Platform Revolution How Networked Markets Are Transforming The Economy And How To Make Them Work For You

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Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You

Geoffrey G. Parker,Marshall W. Van Alstyne,Sangeet Paul Choudary
Platform Revolution How Networked Markets Are Transforming the Economyand How to Make Them Work for You Book PDF

Author : Geoffrey G. Parker,Marshall W. Van Alstyne,Sangeet Paul Choudary
Publisher : W. W. Norton & Company
Page : 256 pages
File Size : 48,5 Mb
Release : 2016-03-28
Category : Business & Economics
ISBN : 9780393249125

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Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You by Geoffrey G. Parker,Marshall W. Van Alstyne,Sangeet Paul Choudary Pdf

A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Platform Strategy

Laure Claire Reillier,Benoit Reillier
Platform Strategy Book PDF

Author : Laure Claire Reillier,Benoit Reillier
Publisher : Taylor & Francis
Page : 222 pages
File Size : 49,5 Mb
Release : 2017-04-21
Category : Business & Economics
ISBN : 9781317085515

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Platform Strategy by Laure Claire Reillier,Benoit Reillier Pdf

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Platform Revolution--How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Anonim
Platform Revolution How Networked Markets Are Transforming the Economy and How to Make Them Work for You Book PDF

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 40,5 Mb
Release : 2018
Category : Electronic
ISBN : 8829503703

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Platform Revolution--How Networked Markets Are Transforming the Economy and How to Make Them Work for You by Anonim Pdf

A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first "owner's manual" for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

SUMMARY - Platform Revolution: How Networked Markets Are Transforming The Economy And How To Make Them Work For You By Geoffrey G. Parker, Marshall W. Van Alstyne And Sangeet Paul Choudary

Shortcut Edition
SUMMARY Platform Revolution How Networked Markets Are Transforming The Economy And How To Make Them Work For You By Geoffrey G Parker Marshall W Van Alstyne And Sangeet Paul Choudary Book PDF

Author : Shortcut Edition
Publisher : Shortcut Edition
Page : 36 pages
File Size : 46,8 Mb
Release : 2021-05-31
Category : Business & Economics
ISBN : 8210379456XXX

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SUMMARY - Platform Revolution: How Networked Markets Are Transforming The Economy And How To Make Them Work For You By Geoffrey G. Parker, Marshall W. Van Alstyne And Sangeet Paul Choudary by Shortcut Edition Pdf

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you will understand the nature of the economic, social, and political revolution brought about by the emergence of internet platforms. *You will also learn : how their structure and operation are changing traditional economic patterns; how the platforms appear and are managed; how society is reacting to the shortcomings sometimes engendered by this revolution; what developments are in the pipeline for the near future. *In March 2000, the Internet bubble burst and thousands of companies disappeared, taking with them this "new economy". However, a few years later, Google, Amazon, Uber, Airbnb and Ebay became the global giants we know. The authors of "The Platform Revolution", Geoffrey Parker, Marshall Van Astyne and Sangeet Choudary, all linked to MIT, review these successes and provide a real guide for the creation and management of such platforms. *Buy now the summary of this book for the modest price of a cup of coffee!

Platform Scale

Sangeet Paul Choudary,Geoffrey G. Parker,Marshall Van Alystne
Platform Scale Book PDF

Author : Sangeet Paul Choudary,Geoffrey G. Parker,Marshall Van Alystne
Publisher : Unknown
Page : 325 pages
File Size : 46,5 Mb
Release : 2015
Category : Business enterprises
ISBN : 9810967586

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Platform Scale by Sangeet Paul Choudary,Geoffrey G. Parker,Marshall Van Alystne Pdf

"Platform Scale explains the design of a family of emerging digital business models that enables today's startups to achieve rapid scale: the platform business model. The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant. Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood. Platform scale is a builder's manual for anyone building a platform business today. It lays out a structured approach to desinging and growing a platform business model and addressess the key factors that lead to the success and failure of these businesses."--back cover.

HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by "Why Some Platforms Thrive and Others Don't" By Feng Zhu and Marco Iansiti)

Harvard Business Review,Marco Iansiti,Karim R. Lakhani,Marshall W. Van Alstyne,Geoffrey G. Parker
HBR s 10 Must Reads on Platforms and Ecosystems with bonus article by Why Some Platforms Thrive and Others Don t By Feng Zhu and Marco Iansiti Book PDF

Author : Harvard Business Review,Marco Iansiti,Karim R. Lakhani,Marshall W. Van Alstyne,Geoffrey G. Parker
Publisher : Harvard Business Press
Page : 195 pages
File Size : 48,8 Mb
Release : 2020-11-24
Category : Business & Economics
ISBN : 9781633699892

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HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by "Why Some Platforms Thrive and Others Don't" By Feng Zhu and Marco Iansiti) by Harvard Business Review,Marco Iansiti,Karim R. Lakhani,Marshall W. Van Alstyne,Geoffrey G. Parker Pdf

Help your company adapt to the new rules of competition. If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents. This book will inspire you to: Assess the threat of disruption from platforms in your industry Decide whether and how to play with increasingly powerful platform businesses Choose the right strategy for transforming your product into a platform Harness network effects to maximize value for the partners in your ecosystem Shift from managing products to managing interactions Learn when moving first and growing fast will work—and when it won’t Manage winner-take-all dynamics This collection of articles includes "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "Strategies for Two-Sided Markets," Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth Altman; "What's Your Google Strategy?," by Andrei Hagiu and David B. Yoffie; "In the Ecosystem Economy, What’s Your Strategy?," by Michael G. Jacobides; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani; "Why Some Platforms Thrive and Others Don't," by Feng Zhu and Marco Iansiti; "Spontaneous Deregulation," by Benjamin Edelman and Damien Geradin; "Alibaba and the Future of Business," by Ming Zeng; and "Fixing Discrimination in Online Marketplaces," by Ray Fisman and Michael Luca. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Platform Ecosystems

Amrit Tiwana
Platform Ecosystems Book PDF

Author : Amrit Tiwana
Publisher : Newnes
Page : 323 pages
File Size : 41,6 Mb
Release : 2013-11-12
Category : Computers
ISBN : 9780124080546

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Platform Ecosystems by Amrit Tiwana Pdf

Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystems Orchestrate platform architecture and governance to sustain competitive advantage Govern platform evolution using a powerful 3-dimensional framework If you’re ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here! Understand how architecture and strategy are inseparably intertwined in platform ecosystems Architect future-proof platforms and apps and amplify these choices through governance Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any—not just IT—industry

Modern Monopolies

Alex Moazed,Nicholas L. Johnson
Modern Monopolies Book PDF

Author : Alex Moazed,Nicholas L. Johnson
Publisher : Macmillan + ORM
Page : 263 pages
File Size : 46,9 Mb
Release : 2016-05-31
Category : Business & Economics
ISBN : 9781250091901

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Modern Monopolies by Alex Moazed,Nicholas L. Johnson Pdf

In Modern Monopolies, Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era. What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people. The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years.

Platform Revolution

Don Tapscott
Platform Revolution Book PDF

Author : Don Tapscott
Publisher : Unknown
Page : 336 pages
File Size : 43,6 Mb
Release : 2021-10-13
Category : Electronic
ISBN : 1988025737

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Platform Revolution by Don Tapscott Pdf

The first era of the digital age spanned mainframes, minicomputers, the personal computer, the Internet, the World Wide Web, social media, mobility, the cloud, and big data. We're now entering a second era where digital technologies permeate everything. Such inventions as machine learning, robotics, drones, software robots or "bots," process automation, and additive manufacturing are accelerating new types of platforms on which to build digital engines of the global economy. This second era has weighty implications for enterprise strategy and architecture. New business models will disrupt most industries and provide platforms for innovation for decades to come. This book looks at blockchain technologies as foundational to the governance and widespread adoption of these innovations--digital identities, data analytics, artificial intelligence, the Internet of Things, autonomous vehicles, distributed energy infrastructure, and quantum computing. Every organization can finally become a truly digital entity if its leaders are prepared. This book is designed to prepare them for the waves of creative destruction ahead.

The Sharing Economy

Arun Sundararajan
The Sharing Economy Book PDF

Author : Arun Sundararajan
Publisher : MIT Press
Page : 255 pages
File Size : 52,7 Mb
Release : 2016-05-13
Category : Business & Economics
ISBN : 9780262034579

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The Sharing Economy by Arun Sundararajan Pdf

The wide-ranging implications of the shift to a sharing economy, a new model of organizing economic activity that may supplant traditional corporations.

The Fourth Industrial Revolution

Klaus Schwab
The Fourth Industrial Revolution Book PDF

Author : Klaus Schwab
Publisher : Currency
Page : 192 pages
File Size : 46,9 Mb
Release : 2017-01-03
Category : Business & Economics
ISBN : 9781524758875

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The Fourth Industrial Revolution by Klaus Schwab Pdf

World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.

The Economics of Platforms

Paul Belleflamme,Martin Peitz
The Economics of Platforms Book PDF

Author : Paul Belleflamme,Martin Peitz
Publisher : Cambridge University Press
Page : 275 pages
File Size : 53,7 Mb
Release : 2021-11-11
Category : Business & Economics
ISBN : 9781108482578

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The Economics of Platforms by Paul Belleflamme,Martin Peitz Pdf

The first book on platforms that concisely incorporates path-breaking insights in economics over the last twenty years.

The Network Is Your Customer

David L. Rogers
The Network Is Your Customer Book PDF

Author : David L. Rogers
Publisher : Yale University Press
Page : 336 pages
File Size : 49,5 Mb
Release : 2014-05-14
Category : Business & Economics
ISBN : 9780300166019

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The Network Is Your Customer by David L. Rogers Pdf

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

Platform Revolution

Geoffrey G. Parker,Marshall W. Van Alstyne,Sangeet Paul Choudary
Platform Revolution Book PDF

Author : Geoffrey G. Parker,Marshall W. Van Alstyne,Sangeet Paul Choudary
Publisher : National Geographic Books
Page : 0 pages
File Size : 47,6 Mb
Release : 2017-08-29
Category : Business & Economics
ISBN : 9780393354355

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Platform Revolution by Geoffrey G. Parker,Marshall W. Van Alstyne,Sangeet Paul Choudary Pdf

A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

The Business of Platforms

Michael A. Cusumano,Annabelle Gawer,David B. Yoffie
The Business of Platforms Book PDF

Author : Michael A. Cusumano,Annabelle Gawer,David B. Yoffie
Publisher : HarperCollins
Page : 320 pages
File Size : 47,6 Mb
Release : 2019-05-07
Category : Business & Economics
ISBN : 9780062896339

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The Business of Platforms by Michael A. Cusumano,Annabelle Gawer,David B. Yoffie Pdf

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.