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Protecting the Brand by Peter Hlavnicka,Anthony Keats Pdf
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.
Branding For Dummies by Bill Chiaravalle,Barbara Findlay Schenck Pdf
Discover how brands are created, managed, differentiated,leveraged, and licensed Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more. Packed with plain-English advice and step-by-step instructions,Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions—oranything in between—Branding For Dummies makes it fastand easy. Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how toavoid making the same mistakes Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.
How to Create a Trade Mark, Protect it and Build your Brand by Liam Birkett Pdf
You will learn how to devise your trade mark How to register and protect it How to exploit multiple types of trade marks The misconceptions regarding company names Errors relating to domain names How to use your branding to get free publicity How to add value to your brand A strategy to follow for expansion Practical examples of trade marks
Registered Trademark by Cheryl Lorraine Hodgson Pdf
Registered trademarks provide online security for valuable intangible brand assets. A registered trademark stakes out your exclusive rights for the goods and services you sell. Up to 50% of the purchase price paid to acquire a business is for the brand and other intangibles. Business good will is a real asset, the most valuable asset your business will create and own. A plan to protect your brand is more than a smart business move, it can make the difference in the life and health of your business. A strong trademark registration serves to bullet proof your brand against cyber theft and third-party infringements. It is an essential weapon to protect products in today's online market places, and safeguard rights of service brands being marketed online. A strong portfolio of trademarks become valuable business assets that insure the good will of your business, and form the cornerstone upon which to leverage wealth and create a legacy for your business and your family.For the first time, a leading trademark attorney has developed a simple, easy to follow the three-step process to secure a registered trademark. This consumer guide will allow you to Select. Secure. Sustain.a brand that achieves outstanding results and makes an impact upon your clients and those you serve.The author has carefully reimagined tried and proven trademark registration principles brought to life with real life examples, designed to empower business owners and entrepreneurs with the tools necessary to develop and sustain a best in class brand. Learn how the major brands use registered trademarks to leverage business value, and build a portfolio of that increases the bottom line and grow business value.In this integrity driven guide, you will learn:What is a trademark, and why and when you should register your brand names.The types of brand names that qualify for a registered trademark, and which do not.The steps to success when registering a trademark.Reasons your application will be refused and how to avoid the rejection.How to avoid being misled or scammed. Side-step bad advice and find and expert you can trust.
Protecting the Brand by Peter Hlavnicka,Anthony Keats,Ryan Drimalla Pdf
This book covers strategies available when violations have already occurred. Topics include: Problems caused by counterfeit/ gray market goods, industry case studies, trademark infringement and more.
United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection Publisher : Unknown Page : 328 pages File Size : 41,6 Mb Release : 2012 Category : Law ISBN : MINN:31951D03586254V
H.R. 1706, the Protecting Consumer Access to Generic Drugs Act of 2009 by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection Pdf
Protecting the Workforce by Marquita R. Walker Pdf
This book showcases the inequalities experienced between the Global North and the Global South by exploring the production and distribution model of goods and services worldwide through an analysis of why the structure, framework, and interconnectedness of global supply chains increases the persistence of worker rights’ violations. The narrative explains the power relationships between multinational corporations, their subcontractors, governments, non-governmental organizations, labor unions, and workers. The text focuses primarily on competition between workers in the Global South and the Global North who are compelled to work in global supply chains for their survival and takes a macro-look at how global supply chains operate, how they are governed, who invests and why, and who wins and who loses. From the workers’ perspective, the text highlights the millions of low-wage workers who suffer exploitation and abuse at the hands of greedy multi-national corporations who are able to distance themselves from any liability for workers’ welfare through an institutional system created by national/state governments, trade agreements, and tax and investment strategies which protect property rights over workers’ rights. The fragile plight of workers crescendos through examples of exploitation and abuse in the fishing, mining, apparel, electronic and manufacturing industries, focusing events of workplace disasters, and slave-like working conditions, then climaxes by providing strategies to help strengthen workers through legislative and policy initiatives, collective action, and social and public pressure.
Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of trademark.
United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection Publisher : Unknown Page : 172 pages File Size : 43,5 Mb Release : 2007 Category : Law ISBN : PSU:000065527481
Protecting Consumer Access to Generic Drugs Act of 2007 by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection Pdf
Registered Trademark by Cheryl Hodgson,Cheryl Hodgson J D Pdf
This consumer driven owners' guide is your three-step path to secure a registered trademark for valuable brand names. Select. Secure. Sustain.(TM) Follow these easy steps to safeguard your online brands in Amazon Brand Registry, Social Media, domain registrations and more. Business owners face complex business and legal challenges on the path to a profitable business. One of those challenges is to identify and protect intangible assets that increase the bottom line. Registered trademarks not only add business value, they also provide essential cyber security for valuable brand assets in today's online environment.For the first time, a leading trademark attorney shares three proven steps to help insure you create a strong and legally protected brand. The author has carefully reimagined tried and proven trademark principles presented in easy to understand language. You will have the tools to create a significant, memorable brand so that you can market your business with a strength and integrity that makes a greater impact in the world, and upon those you serve.This integrity driven guide provides business owners and entrepreneurs the keys that unlock the door to greater business and financial success.You will learn: -What is a trademark and when should you seek to register your brand names?-The types of brand names that qualify for a registered trademark, and which do not.-The process to successfully secure a registered trademark-Reasons your application will be refused and ways you can avoid rejection.-How to avoid being misled or scammed by dishonest opportunists.-How to side step bad advice and find and expert you can trust.
Digital Brand Protection: Investigating Brand Piracy & Intellectual Property Abuse provides a framework for rightsholders to protect and commercialise assets in the digital economy. Digital brand protection is a mindset, not a narrow discipline; an approach which emboldens brands and creativity. When it comes to digital brand protection, this book invites you to consider the bigger picture encapsulating all elements of brand IP, brand building and digital culture. Brand piracy is charted across the major areas and platforms which concern brand owners, with over 40 Case Studies included to illuminate the discussion with practical insight, tips and best practices in implementing a successful brand protection strategy. The book bridges the gap between brand protection and brand strategy, enabling decision-makers to contextualise infringements and take appropriate steps which maximise the overall impact of digital brand protection activities. With the digitisation of society has come the rise of brands. Brands are one of the most powerful and long-lasting ways of creating value for a company. The internet enables small and medium businesses to access a wider market than ever before, directly connect with customers and build brands with purpose. Social networks, smartphones, cyber-libertinism, the growth of digital entrepreneurship, the explosion of E-Sports and the constantly connected lifestyle have led to an irreversible transformation in how consumers engage with a brand. The direct-to-consumer channel is rapidly evolving; individuals are becoming brands, including content creators, influencers and key opinion leaders; and even 'causes' have become branded. With this in mind, brand protection cannot be blind to digital culture. The investigation techniques in this book are woven with an appreciation of the online world, digital norms and hyper-connectivity of cyberspace. Combining technical proficiency with cultural understanding is vital in developing a modern brand protection strategy; not only to remove infringements, but proactively prevent future abuses.Intellectual property law can be controversial. Especially when applied online. An entrenched pro-piracy movement has grown with a conceptual belief that everything on the internet is, or should be, free of charge. Support for piracy grew in large part due to overly strong-arm tactics used by some industries in defending their own interests. Unfortunately, digital IP debates tend to pitch the rights of individuals against the rights of large industries. These industries are populated by a shrinking number of organisations which have grown to dominate the digital economy. Intellectual property, at its heart, protects imagination and creativity. A smart IP regime inspires inventiveness and rewards ingenuity. Intellectual property law is intended to protect individual creatives and SMEs just as much as large rightsholders. Scale is merely relative. Fairness is the issue at stake. This book has been written with action in mind, a reference guide prior to an investigation or to stimulate new ideas when all the current lines of enquiry seem to be exhausted. Investigators tend to go deep into the rabbit hole when conducting their research, opening hundreds of tabs in their browser of choice and following the untrodden path. This work is essential reading for content creators, digital entrepreneurs, influencers, inventors, practitioners and brand owners of all sizes. Online resource centre: https://www.ustels.com/digital-brand-protection/
Open Source Projects - Beyond Code by John Mertic Pdf
Accelerate your career and make an impact by launching and running a successful open source project. Purchase of the print or Kindle book includes a free PDF eBook Key Features Understand the method and rationale for launching an open source project Explore best practices and insights for running an open source project Leverage open source projects to advance your career Book Description Open source is ubiquitous in our society, with countless existing projects, and new ones emerging every day. It follows a "scratch-your-own-itch" model where contributors and maintainers drive the project forward. Through Open Source Projects - Beyond Code, you'll learn what it takes to develop a successful, scalable, and sustainable open source project. In this book, you'll explore the full life cycle of open source projects, from inception, through launch, to maturity, and then discover how to sunset an open source project responsibly. Along the way, you'll learn the concepts of licensing, governance, community building, ecosystem management, and growing maintainers and contributors, as well as understand how other open source projects have been successful or might have struggled in some areas. You can use this book as an end-to-end guide or reference material for the future. By the end of this book, you'll be able to accelerate your career in open source. Your newly acquired skills will help you stay ahead of the curve even with the ever-evolving nature of technology. What you will learn Explore what is open source and how you can use it to accelerate your career Start an open source project while exploring its key considerations Grow, support, and manage a vast community of developers and users Build and maintain a mature and sustainable project Enable mass users and developers to downstream productization and outreach Use open source as a portfolio to build your career Understand when to end a project and conduct it responsibly Who this book is for This book is for software developers, product managers, project managers, business leaders, or general enthusiasts looking to start an open source project or currently maintaining one.
Stop Brand Stealing Thieves Now! by Letonya Faye Moore Pdf
You can DIY lots of things but Brand Protection should not be one of them! Often budding entrepreneurs and some experienced ones, choose Google as their counselor and some random online platform for their guide when first starting out. Whether it is because they devalue the counsel of experts or have little capital to hire a team, their brand is at risk of being hijacked. But there is a way to position your brand for success by arming yourself with the proper information in a clear, concise, easy to follow blueprint, attorney-entrepreneur and master business strategist LeTonya F. Moore, Esq. can show you how.How to Stop Brand Stealing Thieves: Your Brand Protection Playbook is an excellent tool to help side hustlers, newbies, and established brands alike. In this easy to follow playbook, Moore walks business owners through the first simple steps to Stop Brand Stealing Thieves in their tracks. From repositioning their mindset to protecting ideas, to building the RIGHT team and implementing good legal strategies. By constructing the right building blocks of fortifying your brand, without the intimidation of a daunting task or process, How to Stop Brand Stealing Thieves provides proven success strategies that gives you the tools to insulate your brand from thieves. Your brand is your ticket to leaving a tangible legacy and one that can span generations. How to Stop Brand Stealing Thieves is the playbook you need to make that a reality.
