Product Innovation And Technology Strategy

Product Innovation And Technology Strategy Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Product Innovation And Technology Strategy book. This book definitely worth reading, it is an incredibly well-written.

Product Innovation and Technology Strategy

Robert G. Cooper,Scott J. Edgett
Product Innovation and Technology Strategy Book PDF

Author : Robert G. Cooper,Scott J. Edgett
Publisher : Stage-Gate International
Page : 272 pages
File Size : 41,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781439252246

Get Book

Product Innovation and Technology Strategy by Robert G. Cooper,Scott J. Edgett Pdf

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Technological and Market Innovation

Harry Nyström
Technological and Market Innovation Book PDF

Author : Harry Nyström
Publisher : Unknown
Page : 328 pages
File Size : 43,7 Mb
Release : 1990-07-19
Category : Business & Economics
ISBN : UCSD:31822015521933

Get Book

Technological and Market Innovation by Harry Nyström Pdf

The ideas and empirical results presented in this book are the result of ongoing research on a wide range of strategic management issues for more than two decades. The book's objective is to bring these results together and indicate the implications and directions for future research.

Innovation Strategies in New Product Development

Tanja Rajkovič
Innovation Strategies in New Product Development Book PDF

Author : Tanja Rajkovič
Publisher : Europäische Hochschulschriften / European University Studies / Publications Universitaires Européennes
Page : 0 pages
File Size : 51,5 Mb
Release : 2011
Category : Business logistics
ISBN : 3631619634

Get Book

Innovation Strategies in New Product Development by Tanja Rajkovič Pdf

Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises. Distinctions are made between firms which are technology leaders and those being technology followers. Companies employ different combinations of competencies depending on the innovation strategy they pursue in new product development, namely incremental innovation strategy, radical innovation strategy and trend-setting strategy. The implications of the findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in technology following countries.

Product Innovation Management

Stefano Biazzo,Roberto Filippini
Product Innovation Management Book PDF

Author : Stefano Biazzo,Roberto Filippini
Publisher : Springer Nature
Page : 197 pages
File Size : 48,6 Mb
Release : 2021-07-02
Category : Business & Economics
ISBN : 9783030750114

Get Book

Product Innovation Management by Stefano Biazzo,Roberto Filippini Pdf

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.

Managing Technology and Innovation for Competitive Advantage

V. K. Narayanan
Managing Technology and Innovation for Competitive Advantage Book PDF

Author : V. K. Narayanan
Publisher : Pearson
Page : 536 pages
File Size : 46,6 Mb
Release : 2001
Category : Technology
ISBN : STANFORD:36105060708984

Get Book

Managing Technology and Innovation for Competitive Advantage by V. K. Narayanan Pdf

This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout. Technology Environment; Processes Of Technology Change: Innovation And Diffusion; Technology And Competition; Process Innovation, Value Chains And Organization; Technology Intelligence; Technology Strategy: Collaborative Mode; Appropriation Of Technology; Deployment In New Products; Deployment Of Technology In The Value Chain; Organizing For Innovation; Intellectual Property Strategy; Project Valuation And Financing. For Chief Technology Officers; Directors of Technology, R&D, Product Development, Operations; Chief Information Officers.

Technological Innovation: Strategy And Management

Juan Vicente Garcia Manjon
Technological Innovation Strategy And Management Book PDF

Author : Juan Vicente Garcia Manjon
Publisher : World Scientific
Page : 330 pages
File Size : 47,6 Mb
Release : 2020-03-13
Category : Technology & Engineering
ISBN : 9789811211478

Get Book

Technological Innovation: Strategy And Management by Juan Vicente Garcia Manjon Pdf

Technological Innovation: Strategy and Management offers a comprehensive analysis of technological innovation management from a strategic and integrated approach. The book covers the most relevant topics on the discipline of Innovation Management, such as the conceptual framework for innovation and technology, the study of innovation sources, the strategic management of innovation and technology, innovation enablers (organization, leadership, culture, human capital, creativity and learning), innovation outcomes (product and process innovation), and the evaluation and control of the innovation process. It particularly highlights the role of innovation and technology to build sustainable competitive advantages. The book references the most relevant and updated research work in this realm. This can be helpful for researchers, scholars and practitioners who want to have an updated guide on the state-of-the-art technological innovation management.

Successful Product Innovation

Robert G. Cooper,Scott J. Edgett
Successful Product Innovation Book PDF

Author : Robert G. Cooper,Scott J. Edgett
Publisher : Stage-Gate International
Page : 4 pages
File Size : 40,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781439249185

Get Book

Successful Product Innovation by Robert G. Cooper,Scott J. Edgett Pdf

How do top performing companies achieve and sustain exceptional performance in product innovation? According to world-renowned product innovation experts Robert G. Cooper and Scott J. Edgett, companies broaden their approach and focus on the four points of the Innovation Diamond™: Product Innovation Strategy, Portfolio Management, Culture and the Stage-Gate Idea-to-Launch process. The authors offer compelling evidence, best practices, and practical advice for successful implementation of the Innovation Diamond. This impressive collection of eighteen of their best and most popular articles leverages over three decades of conducting some of the world's most celebrated research on the topic of product innovation.

Strategic Management of Technology and Innovation

Robert A. Burgelman,Modesto A. Maidique,Steven C. Wheelwright
Strategic Management of Technology and Innovation Book PDF

Author : Robert A. Burgelman,Modesto A. Maidique,Steven C. Wheelwright
Publisher : Irwin/McGraw-Hill
Page : 1016 pages
File Size : 50,8 Mb
Release : 2001
Category : Business & Economics
ISBN : UCSD:31822029736832

Get Book

Strategic Management of Technology and Innovation by Robert A. Burgelman,Modesto A. Maidique,Steven C. Wheelwright Pdf

This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review.

Technology Strategy and Innovation Management

Michael J. Leiblein,Arvids A. Ziedonis
Technology Strategy and Innovation Management Book PDF

Author : Michael J. Leiblein,Arvids A. Ziedonis
Publisher : Edward Elgar Publishing
Page : 0 pages
File Size : 44,6 Mb
Release : 2011
Category : Strategic planning
ISBN : 1848444354

Get Book

Technology Strategy and Innovation Management by Michael J. Leiblein,Arvids A. Ziedonis Pdf

This essential volume brings together contributions by leading scholars in strategic management, which analyse contemporary thought in complex, knowledge-intensive and dynamic environments. This set of scholarly articles examines the unique challenges posed in these settings and explores the logic that may be used to evaluate innovative investment proposals. It also considers how to capture value from assets in product or knowledge markets, and how to design organizations to assemble resources in innovative settings. This important collection, with an original introduction by the editors, will be of great value to academics and practitioners interested in technology strategy and innovation management.

Marketing of High-technology Products and Innovations

Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater
Marketing of High technology Products and Innovations Book PDF

Author : Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater
Publisher : Pearson Prentice Hall
Page : 584 pages
File Size : 48,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 0136049966

Get Book

Marketing of High-technology Products and Innovations by Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater Pdf

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Technology Strategy for Managers and Entrepreneurs

Scott Shane
Technology Strategy for Managers and Entrepreneurs Book PDF

Author : Scott Shane
Publisher : Pearson
Page : 440 pages
File Size : 42,5 Mb
Release : 2009
Category : Business & Economics
ISBN : IND:30000095665414

Get Book

Technology Strategy for Managers and Entrepreneurs by Scott Shane Pdf

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management. This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

Management of Innovation and Product Development

Marco Cantamessa,Francesca Montagna
Management of Innovation and Product Development Book PDF

Author : Marco Cantamessa,Francesca Montagna
Publisher : Springer Nature
Page : 495 pages
File Size : 54,5 Mb
Release : 2023-04-04
Category : Technology & Engineering
ISBN : 9781447175315

Get Book

Management of Innovation and Product Development by Marco Cantamessa,Francesca Montagna Pdf

This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs – and must be managed – at different and interacting levels, from corporate strategy to design decision-making. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, management and engineering, this book is also intended for managers and entrepreneurs. The book's topics are covered by associating academic findings with examples from business. For this new second edition of the book, case studies are made available through a companion LinkedIn page that is continuously updated by authors and by readers, while pointers to complementary content available on the internet are provided throughout the text.

Winning at New Products

Robert G. Cooper
Winning at New Products Book PDF

Author : Robert G. Cooper
Publisher : Basic Books
Page : 448 pages
File Size : 51,9 Mb
Release : 2017-09-19
Category : Business & Economics
ISBN : 9780465093335

Get Book

Winning at New Products by Robert G. Cooper Pdf

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

The Management of Technological Innovation

Mark Dodgson,David M. Gann,Ammon Salter
The Management of Technological Innovation Book PDF

Author : Mark Dodgson,David M. Gann,Ammon Salter
Publisher : Oxford University Press on Demand
Page : 402 pages
File Size : 48,6 Mb
Release : 2008-02-07
Category : Business & Economics
ISBN : 9780199208524

Get Book

The Management of Technological Innovation by Mark Dodgson,David M. Gann,Ammon Salter Pdf

"By explaining the innovation process the book reveals the broad scope of MTI and its importance for company survival, growth and sustainability. It describes how MTI has to be managed strategically and how this is successfully achieved by formulating and implementing strategy and delivering value. Chapters provide frameworks, tools and techniques, and case studies on managing: innovation strategy, communities, and networks, R&D, design and new product and service development, operations and production, and commercialization." "This new edition has been fully revised and updated to reflect the latest teaching and research, and to ensure its continuing relevance to the contemporary world of MTI. It will be an important resource for academics, students, and managers throughout the world, is a recommended text for students of innovation and technology management at postgraduate and undergraduate level, and is particularly valuable for MBA courses."--BOOK JACKET.

Strategic Management of Technology and Innovation

Robert A. Burgelman,Clayton Christensen,Steven C. Wheelwright
Strategic Management of Technology and Innovation Book PDF

Author : Robert A. Burgelman,Clayton Christensen,Steven C. Wheelwright
Publisher : McGraw-Hill/Irwin
Page : 1288 pages
File Size : 47,7 Mb
Release : 2009
Category : Business & Economics
ISBN : UCSC:32106017482339

Get Book

Strategic Management of Technology and Innovation by Robert A. Burgelman,Clayton Christensen,Steven C. Wheelwright Pdf

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.