Professional Search Engine Optimization With Php

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Professional Search Engine Optimization with PHP

Cristian Darie,Jaimie Sirovich
Professional Search Engine Optimization with PHP Book PDF

Author : Cristian Darie,Jaimie Sirovich
Publisher : John Wiley & Sons
Page : 387 pages
File Size : 51,7 Mb
Release : 2007-04-18
Category : Computers
ISBN : 9780470168905

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Professional Search Engine Optimization with PHP by Cristian Darie,Jaimie Sirovich Pdf

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Professional Search Engine Optimization with ASP.NET

Cristian Darie,Jaimie Sirovich
Professional Search Engine Optimization with ASP NET Book PDF

Author : Cristian Darie,Jaimie Sirovich
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 44,7 Mb
Release : 2007-09-04
Category : Computers
ISBN : 9780470131473

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Professional Search Engine Optimization with ASP.NET by Cristian Darie,Jaimie Sirovich Pdf

Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. What you will learn from this book Understand the criteria that influence search engine rankings Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET Use HTTP Headers to properly indicate the status of web documents Create optimized content and cope with duplicate content effectively Avoid being the victim of black hat SEO techniques Understand and implement geo-targeting and cloaking Use site maps effectively—for users as well as search engines SEO enhancements that can easily be applied to an existing web site Build a search engine–friendly e-commerce catalog Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing. Enhance Your Knowledge Advance Your Career Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

Beginning PHP and MySQL E-Commerce

Cristian Darie,Emilian Balanescu
Beginning PHP and MySQL E Commerce Book PDF

Author : Cristian Darie,Emilian Balanescu
Publisher : Apress
Page : 738 pages
File Size : 52,6 Mb
Release : 2008-02-25
Category : Computers
ISBN : 1590598644

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Beginning PHP and MySQL E-Commerce by Cristian Darie,Emilian Balanescu Pdf

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you’ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions. With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You’ll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart. Other highlights: The authors show you how to build a complex, extendable e–commerce web site using sound development practices This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third–party services such as Amazons affiliate program What you’ll learn Build an extensible e–commerce web site using sound development techniques Increase sales through proven techniques such as cross–selling, upselling, and enhancing customer service offerings Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services Take advantage of search engine optimization techniques to make your web site more easy to find Who this book is for This book was written for individuals seeking to build e–commerce web sites using the PHP language and MySQL database.

Search Engine Optimization

Harold Davis
Search Engine Optimization Book PDF

Author : Harold Davis
Publisher : "O'Reilly Media, Inc."
Page : 41 pages
File Size : 54,7 Mb
Release : 2006-05-23
Category : Computers
ISBN : 9780596527860

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Search Engine Optimization by Harold Davis Pdf

SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include: Understanding how to best organize your web pages and websites. Understanding technologic and business tools available that you can use to achieve your SEO goals. Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence). When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.

Search Engine Optimization (SEO) Secrets

Danny Dover,Erik Dafforn
Search Engine Optimization SEO Secrets Book PDF

Author : Danny Dover,Erik Dafforn
Publisher : John Wiley & Sons
Page : 458 pages
File Size : 54,6 Mb
Release : 2011-03-29
Category : Computers
ISBN : 9780470554180

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Search Engine Optimization (SEO) Secrets by Danny Dover,Erik Dafforn Pdf

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

SEO Warrior

John I Jerkovic
SEO Warrior Book PDF

Author : John I Jerkovic
Publisher : "O'Reilly Media, Inc."
Page : 498 pages
File Size : 53,9 Mb
Release : 2009-11-09
Category : Computers
ISBN : 9781449383077

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SEO Warrior by John I Jerkovic Pdf

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition

SEO Master Using the Power of Wordpress

Konstantinos Kreouzis
SEO Master Using the Power of Wordpress Book PDF

Author : Konstantinos Kreouzis
Publisher : eBookIt.com
Page : 142 pages
File Size : 51,6 Mb
Release : 2013-02
Category : Computers
ISBN : 9781456610777

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SEO Master Using the Power of Wordpress by Konstantinos Kreouzis Pdf

The ultimate guide to create a Search Engine Optimized (SEO) website using the Power of WordPress. Mastering search engine optimization is one of the hottest topics of the digital age. Ranking on the first results page of Google has never been easier. In just a few weeks you will see your website ranking higher and higher on Google. Covers everything, from basic to more advanced SEO topics. There is no need to know any programming languages, such as PHP, JAVA, CSS or HTML. Programming knowledge is not necessary. The book starts with the basics, walking you through the process of setting up WordPress the SEO way then stepping you though the creation of your search engine optimized website. You will advance from there, mastering all those techniques that will force your website to rank on the first results page of Google, such as Tiles, Tags, Content, Keywords, Page Speed, Page Caching, Meta, Alt Tags, Slugs, CDN, Social Media and so much more. You will master all these SEO techniques used by the most popular websites on the internet. Learn more about this book, download a sample, and find support blogs at the book's website: www.seomasterwordpress.com

Introducing SEO

Aravind Shenoy,Anirudh Prabhu
Introducing SEO Book PDF

Author : Aravind Shenoy,Anirudh Prabhu
Publisher : Apress
Page : 147 pages
File Size : 54,8 Mb
Release : 2016-07-26
Category : Computers
ISBN : 9781484218549

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Introducing SEO by Aravind Shenoy,Anirudh Prabhu Pdf

Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization. Introducing SEO jumpstarts your knowledge using an easy-to-follow approach – add it to your library today. What You'll Learn Incorporate effective SEO into your workflow Use keywords, link building, and online social media marketing Implement SEO-specific plans and strategies Employ strategies that will result in better website visibility Who This Book Is For Beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.

Search Engine Optimization (SEO)

Jennifer Grappone,Gradiva Couzin
Search Engine Optimization SEO Book PDF

Author : Jennifer Grappone,Gradiva Couzin
Publisher : John Wiley & Sons
Page : 432 pages
File Size : 49,9 Mb
Release : 2010-12-22
Category : Computers
ISBN : 9781118025505

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Search Engine Optimization (SEO) by Jennifer Grappone,Gradiva Couzin Pdf

The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Beginning PHP 5 and MySQL E-Commerce

Cristian Darie,Mihai Bucica
Beginning PHP 5 and MySQL E Commerce Book PDF

Author : Cristian Darie,Mihai Bucica
Publisher : Apress
Page : 570 pages
File Size : 54,9 Mb
Release : 2007-03-01
Category : Computers
ISBN : 9781430204046

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Beginning PHP 5 and MySQL E-Commerce by Cristian Darie,Mihai Bucica Pdf

This is the fully updated new edition of the popular work that shows readers how to create e-commerce websites using two of the world's most popular technologies: the PHP scripting language and MySQL database. In addition to guiding readers through the creation of a working website using sound enterprise development techniques, the authors take care to provide readers with a variety of alternative implementation solutions. The book has also been updated to reflect the latest development trends, showing readers how to upgrade their shopping cart using Ajax, integrate with Amazon's Web services, and encourage customer feedback through cutting-edge interactive features.

Drupal 6 Search Engine Optimization

Ben Finklea
Drupal 6 Search Engine Optimization Book PDF

Author : Ben Finklea
Publisher : Packt Publishing Ltd
Page : 280 pages
File Size : 47,9 Mb
Release : 2009-09-15
Category : Computers
ISBN : 9781847198235

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Drupal 6 Search Engine Optimization by Ben Finklea Pdf

Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites.

Search Engine Optimization (SEO) Secrets

Danny Dover,Erik Dafforn
Search Engine Optimization SEO Secrets Book PDF

Author : Danny Dover,Erik Dafforn
Publisher : John Wiley & Sons
Page : 458 pages
File Size : 50,5 Mb
Release : 2011-03-21
Category : Computers
ISBN : 9781118078297

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Search Engine Optimization (SEO) Secrets by Danny Dover,Erik Dafforn Pdf

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

The Art of SEO

Eric Enge,Stephan Spencer,Jessie Stricchiola
The Art of SEO Book PDF

Author : Eric Enge,Stephan Spencer,Jessie Stricchiola
Publisher : "O'Reilly Media, Inc."
Page : 984 pages
File Size : 54,6 Mb
Release : 2015-08-17
Category : Business & Economics
ISBN : 9781491903650

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The Art of SEO by Eric Enge,Stephan Spencer,Jessie Stricchiola Pdf

Annotation Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Comprehend SEO s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. You ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]."

Magento Search Engine Optimization

Robert Kent
Magento Search Engine Optimization Book PDF

Author : Robert Kent
Publisher : Packt Publishing Ltd
Page : 132 pages
File Size : 41,8 Mb
Release : 2014-01-15
Category : Computers
ISBN : 9781783288588

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Magento Search Engine Optimization by Robert Kent Pdf

This book is an easy-to-follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO. This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going SEO campaign.

SEO Specialist Career Guide

Anonim
SEO Specialist Career Guide Book PDF

Author : Anonim
Publisher : Bounce Rank
Page : 210 pages
File Size : 42,9 Mb
Release : 2024-02-05
Category : Business & Economics
ISBN : 8210379456XXX

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SEO Specialist Career Guide by Anonim Pdf

Created by a seasoned SEO expert, Raj Clark, The SEO Specialist Career Guide is a self-paced comprehensive book tailor-made for beginners, offering a roadmap to becoming a professional SEO specialist and carving a successful career path in this ever-evolving field. Book Features: - Step-by-Step Guidance: A structured approach to learning SEO, starting from the basics (On-Page, Off-Page, and Technical SEO) and gradually progressing to advanced techniques. - Practical Tips and Tricks: Real-world insights and actionable strategies that demystify SEO jargon and empower you to implement effective optimization practices. - Hands-On Experience: Gain practical experience through guided exercises and real-world projects that simulate the challenges faced by SEO professionals. - Job Search Strategies: Navigate the competitive job market with confidence, utilizing proven techniques to identify job opportunities, create a standout application, and excel in interviews. Additional Features: - Free Resume, Project, and Cover Letter Templates - 15 SEO Job Interview Questions and Answers Get Your Copy Now: Whether you're a recent graduate, career changer, or aspiring SEO enthusiast, landing your dream job empowers you to turn your passion for SEO into a fulfilling and lucrative career. Seize the opportunity to become a sought-after SEO specialist, and let this book be your guide to professional success in the digital age.