Author : Bernard Prost
Publisher : Manasta Publishing
Page : 266 pages
File Size : 54,6 Mb
Release : 2014-10-10
Category : Business & Economics
ISBN : 9791091056007
Publishing with XML by Bernard Prost Pdf
XML is now at the heart of book publishing techniques: it provides the industry with a robust, flexible format which is relatively easy to manipulate. Above all, it preserves the future: the XML text becomes a genuine tactical asset enabling publishers to respond quickly to market demands. When new publishing media appear, it will be possible to very quickly make your editorial content available at a lower cost. On the downside, XML can become a bottomless pit for publishers attracted by its possibilities. There is a strong temptation to switch to audiovisual production and to add video and animation to what we currently call a book, i.e. a written, relatively linear discourse representing a series of ideas. Publishers cannot ignore technology, however. It is better to recognize the threats of innovation and to maintain your business and your convictions by boarding the e-publishing ship. But make sure you carry a life preserver, XML, to ride above the waves of modern times.