Working On Health Communication

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Working on Health Communication

Author : Nova Corcoran
Publisher : SAGE
Page : 202 pages
File Size : 47,6 Mb
Release : 2010-12-10
Category : Health & Fitness
ISBN : 9781446209783

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Working on Health Communication by Nova Corcoran Pdf

Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice. Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

Communicating Health

Author : Nova Corcoran
Publisher : SAGE
Page : 246 pages
File Size : 50,5 Mb
Release : 2007-05-14
Category : Medical
ISBN : 1412924030

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Communicating Health by Nova Corcoran Pdf

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Communicating Health

Author : Nova Corcoran
Publisher : SAGE
Page : 250 pages
File Size : 44,5 Mb
Release : 2013-02-01
Category : Medical
ISBN : 9781446290446

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Communicating Health by Nova Corcoran Pdf

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

Writing Health Communication

Author : Charles Abraham,Marieke Kools
Publisher : SAGE
Page : 202 pages
File Size : 53,5 Mb
Release : 2011-12-16
Category : Medical
ISBN : 9781446292365

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Writing Health Communication by Charles Abraham,Marieke Kools Pdf

Leaflets, information sheets and written materials designed to influence people′s health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.

Designing Health Communication Campaigns

Author : Thomas E. Backer,Everett Rogers,Pradeep Sopory
Publisher : SAGE Publications
Page : 199 pages
File Size : 43,6 Mb
Release : 1992-04-30
Category : Language Arts & Disciplines
ISBN : 9781452252704

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Designing Health Communication Campaigns by Thomas E. Backer,Everett Rogers,Pradeep Sopory Pdf

Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programs on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease, and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement, and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. This work is indispensable in a fast-evolving field where it serves as both a reference and a concordance for interpreting many other analytic sources. Campaign designers, researchers, communications scholars and graduate students as well as policymakers and program funders will find the book to be valuable in helping make critical decisions about effective mass communication campaigns. "This volume is valuable because it emphasizes actual experiences, and is thus recommended as an adjunct to classic texts in the field. Graduate; faculty; professional." --Choice

Bilingual Health Communication

Author : Elaine Hsieh
Publisher : Routledge
Page : 372 pages
File Size : 49,5 Mb
Release : 2016-02-05
Category : Language Arts & Disciplines
ISBN : 9781317330653

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Bilingual Health Communication by Elaine Hsieh Pdf

Winner of the NCA Health Communication 2021 Distinguished Book Award. This book examines interpreter-mediated medical encounters and focuses primarily on the phenomenon of bilingual health care. It highlights the interactive and coordinated nature of interpreter-mediated interactions. Elaine Hsieh has put together over 15 hours of interpreter-mediated medical encounters, interview data with 26 interpreters from 17 different cultures/languages, 39 health care providers from 5 clinical specialties, and surveys of 293 providers from 5 clinical specialties. The depth and richness of the data allows for the presentation of a theoretical framework that is not restricted by language combination or clinical contexts. This will be the first book of its kind that includes not only interpreters’ perspectives but also the needs and perspectives of providers from various clinical specialties. Bilingual Health Communication presents an opportunity to lay out a new theoretical framework related to bilingual health care and connects the latest findings from multiple disciplines. This volume presents future research directions that promise development for both theory and practice in the field.

Making Health Communication Programs Work (rev. Ed. )

Author : Elaine Bratic Arkin
Publisher : DIANE Publishing
Page : 262 pages
File Size : 42,5 Mb
Release : 2009-05
Category : Language Arts & Disciplines
ISBN : 9781437912630

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Making Health Communication Programs Work (rev. Ed. ) by Elaine Bratic Arkin Pdf

A revision of the original ¿Making Health Communication Programs Work,¿ first printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand the NCI¿s understanding of the principles and techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for advances in knowledge and technology during the past decade.

Making Health Communication Programs Work

Author : Anonim
Publisher : DIANE Publishing
Page : 144 pages
File Size : 48,8 Mb
Release : 1992
Category : Communication in medicine
ISBN : 9780788100802

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Making Health Communication Programs Work by Anonim Pdf

Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.

The Routledge Handbook of Health Communication

Author : Teresa L. Thompson,Roxanne Parrott,Jon F. Nussbaum
Publisher : Routledge
Page : 691 pages
File Size : 44,5 Mb
Release : 2011-08-24
Category : Business & Economics
ISBN : 9781136931673

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The Routledge Handbook of Health Communication by Teresa L. Thompson,Roxanne Parrott,Jon F. Nussbaum Pdf

The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.

The Routledge Handbook of Health Communication

Author : Teresa L. Thompson,Nancy Grant Harrington
Publisher : Routledge
Page : 794 pages
File Size : 41,8 Mb
Release : 2021-09-30
Category : Social Science
ISBN : 9781000451382

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The Routledge Handbook of Health Communication by Teresa L. Thompson,Nancy Grant Harrington Pdf

A seminal text in the field, this new edition of The Routledge Handbook of Health Communication provides students and scholars with a comprehensive survey of the subject’s key research foundations and trends, authored by the discipline’s leading scholars. The third edition has been completely updated and reorganized to guide both new researchers and experienced scholars through the most critical and contemporary topics in health communication today. There are eight major sections covering a range of issues, including interpersonal and family health communication; patient-provider communication; healthcare provider and organizational health communication; mediated health communication; campaigns, interventions, and technology applications; and broad issues such as health literacy, health equity, and intercultural communication. Attention also is devoted to foundational issues in health communication, such as theory and method; multidisciplinary, interdisciplinary, and transdisciplinary communication research; research translation, implementation, and dissemination; and narrative health communication. There is new attention to policy and NGOs, the environment, public health crises, global health, mental health and mental illness, and marginalized populations such as Black, Latinx (a/o), Native/First People, and LGBTQ+ individuals, as well as the multiple challenges health communication researchers face in conducting research. The handbook will continue to serve as an invaluable resource for students, researchers, scholars, policymakers, and healthcare professionals doing work in health communication.

Health Communication

Author : Renata Schiavo
Publisher : John Wiley & Sons
Page : 326 pages
File Size : 52,7 Mb
Release : 2011-01-11
Category : Medical
ISBN : 9781118040966

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Health Communication by Renata Schiavo Pdf

Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.

Health Communication in the New Media Landscape

Author : Dr. Jerry C. Parker, PhD,Dr. Esther Thorson, PhD
Publisher : Springer Publishing Company
Page : 496 pages
File Size : 46,7 Mb
Release : 2008-10-20
Category : Medical
ISBN : 0826101232

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Health Communication in the New Media Landscape by Dr. Jerry C. Parker, PhD,Dr. Esther Thorson, PhD Pdf

"This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution." --Doody's "In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients." -Paul R. Gully, MB, ChB, FRCPC, FFPH,World Health Organization, Geneva Switzerland (From the Foreword) To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts. Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it. This unique book addresses the following: The role technology can and will play in health communication How new media can be used to improve health literacy How patients can learn about health-related issues and health care New ways practitioners will be able to communicate with their patients How persons with chronic diseases learn about resources, support systems, and rehabilitation The impact of the new media landscape on health care providers, insurance companies, and health care policies

Health and Safety Communication

Author : David S. Anderson,Richard E. Miller
Publisher : Taylor & Francis
Page : 280 pages
File Size : 49,9 Mb
Release : 2016-12-08
Category : Health & Fitness
ISBN : 9781317236856

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Health and Safety Communication by David S. Anderson,Richard E. Miller Pdf

Health and Safety Communication: A Practical Guide Forward is an easy introduction to the principles and practice of health and safety communications, providing all you need to know to design and implement communications efforts on a wide range of health and safety topics and issues. Whether you're a student grappling with a health communications course or a professional wishing to learn how to communicate health and safety messages effectively to a range of audiences using a variety of communications media, Health and Safety Communication is all you'll need. This book incorporates two broad sections: the grounding and the applications. The model articulates a planning approach for designing, implementing and reviewing a range of communications approaches. The applications segment specifies numerous approaches, including workshops, print materials, campaigns, the media, public speaking and social media that can be used to convey what the health and safety specialist wants the audience to "know, feel and do" as a result of engagement with the communications approach. Health and Safety Communication blends sound foundations with practical strategies for health and safety communication so that messages can be communicated more effectively; after all, for changes to occur, the message must be received and respected. Unique features of this book include a wide range of approaches and strategies, with numerous examples and tips provided throughout. "Messages from the field" incorporate examples and samples from over 30 individuals and organizations, offering their insights and suggestions. The applied approach of this definitive guide is designed to enhance the competence and confidence of those currently in health or safety arenas, as well as those seeking to incorporate health or safety messages in other settings such as businesses or communities.

Public Health Communication

Author : Robert Hornik
Publisher : Routledge
Page : 520 pages
File Size : 53,5 Mb
Release : 2002-01-01
Category : Language Arts & Disciplines
ISBN : 9781135671457

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Public Health Communication by Robert Hornik Pdf

This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

Essentials of Public Health Communication

Author : Claudia Parvanta
Publisher : Jones & Bartlett Learning
Page : 443 pages
File Size : 47,9 Mb
Release : 2011
Category : Health & Fitness
ISBN : 9780763771157

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Essentials of Public Health Communication by Claudia Parvanta Pdf

Health Behavior, Education, & Promotion