Public Relations Management In Africa Volume 2

Author : Albert A. Anani-Bossman,Takalani E. Mudzanani,Cornelius B. Pratt,Isaac A. Blankson
Publisher : Springer Nature
Page : 279 pages
File Size : 44,9 Mb
Release : 2023-07-19
Category : Social Science
ISBN : 9783031327513

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Public Relations Management in Africa Volume 2 by Albert A. Anani-Bossman,Takalani E. Mudzanani,Cornelius B. Pratt,Isaac A. Blankson Pdf

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. ​ Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.

Author : Albert A. Anani-Bossman,Takalani E. Mudzanani,Cornelius B. Pratt,Isaac A. Blankson
Publisher : Springer Nature
Page : 282 pages
File Size : 47,8 Mb
Release : 2023-07-12
Category : Social Science
ISBN : 9783031267048

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Public Relations Management in Africa Volume 1 by Albert A. Anani-Bossman,Takalani E. Mudzanani,Cornelius B. Pratt,Isaac A. Blankson Pdf

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.

Author : Kemi Ogunyemi,Omowumi Ogunyemi,Amaka Anozie
Publisher : Emerald Group Publishing
Page : 217 pages
File Size : 52,8 Mb
Release : 2022-07-11
Category : Business & Economics
ISBN : 9781803824956

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Responsible Management in Africa, Volume 2 by Kemi Ogunyemi,Omowumi Ogunyemi,Amaka Anozie Pdf

Responsible Management in Africa delivers a rich reservoir of indigenous value-narratives based on a well-balanced philosophical anthropology, enriching global knowledge in the philosophy of management and in business ethics and contributing much-needed insights for leaders around the world to manage enterprise responsibly.

Author : Sisanda Nkoala,Gilbert Motsaathebe
Publisher : Springer Nature
Page : 201 pages
File Size : 48,9 Mb
Release : 2024-01-28
Category : Social Science
ISBN : 9783031407062

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100 Years of Radio in South Africa, Volume 2 by Sisanda Nkoala,Gilbert Motsaathebe Pdf

The book brings together media scholars and practitioners to deliberate on the role and influence of radio broadcasting in South Africa over the past 100 years. The publication will add to the existing body of knowledge on radio in this context by being among one of the few to consider radio broadcasting in South Africa. Essentially, the book will make a distinct contribution focusing on a critique of the medium’s role in community-building and culture making among others. While the book will provide relevant theoretical frameworks, it also aims to include the voices of media practitioners who can reflect on the importance of this medium from a more realistic perspective. Volume 2 focuses on the impact of digitization on radio in South Africa, and considers the future of radio in South Africa.

Author : Ogechi Adeola,Kojo Kakra Twum,Paul Katuse
Publisher : Unknown
Page : 0 pages
File Size : 47,8 Mb
Release : 2023
Category : Electronic
ISBN : 3031178653

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Public Sector Marketing Communications, Volume II by Ogechi Adeola,Kojo Kakra Twum,Paul Katuse Pdf

"Appropriate market communication tools will always be essential to maintaining a good public image. This book provides a deep understanding of the application of these tools to the public sector." - Odunayo O. Bamodu, mni, Deputy Chief Registrar, National Industrial Court of Nigeria. Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms. Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa's public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying state-of-the-art marketing principles and practices to the public sector. Ogechi Adeola is an Associate Professor of Marketing and Head of the Department of Operations, Marketing, and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Kojo Kakra Twum is the Head of Department of Business Administration at Presbyterian University College, Ghana. Paul Katuse is an Associate Professor of Management at the Skyline University College (SUC) School of Business, Sharjah, UAE.

Author : Ogechi Adeola,Paul Katuse,Kojo Kakra Twum
Publisher : Springer Nature
Page : 258 pages
File Size : 54,8 Mb
Release : 2022-10-03
Category : Business & Economics
ISBN : 9783031072932

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Public Sector Marketing Communications Volume I by Ogechi Adeola,Paul Katuse,Kojo Kakra Twum Pdf

African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.

Author : Martin N. Ndlela,Winston Mano
Publisher : Springer Nature
Page : 281 pages
File Size : 52,9 Mb
Release : 2020-02-14
Category : Social Science
ISBN : 9783030326821

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Social Media and Elections in Africa, Volume 2 by Martin N. Ndlela,Winston Mano Pdf

This book, the second of two volumes, explores the challenges and opportunities presented by the increased presence of social media within African politics. Electoral processes in Africa have assumed new dimensions due to the influence of social media. As social media permeates different aspects of elections, it is ostensibly creating new challenges and opportunities. Most evident are the challenges of hate speech, misogyny and incivility. This book considers the impact of digital media before, during, and after elections, as well as authorities' attempts to legislate and regulate the internet in response. Contributions to this volume analyse social media posts, transgressive images, newspaper articles, and include case studies of Algeria, Zimbabwe, Kenya, South Africa, Nigeria and Uganda. This results in the delivery of an original depiction of the use of social media in a variety of African contexts. This book will appeal to academics and students of media and communication studies, political studies, journalism, sociology, and African studies.

Author : Anonim
Publisher : Gale Cengage
Page : 1136 pages
File Size : 40,7 Mb
Release : 2001
Category : Awards
ISBN : 0787634050

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Awards, honors & prizes by Anonim Pdf

Author : Larissa A. Grunig,James E. Grunig
Publisher : Psychology Press
Page : 284 pages
File Size : 50,6 Mb
Release : 1990
Category : Business & Economics
ISBN : 0805806784

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Public Relations Research Annual by Larissa A. Grunig,James E. Grunig Pdf

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Gale Group
Publisher : Gale Cengage
Page : 1770 pages
File Size : 44,9 Mb
Release : 2001-07
Category : Reference
ISBN : 0787652660

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Awards, Honors and Prizes by Gale Group Pdf

Author : Thomas Anning-Dorson,Robert E. Hinson,Henry Boateng,Albert Anani-Bossman,Ayça Can Kirgiz,Meenakshi Gujral
Publisher : Springer Nature
Page : 318 pages
File Size : 51,9 Mb
Release : 2021-10-28
Category : Business & Economics
ISBN : 9783030813291

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Marketing Communications in Emerging Economies, Volume I by Thomas Anning-Dorson,Robert E. Hinson,Henry Boateng,Albert Anani-Bossman,Ayça Can Kirgiz,Meenakshi Gujral Pdf

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.

Author : Erica Weintraub Austin,Bruce E Pinkleton,Bruce E. Pinkleton
Publisher : Routledge
Page : 428 pages
File Size : 44,7 Mb
Release : 2006-11-06
Category : Business & Economics
ISBN : 9781135603632

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Strategic Public Relations Management by Erica Weintraub Austin,Bruce E Pinkleton,Bruce E. Pinkleton Pdf

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

Author : Scott M. Cutlip
Publisher : Maskew Miller Longman
Page : 366 pages
File Size : 46,9 Mb
Release : 2002
Category : Business & Economics
ISBN : STANFORD:36105122161883

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Essentials of Effective Public Relations for Sub-Saharan Africa by Scott M. Cutlip Pdf

Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world.

Author : Sandra Oliver
Publisher : Kogan Page Publishers
Page : 164 pages
File Size : 50,9 Mb
Release : 2007
Category : Business & Economics
ISBN : 0749448652

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Public Relations Strategy by Sandra Oliver Pdf

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

Author : Krishnamurthy Sriramesh,Dejan Vercic
Publisher : Routledge
Page : 805 pages
File Size : 49,6 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781135845544

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The Global Public Relations Handbook, Revised and Expanded Edition by Krishnamurthy Sriramesh,Dejan Vercic Pdf

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.