Positioning Theory And Strategic Communication

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Positioning Theory and Strategic Communication

Melanie James
Positioning Theory and Strategic Communication Book PDF

Author : Melanie James
Publisher : Routledge
Page : 242 pages
File Size : 43,9 Mb
Release : 2014-06-13
Category : Business & Economics
ISBN : 9781134615254

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Positioning Theory and Strategic Communication by Melanie James Pdf

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.

Positioning Theory

Rom Harré,Luk Van Langenhove
Positioning Theory Book PDF

Author : Rom Harré,Luk Van Langenhove
Publisher : Wiley-Blackwell
Page : 228 pages
File Size : 44,6 Mb
Release : 1998-11-18
Category : Psychology
ISBN : 063121139X

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Positioning Theory by Rom Harré,Luk Van Langenhove Pdf

In this book, Rom Harre give a state of the art overview of positioning theory via contributions from some of the world's leading experts in the field.

The Routledge International Handbook of Positioning Theory

Mary B. McVee,Luk Van Langenhove,Cynthia H. Brock,Bo Allesøe Christensen
The Routledge International Handbook of Positioning Theory Book PDF

Author : Mary B. McVee,Luk Van Langenhove,Cynthia H. Brock,Bo Allesøe Christensen
Publisher : Taylor & Francis
Page : 694 pages
File Size : 47,5 Mb
Release : 2024-06-01
Category : Language Arts & Disciplines
ISBN : 9781040047026

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The Routledge International Handbook of Positioning Theory by Mary B. McVee,Luk Van Langenhove,Cynthia H. Brock,Bo Allesøe Christensen Pdf

This handbook is the first of its kind to explore Positioning Theory. Taking inspiration from the groundwork set by Rom Harré and collaborators such as Bronwyn Davies, Fathali Moghaddam, Luk Van Langenhove, and others the book explores the emergence, historical context, and disciplinary applications of Positioning Theory and its basic precepts as a social psychological theory. This volume encompasses over 20 chapters across four sections, assimilating cross-disciplinary insights that try to understand the theoretical underpinnings, methodological applications, and contemporary relevance of Positioning Theory. Part 1 explores the movement of scholarly figures and their numerous works on the subject. It discusses the foundational origins and the historical contexts of the existing theories on positioning and new directions for scholarship. Part 2 examines the methodological and narrative investigations used for data analysis in positioning research, navigating through the epistemological orientations and theoretical landscapes of Positioning Theory. Part 3 explores numerous applications across disciplines to consider the reach and influence of positioning within and across multiple disciplines. Lastly, the authors contemplate the future directions for Positioning Theory. Featuring researchers from leading research institutions from across the globe, the book is important reading for scholars interested in positioning and Positioning Theory. We recommend this handbook for graduate-level courses in social psychology, communication, discourse studies and related disciplines.

Strategic Communication

Jesper Falkheimer,Mats Heide
Strategic Communication Book PDF

Author : Jesper Falkheimer,Mats Heide
Publisher : Routledge
Page : 160 pages
File Size : 55,8 Mb
Release : 2018-01-19
Category : Business & Economics
ISBN : 9781317220299

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Strategic Communication by Jesper Falkheimer,Mats Heide Pdf

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

Strategic Communication

Jesper Falkheimer,Mats Heide
Strategic Communication Book PDF

Author : Jesper Falkheimer,Mats Heide
Publisher : Taylor & Francis
Page : 197 pages
File Size : 47,8 Mb
Release : 2022-08-17
Category : Business & Economics
ISBN : 9781000607789

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Strategic Communication by Jesper Falkheimer,Mats Heide Pdf

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Strategic Communication Theory and Practice

Carl H. Botan
Strategic Communication Theory and Practice Book PDF

Author : Carl H. Botan
Publisher : John Wiley & Sons
Page : 254 pages
File Size : 54,5 Mb
Release : 2017-12-18
Category : Language Arts & Disciplines
ISBN : 9780470674574

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Strategic Communication Theory and Practice by Carl H. Botan Pdf

A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective

Brand Positioning

Erik Kostelijk,Karel Jan Alsem
Brand Positioning Book PDF

Author : Erik Kostelijk,Karel Jan Alsem
Publisher : Routledge
Page : 309 pages
File Size : 41,9 Mb
Release : 2020-01-23
Category : Business & Economics
ISBN : 9781000025064

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Brand Positioning by Erik Kostelijk,Karel Jan Alsem Pdf

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

Strategic Communication, Social Media and Democracy

W. Timothy Coombs,Jesper Falkheimer,Mats Heide,Philip Young
Strategic Communication Social Media and Democracy Book PDF

Author : W. Timothy Coombs,Jesper Falkheimer,Mats Heide,Philip Young
Publisher : Routledge
Page : 236 pages
File Size : 53,5 Mb
Release : 2015-08-11
Category : Business & Economics
ISBN : 9781317554905

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Strategic Communication, Social Media and Democracy by W. Timothy Coombs,Jesper Falkheimer,Mats Heide,Philip Young Pdf

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Identity Revisited and Reimagined

Sangeeta Bagga-Gupta,Aase Lyngvær Hansen,Julie Feilberg
Identity Revisited and Reimagined Book PDF

Author : Sangeeta Bagga-Gupta,Aase Lyngvær Hansen,Julie Feilberg
Publisher : Springer
Page : 317 pages
File Size : 55,5 Mb
Release : 2017-07-06
Category : Social Science
ISBN : 9783319580562

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Identity Revisited and Reimagined by Sangeeta Bagga-Gupta,Aase Lyngvær Hansen,Julie Feilberg Pdf

In contrast to other studies on identity, this book takes its point of departure in the complexities that characterize and shape both individuals and societies – past and present. Its chapters challenge demarcated fields of study and conceptions of identity as gender, identity as functional disability, identity as race, and identity as, or based upon language groupings. The contributions take a social practices perspective in their exploration of the performance, living and doing of identity positions across time and space. Many of the contributions take an intersectional stance and the majority report upon empirically driven studies that examine the ways in which micro-level analyses of naturally occurring human communication contribute to our understanding of identification processes. Specifically, they study the ways in which more recent dialogical and social theoretical-analytical frameworks allow for attending to the complexity and dynamics of identity processes; the ways in which institutional settings, media settings, community of practices and affinity spaces provide affordances and obstacles for different types of identity positions; and the ways in which shifts in identity positions can be traced across time and space.

The Management Game of Communication

Peggy Simcic Brønn,Stefania Romenti,Ansgar Zerfass
The Management Game of Communication Book PDF

Author : Peggy Simcic Brønn,Stefania Romenti,Ansgar Zerfass
Publisher : Emerald Group Publishing
Page : 320 pages
File Size : 48,5 Mb
Release : 2016-09-05
Category : Business & Economics
ISBN : 9781786357151

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The Management Game of Communication by Peggy Simcic Brønn,Stefania Romenti,Ansgar Zerfass Pdf

The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.

Visual Public Relations

Simon Collister,Sarah Roberts-Bowman
Visual Public Relations Book PDF

Author : Simon Collister,Sarah Roberts-Bowman
Publisher : Routledge
Page : 313 pages
File Size : 52,7 Mb
Release : 2018-03-28
Category : Business & Economics
ISBN : 9781351662055

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Visual Public Relations by Simon Collister,Sarah Roberts-Bowman Pdf

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Women’s Work in Public Relations

Elizabeth Bridgen,Sarah Williams
Women s Work in Public Relations Book PDF

Author : Elizabeth Bridgen,Sarah Williams
Publisher : Emerald Group Publishing
Page : 289 pages
File Size : 55,8 Mb
Release : 2024-03-25
Category : Business & Economics
ISBN : 9781804555385

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Women’s Work in Public Relations by Elizabeth Bridgen,Sarah Williams Pdf

Reconceptualising human experience through a holistic feminist approach, this book takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.

Methods of Psychological Intervention

Gordon Sammut,Juliet Foster,Sergio Salvatore,Ruggero Andrisano Ruggieri
Methods of Psychological Intervention Book PDF

Author : Gordon Sammut,Juliet Foster,Sergio Salvatore,Ruggero Andrisano Ruggieri
Publisher : IAP
Page : 247 pages
File Size : 47,6 Mb
Release : 2017-01-01
Category : Psychology
ISBN : 9781681237817

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Methods of Psychological Intervention by Gordon Sammut,Juliet Foster,Sergio Salvatore,Ruggero Andrisano Ruggieri Pdf

Methods of Psychological Intervention provides a rich collection of chapters that provide an invaluable resource to scholars, researchers and practitioners in psychology. Psychological interventions are becoming increasingly popular in contemporary societies. This volume is intended to help psychologists and other professionals understand how general psychological knowledge can serve to guide local and particular interventions. The present volume helps bridge the gap between general knowledge in the psychological sciences and particular instances of human behavior as it takes place in everyday life. The volume forms part of the series ‘Yearbook of Idiographic Science’. Authors draw on principles of idiographic science to formulate interventions applicable to a broad diversity of settings and institutions, such as educational settings, organizations, and medical settings. It similarly deals with various psychological behaviours targeted for intervention, such as gambling, family therapy, and crime. The volume will be of interest to scholars, researchers and practitioners working in the fields of psychology, social work, counseling, family therapy, education, organizational behavior & criminal justice.

The Second Cognitive Revolution

Bo Allesøe Christensen
The Second Cognitive Revolution Book PDF

Author : Bo Allesøe Christensen
Publisher : Springer Nature
Page : 194 pages
File Size : 55,5 Mb
Release : 2019-10-17
Category : Psychology
ISBN : 9783030266806

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The Second Cognitive Revolution by Bo Allesøe Christensen Pdf

Rom Harré’s career spans more than 40 years of original contributions to the development of both psychology and other human and social sciences. Recognized as a founder of modern social psychology, he developed the microsociological approach ‘ethogenics’ and facilitated the discursive turn within psychology, as well as developed the concept of positioning theory. Used within both philosophy and social scientific approaches aimed at conflict analysis, analyses of power relations, and narrative structures, the development and impact of positioning theory can be understood as part of a second cognitive revolution. Whereas the first cognitive revolution involved incorporating cognition as both thoughts and feelings as an ineliminable part of psychology and social sciences, this second revolution released this cognition from a focus on individuals, and towards a focus of understanding individuals as participating in public practices using public discourses as part of their cognition. This edited volume adds to the scholarly conversation around positioning theory, evaluates Rom Harré’s significance for the history and development of psychology, and highlights his numerous theoretical contributions and their lasting effects on the psychological and social sciences. Included among the chapters: What is it to be a human being? Rom Harré on self and identity The social philosophy of Harré as a philosophy of culture The discursive ontology of the social world Ethics in socio-cultural psychologies Discursive cognition and neural networks The Second Cognitive Revolution: A Tribute to Rom Harré is an indispensable reader for anyone interested in his cognitive-historical turn, and finds an audience with academics and researchers in the social and human science fields of cognitive psychology, social psychology, discursive psychology, philosophy, sociology, and ethnomethodology.

Theoretical Models and Processes of Literacy

Donna E. Alvermann,Norman J. Unrau,Misty Sailors,Robert B. Ruddell
Theoretical Models and Processes of Literacy Book PDF

Author : Donna E. Alvermann,Norman J. Unrau,Misty Sailors,Robert B. Ruddell
Publisher : Routledge
Page : 893 pages
File Size : 49,5 Mb
Release : 2018-10-03
Category : Education
ISBN : 9781351616522

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Theoretical Models and Processes of Literacy by Donna E. Alvermann,Norman J. Unrau,Misty Sailors,Robert B. Ruddell Pdf

The Seventh Edition of this foundational text represents the most comprehensive source available for connecting multiple and diverse theories to literacy research, broadly defined, and features both cutting-edge and classic contributions from top scholars. Two decades into the 21st century, the Seventh Edition finds itself at a crossroads and differs from its predecessors in three major ways: the more encompassing term literacy replaces reading in the title to reflect sweeping changes in how readers and writers communicate in a digital era; the focus is on conceptual essays rather than a mix of essays and research reports in earlier volumes; and most notably, contemporary literacy models and processes enhance and extend earlier theories of reading and writing. Providing a tapestry of models and theories that have informed literacy research and instruction over the years, this volume’s strong historical grounding serves as a springboard from which new perspectives are presented. The chapters in this volume have been selected to inspire the interrogation of literacy theory and to foster its further evolution. This edition is a landmark volume in which dynamic, dialogic, and generative relations of power speak directly to the present generation of literacy theorists and researchers without losing the historical contexts that preceded them. Some additional archival essays from previous editions are available on the book’s eResource. New to the Seventh Edition: Features chapters on emerging and contemporary theories that connect directly to issues of power and contrasts new models against more established counterparts. New chapters reflect sweeping changes in how readers and writers communicate in a digital era. Slimmer volume is complemented by some chapters from previous editions available online.