Public Relations And Social Theory

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Public Relations and Social Theory

Øyvind Ihlen,Magnus Fredriksson
Public Relations and Social Theory Book PDF

Author : Øyvind Ihlen,Magnus Fredriksson
Publisher : Routledge
Page : 669 pages
File Size : 52,8 Mb
Release : 2009-03-30
Category : Business & Economics
ISBN : 9781135840365

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Public Relations and Social Theory by Øyvind Ihlen,Magnus Fredriksson Pdf

Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature. Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.

Public Relations and Social Theory

Øyvind Ihlen,Magnus Fredriksson,Betteke Van Ruler
Public Relations and Social Theory Book PDF

Author : Øyvind Ihlen,Magnus Fredriksson,Betteke Van Ruler
Publisher : Routledge
Page : 385 pages
File Size : 47,7 Mb
Release : 2009-03-30
Category : Business & Economics
ISBN : 9781135840372

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Public Relations and Social Theory by Øyvind Ihlen,Magnus Fredriksson,Betteke Van Ruler Pdf

Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature. Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.

Public Relations and Social Theory

Øyvind Ihlen,Magnus Fredriksson
Public Relations and Social Theory Book PDF

Author : Øyvind Ihlen,Magnus Fredriksson
Publisher : Routledge
Page : 454 pages
File Size : 53,7 Mb
Release : 2018-04-17
Category : Business & Economics
ISBN : 9781351984454

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Public Relations and Social Theory by Øyvind Ihlen,Magnus Fredriksson Pdf

Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.

Public Relations Theory

Brigitta R. Brunner
Public Relations Theory Book PDF

Author : Brigitta R. Brunner
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 48,5 Mb
Release : 2019-05-07
Category : Business & Economics
ISBN : 9781119373155

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Public Relations Theory by Brigitta R. Brunner Pdf

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

Understanding Public Relations

Lee Edwards
Understanding Public Relations Book PDF

Author : Lee Edwards
Publisher : SAGE
Page : 320 pages
File Size : 52,5 Mb
Release : 2018-04-17
Category : Social Science
ISBN : 9781526422125

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Understanding Public Relations by Lee Edwards Pdf

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

Social, Political, and Economic Contexts in Public Relations

Hugh M. Culbertson
Social Political and Economic Contexts in Public Relations Book PDF

Author : Hugh M. Culbertson
Publisher : Routledge
Page : 338 pages
File Size : 40,8 Mb
Release : 1993
Category : Business & Economics
ISBN : 9780805810134

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Social, Political, and Economic Contexts in Public Relations by Hugh M. Culbertson Pdf

First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.

Social Theory and Public Relations Research

Alexander Buhmann
Social Theory and Public Relations Research Book PDF

Author : Alexander Buhmann
Publisher : Routledge
Page : 208 pages
File Size : 49,7 Mb
Release : 2019-01-31
Category : Electronic
ISBN : 0815387369

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Social Theory and Public Relations Research by Alexander Buhmann Pdf

As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas' work. This book systematically reviews the body of public relations and communication literature that has applied Habermas' theories for the first time, to provide an extensive and nuanced discussion on what one of the most influential social theorists has to offer public relations research. Taking concepts from seminal works such as the Theory of Communicative Actionand the Structural Transformation of the Public Sphere, this book explores applications of Habermas' concepts. It confronts conflicts with Habermas' critical understanding of public relations as moral communication, and explores indepth the concepts of moral justification and differentiation of lifeworld and system for their potential for PR research and practice. Demonstrating the applications and challenges for public relations ethics, and organizational communications while opening less well-known concepts such as reflexivity, crisis consciousness, and double politics as avenues for future research, this book will help public relations researchers harness the potential of Habermas' methodological tools. It will be of interest to all scholars and advanced students of public relations and communication studies.

Public Relations History

Cayce Myers
Public Relations History Book PDF

Author : Cayce Myers
Publisher : Routledge
Page : 256 pages
File Size : 42,6 Mb
Release : 2020-07-29
Category : Business & Economics
ISBN : 9781351033008

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Public Relations History by Cayce Myers Pdf

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Public Relations Theory

Eryn Travis,Edward J. Lordan
Public Relations Theory Book PDF

Author : Eryn Travis,Edward J. Lordan
Publisher : SAGE Publications
Page : 313 pages
File Size : 43,9 Mb
Release : 2020-07-08
Category : Language Arts & Disciplines
ISBN : 9781544349138

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Public Relations Theory by Eryn Travis,Edward J. Lordan Pdf

Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner’s day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.

Social Theory after the Internet

Ralph Schroeder
Social Theory after the Internet Book PDF

Author : Ralph Schroeder
Publisher : UCL Press
Page : 210 pages
File Size : 51,9 Mb
Release : 2018-01-04
Category : Social Science
ISBN : 9781787351240

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Social Theory after the Internet by Ralph Schroeder Pdf

The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synthesizing perspectives and findings from various social science disciplines in four countries: the United States, Sweden, India and China. His comparison highlights, among other observations, that smartphones are in many respects more important than PC-based internet uses. Social Theory after the Internet focuses on everyday uses and effects of the internet, including information seeking and big data, and explains how the internet has gone beyond traditional media in, for example, enabling Donald Trump and Narendra Modi to come to power. Schroeder puts forward a sophisticated theory of the role of the internet, and how both technological and social forces shape its significance. He provides a sweeping and penetrating study, theoretically ambitious and at the same time always empirically grounded.The book will be of great interest to students and scholars of digital media and society, the internet and politics, and the social implications of big data.

Public Relations Theory

Carl H. Botan
Public Relations Theory Book PDF

Author : Carl H. Botan
Publisher : Routledge
Page : 485 pages
File Size : 40,6 Mb
Release : 2017-10-03
Category : Language Arts & Disciplines
ISBN : 9781351225724

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Public Relations Theory by Carl H. Botan Pdf

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

Public Relations

Jane Johnston
Public Relations Book PDF

Author : Jane Johnston
Publisher : Routledge
Page : 441 pages
File Size : 46,5 Mb
Release : 2020-07-16
Category : Social Science
ISBN : 9781000247008

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Public Relations by Jane Johnston Pdf

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

Political Communication and Social Theory

Aeron Davis
Political Communication and Social Theory Book PDF

Author : Aeron Davis
Publisher : Routledge
Page : 215 pages
File Size : 46,5 Mb
Release : 2010-09-13
Category : Language Arts & Disciplines
ISBN : 9781136940286

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Political Communication and Social Theory by Aeron Davis Pdf

Suitable for students and scholars of political communication and mass media in democracies, this book challenges the traditional scholarship on various issues such as: comparative political and media systems; theories of democracy, representation and the public sphere; and, political party communication, marketing and elections.

Public Relations Theory

Jae-Hwa Shin,Robert L. Heath
Public Relations Theory Book PDF

Author : Jae-Hwa Shin,Robert L. Heath
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 51,5 Mb
Release : 2020-12-07
Category : Business & Economics
ISBN : 9781119712961

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Public Relations Theory by Jae-Hwa Shin,Robert L. Heath Pdf

Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice. Rather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including: An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations Issues management, crisis management, risk management and conflict management with respect to public relations Combining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns The importance of public relations ethics to serve the public good How to define “the public” or “relationships” in the field of public relations The book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction. This book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.

Public Relations

Tricia L. Hansen-Horn,Bonita Dostal Neff
Public Relations Book PDF

Author : Tricia L. Hansen-Horn,Bonita Dostal Neff
Publisher : Addison-Wesley Longman
Page : 0 pages
File Size : 47,6 Mb
Release : 2008
Category : Public relations
ISBN : 0205393551

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Public Relations by Tricia L. Hansen-Horn,Bonita Dostal Neff Pdf

Public Relations: From Theory to Practice provides a solid theoretical foundation for the public relations field through a unique theory-to-practice presentation and a variety of case study contexts. This practical text examines a range of theories-from functional, cultural, rhetorical, and critical to feminist, postmodern, and alternative-in a variety of contexts compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field-a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help students make connections between theories and their application in the real world. Reflective questions guide students through the nuances of this connection. Features: - Unique theory to practice (case studies and reflective questions) presentation focuses on the key areas of public relations concern: organizational, interpersonal, management, social constructionist, rhetorical, technological and ethical comunication. - Case studies follow ample sections on theory in each chapter and demonstrate how theories apply in real world contexts. - Reflective questions guide the discussion, point out unique features of theories as implemented in the case studies, and provide a more advanced look at the theory-to-practice connection.