Author : Carsten Herbes,Christian Friege
Publisher : Springer
Page : 397 pages
File Size : 55,5 Mb
Release : 2017-06-23
Category : Business & Economics
ISBN : 9783319464275
Marketing Renewable Energy by Carsten Herbes,Christian Friege Pdf
This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.