Promoting Organizational Performance Through 5g And Agile Marketing

Author : Santos, José Duarte,Sousa, Bruno Miguel
Publisher : IGI Global
Page : 332 pages
File Size : 51,7 Mb
Release : 2022-09-30
Category : Business & Economics
ISBN : 9781668455258

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Promoting Organizational Performance Through 5G and Agile Marketing by Santos, José Duarte,Sousa, Bruno Miguel Pdf

It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.

Author : Gupta, Monika,Jindal, Priya,Bansal, Shubhi
Publisher : IGI Global
Page : 317 pages
File Size : 50,7 Mb
Release : 2022-12-09
Category : Business & Economics
ISBN : 9781668458990

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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing by Gupta, Monika,Jindal, Priya,Bansal, Shubhi Pdf

Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.

Author : Masengu, Reason,Chiwaridzo, Option Takunda,Dube, Mercy,Ruzive, Benson
Publisher : IGI Global
Page : 515 pages
File Size : 40,8 Mb
Release : 2024-04-22
Category : Business & Economics
ISBN : 9798369321669

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AI-Driven Marketing Research and Data Analytics by Masengu, Reason,Chiwaridzo, Option Takunda,Dube, Mercy,Ruzive, Benson Pdf

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

Author : Dinana, Hesham Osama
Publisher : IGI Global
Page : 332 pages
File Size : 47,5 Mb
Release : 2022-10-28
Category : Business & Economics
ISBN : 9781668458464

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Marketing and Advertising in the Online-to-Offline (O2O) World by Dinana, Hesham Osama Pdf

The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Author : Ali KARAMAN,Sinan GÜNEŞ , Gülnaz ŞENGÜL GÜNEŞ ,Yeşim TANRIVERMİŞ,Muhammed Fatih CEVHER,Aslı ERSOY,Meryem KONCAK DOĞRUER,Bahar BAHTİYAR SAYGAN,Serdar ÖZÇETİN ,Meriç ERASLAN,Merve KAPTAN,Salih DİNÇEL,Hakan DOĞUKANLI , Kader REYHAN,Meliha KAHRAMAN , Fatma Ebru İKİZ,Suzan CEYLAN BATUR, Gülçin AKBAŞ,İnci AKSU KARGIN,Yakup DİNÇ , Büşra Meltem TÜRKMEN,Betül BİLGE ÖZDAMAR,Yasemin KILINÇARSLAN,Barış KANDEĞER,Seher Selin ÖZMEN
Publisher : Livre de Lyon
Page : 351 pages
File Size : 47,5 Mb
Release : 2023-10-22
Category : Social Science
ISBN : 9782382366042

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Research in Humanities and Social Sciences by Ali KARAMAN,Sinan GÜNEŞ , Gülnaz ŞENGÜL GÜNEŞ ,Yeşim TANRIVERMİŞ,Muhammed Fatih CEVHER,Aslı ERSOY,Meryem KONCAK DOĞRUER,Bahar BAHTİYAR SAYGAN,Serdar ÖZÇETİN ,Meriç ERASLAN,Merve KAPTAN,Salih DİNÇEL,Hakan DOĞUKANLI , Kader REYHAN,Meliha KAHRAMAN , Fatma Ebru İKİZ,Suzan CEYLAN BATUR, Gülçin AKBAŞ,İnci AKSU KARGIN,Yakup DİNÇ , Büşra Meltem TÜRKMEN,Betül BİLGE ÖZDAMAR,Yasemin KILINÇARSLAN,Barış KANDEĞER,Seher Selin ÖZMEN Pdf

Research in Humanities and Social Sciences

Author : Miguélez-Juan, Blanca,Bonales-Daimiel, Gema
Publisher : IGI Global
Page : 463 pages
File Size : 41,5 Mb
Release : 2023-01-09
Category : Business & Economics
ISBN : 9781668439722

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Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by Miguélez-Juan, Blanca,Bonales-Daimiel, Gema Pdf

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Author : Pires, Paulo Botelho,Santos, José Duarte,Pereira, Inês Veiga,Torres, Ana Isabel
Publisher : IGI Global
Page : 412 pages
File Size : 53,6 Mb
Release : 2023-07-10
Category : Business & Economics
ISBN : 9781668489604

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Confronting Security and Privacy Challenges in Digital Marketing by Pires, Paulo Botelho,Santos, José Duarte,Pereira, Inês Veiga,Torres, Ana Isabel Pdf

Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

Author : Elhaoussine, Youssef,Wang, Lulu
Publisher : IGI Global
Page : 299 pages
File Size : 41,5 Mb
Release : 2023-01-23
Category : Business & Economics
ISBN : 9781668449578

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Cases on Social Justice in China and Perspectives on Chinese Brands by Elhaoussine, Youssef,Wang, Lulu Pdf

As a rising superpower and economy, China and the Chinese society have attracted the attention of the world. However, because of the language and cultural barrier, it is difficult for foreign academics and the foreign public to grasp what is happening within Chinese society. This is particularly the case if a foreign audience wishes to understand the Chinese public and how social justice plays out in China. Cases on Social Justice in China and Perspectives on Chinese Brands proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected. Covering key topics such as brand activity, social media, boycotts, vulgar marketing, and salary disputes, this reference work is ideal for government officials, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Rafiki, Ahmad,Pananjung, Alfatih Gessan,Nasution, Muhammad Dharma Tuah Putra
Publisher : IGI Global
Page : 333 pages
File Size : 44,8 Mb
Release : 2023-09-25
Category : Social Science
ISBN : 9781668475218

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Strategies and Applications of Islamic Entrepreneurship by Rafiki, Ahmad,Pananjung, Alfatih Gessan,Nasution, Muhammad Dharma Tuah Putra Pdf

As many countries are now looking for alternative ways of doing business with a focus on preserving ethics, morals, and values, it is important to understand and consider Islamic business. Islamic business, management, and entrepreneurship are topics that are discussed by many scholars; however, researchers in some countries have yet to comprehensively understand and implement current models, strategies, and applications. Strategies and Applications of Islamic Entrepreneurship considers all aspects of Islamic business, management, and entrepreneurship. The book also provides the best practices and challenges of implementing Islamic business models. Covering key topics such as Islamic marketing, Islamic business environments, and Muslim countries, this premier reference source is ideal for managers, business owners, policymakers, industry professionals, researchers, academicians, scholars, instructors, and students.

Author : Anna Visvizi,Orlando Troisi,Vincenzo Corvello
Publisher : Springer Nature
Page : 798 pages
File Size : 55,9 Mb
Release : 2024-01-01
Category : Computers
ISBN : 9783031447211

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Research and Innovation Forum 2023 by Anna Visvizi,Orlando Troisi,Vincenzo Corvello Pdf

This book features research presented and discussed during the Research & Innovation Forum (Rii Forum) 2023. As such, this book offers a unique insight into emerging topics, issues and developments pertinent to the fields of technology, innovation and education and their social impact. Papers included in this book apply inter- and multi-disciplinary approaches to query such issues as technology-enhanced teaching and learning, smart cities, information systems, cognitive computing and social networking. What brings these threads of the discussion together is the question of how advances in computer science—which are otherwise largely incomprehensible to researchers from other fields—can be effectively translated and capitalized on so as to make them beneficial for society as a whole. In this context, Rii Forum and Rii Forum proceedings offer an essential venue where diverse stakeholders, including academics, the think tank sector and decision-makers, can engage in a meaningful dialogue with a view to improving the applicability of advances in computer science.

Author : Yadav, Radha,Sinha, Mudita,Kureethara, Joseph Varghese
Publisher : IGI Global
Page : 375 pages
File Size : 52,9 Mb
Release : 2023-08-01
Category : Business & Economics
ISBN : 9781668489444

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HR Analytics in an Era of Rapid Automation by Yadav, Radha,Sinha, Mudita,Kureethara, Joseph Varghese Pdf

Human Resources (HR) departments often have significant data sets related to employees and positions within their organizations, but optimizing use of this data can present challenges. As the business world rapidly transforms due to technological advancements, experts within the HR domain must learn to effectively use data to improve workforce performance and assist with strategic decisions. A comprehensive understanding of HR analytics and its multiple levels, ranging from descriptive to perspective, can emphasize how the data can support, track, and monitor employee performance, culture, turnover rate, and absenteeism. HR Analytics in an Era of Rapid Automation is a valuable guide for academics, researchers, and practitioners interested in the latest developments in HR analytics. It covers relevant theories and conceptual models based on quantitative and qualitative findings and emphasizes the importance of utilizing HR analytics for sustainable decision making. With a focus on recruitment analytics, talent acquisition, employee performance analytics, and more, this book provides practical solutions to the challenges facing HR professionals in the rapidly changing business world. By highlighting the value of people and HR analytics for business success, this book offers several solutions for the analysis of challenges facing HR professionals today.

Author : Sarma, Sarmistha,Gupta, Neha
Publisher : IGI Global
Page : 462 pages
File Size : 42,5 Mb
Release : 2023-01-31
Category : Business & Economics
ISBN : 9781668458556

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Handbook of Research on the Interplay Between Service Quality and Customer Delight by Sarma, Sarmistha,Gupta, Neha Pdf

Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Author : Suresh Kumar, Arumugam,Kose, Utku,Sharma, Sachin,Jerald Nirmal Kumar, S.
Publisher : IGI Global
Page : 412 pages
File Size : 47,9 Mb
Release : 2023-07-10
Category : Computers
ISBN : 9781668468951

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Dynamics of Swarm Intelligence Health Analysis for the Next Generation by Suresh Kumar, Arumugam,Kose, Utku,Sharma, Sachin,Jerald Nirmal Kumar, S. Pdf

In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.

Author : Brighton Nyagadza,Farai Chigora,Azizul Hassan
Publisher : CABI
Page : 277 pages
File Size : 54,9 Mb
Release : 2024-01-29
Category : Business & Economics
ISBN : 9781800623682

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Agritourism for Sustainable Development by Brighton Nyagadza,Farai Chigora,Azizul Hassan Pdf

Through the lens of African emerging economies, this text examines empirical studies and the related practices of agritourism. By looking at tourism innovation, entrepreneurship ethics and responsibility of public and private organizational stakeholders, the text promotes an understanding of how radical novel sustainable agritourism might be implemented to help society's living become more sustainable with low usage of material resources, low energy and environmental cost. The book will be of interest to academics and postgraduate students interested in the challenges of sustainable agritourism and African emerging economies.

Author : João Vidal Carvalho
Publisher : Springer Nature
Page : 537 pages
File Size : 47,6 Mb
Release : 2024-06-02
Category : Electronic
ISBN : 9789819997589

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Advances in Tourism, Technology and Systems by João Vidal Carvalho Pdf