Problogger

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ProBlogger

Author : Darren Rowse,Chris Garrett
Publisher : John Wiley & Sons
Page : 176 pages
File Size : 53,9 Mb
Release : 2010-04-23
Category : Computers
ISBN : 9780470881743

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ProBlogger by Darren Rowse,Chris Garrett Pdf

A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

ProBlogger

Author : Darren Rowse,Chris Garrett
Publisher : John Wiley & Sons
Page : 276 pages
File Size : 50,7 Mb
Release : 2008-12-22
Category : Computers
ISBN : 9780470440728

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ProBlogger by Darren Rowse,Chris Garrett Pdf

Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog's presence. Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blog's success so that you can use your blog to generate income indirectly.

Marketing in the Round

Author : Gini Dietrich,Geoff Livingston
Publisher : Que Publishing
Page : 265 pages
File Size : 45,7 Mb
Release : 2012-04-24
Category : Business & Economics
ISBN : 9780132939546

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Marketing in the Round by Gini Dietrich,Geoff Livingston Pdf

Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Technical Blogging

Author : Antonio Cangiano
Publisher : Pragmatic Bookshelf
Page : 392 pages
File Size : 51,9 Mb
Release : 2012-03-01
Category : Computers
ISBN : 9781680504866

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Technical Blogging by Antonio Cangiano Pdf

Technical Blogging is the first book to specifically teach programmers, technical people, and technically-oriented entrepreneurs how to become successful bloggers. There is no magic to successful blogging; with this book you'll learn the techniques to attract and keep a large audience of loyal, regular readers and leverage this popularity to achieve your goals. Become more influential and earn extra money by blogging. Whether you want to create a popular technical blog from scratch or take your blog to the next level, this book shows you how. Technical blogging expert Antonio Cangiano shares his extensive expertise with you, sparing no details and laying out a complete step by step road map to help you plan, create, market, monetize, and grow your own popular blog. Antonio will guide you through all the choices you have to make in setting up a successful blog, teach you the key things you need to know to write blog posts that get read, and give you the tools to produce content regularly You'll learn how to promote your blog, understand traffic statistics, and build a community. And once you've built it, you'll learn how to benefit from it: advance your career, make money from your blog, use it to promote your products or company, and take advantage of your blog to the fullest. And when your blog takes off, Antonio will show you how to avoid the pitfalls of success. Technical Blogging is the only guide you'll need to create and maintain a successful technical blog.

The Social Media Marketing Book

Author : Dan Zarrella
Publisher : "O'Reilly Media, Inc."
Page : 245 pages
File Size : 43,7 Mb
Release : 2009-11-13
Category : Computers
ISBN : 9781449383107

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The Social Media Marketing Book by Dan Zarrella Pdf

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

How I Made My First Million on the Internet and How You Can Too!

Author : Ewen Chia
Publisher : Morgan James Publishing
Page : 380 pages
File Size : 41,9 Mb
Release : 2009-01-01
Category : Business & Economics
ISBN : 9781600374708

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How I Made My First Million on the Internet and How You Can Too! by Ewen Chia Pdf

Offers tips and strategies for building and developing a successful and profitable Internet-based business.

Sand in My Bra and Other Misadventures

Author : Jennifer Leo
Publisher : Travelers' Tales
Page : 230 pages
File Size : 55,7 Mb
Release : 2003
Category : Voyages and travels
ISBN : 1885211929

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Sand in My Bra and Other Misadventures by Jennifer Leo Pdf

Risky Issues

Author : Lorraine Reguly
Publisher : Lorraine Reguly
Page : 36 pages
File Size : 47,9 Mb
Release : 2014-07-01
Category : Fiction
ISBN : 9780993795305

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Risky Issues by Lorraine Reguly Pdf

The stories in Risky Issues bring to light many issues faced by children, teenagers, and even adults. The first story, The Secrets of the Study, is about a girl who enters her father’s study to get some blank printer paper but instead finds papers that reveal she is adopted. To compound things, her father catches her… The second story, Pamela in the Park, is about a teenage girl who is out past curfew and is supposed to meet a temperamental drug dealer in the park to give him back some drugs she was holding for him. He doesn’t show up, but a policeman does… The third story, The Day Adam Saw Red, is about sexual abuse. Adam, a victim, gives a speech to his class about this topic, and then goes outside to sit under an oak tree to ponder his dire situation, as his speech was a masked cry for help. He is befriended by the school custodian, who is thought to be “creepy” but who takes the time to speak to him to help solve his problem… In the final story, My Best Friend, a young girl finds out that her Grandma’s dog died. She thinks of Snoopy as her own, and is devastated…

Managing Online Forums

Author : Patrick O'Keefe
Publisher : AMACOM
Page : 320 pages
File Size : 41,5 Mb
Release : 2008-04-21
Category : Computers
ISBN : 9780814412930

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Managing Online Forums by Patrick O'Keefe Pdf

Every day, millions of users log on to their favorite online forums and interact with others to get advice and discuss everything from the latest news and trends to their hobbies, professions, and whatever else strikes their fancy. Admin­istrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure. Patrick O’Keefe has spent years developing and managing online communities. Now, he shows readers how to make the right decisions about every aspect of their forums, including: • choosing a name and domain name • picking the right software • deciding on user options like avatars and private messaging • setting guidelines and dealing with violators • ensuring that posts stay on topic • settling online disputes among users • involving users and keeping the site interesting Managing Online Forums is the one book that shows site owners and administrators how to create a safe and entertaining community that users will return to again and again.

Bloggers Boot Camp

Author : Charlie White,John Biggs
Publisher : CRC Press
Page : 307 pages
File Size : 44,5 Mb
Release : 2014-04-16
Category : Computers
ISBN : 9781317816041

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Bloggers Boot Camp by Charlie White,John Biggs Pdf

Anyone can build a blog. It’s quite easy. The difficult part is keeping it relevant, technically sound, and popular. Bloggers Boot Camp shows you how to blog for success. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with an audience. It provides information on all the right tools for the blog, and it offers best ways to promote your blog and content for maximum success and a profitable life. Though rules in creating compelling content haven’t really changed, ways in which the world blogs has since the last edition. The authors have learned a lot about social media since writing the previous edition’s manuscript. They understand and know how social media can make or break a blog. Microblogging is a new trend brought on by the wide utilization of social media. To that same end, networking with other bloggers and content creators on the web is another form of building one’s blog and one’s reputation as a writer.

Small Town Rules

Author : Barry J. Moltz,Becky McCray
Publisher : Que Publishing
Page : 224 pages
File Size : 52,5 Mb
Release : 2012-03-26
Category : Business & Economics
ISBN : 9780132953702

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Small Town Rules by Barry J. Moltz,Becky McCray Pdf

Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to: * Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do * Use "small town entrepreneur secrets" for coping with limited access to people and capital * Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage * Interact with customers on a more human scale, no matter how big you are * Rediscover your company's local roots, and more

Blog Blazers

Author : Stephane Grenier
Publisher : Unknown
Page : 213 pages
File Size : 50,9 Mb
Release : 2009
Category : Blogs
ISBN : 0981085202

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Blog Blazers by Stephane Grenier Pdf

In Blog Blazers, you'll learn the secrets of 40 top bloggers, as they all weigh in on such questions as: What's your best tip for writing a successful blog post? What are your main avenues for marketing your blog? What was your most successful blog post ever? What's the most common mistake new bloggers make? What's the best way to make money from your blog? And many more!

Tiny Buddha's Guide to Loving Yourself

Author : Lori Deschene
Publisher : Conari Press
Page : 288 pages
File Size : 40,7 Mb
Release : 2021-03-16
Category : Electronic
ISBN : 1642503029

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Tiny Buddha's Guide to Loving Yourself by Lori Deschene Pdf

Lori Deschene, creator of TinyBuddha.com and the self-help journals Tiny Buddha's Worry Journal and Tiny Buddha's Gratitude Journal, shares 40 unique perspectives and insights to help you stop judging yourself so harshly. Featuring stories selected from hundreds of TinyBuddha.com contributors, Tiny Buddha's Guide to Loving Yourself provides an honest look at what it means to overcome critical, self-judging thoughts to create a peaceful, empowered life.

How to Blog a Book

Author : Nina Amir
Publisher : Writer's Digest Books
Page : 168 pages
File Size : 52,6 Mb
Release : 2012-05-21
Category : Language Arts & Disciplines
ISBN : 1599635402

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How to Blog a Book by Nina Amir Pdf

How to Blog a Book teaches you how to create a blog book with a well-honed and uniquely angled subject and targeted posts—and how to build the audience necessary to convince agents and publishers to make your blog into a book. Inside you'll find: Basic information on how to set up your blog and the essential plug-ins and other options necessary to get the most out of each post Steps for writing a book easily from scratch using blog posts Advice on how to write blog posts Tips on gaining visibility and promoting your work both online and off Tools for driving traffic to your blog Information on how to monetize an existing blog into a book or other types of products Profiles with authors who received blog-to-book deals Author Nina Amir explains how writing a book in cyberspace allows you to get your book written easily, while promoting it and building an author's platform. It's a fun, effective way to start writing, publishing, and promoting a book, one post at a time.

Pro-Blogging Secrets

Author : Bob Lotich
Publisher : Rendren Publishing
Page : 148 pages
File Size : 40,6 Mb
Release : 2014-05-07
Category : Blogs
ISBN : 0989894533

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Pro-Blogging Secrets by Bob Lotich Pdf

Pro-Blogging Secrets is the follow-up to Bob's Best-Selling book How to Make Money Blogging: How I Replaced my Day-Job with My Blog. Learn how Bob and his team: - Gained 20,000+ legit Facebook fans in less than 7 months - Increased earnings by $1,000/m with a 5-minute exercise - Hire extremely qualified workers who share the vision - Used an Adsense provided tool to increase ad revenue by 80% - Took the necessary steps to formalize the blog into a legitimate business - Continue to come up with new blog post ideas - even after writing over 2,000 Are you looking to grow your blog's audience? Use social media effectively? Increase your earnings? This book provides these answers as well as: - Step-by-step tutorials of strategies that have proved successful (with over 30 screenshots) - Secrets used to increase earnings that haven't been shared before - Traffic generating techniques that yielded over 22,000,000 visitors to his blog over the last 7 years