Problems In Marketing

Author : Luiz Moutinho,Charles S Chien
Publisher : SAGE
Page : 337 pages
File Size : 43,8 Mb
Release : 2007-12-12
Category : Business & Economics
ISBN : 9781849202626

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Problems in Marketing by Luiz Moutinho,Charles S Chien Pdf

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Author : Roger A. Kerin,Robert A. Peterson
Publisher : Allyn & Bacon
Page : 760 pages
File Size : 54,7 Mb
Release : 1987
Category : Business & Economics
ISBN : UVA:X001669636

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Strategic Marketing Problems by Roger A. Kerin,Robert A. Peterson Pdf

Author : M. T. Copeland
Publisher : Unknown
Page : 128 pages
File Size : 53,5 Mb
Release : 1922
Category : Electronic
ISBN : OCLC:51430518

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Marketing Problems by M. T. Copeland Pdf

Author : Steven H. Star
Publisher : McGraw-Hill Companies
Page : 870 pages
File Size : 51,6 Mb
Release : 1977
Category : Marketing
ISBN : UOM:39076005253658

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Problems in Marketing by Steven H. Star Pdf

Author : Christopher H. Lovelock
Publisher : McGraw-Hill Companies
Page : 680 pages
File Size : 52,7 Mb
Release : 1993
Category : Marketing
ISBN : CORNELL:31924077120594

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Marketing Challenges by Christopher H. Lovelock Pdf

Author : United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices
Publisher : Unknown
Page : 52 pages
File Size : 53,8 Mb
Release : 1979
Category : Wheat trade
ISBN : UOM:39015082595177

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Wheat Marketing Problems by United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices Pdf

Author : United States. Congress. House. Committee on Agriculture
Publisher : Unknown
Page : 150 pages
File Size : 53,6 Mb
Release : 1968
Category : Electronic
ISBN : STANFORD:36105045081218

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Problems in Tobacco Marketing by United States. Congress. House. Committee on Agriculture Pdf

Author : United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority and General Small Business Problems
Publisher : Unknown
Page : 528 pages
File Size : 55,7 Mb
Release : 1978
Category : Electronic
ISBN : MINN:31951D00275611H

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Small business problems in the marketing of meat and other commodities by United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority and General Small Business Problems Pdf

Author : Nils Davis
Publisher : Createspace Independent Publishing Platform
Page : 144 pages
File Size : 47,7 Mb
Release : 2018-03-05
Category : Electronic
ISBN : 1983838934

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The Secret Product Manager Handbook by Nils Davis Pdf

"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management)

Author : Melvin Thomas Copeland
Publisher : Legare Street Press
Page : 0 pages
File Size : 50,5 Mb
Release : 2023-07-18
Category : Electronic
ISBN : 1019624582

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Marketing Problems by Melvin Thomas Copeland Pdf

This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Roger A. Kerin,Robert Allen Peterson
Publisher : Unknown
Page : 708 pages
File Size : 53,5 Mb
Release : 2009-07-30
Category : Marketing
ISBN : 0136107079

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Strategic Marketing Problems by Roger A. Kerin,Robert Allen Peterson Pdf

Author : Christopher H. Lovelock
Publisher : McGraw-Hill Companies
Page : 716 pages
File Size : 47,7 Mb
Release : 1989
Category : Business & Economics
ISBN : 0070387893

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Marketing Challenges by Christopher H. Lovelock Pdf

Author : Melvin Thomas Copeland
Publisher : Forgotten Books
Page : 374 pages
File Size : 44,5 Mb
Release : 2018-04-22
Category : Business & Economics
ISBN : 0331721821

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Marketing Problems (Classic Reprint) by Melvin Thomas Copeland Pdf

Excerpt from Marketing Problems Many of the problems stated here already have been used in the class work in Marketing in the Gradu ate School of Business Administration, Harvard Uni versity, and it is for this class that the book primarily is published. The subject of Marketing, as a field of scientific study and instruction, is in its early stages of development. Consequently, the treatment of topics taken up in this book is far from perfect. This is to be considered a preliminary stage in the systematic development of the subject by the problem method of instruction. Further study and experience will doubt less show many opportunities for improvement and refinement. The problems are selected to illustrate specific points, to be developed by analysis and discussion. Although frequently the identity of the individual com pany or establishment is disguised, the cases are based upon actual business experience. The problems are in the form in which they come before business men. I wish to acknowledge my indebtedness to my former colleague, Mr. Paul T. Cherington, with whom it was my pleasure to discuss several of these problems during the years that we were both engaged in teach ing this subject. To Dr. Edwin F. Gay, former Dean of the Harvard Business School, I owe a deep debt of gratitude for the constant encouragement and inspira tion that he gave me in the study of Marketing. The actual completion of this undertaking has been due in large measure to the friendly interest and enthusiastic encouragement of Dean Wallace B. Donham. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Roger A. Kerin
Publisher : Unknown
Page : 357 pages
File Size : 45,5 Mb
Release : 2011
Category : Marketing
ISBN : 1256282448

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Strategic Marketing Problems by Roger A. Kerin Pdf

Author : Ann-Marie Kennedy
Publisher : Routledge
Page : 255 pages
File Size : 54,9 Mb
Release : 2019-07-15
Category : Business & Economics
ISBN : 9780429839290

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Macro-Social Marketing Insights by Ann-Marie Kennedy Pdf

Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.