
Category : Juvenile Fiction
ISBN : 0694014508
Shaped like a fishbowl, an interactive board book contains colorful spreads featuring a rhyming text and fishy die-cuts where kids can count and place their Pepperidge Farm Goldfish. By the author of M&M's Counting Book. 125,000 first printing.
Author : Juliet B. Schor
Publisher : Simon and Schuster
Page : 304 pages
File Size : 54,7 Mb
Release : 2014-08-19
Category : Social Science
ISBN : 9781439130902
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Author : John E. Richardson
Publisher : McGraw-Hill/Dushkin
Page : 228 pages
File Size : 40,6 Mb
Release : 2004-12
Category : Business & Economics
ISBN : 0073102008
The articles ... in this [book] have been ... chosen from numerous different public press sources to provide ... information on marketing in the world today. [In this book] you will find articles that address marketing theory and application in a wide range of industries. In addition, the selections reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.-Pref.
Author : Detlev Zwick,Julien Cayla
Publisher : OUP Oxford
Page : 376 pages
File Size : 44,8 Mb
Release : 2011-02-24
Category : Business & Economics
ISBN : 9780191647932
The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.
Author : Xiao-lei Wang
Publisher : Multilingual Matters
Page : 190 pages
File Size : 55,9 Mb
Release : 2011-04-21
Category : Language Arts & Disciplines
ISBN : 9781847694997
This book is a guide for parents who wish to raise children with more than one language and literacy. Drawing on interdisciplinary research, as well as the experiences of parents of multilingual children, this book walks parents through the multilingual reading and writing process from infancy to adolescence. It identifies essential literacy skills at each developmental stage and proposes effective strategies that facilitate multiliteracy, in particular, heritage-language literacy development in the home environment. This book can also be used as a reference for teachers who teach in community heritage language schools and in school heritage (or foreign) language programmes.
Author : Robert W. McChesney
Publisher : NYU Press
Page : 587 pages
File Size : 51,9 Mb
Release : 2008-05
Category : Business & Economics
ISBN : 9781583671610
One of the foremost media critics provides a comprehensive analysis of the economic and political powers that are being mobilized to consolidate private control of media with increasing profit--all at the expense of democracy.
Author : Robert D. McChesney
Publisher : NYU Press
Page : 369 pages
File Size : 51,7 Mb
Release : 2004-03-01
Category : Psychology
ISBN : 9781583673768
The symptoms of the crisis of the U.S. media are well-known—a decline in hard news, the growth of info-tainment and advertorials, staff cuts and concentration of ownership, increasing conformity of viewpoint and suppression of genuine debate. McChesney's new book, The Problem of the Media, gets to the roots of this crisis, explains it, and points a way forward for the growing media reform movement. Moving consistently from critique to action, the book explores the political economy of the media, illuminating its major flashpoints and controversies by locating them in the political economy of U.S. capitalism. It deals with issues such as the declining quality of journalism, the question of bias, the weakness of the public broadcasting sector, and the limits and possibilities of antitrust legislation in regulating the media. It points out the ways in which the existing media system has become a threat to democracy, and shows how it could be made to serve the interests of the majority. McChesney's Rich Media, Poor Democracy was hailed as a pioneering analysis of the way in which media had come to serve the interests of corporate profit rather than public enlightenment and debate. Bill Moyers commented, "If Thomas Paine were around, he would have written this book." The Problem of the Media is certain to be a landmark in media studies, a vital resource for media activism, and essential reading for concerned scholars and citizens everywhere.
Author : Robert Waterman McChesney
Publisher : NYU Press
Page : 368 pages
File Size : 50,8 Mb
Release : 2004-03
Category : Law
ISBN : 9781583671054
A collection of media criticism by a well-known voice in the field.
Author : Marcus Pfister
Publisher : Simon and Schuster
Page : 32 pages
File Size : 53,7 Mb
Release : 1992
Category : Juvenile Fiction
ISBN : 9781558580091
The most beautiful fish in the entire ocean discovers the real value of personal beauty and friendship.
Author : Haley Scheich,Tarek Pacha
Publisher : Unknown
Page : 0 pages
File Size : 54,9 Mb
Release : 2021-11
Category : Food
ISBN : 195567101X
My SuperHero Foods is a one-of-a-kind book that will stimulate your children's curiosities about healthy eating. They'll learn the super powers they'll gain from eating broccoli, carrots, salmon, almonds, and much more as they join Ethan and Sophie on a fun super power packed day! Beautifully illustrated with lots of fun details that your kids will love, My SuperHero Foods will serve as a priceless foundation for teaching your kids about healthy eating.
Author : Rose Arny
Publisher : Unknown
Page : 1384 pages
File Size : 43,6 Mb
Release : 2000-06
Category : American literature
ISBN : UOM:39015046795988
Author : Robert L. Shewfelt
Publisher : Springer
Page : 273 pages
File Size : 43,8 Mb
Release : 2016-11-23
Category : Technology & Engineering
ISBN : 9783319453941
It has become popular to blame the American obesity epidemic and many other health-related problems on processed food. Many of these criticisms are valid for some processed-food items, but many statements are overgeneralizations that unfairly target a wide range products that contribute to our health and well-being. In addition, many of the proposed dangers allegedly posed by eating processed food are exaggerations based on highly selective views of experimental studies. We crave simple answers to our questions about food, but the science behind the proclamations of food pundits is not nearly as clear as they would have you believe. This book presents a more nuanced view of the benefits and limitations of food processing and exposes some of the tricks both Big Food and its critics use to manipulate us to adopt their point of view. Food is a source of enjoyment, a part of our cultural heritage, a vital ingredient in maintaining health, and an expression of personal choice. We need to make those choices based on credible information and not be beguiled by the sophisticated marketing tools of Big Food nor the ideological appeals and gut feelings of self-appointed food gurus who have little or no background in nutrition.