R U Solomo Ready

Author : Stavros Papakonstantinidis,Athanasios Poulis,Prokopis Theodoridis
Publisher : Business Expert Press
Page : 180 pages
File Size : 46,7 Mb
Release : 2016-01-22
Category : Business & Economics
ISBN : 9781631572579

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R U #SoLoMo Ready? by Stavros Papakonstantinidis,Athanasios Poulis,Prokopis Theodoridis Pdf

In today’s highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach. Consumers are rapidly moving between channels and platforms, which is why marketers are finding it so difficult to implement an integrated marketing strategy. Today’s consumers can check into a store with the use of a geolocation service (Foursquare), redeem an offer that is available, and share their comment on that platform. Then immediately they can post an update on their Facebook timeline, referencing the retailer’s page. SoLoMo consumers have three basic characteristics: SOcial media engagement, LOcal findability, and smartphone MObility. The authors conceptualize this new marketing approach, and provide examples to illustrate the case. The SoLoMo phenomenon has completely changed the way marketers need to operate their campaigns, from the way they conceive of their relationship with the customer to the way they design and operate campaigns.

Author : Stavros Papakonstantinidis
Publisher : Business Expert Press
Page : 132 pages
File Size : 40,8 Mb
Release : 2018-11-14
Category : Business & Economics
ISBN : 9781631575242

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Tell Me About Yourself by Stavros Papakonstantinidis Pdf

This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously. What is branding and what makes people passionate about it? How can people develop and maintain a unique online persona? Who are the current trendsetters in personal branding? What makes social recruiting so important in today's business world? Why is it necessary to set up a personal brand strategy early on? What are the future trends in social recruiting and personal branding? The rules of recruitment and job searching have undoubtedly changed with the entry of a new breed of concept workers into the global workforce. We are witnessing the emergence of a non-age-specific generation of professionals who are exposed to ubiquitous digital technology and seek a more impactful job, an easy-going life, and a safe future. Social natives are looking for jobs following strategies that did not exist five years ago. Artificial intelligence, advanced software, wearable gadgets, and social media define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video resumes, images, selfies, recommendations, and endorsements to demonstrate their skills publicly. In comparison, global organizations take advantage of big data, business intelligence, and people analytics, as well as a plethora of social media screening tools to recruit and retain great talent. This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.

Author : Natalie T. Wood,Caroline K. Muñoz
Publisher : Business Expert Press
Page : 242 pages
File Size : 45,8 Mb
Release : 2017-02-08
Category : Business & Economics
ISBN : 9781631574429

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#Share by Natalie T. Wood,Caroline K. Muñoz Pdf

Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether it is a status update to Facebook of an upcoming vacation, a picture of a laundry room makeover on Pinterest, or a YouTube video discussing the features on the new iPhone, consumers are turning to a variety of social platforms to make everyday purchasing decisions easier for themselves and others. Indeed, social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over two billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. The goal of this book is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to share (#share), and complies with industry and federal guidelines. Each chapter highlights a key area of sWOM that will further your understanding and provide actionable information to assist you in mobilizing positive sWOM for your company.

Author : Niall McKeown,Mark Durkin
Publisher : Business Expert Press
Page : 158 pages
File Size : 48,8 Mb
Release : 2017-10-04
Category : Business & Economics
ISBN : 9781631570346

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The Seven Principles of Digital Business Strategy by Niall McKeown,Mark Durkin Pdf

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today’s digital economy.

Author : Hendrickson Bibles,Hendrickson Publishers
Publisher : Hendrickson Publishers
Page : 640 pages
File Size : 43,5 Mb
Release : 2011-02
Category : Bibles
ISBN : 9781598566550

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Gift and Award Bible-KJV by Hendrickson Bibles,Hendrickson Publishers Pdf

The beloved and timeless King James Version is made available in an affordable quality edition for Sunday schools, Bible clubs, church presentations, and giveaways. This handsome award Bible will withstand heavy use thanks to better quality paper and supple but sturdy cover material. Includes full-color maps. A great way to honor special achievements--at a budget-conscious price!

Author : New Jersey Historical Society
Publisher : Unknown
Page : 434 pages
File Size : 52,5 Mb
Release : 1869
Category : New Jersey
ISBN : MINN:31951D00636029D

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Proceedings of the New Jersey Historical Society by New Jersey Historical Society Pdf

Issues for Oct. 1927 and Oct. 1930 contain sections of a serial article by John C. Honeyman on the history of Zion, St. Paul and other early Lutheran churches in New Jersey.

Author : Frantz Fanon
Publisher : Unknown
Page : 0 pages
File Size : 52,9 Mb
Release : 2017
Category : Black race
ISBN : 0745399541

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Black Skin, White Masks by Frantz Fanon Pdf

Black Skin, White Masks is a classic, devastating account of the dehumanising effects of colonisation experienced by black subjects living in a white world. First published in English in 1967, this book provides an unsurpassed study of the psychology of racism using scientific analysis and poetic grace.Franz Fanon identifies a devastating pathology at the heart of Western culture, a denial of difference, that persists to this day. A major influence on civil rights, anti-colonial, and black consciousness movements around the world, his writings speak to all who continue the struggle for political and cultural liberation.With an introduction by Paul Gilroy, author of There Ain't No Black in the Union Jack.

Author : George Dallas Smith
Publisher : Unknown
Page : 124 pages
File Size : 55,5 Mb
Release : 1914
Category : Bible
ISBN : UOM:39015063917382

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Outlines of Bible Study by George Dallas Smith Pdf

Author : G. Pluvinage,Marenglen Gjonaj
Publisher : Springer Science & Business Media
Page : 361 pages
File Size : 42,6 Mb
Release : 2012-12-06
Category : Science
ISBN : 9789401008808

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Notch Effects in Fatigue and Fracture by G. Pluvinage,Marenglen Gjonaj Pdf

As Directors of this NATO Workshop, we welcome this opportunity to record formally our thanks to the NATO Scientific Affairs Division for making our meeting possible through generous financial support and encouragement. This meeting has two purposes: the first obvious one because we have collected scientists from East, far East and west to discuss new development in the field of fracture mechanics: the notch fracture mechanics. The second is less obvious but perhaps in longer term more important that is the building of bridges between scientists in the frame of a network called Without Walls Institute on Notch Effects in Fatigue and Fracture". Physical perception of notch effects is not so easy to understand as the presence of a geometrical discontinuity as a worst effect than the simple reduction of cross section. Notch effects in fatigue and fracture is characterised by the following fundamental fact: it is not the maximum local stress or stress which governs the phenomena of fatigue and fracture. The physic shows that a process volume is needed probably to store the necessary energy for starting and propagating the phenomenon. This is a rupture of the traditional "strength of material" school which always give the prior importance of the local maximum stress. This concept of process volume was strongly affirmed during this workshop.

Author : Rashid, Naaz
Publisher : Policy Press
Page : 232 pages
File Size : 53,7 Mb
Release : 2016-05-31
Category : Social Science
ISBN : 9781447325192

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Veiled Threats by Rashid, Naaz Pdf

Available Open Access under CC-BY-NC-ND licence As Muslim women continue to be a focus of media-led debate, Naaz Rashid uses original scholarship and empirical research to examine how Muslim women are represented in policy discourse and how the trope of the Muslim woman is situated within national debates about Britishness, the death of multiculturalism and global concerns over international terrorism. Analysing the relevance of class, citizenship status, and regional differences, Veiled threats is a valuable addition to the burgeoning literature on Muslims in the UK post 9/11. It will be of interest to academics and students in public and social policy, race equality, gender, and faith-based policy.

Author : Chris Stefou
Publisher : Unknown
Page : 100 pages
File Size : 41,7 Mb
Release : 2007
Category : Balkan Peninsula
ISBN : 097372563X

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The Little Book of Big Greek Lies by Chris Stefou Pdf

Author : Ladislav Hofreiter,Viacheslav Berezutskyi,Lucia Figuli,Zuzana Zvaková
Publisher : Springer Nature
Page : 373 pages
File Size : 43,8 Mb
Release : 2020-03-03
Category : Business & Economics
ISBN : 9789402417555

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Soft Target Protection by Ladislav Hofreiter,Viacheslav Berezutskyi,Lucia Figuli,Zuzana Zvaková Pdf

This proceedings volume includes articles presented during the Advanced Research Workshop on Soft Target Protection. The book presents important topics related to the protection of vulnerable objects and spaces, called Soft Targets. The chapters published in this book are thematically assigned to the blocks as follows: Theoretical aspect of soft target protection; Blast resistance of soft targets; Counter terrorism; Technical and technological solutions for soft target protection; Scheme and organizational measures; Blast protection and Forces for soft target protection. In this book, the reader will find a wealth of information about the theoretical background for designing protection of soft targets, as well as the specifics of protecting objects in armed conflict areas. New methods and procedures applicable to the soft target protection are described.

Author : Robert Ross Smith
Publisher : Unknown
Page : 784 pages
File Size : 54,8 Mb
Release : 1963
Category : Government publications
ISBN : MINN:31951D00780909C

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Triumph in the Philippines by Robert Ross Smith Pdf

The reconquest of the Philippine archipelago (exclusive of Leyte), with detailed accounts of Sixth Army and Eighth Army operations on Luzon, as well as of the Eighth Army's reoccupation of the southern Philippines.

Author : J. Kenji López-Alt
Publisher : W. W. Norton & Company
Page : 1645 pages
File Size : 42,8 Mb
Release : 2015-09-21
Category : Cooking
ISBN : 9780393249866

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The Food Lab: Better Home Cooking Through Science by J. Kenji López-Alt Pdf

A New York Times Bestseller Winner of the James Beard Award for General Cooking and the IACP Cookbook of the Year Award "The one book you must have, no matter what you’re planning to cook or where your skill level falls."—New York Times Book Review Ever wondered how to pan-fry a steak with a charred crust and an interior that's perfectly medium-rare from edge to edge when you cut into it? How to make homemade mac 'n' cheese that is as satisfyingly gooey and velvety-smooth as the blue box stuff, but far tastier? How to roast a succulent, moist turkey (forget about brining!)—and use a foolproof method that works every time? As Serious Eats's culinary nerd-in-residence, J. Kenji López-Alt has pondered all these questions and more. In The Food Lab, Kenji focuses on the science behind beloved American dishes, delving into the interactions between heat, energy, and molecules that create great food. Kenji shows that often, conventional methods don’t work that well, and home cooks can achieve far better results using new—but simple—techniques. In hundreds of easy-to-make recipes with over 1,000 full-color images, you will find out how to make foolproof Hollandaise sauce in just two minutes, how to transform one simple tomato sauce into a half dozen dishes, how to make the crispiest, creamiest potato casserole ever conceived, and much more.

Author : Christopher Hitchens
Publisher : Basic Books
Page : 160 pages
File Size : 51,7 Mb
Release : 2009-04-28
Category : Religion
ISBN : 9780786739073

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Letters to a Young Contrarian by Christopher Hitchens Pdf

"Art of Mentoring" seriesIn the book that he was born to write, provocateur and best-selling author Christopher Hitchens inspires future generations of radicals, gadflies, mavericks, rebels, angry young (wo)men, and dissidents. Who better to speak to that person who finds him or herself in a contrarian position than Hitchens, who has made a career of disagreeing in profound and entertaining ways. This book explores the entire range of "contrary positions"-from noble dissident to gratuitous pain in the butt. In an age of overly polite debate bending over backward to reach a happy consensus within an increasingly centrist political dialogue, Hitchens pointedly pitches himself in contrast. He bemoans the loss of the skills of dialectical thinking evident in contemporary society. He understands the importance of disagreement-to personal integrity, to informed discussion, to true progress-heck, to democracy itself. Epigrammatic, spunky, witty, in your face, timeless and timely, this book is everything you would expect from a mentoring contrarian.