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Author : James R. Keiser
Publisher : Unknown
Page : 0 pages
File Size : 42,6 Mb
Release : 1979
Category : Electronic
ISBN : OCLC:854800073
Author : James Keiser
Publisher : Unknown
Page : 430 pages
File Size : 46,8 Mb
Release : 1979
Category : Food service management
ISBN : 0843621826
Author : Dana Tesone
Publisher : Routledge
Page : 400 pages
File Size : 49,6 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136436444
Improve your professional management vocabulary with definitions in each chapter, and a complete glossary of terms. Visualise key concepts with over one hundred explanatory diagrams Gain confidence by testing your understanding on the accompanying website Practical applications of theory are illustrated in international case studies throughout the book Discussion questions prompt an exploration of key concepts
Author : James Keiser
Publisher : Van Nostrand Reinhold Company
Page : 418 pages
File Size : 44,5 Mb
Release : 1989-01
Category : Business & Economics
ISBN : 0442252153
Author : Willy Legrand,Philip Sloan,Joseph S. Chen
Publisher : Routledge
Page : 389 pages
File Size : 45,8 Mb
Release : 2013-02-11
Category : Business & Economics
ISBN : 9781136298141
Sustainability is one of the single most important global issues facing the world. A clear understanding of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty is essential for every future manager in the hospitality industry. Present and future hospitality executives need to know how sustainable management systems can be integrated into their businesses while maintaining and hopefully improving the bottom line. Sustainability in the Hospitality Industry, second edition, is the only book available to introduce the students to economic, environmental and social sustainable issues specifically facing the industry as well as exploring ideas, solutions, and strategies of how to manage operations in a sustainable way. Since the first edition of this book there have been many important developments in this field and this second edition has been updated in the following ways: updated content to reflect recent issues and trends including hotel energy solutions and green hotel design two new chapters on 'Sustainable Food' and 'Social Entrepreneurship and Social Value' updated international case studies throughout to explore key issues and show real life operational responses to sustainability within the hospitality industry. New case studies on growth hotel development markets, Asia and the Middle East new practical exercises throughout to apply your knowledge to real-life sustainability scenarios. This accessible and comprehensive account of Sustainability in the Hospitality Industry is essential reading for all students and future managers.
Author : David K. Hayes,Joshua D. Hayes,Peggy A. Hayes
Publisher : John Wiley & Sons
Page : 482 pages
File Size : 41,6 Mb
Release : 2021-11-09
Category : Business & Economics
ISBN : 9781119790778
REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises. An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.
Author : Dana V. Tesone
Publisher : Unknown
Page : 405 pages
File Size : 45,6 Mb
Release : 2010
Category : Hospitality industry
ISBN : 981272852X
Author : Aurelio G. Mauri
Publisher : Unknown
Page : 155 pages
File Size : 52,6 Mb
Release : 2012
Category : Business & Economics
ISBN : 886518146X
Author : David Bowie,Francis Buttle
Publisher : Routledge
Page : 363 pages
File Size : 46,5 Mb
Release : 2007-03
Category : Business & Economics
ISBN : 9781136398292
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry.Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication.* DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour.* AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative.Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.
Author : Lucius Messenger Boomer
Publisher : Unknown
Page : 528 pages
File Size : 42,9 Mb
Release : 1925
Category : Bars (Drinking establishments)
ISBN : UIUC:30112097149048
Author : Francis Buttle,David Bowie,Maureen Brookes,Anastasia Mariussen
Publisher : Taylor & Francis
Page : 435 pages
File Size : 45,6 Mb
Release : 2016-10-04
Category : Business & Economics
ISBN : 9781317403494
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Author : James R. Keiser
Publisher : Unknown
Page : 119 pages
File Size : 52,6 Mb
Release : 1980
Category : Hotel management
ISBN : 084362194X
Author : James Murphy
Publisher : Unknown
Page : 0 pages
File Size : 48,5 Mb
Release : 2013
Category : Bars (Drinking establishments)
ISBN : 1908999365
Principles and Practices of Bar and Beverage Management: raising the bar is a comprehensive text and resource book designed to explain the latest developments in and new complexities of managing modern bars- be they stand alone or part of larger institutions such as hotels and resorts. Consumer expectations have changed and a bar today must deliver an integrated social experience in a safe modern environment, which also offers the latest products and services in a professional and engaging fashion. Against a background of increasing competition and an increasingly sophisticated customer base this text has been designed to support the bar and beverage skills of students and professionals. It will be the primary reference source in meeting the professional skills and development needs of those who aspire to a career in the bar, restaurant and hospitality industry. It gives the reader-* A complete guide to every aspect of bar management from customer care, marketing, beverages and beverage management, the economic context and bar technology- to key issues of health and safety;* A well defined pedagogic structure giving objectives and learning outcomes, discussion points, further reading and end of chapter summaries;* Links to relevant web, visual and audio- resources;* A clear logical progression through all the key topics plus the technical skills, practices and latest developments in the bar and beverage sector;* Over 200 explanatory illustrations and tables covering all types of bars and beverages from around the world;* Numerous examples and case studies from within the bar and beverage industry It will fully meet the needs of students currently on full and part-time programmes worldwide in the fields of bar, restaurant, hotel, hospitality and food and beverage management in universities, hotel schools and a wide range of vocational courses. It will also be a superb reference for professionals developing their careers in the industry.
Author : Paul Beals,Gregory A. Denton
Publisher : Educational Institute of American Hotel & Motel Association
Page : 280 pages
File Size : 41,8 Mb
Release : 2004
Category : Business & Economics
ISBN : PSU:000051511630
Author : Jay Kandampully,David Solnet
Publisher : Goodfellow Publishers Ltd
Page : 344 pages
File Size : 45,8 Mb
Release : 2019-09-01
Category : Business & Economics
ISBN : 9781911635178
Guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers’ needs within the context of personal relationships and experience.
