Prescription Drug Advertising To Consumers

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Prescription Drug Advertising to Consumers

Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations
Publisher : Unknown
Page : 276 pages
File Size : 51,9 Mb
Release : 1984
Category : Advertising
ISBN : STANFORD:36105007519601

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Prescription Drug Advertising to Consumers by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations Pdf

Direct-to-consumer Advertising of Prescription Drugs

Author : United States. Congress. Senate. Special Committee on Aging
Publisher : Unknown
Page : 152 pages
File Size : 55,7 Mb
Release : 2003
Category : Advertising
ISBN : PSU:000051628390

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Direct-to-consumer Advertising of Prescription Drugs by United States. Congress. Senate. Special Committee on Aging Pdf

Making Medicines Affordable

Author : National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Health Care Services,Committee on Ensuring Patient Access to Affordable Drug Therapies
Publisher : National Academies Press
Page : 235 pages
File Size : 48,6 Mb
Release : 2018-03-01
Category : Medical
ISBN : 9780309468084

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Making Medicines Affordable by National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Health Care Services,Committee on Ensuring Patient Access to Affordable Drug Therapies Pdf

Thanks to remarkable advances in modern health care attributable to science, engineering, and medicine, it is now possible to cure or manage illnesses that were long deemed untreatable. At the same time, however, the United States is facing the vexing challenge of a seemingly uncontrolled rise in the cost of health care. Total medical expenditures are rapidly approaching 20 percent of the gross domestic product and are crowding out other priorities of national importance. The use of increasingly expensive prescription drugs is a significant part of this problem, making the cost of biopharmaceuticals a serious national concern with broad political implications. Especially with the highly visible and very large price increases for prescription drugs that have occurred in recent years, finding a way to make prescription medicinesâ€"and health care at largeâ€"more affordable for everyone has become a socioeconomic imperative. Affordability is a complex function of factors, including not just the prices of the drugs themselves, but also the details of an individual's insurance coverage and the number of medical conditions that an individual or family confronts. Therefore, any solution to the affordability issue will require considering all of these factors together. The current high and increasing costs of prescription drugsâ€"coupled with the broader trends in overall health care costsâ€"is unsustainable to society as a whole. Making Medicines Affordable examines patient access to affordable and effective therapies, with emphasis on drug pricing, inflation in the cost of drugs, and insurance design. This report explores structural and policy factors influencing drug pricing, drug access programs, the emerging role of comparative effectiveness assessments in payment policies, changing finances of medical practice with regard to drug costs and reimbursement, and measures to prevent drug shortages and foster continued innovation in drug development. It makes recommendations for policy actions that could address drug price trends, improve patient access to affordable and effective treatments, and encourage innovations that address significant needs in health care.

Selling Sickness

Author : Ray Moynihan,Alan Cassels
Publisher : Greystone Books
Page : 272 pages
File Size : 45,9 Mb
Release : 2008-09-01
Category : Health & Fitness
ISBN : 9781926706689

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Selling Sickness by Ray Moynihan,Alan Cassels Pdf

In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their dominating influence in the world of medical science, drug companies are working to widen the very boundaries that define illness. Mild problems are redefined as serious illness, and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. Selling Sickness reveals how expanding the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt national healthcare systems all over the world. This Canadian edition includes an introduction placing the issue in a Canadian context and describing why Canadians should be concerned about the problem.

Marketing Or Medicine

Author : United States. Congress. Senate. Special Committee on Aging
Publisher : Unknown
Page : 104 pages
File Size : 49,6 Mb
Release : 2009
Category : Consumer education
ISBN : PSU:000066754350

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Marketing Or Medicine by United States. Congress. Senate. Special Committee on Aging Pdf

The Future of Drug Safety

Author : Institute of Medicine,Board on Population Health and Public Health Practice,Committee on the Assessment of the US Drug Safety System
Publisher : National Academies Press
Page : 346 pages
File Size : 40,6 Mb
Release : 2007-02-27
Category : Medical
ISBN : 9780309133944

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The Future of Drug Safety by Institute of Medicine,Board on Population Health and Public Health Practice,Committee on the Assessment of the US Drug Safety System Pdf

In the wake of publicity and congressional attention to drug safety issues, the Food and Drug Administration (FDA) requested the Institute of Medicine assess the drug safety system. The committee reported that a lack of clear regulatory authority, chronic underfunding, organizational problems, and a scarcity of post-approval data about drugs' risks and benefits have hampered the FDA's ability to evaluate and address the safety of prescription drugs after they have reached the market. Noting that resources and therefore efforts to monitor medications' riskâ€"benefit profiles taper off after approval, The Future of Drug Safety offers a broad set of recommendations to ensure that consideration of safety extends from before product approval through the entire time the product is marketed and used.

Reducing Race Differences in Direct-to-Consumer Pharmaceutical Advertising

Author : Stephany De Scisciolo,Teresa L. Scheid
Publisher : Rowman & Littlefield
Page : 141 pages
File Size : 47,7 Mb
Release : 2018-08-31
Category : Social Science
ISBN : 9781498574174

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Reducing Race Differences in Direct-to-Consumer Pharmaceutical Advertising by Stephany De Scisciolo,Teresa L. Scheid Pdf

Reducing health disparities by increasing access to health information is a national health policy priority. Evidence exists that direct-to-consumer pharmaceutical advertising (DTCA) is effective in educating consumers about health issues. However, racial disparities exist in such advertising. In 2009, the Food and Drug Administration (FDA) issued a report that included recommendations for enhancing the ability of DTCA to reach disadvantaged populations, including racial and ethnic minorities. Reducing Race Differences in Direct to Consumer Pharmaceutical Advertising compares the pharmaceutical advertisements placed in five popular women’s magazines published prior to and following the 2009 FDA report to assess the impact of these recommendations on the content and appearance of advertisements placed in magazines of differing racial orientation. From a health policy perspective, the results are disappointing. The FDA recommendations had no impact on the frequency or content of the DTCA appearing in White-oriented versus Black-oriented magazines. In fact, far fewer drugs used to treat life-threatening conditions were advertised in Black-oriented magazines after the 2009 FDA recommendations. The book concludes that enhancing the educational and motivational value of DTCA will require more than a set of recommendations. The results shed light on the pharmaceutical industry’s compliance with both hard and soft regulation. Neither federal recommendations nor industry guidelines resulted in the changes to DTCA envisioned by the FDA. Regulatory action is necessary to ensure that pharmaceutical companies develop advertising campaigns that not only promote their products, but also positively impact the health outcomes of those who read their ads.

The Risks of Prescription Drugs

Author : Donald Light
Publisher : Columbia University Press
Page : 179 pages
File Size : 46,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780231146920

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The Risks of Prescription Drugs by Donald Light Pdf

Raises key questions about topics in the pharmaceutical industry, including how the risks of side effects are weighed, if privatization of that risk is prudent, and the high prices for drugs.

Prescription Drug Advertising to Consumers

Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations
Publisher : Unknown
Page : 270 pages
File Size : 43,5 Mb
Release : 1984
Category : Advertising
ISBN : OCLC:11308853

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Prescription Drug Advertising to Consumers by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations Pdf

The Impact of Direct-to-consumer Drug Advertising on Seniors' Health and Health Care Costs

Author : United States. Congress. Senate. Special Committee on Aging
Publisher : Unknown
Page : 128 pages
File Size : 49,6 Mb
Release : 2006
Category : Business & Economics
ISBN : STANFORD:36105063993609

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The Impact of Direct-to-consumer Drug Advertising on Seniors' Health and Health Care Costs by United States. Congress. Senate. Special Committee on Aging Pdf

An Undisciplined Economist

Author : Morris L. Barer,Greg L. Stoddart,Kimberlyn M. McGrail,Chris B. McLeod
Publisher : McGill-Queen's Press - MQUP
Page : 128 pages
File Size : 52,7 Mb
Release : 2016-06-01
Category : Medical
ISBN : 9780773599475

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An Undisciplined Economist by Morris L. Barer,Greg L. Stoddart,Kimberlyn M. McGrail,Chris B. McLeod Pdf

For four decades Robert Evans has been Canada’s foremost health policy analyst and commentator, playing a leadership role in the development of both health economics and population health at home and internationally. An Undisciplined Economist collects Evans’ most important contributions and includes two new articles. The topics addressed range widely, from the peculiar structure of the health care industry to the social determinants of the health of entire populations to the misleading role that economists have sometimes played in health policy debates. Written with Evans' characteristic clarity, candour, and wit, these essays unabashedly expose health policy myths and the special interests that lie behind them. He refutes claims that public health insurance is unsustainable, that the health care costs of an aging population will bankrupt Canada, that user charges will make the health care system more efficient, and that health care is the most important determinant of a population’s health. An Undisciplined Economist is a valuable collection for those familiar with Evans’ work, a lucid introduction for those new to the fields of health economics, health policy, and population health, and a fitting tribute to an outstanding scholar.

Pharmaceutical Marketing

Author : Ross Mullner
Publisher : Emerald Group Publishing
Page : 92 pages
File Size : 53,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 9781845448554

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Pharmaceutical Marketing by Ross Mullner Pdf

The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, it will provide many new insights into the benefits and pitfalls of pharmaceutical marketing. Originally published as Journal of Consumer Marketing (2005, Vol.22, No.7)