Python Advanced Predictive Analytics

Python Advanced Predictive Analytics Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Python Advanced Predictive Analytics book. This book definitely worth reading, it is an incredibly well-written.

Python: Advanced Predictive Analytics

Author : Joseph Babcock,Ashish Kumar
Publisher : Packt Publishing Ltd
Page : 661 pages
File Size : 42,7 Mb
Release : 2017-12-27
Category : Computers
ISBN : 9781788993036

Get Book

Python: Advanced Predictive Analytics by Joseph Babcock,Ashish Kumar Pdf

Gain practical insights by exploiting data in your business to build advanced predictive modeling applications About This Book A step-by-step guide to predictive modeling including lots of tips, tricks, and best practices Learn how to use popular predictive modeling algorithms such as Linear Regression, Decision Trees, Logistic Regression, and Clustering Master open source Python tools to build sophisticated predictive models Who This Book Is For This book is designed for business analysts, BI analysts, data scientists, or junior level data analysts who are ready to move on from a conceptual understanding of advanced analytics and become an expert in designing and building advanced analytics solutions using Python. If you are familiar with coding in Python (or some other programming/statistical/scripting language) but have never used or read about predictive analytics algorithms, this book will also help you. What You Will Learn Understand the statistical and mathematical concepts behind predictive analytics algorithms and implement them using Python libraries Get to know various methods for importing, cleaning, sub-setting, merging, joining, concatenating, exploring, grouping, and plotting data with pandas and NumPy Master the use of Python notebooks for exploratory data analysis and rapid prototyping Get to grips with applying regression, classification, clustering, and deep learning algorithms Discover advanced methods to analyze structured and unstructured data Visualize the performance of models and the insights they produce Ensure the robustness of your analytic applications by mastering the best practices of predictive analysis In Detail Social Media and the Internet of Things have resulted in an avalanche of data. Data is powerful but not in its raw form; it needs to be processed and modeled, and Python is one of the most robust tools out there to do so. It has an array of packages for predictive modeling and a suite of IDEs to choose from. Using the Python programming language, analysts can use these sophisticated methods to build scalable analytic applications. This book is your guide to getting started with predictive analytics using Python. You'll balance both statistical and mathematical concepts, and implement them in Python using libraries such as pandas, scikit-learn, and NumPy. Through case studies and code examples using popular open-source Python libraries, this book illustrates the complete development process for analytic applications. Covering a wide range of algorithms for classification, regression, clustering, as well as cutting-edge techniques such as deep learning, this book illustrates explains how these methods work. You will learn to choose the right approach for your problem and how to develop engaging visualizations to bring to life the insights of predictive modeling. Finally, you will learn best practices in predictive modeling, as well as the different applications of predictive modeling in the modern world. The course provides you with highly practical content from the following Packt books: 1. Learning Predictive Analytics with Python 2. Mastering Predictive Analytics with Python Style and approach This course aims to create a smooth learning path that will teach you how to effectively perform predictive analytics using Python. Through this comprehensive course, you'll learn the basics of predictive analytics and progress to predictive modeling in the modern world.

Mastering Predictive Analytics with Python

Author : Joseph Babcock
Publisher : Packt Publishing Ltd
Page : 335 pages
File Size : 54,7 Mb
Release : 2016-08-31
Category : Computers
ISBN : 9781785889820

Get Book

Mastering Predictive Analytics with Python by Joseph Babcock Pdf

Exploit the power of data in your business by building advanced predictive modeling applications with Python About This Book Master open source Python tools to build sophisticated predictive models Learn to identify the right machine learning algorithm for your problem with this forward-thinking guide Grasp the major methods of predictive modeling and move beyond the basics to a deeper level of understanding Who This Book Is For This book is designed for business analysts, BI analysts, data scientists, or junior level data analysts who are ready to move from a conceptual understanding of advanced analytics to an expert in designing and building advanced analytics solutions using Python. You're expected to have basic development experience with Python. What You Will Learn Gain an insight into components and design decisions for an analytical application Master the use Python notebooks for exploratory data analysis and rapid prototyping Get to grips with applying regression, classification, clustering, and deep learning algorithms Discover the advanced methods to analyze structured and unstructured data Find out how to deploy a machine learning model in a production environment Visualize the performance of models and the insights they produce Scale your solutions as your data grows using Python Ensure the robustness of your analytic applications by mastering the best practices of predictive analysis In Detail The volume, diversity, and speed of data available has never been greater. Powerful machine learning methods can unlock the value in this information by finding complex relationships and unanticipated trends. Using the Python programming language, analysts can use these sophisticated methods to build scalable analytic applications to deliver insights that are of tremendous value to their organizations. In Mastering Predictive Analytics with Python, you will learn the process of turning raw data into powerful insights. Through case studies and code examples using popular open-source Python libraries, this book illustrates the complete development process for analytic applications and how to quickly apply these methods to your own data to create robust and scalable prediction services. Covering a wide range of algorithms for classification, regression, clustering, as well as cutting-edge techniques such as deep learning, this book illustrates not only how these methods work, but how to implement them in practice. You will learn to choose the right approach for your problem and how to develop engaging visualizations to bring the insights of predictive modeling to life Style and approach This book emphasizes on explaining methods through example data and code, showing you templates that you can quickly adapt to your own use cases. It focuses on both a practical application of sophisticated algorithms and the intuitive understanding necessary to apply the correct method to the problem at hand. Through visual examples, it also demonstrates how to convey insights through insightful charts and reporting.

Hands-On Predictive Analytics with Python

Author : Alvaro Fuentes
Publisher : Packt Publishing Ltd
Page : 320 pages
File Size : 43,9 Mb
Release : 2018-12-28
Category : Computers
ISBN : 9781789134544

Get Book

Hands-On Predictive Analytics with Python by Alvaro Fuentes Pdf

Step-by-step guide to build high performing predictive applications Key FeaturesUse the Python data analytics ecosystem to implement end-to-end predictive analytics projectsExplore advanced predictive modeling algorithms with an emphasis on theory with intuitive explanationsLearn to deploy a predictive model's results as an interactive applicationBook Description Predictive analytics is an applied field that employs a variety of quantitative methods using data to make predictions. It involves much more than just throwing data onto a computer to build a model. This book provides practical coverage to help you understand the most important concepts of predictive analytics. Using practical, step-by-step examples, we build predictive analytics solutions while using cutting-edge Python tools and packages. The book's step-by-step approach starts by defining the problem and moves on to identifying relevant data. We will also be performing data preparation, exploring and visualizing relationships, building models, tuning, evaluating, and deploying model. Each stage has relevant practical examples and efficient Python code. You will work with models such as KNN, Random Forests, and neural networks using the most important libraries in Python's data science stack: NumPy, Pandas, Matplotlib, Seaborn, Keras, Dash, and so on. In addition to hands-on code examples, you will find intuitive explanations of the inner workings of the main techniques and algorithms used in predictive analytics. By the end of this book, you will be all set to build high-performance predictive analytics solutions using Python programming. What you will learnGet to grips with the main concepts and principles of predictive analyticsLearn about the stages involved in producing complete predictive analytics solutionsUnderstand how to define a problem, propose a solution, and prepare a datasetUse visualizations to explore relationships and gain insights into the datasetLearn to build regression and classification models using scikit-learnUse Keras to build powerful neural network models that produce accurate predictionsLearn to serve a model's predictions as a web applicationWho this book is for This book is for data analysts, data scientists, data engineers, and Python developers who want to learn about predictive modeling and would like to implement predictive analytics solutions using Python's data stack. People from other backgrounds who would like to enter this exciting field will greatly benefit from reading this book. All you need is to be proficient in Python programming and have a basic understanding of statistics and college-level algebra.

Advanced Data Analytics Using Python

Author : Sayan Mukhopadhyay
Publisher : Apress
Page : 195 pages
File Size : 44,9 Mb
Release : 2018-03-29
Category : Computers
ISBN : 9781484234501

Get Book

Advanced Data Analytics Using Python by Sayan Mukhopadhyay Pdf

Gain a broad foundation of advanced data analytics concepts and discover the recent revolution in databases such as Neo4j, Elasticsearch, and MongoDB. This book discusses how to implement ETL techniques including topical crawling, which is applied in domains such as high-frequency algorithmic trading and goal-oriented dialog systems. You’ll also see examples of machine learning concepts such as semi-supervised learning, deep learning, and NLP. Advanced Data Analytics Using Python also covers important traditional data analysis techniques such as time series and principal component analysis. After reading this book you will have experience of every technical aspect of an analytics project. You’ll get to know the concepts using Python code, giving you samples to use in your own projects. What You Will Learn Work with data analysis techniques such as classification, clustering, regression, and forecasting Handle structured and unstructured data, ETL techniques, and different kinds of databases such as Neo4j, Elasticsearch, MongoDB, and MySQL Examine the different big data frameworks, including Hadoop and Spark Discover advanced machine learning concepts such as semi-supervised learning, deep learning, and NLP Who This Book Is For Data scientists and software developers interested in the field of data analytics.

Modeling Techniques in Predictive Analytics with Python and R

Author : Thomas W. Miller
Publisher : FT Press
Page : 448 pages
File Size : 54,8 Mb
Release : 2014-09-29
Category : Computers
ISBN : 9780133892147

Get Book

Modeling Techniques in Predictive Analytics with Python and R by Thomas W. Miller Pdf

Master predictive analytics, from start to finish Start with strategy and management Master methods and build models Transform your models into highly-effective code—in both Python and R This one-of-a-kind book will help you use predictive analytics, Python, and R to solve real business problems and drive real competitive advantage. You’ll master predictive analytics through realistic case studies, intuitive data visualizations, and up-to-date code for both Python and R—not complex math. Step by step, you’ll walk through defining problems, identifying data, crafting and optimizing models, writing effective Python and R code, interpreting results, and more. Each chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work—and maximize their value. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, addresses everything you need to succeed: strategy and management, methods and models, and technology and code. If you’re new to predictive analytics, you’ll gain a strong foundation for achieving accurate, actionable results. If you’re already working in the field, you’ll master powerful new skills. If you’re familiar with either Python or R, you’ll discover how these languages complement each other, enabling you to do even more. All data sets, extensive Python and R code, and additional examples available for download at http://www.ftpress.com/miller/ Python and R offer immense power in predictive analytics, data science, and big data. This book will help you leverage that power to solve real business problems, and drive real competitive advantage. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, illuminating each technique with carefully explained code for the latest versions of Python and R. If you’re new to predictive analytics, Miller gives you a strong foundation for achieving accurate, actionable results. If you’re already a modeler, programmer, or manager, you’ll learn crucial skills you don’t already have. Using Python and R, Miller addresses multiple business challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic code that delivers actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. Appendices include five complete case studies, and a detailed primer on modern data science methods. Use Python and R to gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more

Mastering Predictive Analytics with scikit-learn and TensorFlow

Author : Alvaro Fuentes
Publisher : Packt Publishing Ltd
Page : 149 pages
File Size : 54,5 Mb
Release : 2018-09-29
Category : Computers
ISBN : 9781789612240

Get Book

Mastering Predictive Analytics with scikit-learn and TensorFlow by Alvaro Fuentes Pdf

Learn advanced techniques to improve the performance and quality of your predictive models Key FeaturesUse ensemble methods to improve the performance of predictive analytics modelsImplement feature selection, dimensionality reduction, and cross-validation techniquesDevelop neural network models and master the basics of deep learningBook Description Python is a programming language that provides a wide range of features that can be used in the field of data science. Mastering Predictive Analytics with scikit-learn and TensorFlow covers various implementations of ensemble methods, how they are used with real-world datasets, and how they improve prediction accuracy in classification and regression problems. This book starts with ensemble methods and their features. You will see that scikit-learn provides tools for choosing hyperparameters for models. As you make your way through the book, you will cover the nitty-gritty of predictive analytics and explore its features and characteristics. You will also be introduced to artificial neural networks and TensorFlow, and how it is used to create neural networks. In the final chapter, you will explore factors such as computational power, along with improvement methods and software enhancements for efficient predictive analytics. By the end of this book, you will be well-versed in using deep neural networks to solve common problems in big data analysis. What you will learnUse ensemble algorithms to obtain accurate predictionsApply dimensionality reduction techniques to combine features and build better modelsChoose the optimal hyperparameters using cross-validationImplement different techniques to solve current challenges in the predictive analytics domainUnderstand various elements of deep neural network (DNN) modelsImplement neural networks to solve both classification and regression problemsWho this book is for Mastering Predictive Analytics with scikit-learn and TensorFlow is for data analysts, software engineers, and machine learning developers who are interested in implementing advanced predictive analytics using Python. Business intelligence experts will also find this book indispensable as it will teach them how to progress from basic predictive models to building advanced models and producing more accurate predictions. Prior knowledge of Python and familiarity with predictive analytics concepts are assumed.

Learning Predictive Analytics with Python

Author : Ashish Kumar
Publisher : Packt Publishing Ltd
Page : 354 pages
File Size : 48,8 Mb
Release : 2016-02-15
Category : Computers
ISBN : 9781783983278

Get Book

Learning Predictive Analytics with Python by Ashish Kumar Pdf

Gain practical insights into predictive modelling by implementing Predictive Analytics algorithms on public datasets with Python About This Book A step-by-step guide to predictive modeling including lots of tips, tricks, and best practices Get to grips with the basics of Predictive Analytics with Python Learn how to use the popular predictive modeling algorithms such as Linear Regression, Decision Trees, Logistic Regression, and Clustering Who This Book Is For If you wish to learn how to implement Predictive Analytics algorithms using Python libraries, then this is the book for you. If you are familiar with coding in Python (or some other programming/statistical/scripting language) but have never used or read about Predictive Analytics algorithms, this book will also help you. The book will be beneficial to and can be read by any Data Science enthusiasts. Some familiarity with Python will be useful to get the most out of this book, but it is certainly not a prerequisite. What You Will Learn Understand the statistical and mathematical concepts behind Predictive Analytics algorithms and implement Predictive Analytics algorithms using Python libraries Analyze the result parameters arising from the implementation of Predictive Analytics algorithms Write Python modules/functions from scratch to execute segments or the whole of these algorithms Recognize and mitigate various contingencies and issues related to the implementation of Predictive Analytics algorithms Get to know various methods of importing, cleaning, sub-setting, merging, joining, concatenating, exploring, grouping, and plotting data with pandas and numpy Create dummy datasets and simple mathematical simulations using the Python numpy and pandas libraries Understand the best practices while handling datasets in Python and creating predictive models out of them In Detail Social Media and the Internet of Things have resulted in an avalanche of data. Data is powerful but not in its raw form - It needs to be processed and modeled, and Python is one of the most robust tools out there to do so. It has an array of packages for predictive modeling and a suite of IDEs to choose from. Learning to predict who would win, lose, buy, lie, or die with Python is an indispensable skill set to have in this data age. This book is your guide to getting started with Predictive Analytics using Python. You will see how to process data and make predictive models from it. We balance both statistical and mathematical concepts, and implement them in Python using libraries such as pandas, scikit-learn, and numpy. You'll start by getting an understanding of the basics of predictive modeling, then you will see how to cleanse your data of impurities and get it ready it for predictive modeling. You will also learn more about the best predictive modeling algorithms such as Linear Regression, Decision Trees, and Logistic Regression. Finally, you will see the best practices in predictive modeling, as well as the different applications of predictive modeling in the modern world. Style and approach All the concepts in this book been explained and illustrated using a dataset, and in a step-by-step manner. The Python code snippet to implement a method or concept is followed by the output, such as charts, dataset heads, pictures, and so on. The statistical concepts are explained in detail wherever required.

Advanced Data Science and Analytics with Python

Author : Jesus Rogel-Salazar
Publisher : CRC Press
Page : 424 pages
File Size : 48,6 Mb
Release : 2020-05-05
Category : Business & Economics
ISBN : 9780429822322

Get Book

Advanced Data Science and Analytics with Python by Jesus Rogel-Salazar Pdf

Advanced Data Science and Analytics with Python enables data scientists to continue developing their skills and apply them in business as well as academic settings. The subjects discussed in this book are complementary and a follow-up to the topics discussed in Data Science and Analytics with Python. The aim is to cover important advanced areas in data science using tools developed in Python such as SciKit-learn, Pandas, Numpy, Beautiful Soup, NLTK, NetworkX and others. The model development is supported by the use of frameworks such as Keras, TensorFlow and Core ML, as well as Swift for the development of iOS and MacOS applications. Features: Targets readers with a background in programming, who are interested in the tools used in data analytics and data science Uses Python throughout Presents tools, alongside solved examples, with steps that the reader can easily reproduce and adapt to their needs Focuses on the practical use of the tools rather than on lengthy explanations Provides the reader with the opportunity to use the book whenever needed rather than following a sequential path The book can be read independently from the previous volume and each of the chapters in this volume is sufficiently independent from the others, providing flexibility for the reader. Each of the topics addressed in the book tackles the data science workflow from a practical perspective, concentrating on the process and results obtained. The implementation and deployment of trained models are central to the book. Time series analysis, natural language processing, topic modelling, social network analysis, neural networks and deep learning are comprehensively covered. The book discusses the need to develop data products and addresses the subject of bringing models to their intended audiences – in this case, literally to the users’ fingertips in the form of an iPhone app. About the Author Dr. Jesús Rogel-Salazar is a lead data scientist in the field, working for companies such as Tympa Health Technologies, Barclays, AKQA, IBM Data Science Studio and Dow Jones. He is a visiting researcher at the Department of Physics at Imperial College London, UK and a member of the School of Physics, Astronomy and Mathematics at the University of Hertfordshire, UK.

Extending Power BI with Python and R

Author : Luca Zavarella,Francesca Lazzeri
Publisher : Packt Publishing Ltd
Page : 559 pages
File Size : 55,5 Mb
Release : 2021-11-26
Category : Computers
ISBN : 9781801076678

Get Book

Extending Power BI with Python and R by Luca Zavarella,Francesca Lazzeri Pdf

Perform more advanced analysis and manipulation of your data beyond what Power BI can do to unlock valuable insights using Python and R Key FeaturesGet the most out of Python and R with Power BI by implementing non-trivial codeLeverage the toolset of Python and R chunks to inject scripts into your Power BI dashboardsImplement new techniques for ingesting, enriching, and visualizing data with Python and R in Power BIBook Description Python and R allow you to extend Power BI capabilities to simplify ingestion and transformation activities, enhance dashboards, and highlight insights. With this book, you'll be able to make your artifacts far more interesting and rich in insights using analytical languages. You'll start by learning how to configure your Power BI environment to use your Python and R scripts. The book then explores data ingestion and data transformation extensions, and advances to focus on data augmentation and data visualization. You'll understand how to import data from external sources and transform them using complex algorithms. The book helps you implement personal data de-identification methods such as pseudonymization, anonymization, and masking in Power BI. You'll be able to call external APIs to enrich your data much more quickly using Python programming and R programming. Later, you'll learn advanced Python and R techniques to perform in-depth analysis and extract valuable information using statistics and machine learning. You'll also understand the main statistical features of datasets by plotting multiple visual graphs in the process of creating a machine learning model. By the end of this book, you'll be able to enrich your Power BI data models and visualizations using complex algorithms in Python and R. What you will learnDiscover best practices for using Python and R in Power BI productsUse Python and R to perform complex data manipulations in Power BIApply data anonymization and data pseudonymization in Power BILog data and load large datasets in Power BI using Python and REnrich your Power BI dashboards using external APIs and machine learning modelsExtract insights from your data using linear optimization and other algorithmsHandle outliers and missing values for multivariate and time-series dataCreate any visualization, as complex as you want, using R scriptsWho this book is for This book is for business analysts, business intelligence professionals, and data scientists who already use Microsoft Power BI and want to add more value to their analysis using Python and R. Working knowledge of Power BI is required to make the most of this book. Basic knowledge of Python and R will also be helpful.

Advanced Analytics in Power BI with R and Python

Author : Ryan Wade
Publisher : Apress
Page : 330 pages
File Size : 44,5 Mb
Release : 2020-09-05
Category : Computers
ISBN : 1484258282

Get Book

Advanced Analytics in Power BI with R and Python by Ryan Wade Pdf

This easy-to-follow guide provides R and Python recipes to help you learn and apply the top languages in the field of data analytics to your work in Microsoft Power BI. Data analytics expert and author Ryan Wade shows you how to use R and Python to perform tasks that are extremely hard to do, if not impossible, using native Power BI tools without Power BI Premium capacity. For example, you will learn to score Power BI data using custom data science models, including powerful models from Microsoft Cognitive Services. The R and Python languages are powerful complements to Power BI. They enable advanced data transformation techniques that are difficult to perform in Power BI in its default configuration, but become easier through the application of data wrangling features that languages such as R and Python support. If you are a BI developer, business analyst, data analyst, or a data scientist who wants to push Power BI and transform it from being just a business intelligence tool into an advanced data analytics tool, then this is the book to help you to do that. What You Will Learn Create advanced data visualizations through R using the ggplot2 package Ingest data using R and Python to overcome the limitations of Power Query Apply machine learning models to your data using R and Python Incorporate advanced AI in Power BI via Microsoft Cognitive Services, IBM Watson, and pre-trained models in SQL Server Machine Learning Services Perform string manipulations not otherwise possible in Power BI using R and Python Who This Book Is For Power users, data analysts, and data scientists who want to go beyond Power BI’s built-in functionality to create advanced visualizations, transform data in ways not otherwise supported, and automate data ingestion from sources such as SQL Server and Excel in a more succinct way

Advanced Data Science and Analytics with Python

Author : Jesus Rogel-Salazar
Publisher : CRC Press
Page : 424 pages
File Size : 45,5 Mb
Release : 2020-05-05
Category : Business & Economics
ISBN : 9780429822322

Get Book

Advanced Data Science and Analytics with Python by Jesus Rogel-Salazar Pdf

Advanced Data Science and Analytics with Python enables data scientists to continue developing their skills and apply them in business as well as academic settings. The subjects discussed in this book are complementary and a follow-up to the topics discussed in Data Science and Analytics with Python. The aim is to cover important advanced areas in data science using tools developed in Python such as SciKit-learn, Pandas, Numpy, Beautiful Soup, NLTK, NetworkX and others. The model development is supported by the use of frameworks such as Keras, TensorFlow and Core ML, as well as Swift for the development of iOS and MacOS applications. Features: Targets readers with a background in programming, who are interested in the tools used in data analytics and data science Uses Python throughout Presents tools, alongside solved examples, with steps that the reader can easily reproduce and adapt to their needs Focuses on the practical use of the tools rather than on lengthy explanations Provides the reader with the opportunity to use the book whenever needed rather than following a sequential path The book can be read independently from the previous volume and each of the chapters in this volume is sufficiently independent from the others, providing flexibility for the reader. Each of the topics addressed in the book tackles the data science workflow from a practical perspective, concentrating on the process and results obtained. The implementation and deployment of trained models are central to the book. Time series analysis, natural language processing, topic modelling, social network analysis, neural networks and deep learning are comprehensively covered. The book discusses the need to develop data products and addresses the subject of bringing models to their intended audiences – in this case, literally to the users’ fingertips in the form of an iPhone app. About the Author Dr. Jesús Rogel-Salazar is a lead data scientist in the field, working for companies such as Tympa Health Technologies, Barclays, AKQA, IBM Data Science Studio and Dow Jones. He is a visiting researcher at the Department of Physics at Imperial College London, UK and a member of the School of Physics, Astronomy and Mathematics at the University of Hertfordshire, UK.

Marketing Data Science

Author : Thomas W. Miller
Publisher : FT Press
Page : 810 pages
File Size : 52,5 Mb
Release : 2015-05-02
Category : Business & Economics
ISBN : 9780133887341

Get Book

Marketing Data Science by Thomas W. Miller Pdf

Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.

Applied Predictive Modeling

Author : Max Kuhn,Kjell Johnson
Publisher : Springer Science & Business Media
Page : 600 pages
File Size : 42,7 Mb
Release : 2013-05-17
Category : Medical
ISBN : 9781461468493

Get Book

Applied Predictive Modeling by Max Kuhn,Kjell Johnson Pdf

Applied Predictive Modeling covers the overall predictive modeling process, beginning with the crucial steps of data preprocessing, data splitting and foundations of model tuning. The text then provides intuitive explanations of numerous common and modern regression and classification techniques, always with an emphasis on illustrating and solving real data problems. The text illustrates all parts of the modeling process through many hands-on, real-life examples, and every chapter contains extensive R code for each step of the process. This multi-purpose text can be used as an introduction to predictive models and the overall modeling process, a practitioner’s reference handbook, or as a text for advanced undergraduate or graduate level predictive modeling courses. To that end, each chapter contains problem sets to help solidify the covered concepts and uses data available in the book’s R package. This text is intended for a broad audience as both an introduction to predictive models as well as a guide to applying them. Non-mathematical readers will appreciate the intuitive explanations of the techniques while an emphasis on problem-solving with real data across a wide variety of applications will aid practitioners who wish to extend their expertise. Readers should have knowledge of basic statistical ideas, such as correlation and linear regression analysis. While the text is biased against complex equations, a mathematical background is needed for advanced topics.

Python for Data Analysis

Author : Wes McKinney
Publisher : "O'Reilly Media, Inc."
Page : 676 pages
File Size : 55,7 Mb
Release : 2017-09-25
Category : Computers
ISBN : 9781491957615

Get Book

Python for Data Analysis by Wes McKinney Pdf

Get complete instructions for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.6, the second edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You’ll learn the latest versions of pandas, NumPy, IPython, and Jupyter in the process. Written by Wes McKinney, the creator of the Python pandas project, this book is a practical, modern introduction to data science tools in Python. It’s ideal for analysts new to Python and for Python programmers new to data science and scientific computing. Data files and related material are available on GitHub. Use the IPython shell and Jupyter notebook for exploratory computing Learn basic and advanced features in NumPy (Numerical Python) Get started with data analysis tools in the pandas library Use flexible tools to load, clean, transform, merge, and reshape data Create informative visualizations with matplotlib Apply the pandas groupby facility to slice, dice, and summarize datasets Analyze and manipulate regular and irregular time series data Learn how to solve real-world data analysis problems with thorough, detailed examples

Machine Learning in Power BI with R and Python

Author : Pablo Moreno,Gabriel Gomez
Publisher : Unknown
Page : 128 pages
File Size : 51,8 Mb
Release : 2021-10-15
Category : Electronic
ISBN : 1737497824

Get Book

Machine Learning in Power BI with R and Python by Pablo Moreno,Gabriel Gomez Pdf

Power BI is a tool known for its great functionality and versatility for reports, data analysis, and business intelligence. However, it is not so well known the enormous potential that R and Python languages can provide when interacting with Power BI. This book is intended to introduce and initiate every Power BI user, amateur or experienced, to the application of these programming languages to expand the usefulness of Power BI beyond historical data analysis. No previous programming experience is required.This is not a software development book, nor is it a data science book as itself, although the fundamentals necessary for its implementation, application, and interpretation of results are included. We hope that this book will help the reader to get started in data science at an advanced level.