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Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
Product Planning Essentials by Kenneth B. Kahn Pdf
Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management.
Product Planning Essentials by Kenneth B. Kahn Pdf
Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management.
Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.
Software Product Management Essentials by Alyssa S. Dver Pdf
In an economy where efficiency and delivery are key, Software Product Management Essentials is required reading for any software product manager. This hands-on guide will help new product managers sift through the numerous tasks and responsibilities involved in this pinnacle job. The book is loaded with tips and best practices to help even experienced product managers optimize their time and effectiveness. The book focuses on the unique challenges of being a Product Manager in a small to mid-sized software company. It provides a framework for the role of the Product Manager in an environment where there are few resources available to help in tackling the many crucial tasks needed for a quality, on-time delivery of software. Whether you are already a Product Manager or considering a new career in product management, Software Product Management Essentials details a day-in-the-life experience of a PM with both the glory and challenges one faces in this role. Engineers, marketing personnel, quality assurance teams, technical writers, and anyone involved in the product delivery process will find this book extremely useful right away in optimizing the day-to-day interactions across a smaller software organization.Emphasizing that code is only part of the overall software product, Software Product Management Essentials stresses the importance of championing a product. Critical topics covered in the book include the product delivery process, beta testing, launching a software product, and software pricing. An entire chapter is dedicated to the issues of expanding the business internationally and the issues a Product Manager must consider before and during expansion. Numerous templates are provided to fast track the Product Manager's work including a sample non-disclosure agreement, product delivery checklist, and beta test agreement and summary.
This book is a concise, comprehensive and balanced treatment of the field of new product planning which integrates product development and product management in a common framework. It describes the various initiatives that are necessary for successful product planning and addresses the strategic issues that emerge during the life cycle of a product./-//-/ From idea generation and evaluation to technical development, commercialization and eventual product dismissal, Kenneth Kahn provides key managerial insights and perspectives that can be readily applied to product planning. He describes and illustrates the various tools and techniques which are essential to the success of new products. Also discussed are all the important product planning issues, such as: /-/ - defining customer needs/-/ - translating the needs into technical specifications/-/ - generating concepts/-/ - evaluating results/-/ - developing marketing plans and market testing/-/ - product launch/-/ - brand management/-//-/Special topics covered include public policy, international issues and intellectual property. An interesting summary of the best practices of product development from several companies is provided at the end of the book.
Value Driven Product Planning and Systems Engineering by Harry E. Cook,Luke A. Wissmann Pdf
Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.
Project Management Essentials, Second Edition by Kathryn N. Wells,Timothy J. Kloppenborg Pdf
Project management is a critical skill across a broad range of disciplines. Yet most people, regardless of educational background, have never received training in how to plan, manage, and execute projects. Project Management Essentials, Second Edition, is the go-to book for tried and true project management skills combined with the most current ideas from Agile in a concise, up-to-date, user-friendly format. It follows the project life cycle and provides several ready-to-use templates. Readers can use this book to plan and manage a project from start to finish or as a reference for help with one particular component of project management. Alongside each template is a brief description of what each template is and why it is useful, with an example to illustrate it.
Jennifer T. Mascolo,Vincent C. Alfonso,Dawn P. Flanagan
Author : Jennifer T. Mascolo,Vincent C. Alfonso,Dawn P. Flanagan Publisher : John Wiley & Sons Page : 496 pages File Size : 53,9 Mb Release : 2014-02-24 Category : Psychology ISBN : 9781118417355
Essentials of Planning, Selecting, and Tailoring Interventions for Unique Learners by Jennifer T. Mascolo,Vincent C. Alfonso,Dawn P. Flanagan Pdf
A Resource for Designing and Implementing Intervention Programs for At-Risk Learners This authoritative resource provides step-by-step procedures for planning, selecting, and tailoring interventions for at-risk learners with a unique focus on how to individualize interventions using actual case examples. In addition, this volume offers guidelines for gathering and interpreting data in a manner that assists in identifying targets for intervention and rich discussion and information relating to specific academic, cognitive, and behavioral manifestations of students with learning difficulties in reading, math, writing, and oral language. Practitioners will also recognize and learn how to intervene with students from underserved and mis-served populations who are at risk for learning failure including English-language learners and students from impoverished environments. Each chapter describes how specific difficulties interfere with classroom tasks and explain how to select, modify, or otherwise tailor an intervention based on that information. As with all volumes in the Essentials of Psychological Assessment series, this volume includes callout boxes highlighting key concepts, extensive illustrative material, and test questions. The companion CD-ROM provides additional worksheets, case studies, and handouts.
Project Management Essentials For Dummies, Australian and New Zealand Edition by Nick Graham,Stanley E. Portny Pdf
The fast and easy way to perfect your project management skills Whatever your profession, effective project management skills are crucial to developing a successful business career. In Project Management Essentials For Dummies, you'll find all the information and guidance you need to plan your projects with confidence and deliver them on time. This comprehensive resource will help you unlock the keys to project management success, gain the know-how to assess your strengths and weaknesses to maximise your project management potential, find proven ways to motivate your project team, and so much more. In today's challenging business environment, professionals are increasingly working within tight timeframes and constricted budgets, and striving to deliver projects under a range of high-pressure scenarios. Thankfully, Project Management Essentials For Dummies shows you how to put out the fires igniting your workspace and explains how easy it is to organise, estimate and schedule projects more efficiently. In no time, you'll be managing deliverables, assessing risks, maintaining communications, making the most of your resources and utilising time-saving technologies like a project management ninja! Understand how to develop your plans around a sturdy structure — from start to finish Discover how to select the right people and get the very best from your team Recognise ways to take control and steer your projects to success Get up to speed on mastering the basics of project management If you're a business professional looking to take your project management skills to new heights — but don't want to get bogged down with forehead-scratching jargon and complex methodologies — Project Management Essentials For Dummies has everything you need to get up and running fast.
Essentials of Construction Planning and Scheduling by Graham Robertson Pdf
Essentials of Construction Planning and Scheduling is a practical handbook on the planning of construction projects, from tender through to completion.
