Public Relations Planning

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Public Relations Planning

Edward T. Vieira, Jr.
Public Relations Planning Book PDF

Author : Edward T. Vieira, Jr.
Publisher : Routledge
Page : 718 pages
File Size : 44,6 Mb
Release : 2018-10-03
Category : Business & Economics
ISBN : 9781351590396

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Public Relations Planning by Edward T. Vieira, Jr. Pdf

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.

Strategic Planning for Public Relations

Ronald D. Smith
Strategic Planning for Public Relations Book PDF

Author : Ronald D. Smith
Publisher : Routledge
Page : 599 pages
File Size : 49,6 Mb
Release : 2007-07-10
Category : Business & Economics
ISBN : 9781135634421

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Strategic Planning for Public Relations by Ronald D. Smith Pdf

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Planning and Managing Public Relations Campaigns

Anne Gregory
Planning and Managing Public Relations Campaigns Book PDF

Author : Anne Gregory
Publisher : Kogan Page Publishers
Page : 200 pages
File Size : 43,9 Mb
Release : 2010-06-03
Category : Business & Economics
ISBN : 9780749459284

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Planning and Managing Public Relations Campaigns by Anne Gregory Pdf

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Strategic Planning for Public Relations

Deborah A. Silverman,Ronald D. Smith
Strategic Planning for Public Relations Book PDF

Author : Deborah A. Silverman,Ronald D. Smith
Publisher : Taylor & Francis
Page : 686 pages
File Size : 53,8 Mb
Release : 2024-03-14
Category : Business & Economics
ISBN : 9781003849513

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Strategic Planning for Public Relations by Deborah A. Silverman,Ronald D. Smith Pdf

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .

Planning and Managing Public Relations Campaigns

Anne Gregory
Planning and Managing Public Relations Campaigns Book PDF

Author : Anne Gregory
Publisher : Kogan Page Publishers
Page : 196 pages
File Size : 44,5 Mb
Release : 2000
Category : Business & Economics
ISBN : 0749429917

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Planning and Managing Public Relations Campaigns by Anne Gregory Pdf

Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH INDUSTRY & COMMERCEGetting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including:the public relations function;starting the planning process;research and analysis;setting objectives;strategy and tactics;timescales and resources;evaluation and review.Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes.By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Strategic Public Relations Management

Erica Weintraub Austin,Bruce E Pinkleton,Bruce E. Pinkleton
Strategic Public Relations Management Book PDF

Author : Erica Weintraub Austin,Bruce E Pinkleton,Bruce E. Pinkleton
Publisher : Routledge
Page : 428 pages
File Size : 50,5 Mb
Release : 2006-11-06
Category : Business & Economics
ISBN : 9781135603632

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Strategic Public Relations Management by Erica Weintraub Austin,Bruce E Pinkleton,Bruce E. Pinkleton Pdf

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

Public Relations Planning

Edward T. Vieira, Jr.
Public Relations Planning Book PDF

Author : Edward T. Vieira, Jr.
Publisher : Routledge
Page : 528 pages
File Size : 50,8 Mb
Release : 2018-10-03
Category : Business & Economics
ISBN : 9781351590402

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Public Relations Planning by Edward T. Vieira, Jr. Pdf

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.

Planning and Managing Public Relations Campaigns

Anne Gregory
Planning and Managing Public Relations Campaigns Book PDF

Author : Anne Gregory
Publisher : Kogan Page Publishers
Page : 224 pages
File Size : 40,8 Mb
Release : 2015-12-03
Category : Business & Economics
ISBN : 9780749468743

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Planning and Managing Public Relations Campaigns by Anne Gregory Pdf

Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.

Public Relations Planning

Edward T. Vieira (Jr.),Yulong Li
Public Relations Planning Book PDF

Author : Edward T. Vieira (Jr.),Yulong Li
Publisher : Unknown
Page : 0 pages
File Size : 42,5 Mb
Release : 2024
Category : Business & Economics
ISBN : 1003436196

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Public Relations Planning by Edward T. Vieira (Jr.),Yulong Li Pdf

"Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions and chapter exercises facilitate comprehension. Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications. Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies. Public Relations Planning is featured on the International Public Relations Association web site"--

Public Relations Campaign Strategies

Robert Kendall
Public Relations Campaign Strategies Book PDF

Author : Robert Kendall
Publisher : Addison-Wesley Longman
Page : 584 pages
File Size : 45,7 Mb
Release : 1996
Category : Public relations
ISBN : PSU:000033019413

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Public Relations Campaign Strategies by Robert Kendall Pdf

Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.

Strategic Communications Planning

Laurie J. Wilson,Joseph D. Ogden
Strategic Communications Planning Book PDF

Author : Laurie J. Wilson,Joseph D. Ogden
Publisher : Unknown
Page : 292 pages
File Size : 50,6 Mb
Release : 2008
Category : Communication in management
ISBN : PSU:000063245523

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Strategic Communications Planning by Laurie J. Wilson,Joseph D. Ogden Pdf

The basic principles of researched-based strategic planning remain unchanged

Evaluating Public Relations

Tom Watson,Paul Noble
Evaluating Public Relations Book PDF

Author : Tom Watson,Paul Noble
Publisher : Kogan Page Publishers
Page : 228 pages
File Size : 53,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 0749443065

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Evaluating Public Relations by Tom Watson,Paul Noble Pdf

Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.

Evaluating Public Relations

Paul Noble
Evaluating Public Relations Book PDF

Author : Paul Noble
Publisher : Kogan Page Publishers
Page : 257 pages
File Size : 54,8 Mb
Release : 2007-10-03
Category : Business & Economics
ISBN : 9780749452780

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Evaluating Public Relations by Paul Noble Pdf

Evaluating Public Relations, now published with the CIPR as part of the PR in Practice series, advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. Fully revised and updated, the second edition of this invaluable book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture; evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.

A Manager's Guide To PR Projects

Patricia J. Parsons
A Manager s Guide To PR Projects Book PDF

Author : Patricia J. Parsons
Publisher : Routledge
Page : 83 pages
File Size : 46,8 Mb
Release : 2003-10-17
Category : Business & Economics
ISBN : 9781135624767

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A Manager's Guide To PR Projects by Patricia J. Parsons Pdf

A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

Planning & Managing a Public Relations Campaign

Anne Gregory
Planning Managing a Public Relations Campaign Book PDF

Author : Anne Gregory
Publisher : Unknown
Page : 0 pages
File Size : 55,9 Mb
Release : 1996
Category : Public relations
ISBN : 0749418583

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Planning & Managing a Public Relations Campaign by Anne Gregory Pdf

This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.