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Author : Jim Domanski
Publisher : Business By Phone Inc
Page : 268 pages
File Size : 49,7 Mb
Release : 1997-10
Category : Business & Economics
ISBN : 1881081087
Author : Harry Bailey
Publisher : Editora Bibliomundi
Page : 69 pages
File Size : 53,7 Mb
Release : 2021
Category : Business & Economics
ISBN : 9781526046536
Welcome to the wireless revolution! If you’re new to the 4G wireless age, don’t worry. This is a great opportunity to learn about this technology and how it applies to business today. But, we understand that you do know business – and advertising. And, you certainly know how important advertising is to your business. Like any business owner, advertising is an expense to your bottom line. So, it’s important to spend your advertising dollars to your greatest advantage. And as technology changes, advertising strategies and tools must change, too. This book is designed to help you begin advertising to mobile phone users that are taking advantage of 4G technology. This technology gives them access to the internet, fast downloads, and streaming audio and video in addition to their voice and text messaging capabilities. Even if you have a website and advertise via the internet, you may not be convinced that mobile advertising is right for your business. Following are some statistics that might change your mind. Nielsen Mobile, which reports on trends in the wireless industry said that, back in May 2008, 15.6 percent of mobile subscribers in the US made regular use of the mobile Internet on their devices. As of January 2012 that number has increased to 69% of mobile phone users accessing the Internet daily on their mobile phones!95 million mobile users in the US are paying for internet access on their mobile phones, but they do not use it regularly, according to this same report.Nielsen also reports that these mobile customers most often use their mobile internet connection to visit websites – even more frequently than they use it to access email.Yahoo reports that it expects that by 2017 more users will access the internet via their mobile phones than via their home or business PC’s.eMarketer reports that even older baby boomers (those aged 54-62) access the internet at least once per month, meaning that internet marketing truly appeals to all ages.eMarketer also reports that in the UK, restaurant advertising on mobile phones grew 67% in the year up to July 2012, and clothing ads on mobile phones grew by 57.2%.This same report in eMarketer reports that the restaurant ads sent to mobile phones reported a 15.5% response rate. These ads utilized SMS messaging technology, rather than web browsing.
Author : N. O'Neill
Publisher : Lulu.com
Page : 198 pages
File Size : 52,5 Mb
Release : 2013-11
Category : Electronic
ISBN : 1300112174
Written for any business that uses a telephone from novice to professional, Ms. O'Neill's insider's secrets about how you conduct your business on the telephone is a ""must-have"" for the 21st century. This is boot camp for Phone Call Protocol - no matter what product or service you sell or your company provides to your customers. If you are in any kind of business today, you need to know these secrets - not to just ""get by"" and survive this recession, but to thrive. These insider's tips are resourceful money-making tools for anyone - from employee to business owner. Otherwise known as the ""Super Phone Woman,"" Ms. O'Neill's twenty year experience in various call centers gives her the cutting-edge information you need to know. In addition to writing this book, Ms. O'Neill is a single mom and an author of other interesting books. Some of her titles include: "Ebay: How to Get Started and Sell It Now ." For other new authors and books, please see her publisher's website: http: //www.twinheartsmedia.com
Author : Lisa Collier Cool
Publisher : Plume Books
Page : 244 pages
File Size : 50,5 Mb
Release : 1988
Category : Business & Economics
ISBN : 1556110502
Effective telephone communication is vital to the successful executive, ambitious newcomer and job applicant. This total guide to telephone success employs step-by-step programs, anecdotes, examples and quotes from successful businesswomen and men.
Author : Cheryl Paulsen
Publisher : BalboaPress
Page : 90 pages
File Size : 42,7 Mb
Release : 2012-06-30
Category : Business & Economics
ISBN : 9781452553726
Nearly half a billion smartphones were sold worldwide in 2011 alone. 67 million iPads were purchased in its first two years in the market; thats the largest product launch in history. A platform shift took place in 2011for the first time, sales of smartphones and tablets eclipsed desktop and notebook sales. For the first time since the launch of cell phones, people are spending more time on mobile devicesand using mobile appsthan the desktop platform browsers. People are on the go, and they need technology that keeps up with them. I decided to write this book because I have encountered many businesspeople who lack the knowledge and confidence to join the mobile app revolution. In these pages, youll find a wealth of information and step-by-step guidance to move you toward the essential launch of your businesss mobile app. Ive also extended the value you will receive here by providing four additional bonuses on my website, www.thebookonmobileapps.com. The Book on Mobile Apps lives up to its name. It truly is the ultimate guide for small businesses. Cheryl Paulsen delivers creative thinking, proven strategies, and vast knowledge about the value of mobile apps for small businesses. Her book is timely, informative, and a must-read for any entrepreneur today. Raymond Aaron, author of Double Your Income Doing What You Love
Author : C. Byun
Publisher : Springer
Page : 128 pages
File Size : 54,7 Mb
Release : 2016-04-29
Category : Business & Economics
ISBN : 9781137467058
This Palgrave Pivot uses modeling from microeconomic theory and industrial organization to demonstrate how consumers and producers have responded to major changes in the music industry. Byun examines the important role of technology in changing its structure, particularly as new methods of creating and accessing music prove to be a double-edged sword for creators and producers. An underlying theme in the project is the question of how the business of music affects creativity, and how artists continue to produce creative output in the face of business pressures, the erosion of copyright enforcement, and rampant online piracy. In addition to being a useful resource for economists interested in the music industry, this approachable Pivot is also ideal for business and music majors studying the effect of technology on their chosen fields.
Author : Leonardo Inghilleri,Micah Solomon
Publisher : AMACOM
Page : 190 pages
File Size : 52,5 Mb
Release : 2010-04-14
Category : Business & Economics
ISBN : 9780814415399
What if you could protect your business against competitive inroads, once and for all? Customer service experts Leonardo Inghilleri and Micah Solomon's anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon's company Oasis, and has since proven itself in countless companies around the globe--from luxury giant BVLGARI to value-sensitive auto parts leader Carquest and everywhere in between. Their experience shows that the most powerful growth engine in a tight market--and best protection from competitive inroads--is to put everything you can into cultivating true customer loyalty. Exceptional Service, Exceptional Profit takes the techniques that minted money for these brands and reveals how you can apply them to your own business to provide the kind of exceptional service that nearly guarantees loyalty. Soon, you'll be reaping the benefits of loyal customers who are: less sensitive to price competition, more forgiving of small glitches, and, ultimately, who are "walking billboards" happily promoting your brand. Filled with detailed, behind-the-scenes examples, Exceptional Service, Exceptional Profit unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before.
Author : George R. Walther
Publisher : Berkley
Page : 228 pages
File Size : 46,6 Mb
Release : 1987
Category : Business & Economics
ISBN : 0425104850
For executives, telemarketers, secretaries--anyone who relies heavily on the telephone in business--here is the guide to improving telephone efficiency, written by America's most accomplished phone-techniques expert, George R. Walther.
Author : Russell Walker
Publisher : Oxford University Press, USA
Page : 313 pages
File Size : 45,9 Mb
Release : 2015
Category : Business & Economics
ISBN : 9780199378326
Vast holdings and assessment of consumer data by large companies are not new phenomena. Firms' ability to leverage the data to reach customers in targeted campaigns and gain market share is, and on an unprecedented scale. Major companies have moved from serving as data or inventory storehouses, suppliers, and exchange mechanisms to monetizing their data and expanding the products they offer. Such changes have implications for both firms and consumers in the coming years. In From Big Data to Big Profits, Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and the ways in which external Big Data is developed for gauging, or even prompting, customer buying decisions. Walker examines the nature of Big Data, the novel measures they create for market activity, and the payoffs they can offer from the connectedness of the business and social world. With case studies from Apple, Netflix, Google, and Amazon, Walker both explores the market transformations that are changing perceptions of Big Data, and provides a framework for assessing and evaluating Big Data. Although the world appears to be moving toward a marketplace where consumers will be able to "pull" offers from firms, rather than simply receiving offers, Walker observes that such changes will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for graduate students and professionals with an interest in Big Data, digital platforms, and analytics.
Author : Richard David Kennedy
Publisher : Lulu.com
Page : 370 pages
File Size : 45,8 Mb
Release : 2015-07-07
Category : Fiction
ISBN : 9781312725218
What do you get when you take a failed novelist, a capricious "alien," a world renowned- but debauched evangelist, an alcoholic estate manager and mix them together with a half dozen other eccentric characters? What you get is distinctly different cocktail called THE PROFIT that you won't be able to order at a bar anywhere. The plot is a riddle in an enigma that is so well-woven and imaginative it's almost too simple to understand. The content is mature, intended for adults who are discerning readers who enjoy fine, avant-garde literature and bristling social satire, particularly about evangelists and their followers, and should be appreciated by atheists, agnostics and the devoutly religious alike who have open minds. The reader is sure to be as "captivated" as it the Writerman in the book in this most exquisite of his offerings.
Author : Lawrence G. McMillan
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 45,5 Mb
Release : 2002-10-22
Category : Business & Economics
ISBN : 9780471274827
A comprehensive guide for beginners by the leading authority on options Whether the markets are moving up or down, options remain one of the most attractive instruments for all investors. Profit with Options is a beginner's guide to trading options, delivered in clear and engaging manner by options guru Lawrence McMillan. Starting with a basic explanation of terminology, McMillan explains complete trading methodologies with chapters on direct and contrary indicators, protecting a stock portfolio, and trading volatility. The "Q&A" section in each chapter offers readers a chance to test their knowledge in real life trading situations. Whether you are looking for new investment sources in a bear market or seeking hedge protection in a bull, Profit with Options is a lively, one-stop reference and vital tool. Lawrence C. McMillan is the President of McMillan Analysis Corporation. He publishes the newsletter The Option Strategist and the innovative fax service "Daily Volume Alerts," updating investors on unusual increases in equity option volume. He is the author of the bestselling Options as a Strategic Investment and McMillan on Options (Wiley: 0-471-11960-1).
Author : George Walther
Publisher : Unknown
Page : 128 pages
File Size : 50,9 Mb
Release : 20??
Category : Electronic
ISBN : OCLC:838727298
Author : Kerstin Helmes
Publisher : Diplomarbeiten Agentur
Page : 55 pages
File Size : 49,9 Mb
Release : 2011-06
Category : Business & Economics
ISBN : 9783863410599
Customer relationship management concentrates to a great extent on the profitable customers and how to enhance their profitability. Little insight has been given on how to treat the "wrong" customer. This literature research paper shows that customer profitability and overall firm profitability can be improved when dealing with unprofitable customers. The managerial approaches discussed focus on maintaining the customer relationship. For this reason, this paper differs from the general widespread strategy of termination or "firing" an invaluable customer. First, relationship marketing and "Relationship U-turn" are introduced in this paper. Second, customer value and methods of measuring customer value are discussed. The body of this paper concentrates on different approaches that try to turn unprofitable customer relationships into profitable ones. Some of the approaches focus on letting the customer take over more of the value chain activities such as self-service. Other approaches look more at the non-monetary value a customer can provide such as positive word-of-mouth. Examples from business-to-business (B2B) and business-to-consumer (B2C) markets are given for each approach and discussed in detail. The paper concludes with ideas for future research and a discussion. It emphasizes that companies need to realize that every customer is an asset that contributes to the value of a firm. However, customers differ in their needs and a company has to tailor its offering to meet these needs. Only when a company takes a more customer-centric view can it be successful, especially in mature markets.
Author : Richard Hodgett,Sajid Siraj
Publisher : John Wiley & Sons
Page : 181 pages
File Size : 52,8 Mb
Release : 2024-04-01
Category : Business & Economics
ISBN : 9781119309338
Explore the fundamentals of Multi-Criteria Decision Analysis with help from Excel® and R In Smart Decisions: A Structured Approach to Decision Analysis using MCDA, a distinguished team of decision-making specialists delivers a comprehensive and insightful exploration of the fundamentals of Multi-Criteria Decision Analysis methods. The book offers guidance on modeling decision problems using some of the most powerful methods in operations research. Each chapter introduces a core MCDA method and guides the reader through a step-by-step approach to the implementation of the method using Microsoft® Excel® and then using R, a popular analytical language. The book also includes: A thorough, step-by-step guide to Multi-Criteria Decision Analysis methods and the application of these methods in Microsoft Excel and R Extensive illustrations, R code, and software screenshots to aid the reader’s understanding of the concepts discussed within A starter’s guide to Excel and R programming Perfect for graduate students in MBA programs and business schools, Smart Decisions: A Structured Approach to Decision Analysis Using MCDA is also an ideal resource for practitioners who apply MCDA in business, finance, applied mathematics, and engineering.
Author : Alex D'Anci
Publisher : Booklocker.Com Incorporated
Page : 136 pages
File Size : 52,9 Mb
Release : 2004-03-01
Category : Business & Economics
ISBN : 1591134838
A concise guide for entrepreneurs who want to offer mobile phone content services. Experiences from a Finnish viewpoint, applicable worldwide. All the information you need to create, deploy, market, deliver and get paid for content and services. Mobile CRM included.
