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Author : Gayle A. Sulik
Publisher : Oxford University Press
Page : 485 pages
File Size : 44,9 Mb
Release : 2012-10-18
Category : Health & Fitness
ISBN : 9780199933990
"Updated with images and a new introduction on recent controversies"--Cover.
Author : Gayle A. Sulik
Publisher : Oxford University Press
Page : 480 pages
File Size : 42,5 Mb
Release : 2010-10-28
Category : Health & Fitness
ISBN : 9780199749935
Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of "pink ribbon culture," she outlines the positives and offers alternatives. The paperback includes a new Introduction investigating Susan G. Komen for the Cure and a color insert with images of, and reactions to, the pinking of breast cancer.
Author : Gayle A. Sulik
Publisher : Oxford University Press
Page : 480 pages
File Size : 50,7 Mb
Release : 2010-10-28
Category : Health & Fitness
ISBN : 0199826579
Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of "pink ribbon culture," she outlines the positives and offers alternatives. The paperback includes a new Introduction investigating Susan G. Komen for the Cure and a color insert with images of, and reactions to, the pinking of breast cancer.
Author : Gayle A. Sulik
Publisher : Oxford University Press, USA
Page : 480 pages
File Size : 55,6 Mb
Release : 2010-09-30
Category : Medical
ISBN : 9780199826575
Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of "pink ribbon culture," she outlines the positives and offers alternatives. The paperback includes a new Introduction investigating Susan G. Komen for the Cure and a color insert with images of, and reactions to, the pinking of breast cancer.
Author : Stephen J. Ceci,Wendy M. Williams
Publisher : Oxford University Press
Page : 287 pages
File Size : 50,9 Mb
Release : 2010
Category : Mathematics
ISBN : 9780195389395
Compressing an enormous amount of information--over 400 studies--into a readable, engaging account suitable for parents, educators, and policymakers, this book advances the debate about women in science unlike any other book before it. Bringing together important research from such diverse fields as endocrinology, economics, sociology, education, genetics, and psychology, the authors show that two factors--the parenting choices women (but not men) have to make, and the tendency of women to choose people-oriented fields like medicine--largely account for the under-representation of women in the hard sciences.
Author : Wendy Simonds
Publisher : Routledge
Page : 262 pages
File Size : 44,9 Mb
Release : 2016-11-03
Category : Social Science
ISBN : 9781317751304
In Hospital Land USA, Wendy Simonds analyzes the wide-reaching powers of medicalization: the dynamic processes by which medical authorities, institutions, and ideologies impact our everyday experiences, culture, and social life. Simonds documents her own Hospital Land adventures and draws on a wide range of U.S. cultural representations — from memoirs to medical mail, from hospital signs to disaster movies — in order to urge critical thinking about conventional notions of care, health, embodiment, identity, suffering, and mortality. This book is intended for general readers, medical practitioners, undergraduate and graduate students in courses on medical sociology, medicine, medical ethics, nursing, public health, carework, visual culture, cultural studies, and gerontology.
Author : Patricia Strach
Publisher : Oxford University Press
Page : 257 pages
File Size : 46,5 Mb
Release : 2016
Category : Business & Economics
ISBN : 9780190606855
As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "breast" in their stories and early breast cancer organizations steered clear of it in their names. But activists with business backgrounds began to partner with corporations for sponsored runs and cause-marketing products, from which a portion of the proceeds would benefit breast cancer research. Branding breast cancer as "pink"--hopeful, positive, uncontroversial--on the products Americans see every day, these activists and corporations generated a pervasive understanding of breast cancer that is widely shared by the public and embraced by policymakers. Clearly, they have been successful: today, more Americans know that the pink ribbon is the symbol of breast cancer than know the name of the vice president. Hiding Politics in Plain Sight examines the costs of employing market mechanisms--especially cause marketing--as a strategy for change. Patricia Strach suggests that market mechanisms do more than raise awareness of issues or money to support charities: they also affect politics. She shows that market mechanisms, like corporate-sponsored walks or cause-marketing, shift issue definition away from the contentious processes in the political sphere to the market, where advertising campaigns portray complex issues along a single dimension with a simple solution: breast cancer research will find a cure and Americans can participate easily by purchasing specially-marked products. This market competition privileges even more specialized actors with connections to business. As well, cooperative market activism fundamentally alters the public sphere by importing processes, values, and biases of market-based action into politics. Market activism does not just bring social concerns into market transactions, it also brings market biases into public policymaking, which is inherently undemocratic. As a result, industry and key activists work cooperatively rather than contentiously, and they define issues as consensual rather than controversial, essentially hiding politics in plain sight.
Author : Catherine Guthrie
Publisher : Simon and Schuster
Page : 256 pages
File Size : 50,8 Mb
Release : 2018-09-25
Category : Health & Fitness
ISBN : 9781510732940
"A darn good read.” —Christiane Northrup, M.D., ob/gyn physician and New York Times bestselling author A feminist breast cancer memoir of medical trauma, love, and how she found the strength to listen to her body. As a young, queer woman, Catherine Guthrie had worked hard to feel at home in her body. However, after years writing about women’s health and breast cancer, Guthrie is thrust into the role of the patient after a devastating diagnosis at age thirty-eight. At least, she thinks, I know what I'm up against. She was wrong. In one horrifying moment after another, everything that could go wrong does—the surgeon gives her a double mastectomy but misses the cancerous lump, one of the most effective drug treatments fails, and a doctor's error may have unleashed millions of breast cancer cells into her body. Flat is Guthrie’s story of how two bouts of breast cancer shook her faith in her body, her relationship, and medicine. Along the way, she challenges the view that breasts are essential to femininity and paramount to a woman’s happiness. Ultimately, she traces an intimate portrayal of how cancer reshapes her relationship with Mary, her partner, revealing—in the midst of crisis—a love story. Filled with candor, vulnerability, and resilience, Guthrie upends the “pink ribbon” narrative and offers a unique perspective on womanhood, what it means to be “whole,” and the importance of women advocating for their desires. Flat is a story about how she found the strength to forge an unconventional path—one of listening to her body—that she’d been on all along.
Author : Samantha King
Publisher : U of Minnesota Press
Page : 264 pages
File Size : 50,8 Mb
Release : 2008-05-19
Category : Social Science
ISBN : 9781452942636
“Samantha King explains how, beyond being an all-too-frequent and still-too-lethal disease for many women, breast cancer is a corporate dream come true.” —Herizons “Fascinating. King’s deft and thoughtful interpretation of the pink ribbon phenomenon is an important wake-up call. Going against the grain, she takes a clear-eyed look at a trend that often seems to outshine the disease that put it on the map.” —Women’s Review of Books “King’s criticisms of breast-cancer philanthropy provide a new means of looking at one of our culture’s most celebrated causes. For anyone who has ever squirreled away yogurt lids for the cause, Pink Ribbons, Inc. is food for thought.” —Bitch “A fascinating read for anyone whose life has been touched by breast cancer.” —Curve “Breast cancer advocacy is being transformed from meaningful civic participation into purchasing products. To understand the personal, social, and political costs, read this book.” —Barbara Brenner, Executive Director of Breast Cancer Action In Pink Ribbons, Inc., Samantha King traces how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market-driven industry of survivorship. Here, for the first time, King questions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among American women. Highly revelatory-at times shocking-Pink Ribbons, Inc. challenges the commercialization of the breast cancer movement. Samantha King is associate professor of physical and health education and women’s studies at Queen’s University, in Kingston, Ontario
Author : Jacqueline Gahagan,Mary K. Bryson
Publisher : Springer Nature
Page : 170 pages
File Size : 45,8 Mb
Release : 2021-06-17
Category : Medical
ISBN : 9783030719296
This book is the first to focus on sex- and gender-based analysis (SGBA) in public health, addressing the dearth of thinking, practice, and publication on SGBA and public health. The Canadian government is a global leader in seeking gender equity and mandating SGBA in federal initiatives, programs, and policies, continuing to advocate for the uptake of SGBA. However, there is differential uptake of SGBA in many fields, and public health is lagging behind. This book analyses the movement toward SGBA in Canada and internationally, highlighting some key examples of public health concern such as HIV/AIDS and tobacco use. An international group of experts in the fields of SGBA, public health, program evaluation, policy development, and research comprise the authorship of the book. Collectively, the team of authors and editors have deep expertise in SGBA and public health nationally and internationally and have published widely in the SGBA literature. Topics explored among the chapters – organized under three thematic content areas: the SGBA terrain in public health, illustrative examples from the field, and the implications of SGBA in public health – include: Sex- and Gender-Based Analyses and Advancing Population Health Beyond “Women’s Cancers”: Sex and Gender in Cancer Health and Care Women, Alcohol and the Public Health Response – Moving Forward from Avoidance, Inattention and Inaction to Gender-Based Design Understanding Pandemics Through a Sex- and Gender-Based Analysis Plus (SGBA+) Lens Sex- and Gender-Based Analysis and the Social Determinants of Health: Public Health, Human Rights and Incarcerated Youth Gender-Transformative Public Health Approaches Sex- and Gender-Based Analysis in Public Health is an important text for graduate-level students and trainees as well as public health practitioners in a variety of disciplines such as health promotion, nursing, health administration, public administration, sociology, political science, gender and women’s studies. The book also is an essential resource for specialists in public health policy, programming, research, and evaluation.
Author : M. Mercedes Galan-Ladero,Clementina Galera-Casquet,Helena M. Alves
Publisher : Springer Nature
Page : 447 pages
File Size : 51,9 Mb
Release : 2021-03-27
Category : Business & Economics
ISBN : 9783030654559
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.
Author : Natalie Boero,Katherine Mason
Publisher : Oxford Handbooks
Page : 535 pages
File Size : 54,5 Mb
Release : 2020-11-13
Category : Social Science
ISBN : 9780190842475
The Oxford Handbook of the Sociology of Body and Embodiment introduces the sociological research methods and subjects that are key to the growing field of body and embodiment studies. With an emphasis on empirical evidence and diverse lived experiences, this handbook demonstrates how studying the bodily offers unique insights into a range of social norms, institutions, and practices.
Author : William Germano
Publisher : University of Chicago Press
Page : 178 pages
File Size : 49,5 Mb
Release : 2014-02-27
Category : Language Arts & Disciplines
ISBN : 9780226062181
How to transform a thesis into a publishable work that can engage audiences beyond the academic committee. When a dissertation crosses my desk, I usually want to grab it by its metaphorical lapels and give it a good shake. “You know something!” I would say if it could hear me. “Now tell it to us in language we can understand!” Since its publication in 2005, From Dissertation to Book has helped thousands of young academic authors get their books beyond the thesis committee and into the hands of interested publishers and general readers. Now revised and updated to reflect the evolution of scholarly publishing, this edition includes a new chapter arguing that the future of academic writing is in the hands of young scholars who must create work that meets the broader expectations of readers rather than the narrow requirements of academic committees. At the heart of From Dissertation to Book is the idea that revising the dissertation is fundamentally a process of shifting its focus from the concerns of a narrow audience—a committee or advisors—to those of a broader scholarly audience that wants writing to be both informative and engaging. William Germano offers clear guidance on how to do this, with advice on such topics as rethinking the table of contents, taming runaway footnotes, shaping chapter length, and confronting the limitations of jargon, alongside helpful timetables for light or heavy revision. Germano draws on his years of experience in both academia and publishing to show writers how to turn a dissertation into a book that an audience will actually enjoy, whether reading on a page or a screen. He also acknowledges that not all dissertations can or even should become books and explores other, often overlooked, options, such as turning them into journal articles or chapters in an edited work. With clear directions, engaging examples, and an eye for the idiosyncrasies of academic writing, he reveals to recent PhDs the secrets of careful and thoughtful revision—a skill that will be truly invaluable as they add “author” to their curriculum vitae.
Author : Barron H. Lerner
Publisher : Oxford University Press, USA
Page : 408 pages
File Size : 51,5 Mb
Release : 2003
Category : Health & Fitness
ISBN : 9780195161069
Chronicles the various campaigns waged against breast cancer and its effects on women during the last century.
Author : Chris Beasley
Publisher : SAGE
Page : 312 pages
File Size : 50,9 Mb
Release : 2005-05-20
Category : Psychology
ISBN : 0761969799
About various theories of gender, sexuality, feminism and masculinity including queer theory, transgender theorizing, modernist liberationism and social constructionism.