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Precision Marketing by Jeff Zabin,Gresh Brebach Pdf
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.
Precision Marketing by Sandra Zoratti,Lee Gallagher Pdf
Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.
Precision Marketing by Jeff Zabin,Gresh Brebach Pdf
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.
Big Data Analytics for Cyber-Physical System in Smart City by Mohammed Atiquzzaman,Neil Yen,Zheng Xu Pdf
This book gathers a selection of peer-reviewed papers presented at the first Big Data Analytics for Cyber-Physical System in Smart City (BDCPS 2019) conference, held in Shengyang, China, on 28–29 December 2019. The contributions, prepared by an international team of scientists and engineers, cover the latest advances made in the field of machine learning, and big data analytics methods and approaches for the data-driven co-design of communication, computing, and control for smart cities. Given its scope, it offers a valuable resource for all researchers and professionals interested in big data, smart cities, and cyber-physical systems.
How to Market Your Way to a Million Dollar Professional Service Practice by Bob Serling Pdf
This is a collection of four works by Bob Serling on how to build your Professional Service oriented business into a million dollar powerhouse. Practical advice and sample marketing information are provided. In addition, purchasing this book entitles to reader to download four pre-recorded QA sessions with the author
ICIDC 2022 by Zuriati Ahmad Zukarnain,Ming Jin,Ong Tze San Pdf
The 2022 International Conference on Information Economy, Data Modeling and Cloud Computing (ICIDC 2022) was successfully held in Qingdao, China from June 17 to 19, 2022. Under the impact of COVID-19, ICIDC 2022 was held adopting a combination of online and offline conference. During this conference, we were greatly honored to have Prof Datuk Dr Hj Kasim Hj Md Mansur from Universiti Malaysia Sabah, Malaysia to serve as our Conference Chairman. And there were 260 individuals attending the conference. The conference agenda was composed of keynote speeches, oral presentations, and online Q&A discussion. The proceedings of ICIDC 2022 cover various topics, including Big Data Finance, E-Commerce and Digital Business, Modeling Method, 3D Modeling, Internet of Things, Cloud Computing Platform, etc. All the papers have been checked through rigorous review and processes to meet the requirements of publication. Data modeling allows us to obtain the dynamic change trend of various indicator data, so how to use big data information to model and study the development trend of economic operation plan is of great significance. And that is exactly the purpose of this conference, focusing on the application of big data in the economic field as well as conducting more profound research in combination with cloud computing.
Proceedings of the 2011 International Conference on Informatics, Cybernetics, and Computer Engineering (ICCE2011) November 19-20, 2011, Melbourne, Australia by Liangzhong Jiang Pdf
The volume includes a set of selected papers extended and revised from the International Conference on Informatics, Cybernetics, and Computer Engineering. An information system (IS) - or application landscape - is any combination of information technology and people's activities using that technology to support operations, management. In a very broad sense, the term information system is frequently used to refer to the interaction between people, algorithmic processes, data and technology. In this sense, the term is used to refer not only to the information and communication technology (ICT) an organization uses, but also to the way in which people interact with this technology in support of business processes. Some make a clear distinction between information systems, and computer systems ICT, and business processes. Information systems are distinct from information technology in that an information system is typically seen as having an ICT component. It is mainly concerned with the purposeful utilization of information technology. Information systems are also different from business processes. Information systems help to control the performance of business processes. Computer engineering, also called computer systems engineering, is a discipline that integrates several fields of electrical engineering and computer science required to develop computer systems. Computer engineers usually have training in electronic engineering, software design, and hardware-software integration instead of only software engineering or electronic engineering. Computer engineers are involved in many hardware and software aspects of computing, from the design of individual microprocessors, personal computers, and supercomputers, to circuit design. This field of engineering not only focuses on how computer systems themselves work, but also how they integrate into the larger picture. ICCE 2011 Volume 2 is to provide a forum for researchers, educators, engineers, and government officials involved in the general areas of Information system and Software Engineering to disseminate their latest research results and exchange views on the future research directions of these fields. 81 high-quality papers are included in the volume. Each paper has been peer-reviewed by at least 2 program committee members and selected by the volume editor Special thanks to editors, staff of association and every participants of the conference. It’s you make the conference a success. We look forward to meeting you next year. Special thanks to editors, staff of association and every participants of the conference. It’s you make the conference a success. We look forward to meeting you next year.
"RETAIL MARKETING MANAGEMENT” IS AN INVALUABLE RESOURCE FOR AUTOMOTIVE MARKETERS SEEKING TO STAY AHEAD OF THE CURVE, OFFERING PRACTICAL INSIGHTS, CASE STUDIES, AND ACTIONABLE STRATEGIES TO DRIVE SUCCESS IN A RAPIDLY EVOLVING INDUSTRY. THE BOOK ALSO DELVES DEEP INTO DIGITAL MARKETING AND ITS TRANSFORMATIVE IMPACT ON THE INDUSTRY, DISSECTING THE USE OF SOCIAL MEDIA, ONLINE ADVERTISING, AND DATA ANALYTICS WHETHER YOU'RE A MARKETING PROFESSIONAL OR AN AUTOMOTIVE ENTHUSIAST, THIS BOOK OFFERS A FRESH PERSPECTIVE ON MARKETING IN THE AUTOMOTIVE SECTOR. IN THIS BOOK YOU WILL LEARN ABOUT: PRODUCT LAUNCH PLANNING DEVELOPING MARKETING STRATEGIES CAMPAIGN & PERFORMANCE MANAGEMENT DIGITAL MARKETING NEGOTIATION TACTICS CUSTOMER RELATIONSHIP MANAGEMENT
Modern Industrial IoT, Big Data and Supply Chain by Victor Chang,Muthu Ramachandran,Víctor Méndez Muñoz Pdf
This book is a collection of selected papers presented at the First International Conference on Industrial IoT, Big Data and Supply Chain (IIoTBDSC), held as an online conference due to COVID-19 (initially to be held in Macao, Special Administration Region (SAR) of China), during September 15–17, 2020. It includes novel and innovative work from experts, practitioners, scientists and decision-makers from academia and industry. It brings multi-disciplines together on IIoT, data science, cloud computing, software engineering approaches to design, development, testing and quality of products and services.
Application of Intelligent Systems in Multi-modal Information Analytics by Vijayan Sugumaran,A. G. Sreedevi,Zheng Xu Pdf
This book provides comprehensive coverage of the latest advances and trends in information technology, science, and engineering. Specifically, it addresses a number of broad themes, including multimodal informatics, data mining, agent-based and multi-agent systems for health and education informatics, which inspire the development of intelligent information technologies. The contributions cover a wide range of topics such as AI applications and innovations in health and education informatics; data and knowledge management; multimodal application management; and web/social media mining for multimodal informatics. Outlining promising future research directions, the book is a valuable resource for students, researchers, and professionals and a useful reference guide for newcomers to the field. This book is a compilation of the papers presented in the 4th International Conference on Multi-modal Information Analytics, held online, on April 23, 2022.
Advances in Intelligent, Interactive Systems and Applications by Fatos Xhafa,Srikanta Patnaik,Madjid Tavana Pdf
This book presents the proceedings of the International Conference on Intelligent, Interactive Systems and Applications (IISA2018), held in Hong Kong, China on June 29–30, 2018. It consists of contributions from diverse areas of intelligent interactive systems (IIS), such as: autonomous systems; pattern recognition and vision systems; e-enabled systems; mobile computing and intelligent networking; Internet & cloud computing; intelligent systems and applications. The book covers the latest ideas and innovations from both the industrial and academic worlds, and shares the best practices in the fields of computer science, communication engineering and latest applications of IOT and its use in industry. It also discusses key research outputs, providing readers with a wealth of new ideas and food for thought.
2021 International Conference on Applications and Techniques in Cyber Intelligence by Jemal Abawajy,Zheng Xu,Mohammed Atiquzzaman,Xiaolu Zhang Pdf
This book presents innovative ideas, cutting-edge findings, and novel techniques, methods, and applications in a broad range of cybersecurity and cyberthreat intelligence areas. As our society becomes smarter, there is a corresponding need to secure our cyberfuture. The book describes approaches and findings that are of interest to business professionals and governments seeking to secure our data and underpin infrastructures, as well as to individual users.
Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022) by Guiyun Guan,Bo Qu,Ding Zhou Pdf
This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. The 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022) was held on August 19 – 21, 2022, in Hulunbuir, China. With the support of experts and professors, the ICBDSS 2022 conference successfully held its first conference last year. In order to allow more scholars to have the opportunity to participate in the conference to share and exchange experience. This conference mainly focused on "big data", "social science" and other research fields to discuss. At present, my country has entered the era of "big data cloud migration", that is, the era of big data, the Internet of things, cloud computing and mobile Internet. The market demand for big data talents is also increasing day by day. The purpose of the conference is to provide a way for experts, scholars, engineering technicians, and technical R&D personnel engaged in big data and social science research to share scientific research results and cutting-edge technologies, understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the academic achievement industry Platform for chemical cooperation. The conference sincerely invites experts, scholars from domestic and foreign universities, scientific research institutions, business people and other relevant personnel to participate in the conference.
Proceedings of the 2nd International Conference on Big Data Economy and Digital Management (BDEDM 2023) supported by University Malaysia Sabah, Malaysia, held on 6th–8th January 2023 in Changsha, China (virtual conference). The immediate purpose of this Conference was to bring together experienced as well as young scientists who are interested in working actively on various aspects of Big Data Economy and Digital Management. The keynote speeches addressed major theoretical issues, current and forthcoming observational data as well as upcoming ideas in both theoretical and observational sectors. Keeping in mind the “academic exchange first” approach, the lectures were arranged in such a way that the young researchers had ample scope to interact with the stalwarts who are internationally leading experts in their respective fields of research. The major topics covered in the Conference are: Big Data in Enterprise Performance Management, Enterprise Management Modernization, Intelligent Management System, Performance Evaluation and Modeling Applications, Enterprise Technology Innovation, etc.