Podcasting Marketing Strategy

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Podcasting Marketing Strategy

Daniel Rowles,Ciaran Rogers

Author : Daniel Rowles,Ciaran Rogers
Publisher : Kogan Page Publishers
Page : 265 pages
File Size : 44,7 Mb
Release : 2019-05-03
Category : Business & Economics
ISBN : 9780749486242

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Podcasting Marketing Strategy by Daniel Rowles,Ciaran Rogers Pdf

Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

The Ultimate Guide to Growing Your Business with a Podcast

Seth Greene

Author : Seth Greene
Publisher : Independently Published
Page : 0 pages
File Size : 41,5 Mb
Release : 2021-06-03
Category : Internet marketing
ISBN : 9798502237741

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The Ultimate Guide to Growing Your Business with a Podcast by Seth Greene Pdf

Are you a Business Owner, Thought Leader, Author, Speaker, Coach or Consultant who would like a predictable, scalable way to bring in new leads, appointments, clients, and sales every week? Are you a Marketing Agency Owner who is so busy taking care of clients and staff that you don't have time to market your agency the way you know you should? Are you a Financial Services Professional who is fed up with the lack of referrals from your clients, and professional centers of influence like accountants and attorney's? This may be the most valuable book you read this year! Seth Greene's proven direct response podcast marketing strategies have generated millions of dollars in revenue for his own marketing agency, and are responsible for many millions more for clients around the globe. Implement this book, and watch others grow your business for you! SETH GREENE is the nation's foremost authority on growing your business with a direct response marketing podcast. Seth is the co-host of The Sharkpreneur Podcast with Shark Tanks Kevin Harrington, which was named the number 6 podcast to listen to in 2019. He is also the founder of the direct response marketing firm www.marketdominationllc.com and is an 8x best-selling author who has been interviewed on NBC News, CBS News, Forbes, Inc, CBS Moneywatch and many more.

Podcast Academy

Michael Woodland Geoghegan

Author : Michael Woodland Geoghegan
Publisher : Taylor & Francis
Page : 448 pages
File Size : 49,8 Mb
Release : 2008
Category : Art
ISBN : 9780240809670

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Podcast Academy by Michael Woodland Geoghegan Pdf

Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars.

Podcasting Hacks

Jack D. Herrington

Author : Jack D. Herrington
Publisher : "O'Reilly Media, Inc."
Page : 462 pages
File Size : 55,7 Mb
Release : 2005
Category : Computers
ISBN : 0596100663

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Podcasting Hacks by Jack D. Herrington Pdf

Podcasting does for Internet audio listeners what TiVo does for television viewers--it puts you in charge of when you enjoy a program. Podcasting is a web-based broadcast medium that sends audio content (most commonly in the MP3 format) directly to an iPod or other digital audio player. You subscribe to audio feeds, receive new files automatically, and listen to them at your convenience. As you can imagine, podcasting is taking the "blogsphere" by storm. A podcast is a professional-quality Internet radio broadcast, and like blogging and HTML before it, this revolutionary new way of publishing to the Internet has become the new outlet for personal expression. If you've got Internet access and a copy of Podcasting Hacks, you can find out just how easy it is to listen to and create your own Internet audio programs. With Podcasting Hacks, Jack Herrington, a software engineer with 20 years of experience developing applications using a diverse set of languages and tools, delivers the ultimate how-to of podcasting for anyone looking to get the most out of this hot new medium. Since August 2004 (the month that iPodder.com editor Adam Curry considers the start of podcasting), audio blogging has exploded. Podcasts cover every conceivable topic, including sex, relationships, technology, religion, home brewing, recreational drugs, rock 'n roll, food, entertainment, politics, and much more. There were podcasts from the Democratic National Convention in Fall 2004, and some programs on Air America and NPR are also podcasts. Podcasting Hacks offers expert tips and tools for blogging out loud--for transmitting (and receiving) audio content worldwide with ease. This groundbreaking volume covers both entry-level and advanced topics perfect for aspiring and experienced podcasters. Herrington shows you how to get started, create quality sound, use the right software, develop a great show, distribute a podcast, and build an audience. More advanced topics include audio editing, podcasting on the go, and even videocasting.

Social Media Marketing Content Creation Essentials

Aron Bordelon

Author : Aron Bordelon
Publisher : Aron Bordelon
Page : 252 pages
File Size : 45,7 Mb
Release : 2019-04-01
Category : Business & Economics
ISBN : 8210379456XXX

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Social Media Marketing Content Creation Essentials by Aron Bordelon Pdf

Not Sure What To Post On Social Media? Struggling To Come Up With Fresh Content Ideas? This Book Can Help! You probably already know that your business or brand NEEDS to build a social media presence. Of course you do! Over 4 billion people worldwide use the Internet — and some 2+ billion of those people visit Facebook each month. So whether you’re an established business owner, a brand new start-up, or a budding online influencer, the fast-paced digital world is the place for you to be. But even though YouTube, Facebook, Instagram (plus more!) are marketing goldmines, it can be tough work trying to figure out where to start. Turning digital social likes into real-world cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love. The fact of the matter is that when it comes to achieving amazing results through social media marketing, Content is King. And all the endless strategies, advertising spend and marketing tactics in the world cannot overcome bad photos, poor video quality, and terrible blog posts. And besides, no-one wants their company or brand to end up being just another bad meme. What you do want, however, is a profitable online digital marketing plan that promotes the kind of quality content that matches your business goals and brand vision… … so what you need is Social Media Marketing Content Creation Essentials! With Social Media Marketing Content Creation Essentials, you will discover everything you need to help you create content that’ll generate more likes, subscribers, views, and profit across multiple social media platforms. Packed with hundreds of tips and ideas, Social Media Marketing Content Creation Essentials teaches you how to create everything from view-worthy videos to persuasive podcasts. Inside This Book: * Video Recording and Presentation Strategies You Can Use On Every Major Video Platform! Covering more than just YouTube, these strategies will help you create brilliant video content for Twitter, Instagram, and Facebook too! * Over 100 Tips, Tricks And Ideas That Make Podcasting Oh-So-Simple. Learn how to record, edit and broadcast your own influential podcast show. * Create Attractive Images That’ll Make Your Followers Want To ‘Heart’. Learn how to optimize your images towards achieving maximum engagement from your Instagram followers. * Learn How To Write Interesting Blog Posts That’ll Make Readers Want To Stay On Your Website: In this section you’ll learn how to avoid common beginner blogging mistakes, what the best blogging platform is for beginners, and how to best secure your blog and protect it from cyber intruders. Plus So Much More…

Get Social

Michelle Carvill

Author : Michelle Carvill
Publisher : Kogan Page Publishers
Page : 257 pages
File Size : 45,8 Mb
Release : 2018-05-03
Category : Business & Economics
ISBN : 9780749482565

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Get Social by Michelle Carvill Pdf

FINALIST: Business Book Awards 2019 - Leadership Category Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level. Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.

Managing The Professional Service Firm

David H. Maister

Author : David H. Maister
Publisher : Simon and Schuster
Page : 536 pages
File Size : 40,5 Mb
Release : 2012-12-11
Category : Business & Economics
ISBN : 9781471109652

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Managing The Professional Service Firm by David H. Maister Pdf

Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'

Podcast Growth: How to Grow Your Podcast Audience

Lindsay Harris Friel,Matthew McLean,Colin Gray

Author : Lindsay Harris Friel,Matthew McLean,Colin Gray
Publisher : Unknown
Page : 238 pages
File Size : 54,8 Mb
Release : 2020-11-30
Category : Business & Economics
ISBN : 0992690641

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Podcast Growth: How to Grow Your Podcast Audience by Lindsay Harris Friel,Matthew McLean,Colin Gray Pdf

Building an audience is tough. Do you work hard to create the best possible content for your target audience? Do you continually wonder why your download numbers remain so flat and... unspectacular? It has always been a challenge to grow a sizable and dedicated audience around content creation. There's a lot more to it than saying, "build it and they will come". And, as new podcasts are launched each day, the space will only continue to get noisier. The competition gets stiffer. Fortunately, you don't need to worry about all the other podcasts out there. You only need to worry about your own. In Podcast Growth, you'll have the ultimate manual for promoting your show, and growing your audience.T his book pulls together our favourite tips and tactics for podcast growth, based on over a decade of professional experience. We break them down into actionable strategies. You can work through them in order, or cherry-pick the ones that suit your content and brand the most. You'll find details on timeframes, checklists, and recommended resources, to keep you moving forward. You'll see those download numbers begin to climb. Your long-awaited engagement will start to increase.If you want to grow your podcast audience, then this is the only book you need. So, let's grow!The Podcast Host is a podcast marketing hub for individuals and businesses who seek to nurture an audience, build trust, and grow revenue through their show or their products. The website was founded in 2010 by Dr. Colin Gray, and has become an authority in the new media space through writing, podcasting, and broadcasting on anything that serves to create loyal and fanatical fans.

Market Your Genius

Nikki Nash

Author : Nikki Nash
Publisher : Hay House, Inc
Page : 225 pages
File Size : 41,5 Mb
Release : 2021-08-24
Category : Business & Economics
ISBN : 9781401961558

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Market Your Genius by Nikki Nash Pdf

An expert-preneur's guide to building your audience Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: -- Pinpoint who wants to pay for your expertise -- Discover how to capture your audience's attention -- Create a plan for generating a consistent flow of leads -- Build your sales system for a sustainable business -- Develop a road map for keeping customers year after year This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.

Profit from Your Podcast

Dave Jackson

Author : Dave Jackson
Publisher : Simon and Schuster
Page : 192 pages
File Size : 41,7 Mb
Release : 2020-09-29
Category : Computers
ISBN : 9781621537731

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Profit from Your Podcast by Dave Jackson Pdf

Methods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your Audience How to Set Your Pricing Understanding Advertising Jargon How to Find Sponsors Best Strategies for Making Money as an Affiliate Master Strategies for Crowdfunding Harnessing the Power of Webinars and Events The Top Tools to Make Your Job Easy Built on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all.

Sticky Branding

Jeremy Miller

Author : Jeremy Miller
Publisher : Dundurn
Page : 168 pages
File Size : 48,5 Mb
Release : 2015-01-10
Category : Business & Economics
ISBN : 9781459728127

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Sticky Branding by Jeremy Miller Pdf

#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Podcast Marketing: Reaching and Engaging with Audio Content

Mayfair Digital Agency

Author : Mayfair Digital Agency
Publisher : Mayfair Digital Agency
Page : 10 pages
File Size : 52,8 Mb
Release : 2022-10-01
Category : Juvenile Nonfiction
ISBN : 8210379456XXX

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Podcast Marketing: Reaching and Engaging with Audio Content by Mayfair Digital Agency Pdf

"Podcast Marketing: Reaching and Engaging with Audio Content" is an indispensable guide for modern marketers seeking to harness the power of audio in their promotional strategies. This comprehensive book delves into the booming world of podcasts, highlighting the immense potential they hold as a medium to reach and connect with audiences. From exploring the rise of podcasts in the digital landscape to understanding their unique advantages over other marketing channels, the book equips readers with valuable insights and practical tips. Through expertly curated case studies, readers discover successful podcast marketing campaigns employed by businesses, brands, and individuals. The book emphasizes the importance of identifying and understanding target audiences to create compelling content that resonates with listeners. It also delves into various methods of promoting podcasts across platforms, maximizing visibility, and generating a loyal following. "Packed with actionable strategies and best practices, "Podcast Marketing" empowers marketers to leverage the captivating nature of audio content and build meaningful relationships with consumers. Whether one is a marketing novice or a seasoned professional, this book is a must-read for anyone seeking to unlock the full potential of podcasts in their marketing endeavors."

Advances in Web and Network Technologies, and Information Management

Kevin C. Chang,Wei Wang,Lei Chen,Clarence A. Ellis,Ching-Hsien Hsu,Ah Chung Tsoi,Haixun Wang,Xuemin Lin,Yun Yang,Jeffrey Xu

Author : Kevin C. Chang,Wei Wang,Lei Chen,Clarence A. Ellis,Ching-Hsien Hsu,Ah Chung Tsoi,Haixun Wang,Xuemin Lin,Yun Yang,Jeffrey Xu
Publisher : Springer Science & Business Media
Page : 728 pages
File Size : 53,8 Mb
Release : 2007-06-11
Category : Computers
ISBN : 9783540729082

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Advances in Web and Network Technologies, and Information Management by Kevin C. Chang,Wei Wang,Lei Chen,Clarence A. Ellis,Ching-Hsien Hsu,Ah Chung Tsoi,Haixun Wang,Xuemin Lin,Yun Yang,Jeffrey Xu Pdf

This book constitutes the refereed combined proceedings of four international workshops held in conjunction with the joint 9th Asia-Pacific Web Conference, APWeb 2007, and the 8th International Conference on Web-Age Information Management, WAIM 2007, held in Huang Shan, China in June 2007: DBMAN 2007, WebETrends 2007, PAIS 2007, and ASWAN 2007.

Do It! Marketing

David Newman

Author : David Newman
Publisher : AMACOM
Page : 291 pages
File Size : 41,5 Mb
Release : 2013-06-17
Category : Language Arts & Disciplines
ISBN : 9780814432877

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Do It! Marketing by David Newman Pdf

Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

Teenage Wastebrand

Evelyn J. Starr

Author : Evelyn J. Starr
Publisher : Unknown
Page : 392 pages
File Size : 40,7 Mb
Release : 2021-08-09
Category : Business & Economics
ISBN : 1736287222

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Teenage Wastebrand by Evelyn J. Starr Pdf

Large Print edition

Podcasting Marketing Strategy

Podcasting Marketing Strategy by Daniel Rowles,Ciaran Rogers Pdf

The Ultimate Guide to Growing Your Business with a Podcast by Seth Greene Pdf

Podcast Academy by Michael Woodland Geoghegan Pdf

Podcasting Hacks by Jack D. Herrington Pdf

Social Media Marketing Content Creation Essentials by Aron Bordelon Pdf

Get Social by Michelle Carvill Pdf

Managing The Professional Service Firm by David H. Maister Pdf

Podcast Growth: How to Grow Your Podcast Audience by Lindsay Harris Friel,Matthew McLean,Colin Gray Pdf

Market Your Genius by Nikki Nash Pdf

Profit from Your Podcast by Dave Jackson Pdf

Sticky Branding by Jeremy Miller Pdf

Podcast Marketing: Reaching and Engaging with Audio Content by Mayfair Digital Agency Pdf

Advances in Web and Network Technologies, and Information Management by Kevin C. Chang,Wei Wang,Lei Chen,Clarence A. Ellis,Ching-Hsien Hsu,Ah Chung Tsoi,Haixun Wang,Xuemin Lin,Yun Yang,Jeffrey Xu Pdf

Do It! Marketing by David Newman Pdf

Teenage Wastebrand by Evelyn J. Starr Pdf

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