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Author : Michael Köckritz
Publisher : Unknown
Page : 0 pages
File Size : 46,6 Mb
Release : 2023-09-04
Category : Electronic
ISBN : 3966647583
Author : Michael Köckritz
Publisher : Unknown
Page : 0 pages
File Size : 51,8 Mb
Release : 2023-09-04
Category : Electronic
ISBN : 3966647575
Author : Julian Weber
Publisher : Springer Science & Business Media
Page : 321 pages
File Size : 52,5 Mb
Release : 2009-06-22
Category : Technology & Engineering
ISBN : 9783642012532
The global crisis the automotive industry has slipped into over the second half of 2008 has set a fierce spotlight not only on which cars are the right ones to bring to the market but also on how these cars are developed. Be it OEMs developing new models, suppliers integerating themselves deeper into the development processes of different OEMs, analysts estimating economical risks and opportunities of automotive investments, or even governments creating and evaluating scenarios for financial aid for suffering automotive companies: At the end of the day, it is absolutely indispensable to comprehensively understand the processes of auto- tive development – the core subject of this book. Let’s face it: More than a century after Carl Benz, Wilhelm Maybach and Gottlieb Daimler developed and produced their first motor vehicles, the overall concept of passenger cars has not changed much. Even though components have been considerably optimized since then, motor cars in the 21st century are still driven by combustion engines that transmit their propulsive power to the road s- face via gearboxes, transmission shafts and wheels, which together with spri- damper units allow driving stability and ride comfort. Vehicles are still navigated by means of a steering wheel that turns the front wheels, and the required control elements are still located on a dashboard in front of the driver who operates the car sitting in a seat.
Author : Johannes Huwe
Publisher : Seltmann Publishers Gmbh
Page : 0 pages
File Size : 55,7 Mb
Release : 2015-06
Category : Automobile racing
ISBN : 3944721373
In his group of works World of Speed Johannes Huwe, in his own inimitable style, captures images of the unique world of speed freaks in the Great Salt Lake Desert, in northern Utah. The salt lake El Mirage can be found 16 miles north of Highway 18, where all roads end. This is a deserted and surreal place in the Mojave Desert, with daytime temperatures of 45 degrees. Although seething with rattlesnakes it was still the perfect location for films like Terminator 2 and Lethal Weapon. "Land Speed Racer" is the name given to those daring men in their home-made racing machines. This kind of racing is the last motor sports bastion still in the hands of amateurs. The participants of the races are diverse, ranging from simple car mechanics to millionaires who arrive in the desert with their truck and a whole team. Capturing the event presents a particular challenge to photographer and equipment. Heat and dust take their toll on both. "The world as a picture" interests the artist; the gleaming chrome surfaces of cars, racing in the salt desert, or the aesthetics of New York daily life. His style ranges from documentary accuracy to surreal, constructed scenes. The pictures of >World of speed
Author : Martin Lindstrom
Publisher : Random House Australia
Page : 304 pages
File Size : 52,9 Mb
Release : 2011-09-28
Category : Business & Economics
ISBN : 9781742753928
A shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.
Author : Rita Clifton
Publisher : John Wiley & Sons
Page : 322 pages
File Size : 48,6 Mb
Release : 2009-04-01
Category : Business & Economics
ISBN : 1576603504
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author : Matthew Winkler
Publisher : John Wiley & Sons
Page : 337 pages
File Size : 54,8 Mb
Release : 2011-10-13
Category : Reference
ISBN : 9781118149904
The definitive guide to reporting and editing the story of money Financial reporting is more important than ever as people grow increasingly aware of how their lives are affected by Wall Street and the federal government. Bloomberg News has earned the respect of journalists and readers around the world for its fast, in-depth and accurate stories. The Bloomberg Way, an internal manual compiled over two decades, reflects the new realities of journalism, in which speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred. The Bloomberg Way is the most thorough and comprehensive guide to reporting and editing the story of money. This indispensable text for both journalism professionals and students outlines the central principles of Bloomberg News, explaining how to write compelling stories while maintaining standards of accuracy, honesty and ethics. The five F's of reporting: Factual, First, Fastest, Final and Future Word The essentials of writing an enticing lead and organizing story lines when preparing for breaking news on anything from an earnings release to a market crash Ways to keep opinion and speculation out of your writing The Bloomberg Way stylebook is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, from how to conduct effective interviews to analyzing financial reports to the imperative for accuracy and integrity in gathering and publishing news.
Author : Bruce Feiler
Publisher : Harper Collins
Page : 416 pages
File Size : 49,5 Mb
Release : 2009-10-13
Category : Music
ISBN : 9780061877537
Country music has exploded across the U.S. and undergone a sweeping revolution, transforming the once ridiculed world of Nashville into an unlikely focal point of American pop culture. Bruce Feiler was granted unprecedented access to the private moments of the revolution. Here is the acclaimed report: a chronicle of the genre's biggest stars as they change the face of American music. From the historic stage of the Grand Ole Opry to the dim light of a recording studio, here is a ruggedly authentic behind the scenes tour that takes you places outsiders have never been allowed to go. Part social history, part backstage pass, this penetrating and graceful book presents the most comprehensive portraits yet painted of Garth Brooks and Wynonna Judd-two of the most celebrated artists of our times-as well as a touching picture of Wade Hayes, a young man who hopes to follow them to the exalted heights of one of America's richest traditions: the world of country music.
Author : Robert B. Parker
Publisher : Dell
Page : 210 pages
File Size : 54,6 Mb
Release : 2009-09-30
Category : Fiction
ISBN : 9780307569561
New York Times bestselling author of the Spenser series of crime thrillers—Book 1 in the series “The toughest, funniest, wisest, private eye in the field these days.”—Houston Chronicle Spenser earned his degree in the school of hard knocks, so he is ready when a Boston university hires him to recover a rare, stolen manuscript. He is hardly surpised that his only clue is a radical student with four bullets in his chest. The cops are ready to throw the book at the pretty blond coed whose prints are all over the murder weapon but Spenser knows there are no easy answers. He tackles some very heavy homework and knows that if he doesn't finish his assignment soon, he could end up marked “D”—for dead.
Author : Stephen Brown
Publisher : SAGE
Page : 297 pages
File Size : 55,6 Mb
Release : 2016-08-17
Category : Business & Economics
ISBN : 9781473987289
Lecturers/Instructors - Request a free digital inspection copy here A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Author : Mallory Smith
Publisher : Random House
Page : 336 pages
File Size : 46,6 Mb
Release : 2019-03-12
Category : Biography & Autobiography
ISBN : 9781984855435
The diaries of a remarkable young woman who was determined to live a meaningful and happy life despite her struggle with cystic fibrosis and a rare superbug—from age fifteen to her death at the age of twenty-five—the inspiration for the original streaming documentary Salt in My Soul “An exquisitely nuanced chronicle of a terrified but hopeful young woman whose life was beginning and ending, all at once.”—Los Angeles Times Diagnosed with cystic fibrosis at the age of three, Mallory Smith grew up to be a determined, talented young woman who inspired others even as she privately raged against her illness. Despite the daily challenges of endless medical treatments and a deep understanding that she’d never lead a normal life, Mallory was determined to “Live Happy,” a mantra she followed until her death. Mallory worked hard to make the most out of the limited time she had, graduating Phi Beta Kappa from Stanford University, becoming a cystic fibrosis advocate well known in the CF community, and embarking on a career as a professional writer. Along the way, she cultivated countless intimate friendships and ultimately found love. For more than ten years, Mallory recorded her thoughts and observations about struggles and feelings too personal to share during her life, leaving instructions for her mother to publish her work posthumously. She hoped that her writing would offer insight to those living with, or loving someone with, chronic illness. What emerges is a powerful and inspiring portrait of a brave young woman and blossoming writer who did not allow herself to be defined by disease. Her words offer comfort and hope to readers, even as she herself was facing death. Salt in My Soul is a beautifully crafted, intimate, and poignant tribute to a short life well lived—and a call for all of us to embrace our own lives as fully as possible.
Author : Stefan Kanfer
Publisher : Faber & Faber
Page : 367 pages
File Size : 46,5 Mb
Release : 2011-07-07
Category : Biography & Autobiography
ISBN : 9780571278787
Marlon Brando will never cease to fascinate us: for his triumphs as an actor (On the Waterfront, The Godfather, Last Tango in Paris), as well as his disasters; for the power of the screen portrayals he gave, and for his turbulent, tumultuous personal life. Seamlessly intertwining the man and the work, Kanfer takes us through Brando's troubled childhood, to his arrival in New York in the 1940s, where he studied with the legendary Stella Adler, and at the age of twenty-three became the toast of Broadway in A Streetcar Named Desire. Kanfer expertly examines each of Brando's films - from The Men in 1950 to The Score in 2001 - making clear the evolution of Brando's singular genius, while also shedding light on the cultural evolution of Hollywood itself. And he brings into focus Brando's self-destructiveness, his lifelong dissembling, his deeply ambivalent feelings towards his chosen vocation, and the tragedies that shadowed his final years. This is a never-before-seen portrait of one of the most extraordinary talents of the twentieth century.
Author : Heinz Guderian
Publisher : Arms & Armour
Page : 220 pages
File Size : 40,7 Mb
Release : 1995
Category : History
ISBN : 1854092820
This is one of the most significant military books of the twentieth century. By an outstanding soldier of independent mind, it pushed forward the evolution of land warfare and was directly responsible for German armoured supremacy in the early years of the Second World War. Published in 1937, the result of 15 years of careful study since his days on the German General Staff in the First World War, Guderian's book argued, quite clearly, how vital the proper use of tanks and supporting armoured vehicles would be in the conduct of a future war. When that war came, just two years later, he proved it, leading his Panzers with distinction in the Polish, French and Russian campaigns. Panzer warfare had come of age, exactly as he had forecast. This first English translation of Heinz Guderian's classic book - used as a textbook by Panzer officers in the war - has an introduction and extensive background notes by the modern English historian Paul Harris.
Author : Lawrence Hall
Publisher : Unknown
Page : 244 pages
File Size : 51,7 Mb
Release : 2016-11-02
Category : Electronic
ISBN : 1539874591
Traditional poetry
Author : T. D. Jakes
Publisher : Walker Large Print
Page : 384 pages
File Size : 48,7 Mb
Release : 2001-10-01
Category : Religion
ISBN : 0802727824
