Author : David Jobber,Geoffrey Lancaster,Kenneth Le Meunier-FitzHugh
Publisher : Pearson UK
Page : 703 pages
File Size : 42,5 Mb
Release : 2019
Category : Electronic books
ISBN : 9781292205076
Selling and Sales Management by David Jobber,Geoffrey Lancaster,Kenneth Le Meunier-FitzHugh Pdf
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.