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Product Development for Distant Target Groups by Malte Marwede Pdf
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science by Pavlát, Vladislav,Knihová, Ladislava,Civín, Lubomír,Halík, Jaroslav,MacGregor Pelikánová, Radka Pdf
With the world becoming increasingly interconnected and complex, traditional means are no longer sufficient to address complex global issues. Scholars often struggle to navigate the intricate web of interdisciplinary research and theory. This gap in understanding leaves many academics feeling adrift in their pursuit of knowledge, unable to harness the full potential of interdisciplinary collaboration. Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science offers a comprehensive and up-to-date solution to the obstacles of interdisciplinarity. It meticulously analyzes the theory and methodology of interdisciplinarity as it exists in the most relevant literature, and through a detailed examination of four vital disciplines in the applied economy, it compares and contrasts the dynamics of globalization and its reflections within these fields. Furthermore, it uncovers the hidden infrastructures supporting these disciplines and offers practical insights into applying this knowledge in research and practice. This book is an indispensable resource for scholars and educators across diverse disciplines, empowering them to embrace interdisciplinarity with confidence.
The Preference-Driven Lead User Method for New Product Development by Alexander Sänn Pdf
Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.
Distance in International Business by Alain Verbeke,Jonas Puck,Rob van Tulder Pdf
The twelfth volume in the Progress in International Business Research series presents extensive accounts of the contemporary scientific debate on how to assess the impacts of distance, both negative and positive ones, on the conduct of international business.
Leadership at a Distance by Suzanne P. Weisband Pdf
This volume offers insights from a noted group of scholars who discuss the complex phenomenon of leadership in distributed work settings - also known as leadership at a distance. Editor Suzanne Weisband addresses the ubiquitous roles leaders play, their scale of work, and the range of technologies available to them, while setting new directions in studying leadership at a distance. A unique perspective of empirical research unfolds, representing a variety of fields and methods to foster a better understanding of the role technology plays in leadership, and how leadership is shaped by the use of technology. Leadership at a Distance begins with an overview of the challenges leaders face in the 21st Century, followed by a discussion of: Field studies and innovative ways of thinking about leadership in distributed work settings Experiments on the group dynamics and social processes involved in leading teams at a distance Research on leadership in large-scale distributed collaborations, as well as lessons learned about leadership at a distance and future research directions. Managers, organizational behavior psychologists, human factors and industrial engineers, and sociologists will consider this book of interest and will appreciate its interdisciplinary scope.
Learner-Centered Theory and Practice in Distance Education by Thomas M. Duffy,Jamie R. Kirkley Pdf
Learner-Centered Theory and Practice in Distance Education: Cases From Higher Education brings the voice of the learning sciences to the study and design of distance learning. The contributors examine critical issues in the design of theoretically and pedagogically based distance education programs. Eight distance education programs are described in enough detail to allow readers with different interests to understand the pedagogical approaches and the implications of implementing those approaches. Issues of theory, pedagogy, design, assessment, communities of practice, collaboration, and faculty development are discussed. Each section of the book includes: *a primary chapter written by an author or authors involved with a distance education program that reflects learner-centered principles; *a formal reaction to the chapter by a specialist from the learning sciences, educational evaluation and policy, administration, or the corporate sector with expertise in issues of distance learning; and *an edited transcript of the authors' discussion of the primary chapter held at a symposium at the Asilomar Conference Center. A final "summing up" section offers two perspectives--from leading scholars outside the fields of instructional design, evaluation, and the learning sciences--on the approaches and thinking reflected in the rest of the book. This book is essential for researchers, as well as all those engaged in delivering, supporting, or administrating distance education programs at the post-secondary level. The descriptions, strategies, and principles will inform the design of continuing education, as well as degree-based education and corporate education and training, and distance education programs for adults.
Howard R. Moskowitz,Jacqueline H. Beckley,Anna V. A. Resurreccion
Author : Howard R. Moskowitz,Jacqueline H. Beckley,Anna V. A. Resurreccion Publisher : John Wiley & Sons Page : 370 pages File Size : 54,5 Mb Release : 2008-02-28 Category : Technology & Engineering ISBN : 9780470276440
Sensory and Consumer Research in Food Product Design and Development by Howard R. Moskowitz,Jacqueline H. Beckley,Anna V. A. Resurreccion Pdf
The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book’s unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.
Design of Experiments for Pharmaceutical Product Development by Sarwar Beg Pdf
This book volume provides complete and updated information on the applications of Design of Experiments (DoE) and related multivariate techniques at various stages of pharmaceutical product development. It discusses the applications of experimental designs that shall include oral, topical, transdermal, injectables preparations, and beyond for nanopharmaceutical product development, leading to dedicated case studies on various pharmaceutical experiments through illustrations, art-works, tables and figures. This book is a valuable guide for all academic and industrial researchers, pharmaceutical and biomedical scientists, undergraduate and postgraduate research scholars, pharmacists, biostatisticians, biotechnologists, formulations and process engineers, regulatory affairs and quality assurance personnel.
Quality Assurance and Accreditation in Distance Education and e-Learning by Insung Jung,Colin Latchem Pdf
Quality assurance (QA) in open and distance learning (ODL) can be a contentious issue. Some argue that it should be judged by the same criteria and methods as face-to-face education, while others claim that it is so different in its organization, enrolments and operations that conventional QA mechanisms cannot apply. Some advocate the use of specific guidelines and standards for e-learning; others believe that, regardless of the technology, the basic principles of quality teaching and learning should apply. Providers who have enjoyed freedom from external scrutiny may resist attempts at external regulation and auditing and look upon QA as yet another imposition of corporatization and bureaucracy on education. Others see it as a means of establishing a culture of quality, self-reflection and self-improvement. There is little research-based literature to guide policy-makers, managers and practitioners in applying QA in education and training to ensure the right balance is found between accountability and autonomy, as well as assuring quality for the time and costs involved. In this respect, Quality Assurance and Accreditation in Distance Education and e-Learning is a book that is long overdue. It explains what is involved in QA and accreditation in education. It describes and analyzes applications of these practices in open, distance, dual-mode and conventional universities throughout Europe, North America, Africa, and the Asia-Pacific, looking at open schooling, e-learning in conventional schools, non-formal adult and community education, and corporate and small-to-medium enterprises. Quality Assurance and Accreditation in Distance Education and e-Learning is edited and authored by experts with extensive international experience in ODL, e-learning and QA who give careful consideration to the possibilities and challenges involved. The book will be an invaluable guide for all policy-makers, managers, practitioners and researchers in the field.
Examines more than a decade of enterprise development strategies in marginal economic contexts in South Africa's mining communities and shows how this might impact on development strategies.
Going the Distance by Kevin John Kennedy,Mary Moore Pdf
"Going the Distance" identifies eight key obstacles to the long-term success of great businesses--and shows exactly how to overcome them. Former Cisco SVP Kevin Kennedy and leading consultant Mary Moore show how to assess corporate health and correct weaknesses in leadership, strategy, product, marketplace alignment, governance, and more--before it's too late. "Going the Distance" provides a total framework for maintaining market leadership into the next generation!
Research Frontiers on the International Marketing Strategies of Chinese Brands by Zuohao Hu,Xi Chen,Zhilin Yang Pdf
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
The Power of Virtual Distance by Karen Sobel Lojeski,Richard R. Reilly Pdf
This revised second edition presents 15 years of data on Virtual Distance metrics and their predictive impact on organizational success factors shedding new light on how to correct for communication challenges that often show up as a foggy set of digital disconnects where the vitality of the virtual workforce often gets lost in transmission. This still-evolving Digital Age conundrum continues to present new complications. The rise of remote work which rests on an increasing reliance on electronic communication and the overall growth of virtual interactions has led to the escalation of a phenomenon called Virtual Distance. Virtual Distance, which influences our behavior through three components Physical Distance, Operational Distance, and Affinity Distance affects not only how we relate to others thousands of miles away but even to co-workers sitting right next to each other! Perhaps even more problematic, Virtual Distance causes measureable malfunctions in teamwork, innovation, leader effectiveness and overall performance. But it doesn’t have to be this way. The Power of Virtual Distance offers specific, proven and predictable solutions that can reverse these trends and turn Virtual Distance into a unification strategy to capture untapped competitive advantage. Surprised? The Power of Virtual Distance, 2nd Edition is a must-read for leadership who want to understand the true and quantifiable costs of the virtual workplace. For the first time ever, readers can take the guesswork out of managing the virtual workforce by applying a mathematical approach derived from the extensive Virtual Distance data set: The Virtual Distance Ratio. The Virtual Distance Ratio can precisely pinpoint the particular impacts of Virtual Distance on the organization’s critical success factors. Beyond business metrics, Virtual Distance solutions also detail ways to restore meaningfulness and well-being into people’s experience of work, enhancing life lived in the Digital Age. The Power of Virtual Distance reveals an updated set of data, including the first award-winning analysis, collected from an extended range of executives to individual contributors, that represent situations and solutions in more than 36 industries in 55 countries across the globe. Readers will get a “first look” at the data and its revelations on how to be less isolated and more integrated. Helping managers globally, this book: Offers new, real-world case studies and a chance for readers to participate in thought experiments to help with personal performance, group synergy and by extension, relationship dynamics of all kinds Demonstrates (with statistically significant trend analyses) that Virtual Distance is growing at exponential rates in every corner of communities worldwide Offers expert advice on how to manage the “unintended human consequences” of today’s digital technologies Companies that successfully harness the power of Virtual Distance demonstrate better performance. The second edition of The Power of Virtual Distance is a valuable, one-of-a-kind resource for everyone – from the C-suite to human resource professionals; from divisional leaders to project managers. Everyone in the organization can benefit by discovering how to improve financials, innovation, trust, employee engagement, satisfaction, organizational citizenship and other key performance indicators. And perhaps best of all, by following the prescriptions on how to reduce Virtual Distance, the entire workforce will have the tools they need to bring about a revival of meaning, purpose and an enlivened sense of “humanhood” back into everyday work and everyday life.
Handbook of Business Practices and Growth in Emerging Markets by Satyendra Singh Pdf
The Handbook of Business Practices and Growth in Emerging Markets consists of a collection of specially commissioned chapters that describe the current business environment, organizational culture, consumer behavior, financial investment climate, and examples of best prevailing practices in emerging markets. It covers all the major functional areas of business OCo marketing, strategy, operations and finance OCo in all continents. The focus of each chapter is on the identification of different business issues in different emerging markets (including Asia, Africa and South America) and on the implementation of a proposed set of recommendations, using both qualitative and quantitative techniques to assist in decision-making and in improving organizational efficiency and effectiveness. Readers will also appreciate the multidimensional view of financial and non-financial performance measurement of businesses. Specifically, the goal of this research-based handbook is to provide a comprehensive guide for business students and managers by discussing a range of issues from the diverse emerging markets and enabling them to develop a strategic mindset for a market-oriented culture. Given the changing business dynamics, government policies and demands in industries, this handbook is both timely and topical. Sample Chapter(s). Foreword (28 KB). Chapter 1: Introduction (69 KB). Contents: Introduction (S Singh); China: New Product Development in Emerging Markets (N Grigoriou); Competing with Multinationals: Entry and Evolution of Latecomer Firms in China''s Handset Industry (W Xie & S White); Current Business Practices of Top Fortune Global Emerging Multinationals (C-H Liu & K-K Wei); Between Information System Integration and Performance, What are the Missing Links? (R P Lee & Q-M Chen); Legal Cases and Auditing in China (G Chong); Commonwealth of Independent States: CSR in the Emerging Market of Russia: Finding the Nexus Between Business Accountability, Legitimacy, Growth and Societal Reconciliation (O Kuznetsova); The Russian System of Corporate Governance: Promises and Realities (O Kuznetsova); Brand Management in Emerging Markets: Private Labels in Croatian Grocery Retailing and the Case of Dona Trgovina D O O (M Martinovic & J Branch); Baltic Tiger or Wounded Lion OCo Retail Trade and Shopping Behavior in Estonia, Latvia, and Lithuania (B McKenzie); Latin America: Data Mining as a Decision Tool for Materials Procurement in a Multinational Company Headquartered in Brazil (D C C Barbosa et al.); The Importance of Natural Resources-Based Industry Clusters in Latin America: The Case of Chile (C Felzensztein); Inserting Small Holders into Sustainable Value Chains (M F Neves & L T e Castro); Franchise as an Efficient Mode of Entry in Emerging Markets: A Discussion from the Legitimacy Point of View (C Gauzente & R Dumoulin); Africa: Public Procurement Reform in Emerging Economies: A Case Study of Kenya (P M Lewa & S K Lewa); Rural Tourism in South Africa: The Case of Damdoryn and Bufflespoort (K P Quan-Baffour); An Institutional Network Approach of Partnership Mode of Interest-Free Microfinance and Islamic Banking: A Case Study (M N Alam & M M Hussain); Challenges of Internet Adoption of Banks in Ghana (N O Madichie et al.); Middle East: Does the Religious Nature of Organizations Affect Performance Measurement? A Case of GCC Banks (E K A Mohamed & M M Hussain); Challenges and Opportunities for International Marketers in Kuwait (C P Rao); Glimpses at Society and Management in Iran (H Yeganeh); Internet Consumer Behavior in Cyprus (A Thrassou et al.); Asia: Corporate Social Performance of Indonesian State-Owned and Private Companies (H Fauzi et al.); Does Individual Stock Futures Affect Stock Market: Volatility in India? (N Tripathy et al.); Philippines in the 21st Century: Business Opportunities and Strategic Marketing Implications (E P Garrovillas); Papua New Guinea OCo An Emerging Economy in the South Pacific: Challenges and Prospects (R Rena); Conclusion (S Singh). Readership: Students of business administration courses which focus on organizational culture, managers and management consultants dealing with issues related to emerging markets."
Human Factors and Ergonomics in Consumer Product Design by Waldemar Karwowski,Marcelo M. Soares,Neville A. Stanton Pdf
Every day we interact with thousands of consumer products. We not only expect them to perform their functions safely, reliably, and efficiently, but also to do it so seamlessly that we don’t even think about it. However, with the many factors involved in consumer product design, from the application of human factors and ergonomics principles to reducing risks of malfunction and the total life cycle cost, well, the process just seems to get more complex. Edited by well-known and well-respected experts, the two-volumes of Handbook of Human Factors and Ergonomics in Consumer Product Design simplify this process. The first volume, Human Factors and Ergonomics in Consumer Product Design: Methods and Techniques, outlines the how to incorporate Human Factors and Ergonomics (HF/E) principles and knowledge into the design of consumer products in a variety of applications. It discusses the user-centered design process, starting with how mental workload affects every day interactions with consumer products and what lessons may be applied to product design. The book then highlights the ever-increasing role of information technology, including digital imaging, video and other media, and virtual reality applications in consumer product design. It also explores user-centered aspect of consumer product development with discussions of user-centered vs. task-based approach, articulation and assessment of user requirements and needs, interaction with design models, and eco design. With contributions from a team of researchers from 21 countries, the book covers the current state of the art methods and techniques of product ergonomics. It provides an increased knowledge of how to apply the HF/E principles that ultimately leads to better product design.