Postcolonial Marketing Communication

Author : Arindam Das,Himadri Roy Chaudhuri,Ozlem Sandikci Turkdogan
Publisher : Springer
Page : 0 pages
File Size : 50,5 Mb
Release : 2024-05-30
Category : Business & Economics
ISBN : 9819702844

Get Book

Postcolonial Marketing Communication by Arindam Das,Himadri Roy Chaudhuri,Ozlem Sandikci Turkdogan Pdf

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. The book demonstrates how marketing communication, an essentially Global North discourse reinforcing hegemony, can be critiqued and deconstructed when subjected to postcolonial critical analysis. Recognizing as commonplace, the Global South has either willingly embraced or been ideologically coerced into adopting a Western marketing communication system. This system is evident in its theories and practices, mirroring Western themes, symbols, stories, and knowledge frameworks, consequently fostering subjectivities that lack critical self-reflection and are dependent on Western influences. But what remains more interesting is how such an ideological system, mediated through a quintessential Global South modernity, generates a new habitation of modernity at the margin. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses. The book even engenders alternatives to hegemonic marketing communication discourses and a set of “other” epistemologies of alternate modernities of equity and justice. From African to Turkish, from Indian to Canadian first nations, Australian Aborigines to Polynesian-American, postcolonial subjectivities through marcomm across the globe get a voice in the volume. The collection in this volume is a decolonizing attempt that thwarts cultural globalization, examines colonial discourses, cuts across essentialized identities, mobilizes resistance, interrogates power structures and mechanisms of knowledge production, dissemination, and legitimization, and celebrates the new-formed cultural identity of the Third/Fourth World. The book is essential read for researchers, students and practitioners of Marketing who wish to gain a deeper understanding of an oft ignored aspect of marcomm.

Author : Arindam Das
Publisher : Springer Nature
Page : 184 pages
File Size : 53,8 Mb
Release : 2024-06-26
Category : Electronic
ISBN : 9789819702855

Get Book

Postcolonial Marketing Communication by Arindam Das Pdf

Author : Kai Merten,Lucia Krämer
Publisher : transcript Verlag
Page : 263 pages
File Size : 44,5 Mb
Release : 2016-04-30
Category : Social Science
ISBN : 9783839432945

Get Book

Postcolonial Studies Meets Media Studies by Kai Merten,Lucia Krämer Pdf

The book brings together experts from Media and Communication Studies with Postcolonial Studies scholars to illustrate how the two fields may challenge and enrich each other. Its essays introduce readers to selected topics including »Media Convergence«, »Transcultural Subjectivity«, »Hegemony«, »Piracy« and »Media History and Colonialism«. Drawing on examples from film, literature, music, TV and the internet, the contributors investigate the transnational dimensions in today's media, engage with local and global media politics and discuss media outlets as economic agents, thus illustrating mechanisms of power in postcolonial and neo-colonial mediascapes.

Author : A. Prasad
Publisher : Springer
Page : 326 pages
File Size : 42,5 Mb
Release : 2003-05-01
Category : Business & Economics
ISBN : 9781403982292

Get Book

Postcolonial Theory and Organizational Analysis: A Critical Engagement by A. Prasad Pdf

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?' Employing the frameworks of postcolonial theory, an international group of scholars addresse this question, and offer remarkable insights about the implications of the colonial encounter for management. Wide-ranging in scope, the book covers major topics like cross-cultural management, control and resistance, corporate culture, the discourse of exoticization in museums and tourism, and stakeholder issues, and sheds new light on the troubling legacy of colonialism. Scholars and practitioners searching for a new idiom of management will find this book's critique of contemporary management invaluable.

Author : Paul Sharrad,Deb Narayan Bandyopadhyay
Publisher : Springer Nature
Page : 242 pages
File Size : 40,9 Mb
Release : 2022-02-02
Category : Social Science
ISBN : 9783030813253

Get Book

Transnational Spaces of India and Australia by Paul Sharrad,Deb Narayan Bandyopadhyay Pdf

Transnational movements are more intricate than diasporic conflicts of ‘home and away’. They operate not only as international connections but also transect and disturb national formations. What are the spaces (both physical and temporal) in and around which transnational exchanges occur? Much discussion of the transnational focuses on international movements of law, politics and economics as they relate to Europe and the Americas. This book extends the focus to dynamics across the humanities and social sciences and concentrates on the historical and now growing interactions between India and Australia. Studies come from scholars in both countries, who combine academic depth for students and researchers and writing that is clear and engaging for the general reader.

Author : K. Scott Swan,Shaoming Zou
Publisher : Emerald Group Publishing
Page : 360 pages
File Size : 47,8 Mb
Release : 2012-09-05
Category : Business & Economics
ISBN : 9781781900161

Get Book

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing by K. Scott Swan,Shaoming Zou Pdf

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

Author : Rae Lynn Schwartz-DuPre
Publisher : Critical Intercultural Communication Studies
Page : 0 pages
File Size : 40,5 Mb
Release : 2014
Category : Communication and culture
ISBN : 143312193X

Get Book

Communicating Colonialism by Rae Lynn Schwartz-DuPre Pdf

Uniting communication and postcolonial studies, this volume historically situates seminal essays in the field alongside new essays that aim to answer the question: «How, if at all, might communication scholars extend, or even renew, the postcolonial dialogue?» The collection highlights themes, trends, and conflicts that appear in the scholarship produced with postcolonial communication studies.

Author : Nimruji Jammulamadaka,Shoaib Ul-Haq
Publisher : Springer Nature
Page : 304 pages
File Size : 55,5 Mb
Release : 2022-08-18
Category : Business & Economics
ISBN : 9789811929885

Get Book

Managing the Post-Colony South Asia Focus by Nimruji Jammulamadaka,Shoaib Ul-Haq Pdf

This edited book on South Asia is part of the book series “Managing the Post-colony.” This series is co-edited by Nimruji Jammulamadaka and Gavin Jack and is focused on managing and organising within the historical and contemporary structures of colonization and imperialism within and across nation-states and social domains especially the economic and the cultural domain. This edited book on South Asia is committed to a presentation of indigenous understandings and knowledge around the organizing, religion, language and cultural production through the lens of anti, post and de-colonial thought. This book forces the reader to consider not just what we know but how and where we know and can be instrumental in identifying and challenging dominant modes of management knowledge production. The decolonial movement is closely associated with scholars like Walter Mignolo, Anibal Quijano and others who expose how Western rationality and science, emanating from the enlightenment project, are being used by colonial powers to consolidate their imperial projects. The authors in this book argue that a potent form of colonization is epistemic in nature. This book series seeks to present cutting-edge, critical, interdisciplinary, and geographically and culturally diverse perspectives on the contemporary nature, experience and theorization of managing and organizing in post-colonial location under conditions of coloniality. These conditions subsume ongoing and new forms of colonisation/imperialism, and complex resistances to them, and lives lived outside them, and may be drawn out and investigated in regard to a multiplicity of different business- and management-related topics. The power of domination is its ability to silence other ways of knowing, being and doing. Focus on South Asia: Ways of Managing, Organising and Living delivers a profound critique of Western management theory and its universalistic claims. But, it goes much further to advance other managements and ways of organising from the peoples and communities of South Asia. Stella M. Nkomo, University of Pretoria, South Africa I like very much the orientation and the composition of the volume...you have a) the meaning of management in the West changed after the Industrial revolution and by 1900 became a political issue domestically in the US and before that colonial, as you show in the colonial context of South Asia; b) so the constitution of the settler management as you show with McCaulay, destituted all existing local form of organizing their praxis of living; c) the task now is the reconstitution of the destituted, the pluriversal human (and animals too) self-organization subjected to Western regulations to their own benefit, while materializing their rhetoric of racial destitution (incapable of organizing like us, impossible for them to be like, us we have to teach them civilization, etc.). Walter Mignolo, William H. Wannamaker Professor of Literature and Romance Studies at Duke University, USA Very Impressive and Much Needed Pushkala Prasad, Zankel Chair Professor, Skidmore College.

Author : Graham Huggan
Publisher : Routledge
Page : 345 pages
File Size : 44,7 Mb
Release : 2002-09-26
Category : Literary Criticism
ISBN : 9781134576982

Get Book

The Postcolonial Exotic by Graham Huggan Pdf

Graham Huggan examines some of the processes by which value is given to postcolonial works within their cultural field using both literary-critical and sociological methods of analysis.

Author : Robert L. Heath
Publisher : SAGE Publications
Page : 1129 pages
File Size : 44,8 Mb
Release : 2004-10-12
Category : Language Arts & Disciplines
ISBN : 9781452265452

Get Book

Encyclopedia of Public Relations by Robert L. Heath Pdf

The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.

Author : Patricia Ann Curtin,Thomas Kenneth Gaither
Publisher : Unknown
Page : 415 pages
File Size : 55,8 Mb
Release : 2012
Category : BUSINESS & ECONOMICS
ISBN : 1624993575

Get Book

Globalization and Public Relations in Postcolonial Nations by Patricia Ann Curtin,Thomas Kenneth Gaither Pdf

By concentrating on issues in postcolonial nations, the authors decenter western notions of public relations practice and embrace the cultures, economies, and political structures that have been profoundly influenced by the legacy of colonialism. Instead, the authors conceptualize public relations as a communicative and relationship-building practice that can bridge the political- and cultural-economic spheres of globalization, recasting practice as a central tenet of a global social justice agenda. The purpose of this study is to examine critically how public relations is shaping globalization efforts and practices in countries that have historically experienced western control. The study aims to document those practices to solidify a commitment to participatory public relations that alleviates serious social issues and inequities. This is an important book for public relations scholars and practitioners, along with those in the strategic communication, international communication, and international relations fields.

Author : A. Prasad
Publisher : Palgrave Macmillan
Page : 309 pages
File Size : 48,6 Mb
Release : 2003-05-19
Category : Business & Economics
ISBN : 0312294050

Get Book

Postcolonial Theory and Organizational Analysis: A Critical Engagement by A. Prasad Pdf

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?' Employing the frameworks of postcolonial theory, an international group of scholars addresse this question, and offer remarkable insights about the implications of the colonial encounter for management. Wide-ranging in scope, the book covers major topics like cross-cultural management, control and resistance, corporate culture, the discourse of exoticization in museums and tourism, and stakeholder issues, and sheds new light on the troubling legacy of colonialism. Scholars and practitioners searching for a new idiom of management will find this book's critique of contemporary management invaluable.

Author : Ayo A. Coly
Publisher : Lexington Books
Page : 177 pages
File Size : 50,9 Mb
Release : 2010-06-23
Category : Literary Criticism
ISBN : 9780739145135

Get Book

The Pull of Postcolonial Nationhood by Ayo A. Coly Pdf

Gender, Migration, and the Claims of Postcolonial Nationhood in Francophone Africa examines three major migrant women writers from Francophone Africa: Ken Bugul, Calixthe Beyala, and Fatou Diome. Coly studies what home means in the context of migration and how gender shapes the meaning of home. This is the first study to bring together migrant women from Francophone Africa. This is also the first study to offer a feminist critique of postnationalist discourses of home, specifically the application of postnationalism to the postcolonial context.

Author : Ahmet Atay,Yea-Wen Chen
Publisher : Rowman & Littlefield
Page : 217 pages
File Size : 44,7 Mb
Release : 2020-10-16
Category : Language Arts & Disciplines
ISBN : 9781498567824

Get Book

Postcolonial Turn and Geopolitical Uncertainty by Ahmet Atay,Yea-Wen Chen Pdf

Postcolonial Turn and Geopolitical Uncertainty: Transnational Critical Intercultural Communication Pedagogy connects and interweaves critical communication pedagogy and critical intercultural communication to create a new pedagogy, transnational critical communication pedagogy, that emphasizes the importance of postcolonial and global turns as they are molded into a new area of critical global and intercultural communication pedagogies. Contributors take a transnational approach that requires a deep commitment to acknowledging the importance of the role of geopolitics as it applies to voice, articulation, power, and oppression. This pedagogy ultimately focuses on the social change and social justice that are central to the critical and cultural communication work that aims to decolonize existing communication pedagogies and academia from a more global perspective. Scholars of communication, education, and decolonial studies will find this book particularly useful.

Author : Allan J. Kimmel
Publisher : Oxford University Press on Demand
Page : 320 pages
File Size : 54,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 9780199276943

Get Book

Marketing Communication by Allan J. Kimmel Pdf

Divided into three parts, this book provides cutting edge perspectives from both academics and practitioners on the analysis of developments in all areas of marketing communication.