Author : Ekos Research Associates,Task Force on the Future of the Canadian Financial Services Sector
Publisher : Unknown
Page : 132 pages
File Size : 43,7 Mb
Release : 1998
Category : Business & Economics
ISBN : UIUC:30112045726756
Public Opinion Research Relating to the Financial Services Sector by Ekos Research Associates,Task Force on the Future of the Canadian Financial Services Sector Pdf
Describes and presents findings of a public opinion study whose objectives included: describing the current and evolving attitudes of the Canadian public on a variety of issues relating to the financial services industry; examining Canadians' interaction with the financial services sector; and understanding the interrelatedness of many of the issues and how they are shaping public attitudes. Findings are based on data from a telephone survey of 1,800 representatives from the general public, and a series of focus groups and triads with telephone survey participants. Issues examined include levels of satisfaction with different elements of the financial services sector, levels of trust and confidence in the sector, the image of banks, competition, mergers, Canadian control of the sector, industry practices, and issues relating to technology and privacy. The appendix includes a copy of the survey instrument along with a tabulation of the results.