Public Health Communication

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Public Health Communication

Author : Robert Hornik
Publisher : Routledge
Page : 452 pages
File Size : 43,7 Mb
Release : 2002-01-01
Category : Language Arts & Disciplines
ISBN : 9781135671457

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Public Health Communication by Robert Hornik Pdf

This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

Essentials of Public Health Communication

Author : Claudia Parvanta,David Nelson,Sarah Parvanta,Richard Harner
Publisher : Jones & Bartlett Learning
Page : 443 pages
File Size : 40,8 Mb
Release : 2010-10-25
Category : Medical
ISBN : 9780763771157

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Essentials of Public Health Communication by Claudia Parvanta,David Nelson,Sarah Parvanta,Richard Harner Pdf

The field of communications is increasingly recognized as a powerful tool in addressing the world's most imperative public health challenges. Effective communication in health campaigns fosters public debate and policy change, in addition to informing and empowering individuals and persuading them to adopt healthier lifestyles Featuring a full chapter on informatics, Essentials of Public Health Communication is devoted to the competencies in public health communication and informatics recommended by the Association of Schools of Public Health. This text introduces concepts and examples that will prepare students to enter a local health department, community organization, or government agency, and contribute to health communication research, patient counseling, materials design, program management, and media relations Essentials of Public Health Communication presumes no prior knowledge of the health communication or informatics fields, making it accessible to students from a broad range of disciplines. Concepts are presented in clear, jargon-free language, with terms defined throughout

Innovations in Social Marketing and Public Health Communication

Author : Walter Wymer
Publisher : Springer
Page : 389 pages
File Size : 54,7 Mb
Release : 2015-10-06
Category : Social Science
ISBN : 9783319198699

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Innovations in Social Marketing and Public Health Communication by Walter Wymer Pdf

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

Public Health Communication Interventions

Author : Nurit Guttman
Publisher : SAGE
Page : 305 pages
File Size : 41,9 Mb
Release : 2000-04-15
Category : Language Arts & Disciplines
ISBN : 9780761902607

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Public Health Communication Interventions by Nurit Guttman Pdf

The ethical dimensions of health communicators' interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.

Immigration and Strategic Public Health Communication

Author : Robert Smith,Don Waisanen,Guillermo Yrizar Barbosa
Publisher : Routledge
Page : 138 pages
File Size : 45,9 Mb
Release : 2019-07-05
Category : Social Science
ISBN : 9781000546828

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Immigration and Strategic Public Health Communication by Robert Smith,Don Waisanen,Guillermo Yrizar Barbosa Pdf

This book engages a key question facing governments and similar institutions in countries of immigration or emigration: how should these governments and institutions communicate with immigrants so that they will listen to and act on their messages? Drawing on original research with Mexican emigrants in New York and the Mexican government’s Seguro Popular health care program, the authors examine the ways in which governments integrate migrants into diasporic political, medical, educational, and other systems, and how migrant-sending countries communicate with their emigrants abroad. In analyzing how these efforts fail or succeed, this book presents strategies and policy recommendations that many governments and institutions can use to engage their citizens or clients ethically and effectively. Offering a valuable approach to the study of race, migration, and public policy, this book will be of key importance to researchers and graduate students in public health, sociology, marketing and business, political science, Latinx studies, and international communication.

Mass Communication and Public Health

Author : Charles K. Atkin,Lawrence Wallack
Publisher : SAGE
Page : 204 pages
File Size : 41,9 Mb
Release : 1990-08
Category : Language Arts & Disciplines
ISBN : 0803939256

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Mass Communication and Public Health by Charles K. Atkin,Lawrence Wallack Pdf

This book evolved from a recent national conference that was convened to explore how the mass media could become a more potent weapon to improve public health. The conference sought to achieve several goals: increasing understanding of mass communication influences on health issues and problems, exploring shared responsibilities among media and public health professionals, designing strategies for influencing policymakers and gatekeepers in each field, and setting priorities for future initiatives and research.

The Routledge Handbook of Health Communication

Author : Teresa L. Thompson,Roxanne Parrott,Jon F. Nussbaum
Publisher : Routledge
Page : 691 pages
File Size : 52,7 Mb
Release : 2011-08-24
Category : Business & Economics
ISBN : 9781136931673

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The Routledge Handbook of Health Communication by Teresa L. Thompson,Roxanne Parrott,Jon F. Nussbaum Pdf

The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.

Global Public Health Communication

Author : Muhiuddin Haider
Publisher : Jones & Bartlett Learning
Page : 492 pages
File Size : 53,5 Mb
Release : 2005
Category : Communication
ISBN : 0763747769

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Global Public Health Communication by Muhiuddin Haider Pdf

Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more.

Health Communication

Author : Richard K. Thomas
Publisher : Springer Science & Business Media
Page : 212 pages
File Size : 50,7 Mb
Release : 2006-10-21
Category : Medical
ISBN : 9780387261164

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Health Communication by Richard K. Thomas Pdf

Designed as a textbook for classroom use Glossary and bibliograpy will be useful pedagogy

Health Communication

Author : Renata Schiavo
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 47,9 Mb
Release : 2011-01-11
Category : Medical
ISBN : 9781118040966

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Health Communication by Renata Schiavo Pdf

Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.

Health Communication

Author : Belinda Lewis
Publisher : Bloomsbury Publishing
Page : 394 pages
File Size : 52,7 Mb
Release : 2014-12-02
Category : Medical
ISBN : 9781350311213

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Health Communication by Belinda Lewis Pdf

This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication. Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media: - How are communities using media to communicate about health and advocate for social change? - What are the challenges and opportunities involved with using the media for health communication? - How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health communication? This indispensable guide to health communication provides readers with detailed and practical insights into the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion.

Health Communication Message Design

Author : Hyunyi Cho
Publisher : SAGE
Page : 297 pages
File Size : 47,6 Mb
Release : 2011-10-26
Category : Language Arts & Disciplines
ISBN : 9781412986557

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Health Communication Message Design by Hyunyi Cho Pdf

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.

The Handbook of Global Health Communication

Author : Rafael Obregon,Silvio Waisbord
Publisher : John Wiley & Sons
Page : 680 pages
File Size : 41,7 Mb
Release : 2012-03-12
Category : Language Arts & Disciplines
ISBN : 9781118241905

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The Handbook of Global Health Communication by Rafael Obregon,Silvio Waisbord Pdf

International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches

Health Industry Communication

Author : Hicks,Christina Nicols
Publisher : Jones & Bartlett Publishers
Page : 476 pages
File Size : 46,6 Mb
Release : 2016-03
Category : Medical
ISBN : 9781284077759

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Health Industry Communication by Hicks,Christina Nicols Pdf

The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.

Why Wellness Sells

Author : Colleen Derkatch
Publisher : JHU Press
Page : 270 pages
File Size : 44,8 Mb
Release : 2022-12-13
Category : Medical
ISBN : 9781421445298

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Why Wellness Sells by Colleen Derkatch Pdf

How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.