Positioning For Professionals

Author : Tim Williams
Publisher : John Wiley & Sons
Page : 212 pages
File Size : 44,6 Mb
Release : 2010-08-09
Category : Business & Economics
ISBN : 9780470587157

Get Book

Positioning for Professionals by Tim Williams Pdf

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

Author : Kimberly A. Whitler
Publisher : Columbia University Press
Page : 327 pages
File Size : 55,5 Mb
Release : 2021-09-07
Category : Business & Economics
ISBN : 9780231548113

Get Book

Positioning for Advantage by Kimberly A. Whitler Pdf

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Author : Rik Riezebos,Jaap van der Grinten
Publisher : Routledge
Page : 209 pages
File Size : 48,8 Mb
Release : 2012-03-15
Category : Business & Economics
ISBN : 9781136627095

Get Book

Positioning the Brand by Rik Riezebos,Jaap van der Grinten Pdf

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support. This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.

Author : Valerie Wiener
Publisher : Unknown
Page : 248 pages
File Size : 47,5 Mb
Release : 2000
Category : Business & Economics
ISBN : PSU:000044510701

Get Book

Power Positioning by Valerie Wiener Pdf

Author : Subroto Sengupta
Publisher : Tata McGraw-Hill Publishing Company
Page : 0 pages
File Size : 41,5 Mb
Release : 2005-01-25
Category : Business & Economics
ISBN : 0070581592

Get Book

Brand Positioning by Subroto Sengupta Pdf

This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to: Secure competitive advantage Use celebrity endorsements to market products Establish brand positioning on the Internet And much more!

Author : Jan K. Mayall,Guylaine Desharnais
Publisher : Slack
Page : 180 pages
File Size : 55,8 Mb
Release : 1995
Category : Human engineering
ISBN : UOM:39015038105717

Get Book

Positioning in a Wheelchair by Jan K. Mayall,Guylaine Desharnais Pdf

This manual helps the therapist to identify a positioning problem and perform a thorough assessment of the client to determine the cause of the problem. It also enables the therapist to assess available appliances and techniques to determine the most effective solution. It is intended to assist with clients who have mild to moderate positioning problems. A listing of manufacturers and distributors of existing and new equipment is included. This second edition assures optimal quality of life for the disabled adult by meeting the following objectives: Maximization of participation and independence in performing activities of daily living. Promoting the ability to interact with the environment. Prevention of pressure sores and alleviation of pain. Prevention of deformities. Provision of comfort. Facilitation of transfers and mobility. Assurance of safety.

Author : Jari Nurmi,Elena-Simona Lohan,Henk Wymeersch,Gonzalo Seco-Granados,Ossi Nykänen
Publisher : Springer
Page : 348 pages
File Size : 53,9 Mb
Release : 2017-03-28
Category : Technology & Engineering
ISBN : 9783319504278

Get Book

Multi-Technology Positioning by Jari Nurmi,Elena-Simona Lohan,Henk Wymeersch,Gonzalo Seco-Granados,Ossi Nykänen Pdf

This book provides an overview of positioning technologies, applications and services in a format accessible to a wide variety of readers. Readers who have always wanted to understand how satellite-based positioning, wireless network positioning, inertial navigation, and their combinations work will find great value in this book. Readers will also learn about the advantages and disadvantages of different positioning methods, their limitations and challenges. Cognitive positioning, adding the brain to determine which technologies to use at device runtime, is introduced as well. Coverage also includes the use of position information for Location Based Services (LBS), as well as context-aware positioning services, designed for better user experience.

Author : Erik Kostelijk,Karel Jan Alsem
Publisher : Routledge
Page : 309 pages
File Size : 48,7 Mb
Release : 2020-01-23
Category : Business & Economics
ISBN : 9781000025064

Get Book

Brand Positioning by Erik Kostelijk,Karel Jan Alsem Pdf

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

Author : Brian Richardson
Publisher : Taylor & Francis
Page : 150 pages
File Size : 50,7 Mb
Release : 2003-09-02
Category : Architecture
ISBN : 9781135820343

Get Book

Marketing for Architects and Engineers by Brian Richardson Pdf

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.

Author : Mary B. McVee,Luk Van Langenhove,Cynthia H. Brock,Bo Allesøe Christensen
Publisher : Taylor & Francis
Page : 694 pages
File Size : 40,7 Mb
Release : 2024-06-01
Category : Language Arts & Disciplines
ISBN : 9781040047026

Get Book

The Routledge International Handbook of Positioning Theory by Mary B. McVee,Luk Van Langenhove,Cynthia H. Brock,Bo Allesøe Christensen Pdf

This handbook is the first of its kind to explore Positioning Theory. Taking inspiration from the groundwork set by Rom Harré and collaborators such as Bronwyn Davies, Fathali Moghaddam, Luk Van Langenhove, and others the book explores the emergence, historical context, and disciplinary applications of Positioning Theory and its basic precepts as a social psychological theory. This volume encompasses over 20 chapters across four sections, assimilating cross-disciplinary insights that try to understand the theoretical underpinnings, methodological applications, and contemporary relevance of Positioning Theory. Part 1 explores the movement of scholarly figures and their numerous works on the subject. It discusses the foundational origins and the historical contexts of the existing theories on positioning and new directions for scholarship. Part 2 examines the methodological and narrative investigations used for data analysis in positioning research, navigating through the epistemological orientations and theoretical landscapes of Positioning Theory. Part 3 explores numerous applications across disciplines to consider the reach and influence of positioning within and across multiple disciplines. Lastly, the authors contemplate the future directions for Positioning Theory. Featuring researchers from leading research institutions from across the globe, the book is important reading for scholars interested in positioning and Positioning Theory. We recommend this handbook for graduate-level courses in social psychology, communication, discourse studies and related disciplines.

Author : Simone Frattasi,Francescantonio Della Rosa
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 45,8 Mb
Release : 2017-07-21
Category : Technology & Engineering
ISBN : 9781119068822

Get Book

Mobile Positioning and Tracking by Simone Frattasi,Francescantonio Della Rosa Pdf

The essential guide to state-of-the art mobile positioning and tracking techniques—fully updated for new and emerging trends in the field Mobile Positioning and Tracking, Second Edition explores state-of-the-art mobile positioning solutions applied on top of current wireless communication networks. Application areas covered include positioning, data fusion and filtering, tracking, error mitigation, both conventional and cooperative positioning technologies and systems, and more. The authors fill the gap between positioning and communication systems, showing how features of wireless communications systems can be used for positioning purposes and how the retrieved location information can be used to enhance the performance of wireless networks. Unlike other books on the subject, Mobile Positioning and Tracking: From Conventional to Cooperative Techniques, 2nd Edition covers the entire positioning and tracking value chain, starting from the measurement of positioning signals, and offering valuable insights into the theoretical fundamentals behind these methods and how they relate to application areas such as location-based services, as well as related disciplines and professional concerns, including global business considerations and the changing laws and standards governing wireless communication networks. Fully updated and revised for the latest developments in the field, this Second Edition: Features new chapters on UWB positioning and tracking, indoor positioning in WLAN, and multi-tag positioning in RFID Explores an array of positioning and tracking systems based on satellite and terrestrial systems technologies and methods Introduces advanced and novel topics such as localisation in heterogeneous and cooperative scenarios Provides a bridge between research and industry with potential implementations of the solutions presented Mobile positioning and tracking is subject to continuous innovations and improvements. This important working resource helps busy industry professionals and practitioners—including software and service developers—stay on top of emerging trends in the field. It is also a valuable reference for advanced students in related disciplines studying positioning and mobile technologies.

Author : Thomas A. McLaughlin
Publisher : John Wiley & Sons
Page : 269 pages
File Size : 51,5 Mb
Release : 2006-05-26
Category : Business & Economics
ISBN : 9780471788287

Get Book

Nonprofit Strategic Positioning by Thomas A. McLaughlin Pdf

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.

Author : Nel Samama
Publisher : John Wiley & Sons
Page : 373 pages
File Size : 51,9 Mb
Release : 2019-07-11
Category : Technology & Engineering
ISBN : 9781119421849

Get Book

Indoor Positioning by Nel Samama Pdf

Provides technical and scientific descriptions of potential approaches used to achieve indoor positioning, ranging from sensor networks to more advanced radio-based systems This book presents a large technical overview of various approaches to achieve indoor positioning. These approaches cover those based on sensors, cameras, satellites, and other radio-based methods. The book also discusses the simplification of certain implementations, describing ways for the reader to design solutions that respect specifications and follow established techniques. Descriptions of the main techniques used for positioning, including angle measurement, distance measurements, Doppler measurements, and inertial measurements are also given. Indoor Positioning: Technologies and Performance starts with overviews of the first age of navigation, the link between time and space, the radio age, the first terrestrial positioning systems, and the era of artificial satellites. It then introduces readers to the subject of indoor positioning, as well as positioning techniques and their associated difficulties. Proximity technologies like bar codes, image recognition, Near Field Communication (NFC), and QR codes are covered—as are room restricted and building range technologies. The book examines wide area indoor positioning as well as world wide indoor technologies like High-Sensitivity and Assisted GNSS, and covers maps and mapping. It closes with the author's vision of the future in which the practice of indoor positioning is perfected across all technologies. This text: Explores aspects of indoor positioning from both theoretical and practical points of view Describes advantages and drawbacks of various approaches to positioning Provides examples of design solutions that respect specifications of tested techniques Covers infra-red sensors, lasers, Lidar, RFID, UWB, Bluetooth, Image SLAM, LiFi, WiFi, indoor GNSS, and more Indoor Positioning is an ideal guide for technical engineers, industrial and application developers, and students studying wireless communications and signal processing.

Author : Linda Kuk,James H. Banning,Marilyn J. Amey
Publisher : Taylor & Francis
Page : 209 pages
File Size : 40,6 Mb
Release : 2023-07-03
Category : Education
ISBN : 9781000977769

Get Book

Positioning Student Affairs for Sustainable Change by Linda Kuk,James H. Banning,Marilyn J. Amey Pdf

At a time of increasing student diversity, concern about security, demand for greater accountability, and of economic difficulty, what does the future hold for higher education, and how can student affairs organizations adapt to the increasing and changing demands? How can university leaders position existing resources to effectively address these and other emerging challenges with a sense of opportunity rather than dread? How can organizations be redesigned to sustain change while achieving excellence?As student affairs organizations have grown and become increasingly complex in order to meet new demands, they have often emphasized the expansion of their missions to the detriment of focusing on understanding their roles in relationship to other units, to reviewing their cultures and structures, and to considering how they can improve their effectiveness as organizations. This book provides the tools for organizational analysis and sustainability.Intended for practitioners, graduate students, interns and student affairs leaders, this book presents the key ideas and concepts from business-oriented organizational behavior and change theories, and demonstrates how they can be useful in, and be applied to, student affairs practice – and, in particular, how readers can use these theories to sustain change and enhance their organization’s ability to adapt to complex emerging challenges. At the same time it holds to values and perspectives that support the human dimension of organizational life.Recognizing the complexity of today’s organizations and the value of viewing them from multiple perspectives, this book follows the emerging practice of providing three general epistemological perspectives – the Positivist, Social Constructionist, and Postmodernist – for analyzing often paradoxical organizational structures, environments, and behavior.The book explores the environmental context of student affairs, and how the organization interacts with both the internal and external environments; examines the human dimension of organizations, through a review of individual attributes, human need and motivation, social comparison theory and organizational learning theory; presents the dimensions of structure and design theory and discusses why student affairs organizations need to think differently about how they organize their resources; considers the context and process of organizational change, and the dynamics of decision making, power, conflict and communication; addresses the role of assessment and evaluation; and new forms of leadership.Each chapter opens with a case study, and closes with a set of reflective questions.The authors have all served as practitioners within student affairs and now teach and advise graduate students and future leaders in the field.

Author : Surender Kumar
Publisher : CRC Press
Page : 156 pages
File Size : 45,8 Mb
Release : 2020-10-28
Category : Science
ISBN : 9781000206432

Get Book

Dynamic Positioning for Engineers by Surender Kumar Pdf

Dynamic Positioning for Engineers enables the reader to acquire the basic knowledge of the concepts and understanding of the dynamic positioning (DP) system from the systems perspective. This book illustrates the system, subsystems and components of the DP system to better tackle maintenance, problems and breakdowns, leading to an increased mean time between failures and effective fault finding on dynamic positioning DP-related equipment. Overall, this text will help professionals reduce downtime and higher repair costs. Aimed at onboard electrical engineers, engine room watch officers, chief engineers, DP professionals onboard, in onshore officers and those taking DP training courses, this book: Explains automation and its application in the DP system Describes environmental sensors and position reference sensors as important inputs to the DP system Includes chapters on power management and thrusters Aids engineers in maintaining a the DP system in good operational condition