Personalized Digital Advertising

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Personalized Digital Advertising

Diaz Nesamoney
Personalized Digital Advertising Book PDF

Author : Diaz Nesamoney
Publisher : FT Press
Page : 293 pages
File Size : 50,5 Mb
Release : 2015-03-31
Category : Business & Economics
ISBN : 9780134031071

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Personalized Digital Advertising by Diaz Nesamoney Pdf

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Remondes, Jorge,Madeira, Paulo,Alves, Carlos
Connecting With Consumers Through Effective Personalization and Programmatic Advertising Book PDF

Author : Remondes, Jorge,Madeira, Paulo,Alves, Carlos
Publisher : IGI Global
Page : 323 pages
File Size : 53,6 Mb
Release : 2024-01-10
Category : Business & Economics
ISBN : 9781668491485

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Connecting With Consumers Through Effective Personalization and Programmatic Advertising by Remondes, Jorge,Madeira, Paulo,Alves, Carlos Pdf

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Advances in Advertising Research X

Enrique Bigne,Sara Rosengren
Advances in Advertising Research X Book PDF

Author : Enrique Bigne,Sara Rosengren
Publisher : Springer Nature
Page : 240 pages
File Size : 47,5 Mb
Release : 2019-10-05
Category : Psychology
ISBN : 9783658248789

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Advances in Advertising Research X by Enrique Bigne,Sara Rosengren Pdf

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.

Digital Advertising

Shelly Rodgers,Esther Thorson
Digital Advertising Book PDF

Author : Shelly Rodgers,Esther Thorson
Publisher : Taylor & Francis
Page : 466 pages
File Size : 47,6 Mb
Release : 2017-02-17
Category : Business & Economics
ISBN : 9781317225461

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Digital Advertising by Shelly Rodgers,Esther Thorson Pdf

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

Digital Media Effects

W. James Potter
Digital Media Effects Book PDF

Author : W. James Potter
Publisher : Rowman & Littlefield
Page : 265 pages
File Size : 52,5 Mb
Release : 2021-01-20
Category : Social Science
ISBN : 9781538140024

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Digital Media Effects by W. James Potter Pdf

People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media. As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media. Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age.

Marketing in a Digital World

Aric Rindfleisch,Alan J. Malter
Marketing in a Digital World Book PDF

Author : Aric Rindfleisch,Alan J. Malter
Publisher : Emerald Group Publishing
Page : 248 pages
File Size : 50,9 Mb
Release : 2019-09-19
Category : Business & Economics
ISBN : 9781787563391

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Marketing in a Digital World by Aric Rindfleisch,Alan J. Malter Pdf

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

Personalized Digital Television

Liliana Ardissono,Alfred Kobsa,Mark T. Maybury
Personalized Digital Television Book PDF

Author : Liliana Ardissono,Alfred Kobsa,Mark T. Maybury
Publisher : Springer Science & Business Media
Page : 321 pages
File Size : 40,7 Mb
Release : 2006-04-11
Category : Computers
ISBN : 9781402021640

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Personalized Digital Television by Liliana Ardissono,Alfred Kobsa,Mark T. Maybury Pdf

TV viewers today are exposed to overwhelming amounts of information, and challenged by the plethora of interactive functionality provided by current set-top boxes. To ensure broad adoption of this technology by consumers, future Digital Television will have to take usability issues thoroughly into account. In particular, serious attention must be paid to facilitate the selection of content on an individual basis, and to provide easy-to-use interfaces that satisfy viewers' interaction requirements. This volume collects selected research reports on the development of personalized services for Interactive TV. Drawing upon contributions from academia and industry in the US, Europe and Asia, this book represents a comprehensive picture of leading edge research in personalized television.

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Kaur, Jasmine,Jindal, Priya,Singh, Amandeep
Developing Relationships Personalization and Data Herald in Marketing 5 0 Book PDF

Author : Kaur, Jasmine,Jindal, Priya,Singh, Amandeep
Publisher : IGI Global
Page : 327 pages
File Size : 52,9 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668444986

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Developing Relationships, Personalization, and Data Herald in Marketing 5.0 by Kaur, Jasmine,Jindal, Priya,Singh, Amandeep Pdf

Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.

Behavioral Marketing

Dave Walters
Behavioral Marketing Book PDF

Author : Dave Walters
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 46,6 Mb
Release : 2015-08-24
Category : Business & Economics
ISBN : 9781119076575

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Behavioral Marketing by Dave Walters Pdf

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Understand the key principles of behavioral marketing Create a more 'revenue predictable' business environment Examine case studies across multiple industries Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.

Advances in Visual Informatics

Halimah Badioze Zaman,Peter Robinson,Patrick Olivier,Timothy K. Shih,Sergio Velastin
Advances in Visual Informatics Book PDF

Author : Halimah Badioze Zaman,Peter Robinson,Patrick Olivier,Timothy K. Shih,Sergio Velastin
Publisher : Springer
Page : 799 pages
File Size : 53,8 Mb
Release : 2013-10-12
Category : Computers
ISBN : 9783319029580

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Advances in Visual Informatics by Halimah Badioze Zaman,Peter Robinson,Patrick Olivier,Timothy K. Shih,Sergio Velastin Pdf

This book constitutes the refereed proceedings of the Third International Conference on Advances in Visual Informatics, IVIC 2013, held in Selangor, Malaysia, in November 2013. The four keynotes and 69 papers presented were carefully reviewed and selected from various submissions. The papers focus on four tracks: computer visions and engineering; computer graphics and simulation; virtual and augmented reality; and visualization and social computing.

Algorithms, Automation, and News

Neil Thurman,Seth C. Lewis,Jessica Kunert
Algorithms Automation and News Book PDF

Author : Neil Thurman,Seth C. Lewis,Jessica Kunert
Publisher : Routledge
Page : 216 pages
File Size : 43,6 Mb
Release : 2021-05-18
Category : Language Arts & Disciplines
ISBN : 9781000384376

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Algorithms, Automation, and News by Neil Thurman,Seth C. Lewis,Jessica Kunert Pdf

This book examines the growing importance of algorithms and automation—including emerging forms of artificial intelligence—in the gathering, composition, and distribution of news. In it the authors connect a long line of research on journalism and computation with scholarly and professional terrain yet to be explored. Taken as a whole, these chapters share some of the noble ambitions of the pioneering publications on ‘reporting algorithms’, such as a desire to see computing help journalists in their watchdog role by holding power to account. However, they also go further, firstly by addressing the fuller range of technologies that computational journalism now consists of: from chatbots and recommender systems to artificial intelligence and atomised journalism. Secondly, they advance the literature by demonstrating the increased variety of uses for these technologies, including engaging underserved audiences, selling subscriptions, and recombining and re-using content. Thirdly, they problematise computational journalism by, for example, pointing out some of the challenges inherent in applying artificial intelligence to investigative journalism and in trying to preserve public service values. Fourthly, they offer suggestions for future research and practice, including by presenting a framework for developing democratic news recommenders and another that may help us think about computational journalism in a more integrated, structured manner. The chapters in this book were originally published as a special issue of Digital Journalism.

Digital and Social Media Marketing

Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Digital and Social Media Marketing Book PDF

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 48,8 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Dynamic Content Personalization: Tailoring Experiences in Real-Time

Mayfair Digital Agency
Dynamic Content Personalization Tailoring Experiences in Real Time Book PDF

Author : Mayfair Digital Agency
Publisher : Mayfair Digital Agency
Page : 9 pages
File Size : 54,6 Mb
Release : 2023-07-07
Category : Business & Economics
ISBN : 8210379456XXX

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Dynamic Content Personalization: Tailoring Experiences in Real-Time by Mayfair Digital Agency Pdf

The book "Dynamic Content Personalization: Tailoring Experiences in Real-Time" delves into the concept of dynamic content personalization and its application in modern digital experiences. It explores the process of customizing content in real-time to cater to the specific preferences, interests, and behaviors of individual users. The book highlights the significance of personalized experiences in enhancing user engagement and satisfaction. Within its pages, readers can expect to find practical strategies and techniques used to dynamically adapt content based on user interactions and data analysis. The authors likely discuss the role of data-driven insights, artificial intelligence, and machine learning algorithms in enabling real-time personalization at scale. Moreover, the book is likely to address challenges and considerations surrounding data privacy and ethics in the context of personalization. Overall, this book serves as a comprehensive guide for businesses and digital marketers seeking to implement dynamic content personalization to create more compelling, relevant, and meaningful experiences for their users.

The Customer of the Future

Blake Morgan
The Customer of the Future Book PDF

Author : Blake Morgan
Publisher : HarperCollins Leadership
Page : 225 pages
File Size : 45,7 Mb
Release : 2019-10-29
Category : Business & Economics
ISBN : 9781400213641

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The Customer of the Future by Blake Morgan Pdf

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

Digital Transformation Management for Agile Organizations

Stefano Bresciani,Alberto Ferraris,Marco Romano,Gabriele Santoro
Digital Transformation Management for Agile Organizations Book PDF

Author : Stefano Bresciani,Alberto Ferraris,Marco Romano,Gabriele Santoro
Publisher : Emerald Group Publishing
Page : 153 pages
File Size : 53,8 Mb
Release : 2021-06-10
Category : Computers
ISBN : 9781800431737

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Digital Transformation Management for Agile Organizations by Stefano Bresciani,Alberto Ferraris,Marco Romano,Gabriele Santoro Pdf

Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding how current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds.