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Author : James E. Pollard
Publisher : Unknown
Page : 462 pages
File Size : 46,9 Mb
Release : 2008
Category : American newspapers
ISBN : 8130703858
Author : James Edward Pollard
Publisher : Unknown
Page : 480 pages
File Size : 46,7 Mb
Release : 1937
Category : American newspapers
ISBN : UOM:39015000950769
Author : James Pollard
Publisher : Read Books Ltd
Page : 476 pages
File Size : 54,9 Mb
Release : 2013-04-16
Category : Business & Economics
ISBN : 9781447485667
Written by the once Director of the School of Journalism at the Ohio State University, this is a fascinating guide for anybody interested in becoming a journalist or involved in the world of the printed media. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Author : Conrad C. Fink
Publisher : SIU Press
Page : 420 pages
File Size : 51,5 Mb
Release : 1988
Category : Business & Economics
ISBN : 0809313332
The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology—in, simply, the professionalism of management at all levels."
Author : James E. Pollard
Publisher : Unknown
Page : 476 pages
File Size : 46,8 Mb
Release : 2015-02-15
Category : Electronic
ISBN : 1297031415
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Jim Willis
Publisher : Praeger
Page : 240 pages
File Size : 52,5 Mb
Release : 1988-06-22
Category : Business & Economics
ISBN : UOM:39015014557485
Willis' almost total textbook analysis of today's newspaper makes Surviving in the Newspaper Business precisely what it claims to be: `A how-to guide to newspaper management in the 1980s and beyond . . . a set of unified principles for successful management.' It explains the supervision and organization of each department and stresses the importance of keeping the paper responsive to the needs of its readers, advertisers and, somewhat surprisingly, even its employees. Willis talks about advertising, circulation and marketing strategies and how to deal with competition from TV, the suburban weeklies and labor unions. He looks at `the editor as a people manager,' something that more than one tradition-bound editor has been unable to do for himself. The book has sample budgets and organizational charts and even a discussion of the relative merits of adult vs. youth carriers. Newspaper Research Journal Professor Jim Willis' book is a nicely condensed overview of the newspaper as a business. Though it is aimed at journalism students enrolled in newspaper management classes, it is also worthwhile reading for the curious reporter or copy editor who knows little about how newspapers make and spend money. . . . The book is sprinkled with good, common sense about balancing newspapers as a business against newspapering as good journalism. Professor Willis makes a gallant attempt to make sure students understand that though the newspaper must make a profit to survive, it will never truly excel unless it produces a good news-editorial product. ASNE Bulletin Surviving in the Newspaper Business is a how-to-do-it guide to newspaper management for the 1980s and beyond. It presents a set of unified principles for successful management and exposes the student to the primary mission of the newspaper: to deliver a quality product to the depth and breadth of the marketplace. Stressing the importance of the total newspaper concept, Willis portrays the successful newspaper as integrated internally among departments and externally with its readership and advertisers. In addition, he analyzes the newspaper's industrial environment, discusses management survival strategies, considers business and finance plans, and assesses organizational behavior in the newsroom. Included are a series of hands-on case studies offering further insights into topics discussed.
Author : Godfrey Naanlang Danaan,David Jowitt,Taye C. Obateru
Publisher : Cambridge Scholars Publishing
Page : 150 pages
File Size : 52,6 Mb
Release : 2016-09-23
Category : Social Science
ISBN : 9781443816663
This book brings together a selection of articles on newspaper writing and reporting. It represents a resource book intended to sensitize would-be journalists to the arts of reporting and writing, and to the ways in which newspaper readership can be sustained in the age of online messaging. It will provide students of journalism and media studies, particularly in Nigeria, with the skills required by newspaper journalism, and is a response to the poverty of literature on newspaper journalism in Nigerian universities and colleges.
Author : Gulāba Koṭhārī
Publisher : Unknown
Page : 360 pages
File Size : 41,7 Mb
Release : 1995
Category : Indic newspapers
ISBN : UOM:39015038138593
Author : Goodluck Charles,Wineaster Anderson
Publisher : Cambridge Scholars Publishing
Page : 260 pages
File Size : 41,7 Mb
Release : 2016-09-23
Category : Fiction
ISBN : 9781443810036
This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.
Author : Jason Rogers
Publisher : Unknown
Page : 75 pages
File Size : 51,6 Mb
Release : 1919
Category : Journalism
ISBN : OCLC:220952261
Author : Jason Rogers
Publisher : Forgotten Books
Page : 186 pages
File Size : 51,9 Mb
Release : 2017-12-26
Category : Business & Economics
ISBN : 0484822314
Excerpt from Fundamentals of Newspaper Building: A Brief Consideration of the General Business Principles In Newspaper Building and Building News paper Advertising I have presented more complete and detailed consideration of the subject by telling the why and the how of great successes of the last forty years, the most important in the develop ment of modern independent journalism. A careful reading and study of the simple truths laid down in this little guide to the best modern news paper business practices and principles will give the student or novice a broad er and more practical grasp of the business than is possessed by many long in the harness. In the past, and even today, the majority of newspaper men were and are poor and inefficient busi ness men who, while engaged in serving the public, think that they are entitled to a living; they are de void of that keen business ability to earn and merit through more effective. Service not a mere hand-to mouth living but fair compensation. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Frank Thayer
Publisher : Unknown
Page : 481 pages
File Size : 45,7 Mb
Release : 1931
Category : Journalism
ISBN : OCLC:22689155
Author : David S. Bright,Anastasia H. Cortes,Eva Hartmann
Publisher : Unknown
Page : 0 pages
File Size : 53,6 Mb
Release : 2023-05-16
Category : Electronic
ISBN : 199810916X
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Author : Kaul, Vijay Kumar
Publisher : Vikas Publishing House
Page : 128 pages
File Size : 49,7 Mb
Release : 2024-07-02
Category : Business & Economics
ISBN : 9789325990173
Principles and Practices of Management introduces students to the fundamentals of management through a balanced blend of theory and practice. Highlighting the management practices of successful Indian and foreign companies, the opening vignettes and cases in the chapters depict real-world situations and problems managers face in their professional life. In addition to the concepts, the book also delves into the various academic perspectives that have evolved over time to provide the readers an integrated view of different approaches to management. Each chapter consists of various pedagogical features like Managerial Insights, Management Insights—A Revisit, Exhibits, Case Studies and relevant content on management theory.KEY FEATURES• Managerial Insight: Every chapter starts with the feature Managerial Insight focusing on a real-life situations and managerial issues involved in various Indian companies.• Managerial Insight: A Revisit: Management Insight: A Revisit marks the closing of the same case discussed in the Managerial Insight and is presented at the end of main text. There are a set of questions related to the key aspects of the case.• Exhibits: There are over a 50 exhibits illustrating cases of various Indian enterprises with a focus on the areas including entrepreneurial/managerial challenges, global business Implications, ethical and social considerations.• Exercises and Questions: Each chapter has various questions, which provide a fairly comprehensive coverage of the major points and topics contained in the text.• Case Studies: Each chapter closes with an exercise in the form of a Case Study with relevant questions
Author : Jason Rogers
Publisher : Unknown
Page : 198 pages
File Size : 46,9 Mb
Release : 1922
Category : Journalism
ISBN : UOM:39015059902000