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Author : Norman M. Bradburn,Seymour Sudman
Publisher : Jossey-Bass
Page : 280 pages
File Size : 43,7 Mb
Release : 1988-08-15
Category : Education
ISBN : UOM:39015013877926
Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.
Author : Howard Schuman
Publisher : Harvard University Press
Page : 246 pages
File Size : 41,9 Mb
Release : 2008
Category : Social Science
ISBN : 0674028279
Howard Schuman is one of the premier scholars of social surveys. His expertise concerns the way questions about attitudes and beliefs are worded and the effects questions have on the answers people give. However, Method and Meaning in Polls and Surveys is less about the substance of wording effects and more about approaches to interpreting the respondentâe(tm)s world, and how surveys can make that world understandableâe"though often in ways not anticipated by the researcher. Schuman examines the question-answer process that is basic to polls and surveys, as it is in so much of life. His concern is with the nature of questioning itself, with issues of validity and bias, and with the scope and limitations of meaning sought through polls and surveys. Writing with both wisdom and humor, Schuman considers the issues both at a theoretical level, bringing in ideas from other social sciences, and empirically with substantive research of his own and others. The book will be of interest to social scientists, to survey researchers in academia and business, and to all those concerned with the pervasive influence of polls in society.
Author : Michael W. Traugott,Paul J. Lavrakas
Publisher : Rowman & Littlefield
Page : 236 pages
File Size : 42,5 Mb
Release : 2008
Category : Language Arts & Disciplines
ISBN : 0742547175
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Author : Jelke Bethlehem
Publisher : CRC Press
Page : 286 pages
File Size : 54,5 Mb
Release : 2017-09-05
Category : Mathematics
ISBN : 9781498769754
Polls are conducted every day all around the world for almost everything (especially during elections). But not every poll is a good one. A lot depends on the type of questions asked, how they are asked and whether the sample used is truly representative. And these are not the only aspects of a poll that should be checked. So how does one separate the chaff from the wheat? That’s where Understanding Public Opinion Polls comes in. Written by a well-known author with over thirty years of experience, the book is built around a checklist for polls that describes the various aspects of polls to pay attention to if one intends to use its results. By comprehensively answering the questions in the checklist, a good idea of the quality of the poll is obtained. Features: Provides readers with a deeper understanding of practical and theoretical aspects of opinion polls while assuming no background in mathematics or statistics Shows how to determine if a poll is good or bad Provides a historical perspective and includes examples from real polls Gives special attention to online and election polls The book gives an overview of many aspects of polls – questionnaire design, sample selection, estimation, margins of error, nonresponse and weighting. It is essential reading for those who want to gain a better understanding of the ins and outs of polling including those who are confronted with polls in their daily life or work or those who need to learn how to conduct their own polls.
Author : Graham R. Walden
Publisher : Routledge
Page : 294 pages
File Size : 50,6 Mb
Release : 2014-07-16
Category : Political Science
ISBN : 9781135786311
First Published in 1990. The decade of the 1980s witnessed an increasing use of polls and surveys as well as an expanded research effort into public opinion polls and survey research from the economic, historical, legal, methodological, organizational, and political viewpoints. The purpose of this volume is to provide a resource for practitioners, researchers, students, librarians, and others seeking access to this interdisciplinary literature. Instructional guides, handbooks, reference works, textbooks, research studies, and evaluative and critical studies on public opinion polls and survey research published since 1980 are included in this bibliography.
Author : Lonna Rae Atkeson,R. Michael Alvarez
Publisher : Oxford University Press
Page : 752 pages
File Size : 46,8 Mb
Release : 2018-07-25
Category : Political Science
ISBN : 9780190903824
The methodologies used to study public opinion are now in flux. The primary polling method of the last half-century, the telephone survey, is rapidly becoming obsolete as a data collection method. At the same time, new methods of contacting potential respondents and obtaining their response are appearing, providing a variety of options for scholars and practitioners. Generally speaking, we are moving from a polling world that was largely interviewer driven over the phone and face-to-face to predominantly interviewer driven self-administered poll environments, New methods of data collection, however, must still deal with fundamental questions to polling methodology and total survey error including sampling, selection bias, non-response error, poststratification weighting, and questionnaire design features. The Oxford Handbook on Polling and Survey Methods brings together a unique mixture of academics and practitioners, from various backgrounds, academic disciplines, and experiences. In some sense, this is reflective of the interdisciplinary nature of the polling and survey industry: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analyzing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicized issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. Divided into four main sections, the Handbook draws on the existing research and explores data collection methods. It then addresses data analysis and the methods available for combining polling data with other types of data. The next section covers analytic issues, including the new approaches to studying public opinion (ie social media, the analysis of open-ended questions using text analytic tools, and data imputation). The final section focuses on the presentation of polling results, an area where there is a great deal of innovation. A comprehensive overview of the topic, this volume highlights current polling trends provides ideas for the development of new and better approaches for measuring, modeling, and visualizing public opinion and social behavior.
Author : Jelke G. Bethlehem
Publisher : Chapman & Hall/CRC
Page : 0 pages
File Size : 52,5 Mb
Release : 2018
Category : Public opinion polls
ISBN : 1498769748
Polls are conducted every day all around the world for almost everything (especially during elections). But not every poll is a good one. A lot depends on the type of questions asked, how they are asked and whether the sample used is truly representative. And these are not the only aspects of a poll that should be checked. So how does one separate the chaff from the wheat? That's where Understanding Public Opinion Polls comes in. Written by a well-known author with over thirty years of experience, the book is built around a checklist for polls that describes the various aspects of polls to pay attention to if one intends to use its results. By comprehensively answering the questions in the checklist, a good idea of the quality of the poll is obtained. Features: Provides readers with a deeper understanding of practical and theoretical aspects of opinion polls while assuming no background in mathematics or statistics ; Establishes how to determine if a poll is good or bad ; Provides a historical perspective ; Includes examples from real polls. The book gives an overview of many aspects of polls - questionnaire design, sample selection, estimation, margins of error, nonresponse and weighting. It is essential reading for those who want to gain a better understanding of the ins and outs of polling including those who are confronted with polls in their daily life or work or those who need to learn how to conduct their own polls. -- from back cover.
Author : George F. Bishop
Publisher : Rowman & Littlefield
Page : 248 pages
File Size : 53,9 Mb
Release : 2005
Category : Political Science
ISBN : 0742516458
In a rigorous critique of public opinion polling in the U.S., George F. Bishop makes the case that a lot of what passes as "public opinion" in mass media today is an illusion, an artifact of measurement created by vague or misleading survey questions presented to respondents who typically construct their opinions on the spot. Using evidence from a wide variety of data sources, Bishop shows that widespread public ignorance and poorly informed opinions are the norm rather than definitive public opinion on key political, social, and cultural issues of the day. The Illusion of Public Opinion presents a number of cautionary tales about how American public opinion has supposedly changed since 9/11, amplified by additional examples on other occasions drawn from the American National Election Studies. Bishop's analysis of the pitfalls of asking survey questions and interpreting poll results leads the reader to a more skeptical appreciation of the art and science of public opinion polling as it is practiced today.
Author : George Gallup
Publisher : Unknown
Page : 130 pages
File Size : 50,7 Mb
Release : 1944
Category : Public opinion polls
ISBN : STANFORD:36105011781742
Author : Herbert Weisberg,Jon A. Krosnick,Bruce D. Bowen
Publisher : SAGE Publications, Incorporated
Page : 412 pages
File Size : 40,8 Mb
Release : 1996-07-16
Category : Political Science
ISBN : UOM:49015002351402
The nature of survey research - The survey process - Sampling procedures - Questionnaire construction - The data collection stage - Coding practices - Designing survey - The process of data analysis - Single-variable statistics - Statistical inference for means - Two-variable tables - Measures of association - Control tables - Correlation and regression - Writing survey reports - Evaluating surveys - The ethics of polls.
Author : G. C. Wilhoit
Publisher : Unknown
Page : 82 pages
File Size : 54,6 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 0608207349
Author : Herbert Weisberg,Jon A. Krosnick,Bruce D. Bowen
Publisher : SAGE
Page : 412 pages
File Size : 43,9 Mb
Release : 1996-07-16
Category : Political Science
ISBN : 0803974027
The nature of survey research - The survey process - Sampling procedures - Questionnaire construction - The data collection stage - Coding practices - Designing survey - The process of data analysis - Single-variable statistics - Statistical inference for means - Two-variable tables - Measures of association - Control tables - Correlation and regression - Writing survey reports - Evaluating surveys - The ethics of polls.
Author : Mildred Bernice Parten
Publisher : New York : Cooper Square Publishers, 1966 [c1950]
Page : 646 pages
File Size : 46,5 Mb
Release : 1966
Category : Political Science
ISBN : UCAL:B4483123
Author : Samuel J. Best,Brian S. Krueger
Publisher : SAGE
Page : 329 pages
File Size : 52,9 Mb
Release : 2012-02-14
Category : Political Science
ISBN : 9781608717415
Explores the trends in longitudinal variables asked in the national Election Day exit polls from their beginning in 1972 to the present. The book documents comparable survey items that have appeared in multiple exit polls over time. --from publisher description.
Author : Wolfgang Donsbach,Michael W Traugott
Publisher : SAGE
Page : 641 pages
File Size : 48,6 Mb
Release : 2007-12-18
Category : Political Science
ISBN : 9781446206515
′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
