Author : Steve Cuno
Publisher : John Wiley & Sons
Page : 214 pages
File Size : 43,7 Mb
Release : 2008-11-17
Category : Business & Economics
ISBN : 9780470462607
Prove It before You Promote It by Steve Cuno Pdf
Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.